Dreams of the Fragrant River

Macau Satellite TV is on fire!

In just one week, Macau Satellite TV quickly became popular in Southeast Asia, Hong Kong, Macau and Taiwan through the promotion of cable TV operators around the world. {starter}

Among them, the most popular one is in Taiwan, because for a long time, only the old three stations can be received here, and even illegal TV stations can only broadcast some pirated movies and TV series. Young people in Taiwan can only describe the programs of Macau Satellite TV as crazy.

Of course, there is another very important reason why Macau Satellite TV's programs can be accepted by the people of Taiwan. 80% of the programs of Macau Satellite TV are in Mandarin, which is also called the national language on the Taiwan side.

The audience of Macau Satellite TV is the Chinese group in the whole East Asia, and the languages ​​in Nanyang, Hong Kong, Macao and Taiwan are more complex, including Mandarin, Hokkien, Cantonese, etc. For example, Hokkien and Cantonese are extremely popular in Singapore, Malaysia and other places, but the people everyday language.

After careful consideration and discussion, the production team of the Macau Satellite TV program decided to set the main language of the program as Putonghua. The reason is very simple. Mandarin has been the official language of the country for decades, and basically all Chinese can understand it.

Especially in the 1960s and early 1970s, no matter whether it was a film made in Hong Kong or Taiwan, the lines and dialogues were all in Mandarin, and the audiences in Southeast Asia still watched with relish.

Until "A Chinese Ghost Story" was released in Hong Kong, in less than a week, the number of households watching Macau TV in Taiwan exceeded 80,000, which was spreading almost like a virus.

This situation quickly attracted the attention of the relevant departments in Taiwan. However, after investigation, it was found that Macau Satellite TV was all entertainment programs and did not involve anti-kmt propaganda. Basically, they turned a blind eye. .

Taiwan has been very chaotic in recent years. There are KMT factions fighting inside, outside the US imperialists trying to speed up the democratic process every day, and a bunch of Green Party like jumping beam clowns playing street politics, but intellectuals come to join in the fun. The Taiwan authorities' management of the people is about to get out of control. How can you be in the mood to deal with a satellite TV station that broadcasts entertainment programs?

The Macau Satellite TV program had a great impact on the ratings of Taiwan's top three stations. The old three stations quickly reported it to the News Bureau, and the News Bureau then negotiated with the law enforcement agencies. As a result, illegal limited TV stations in Taipei City and parts of Taipei County were banned. But the unexpected place in Taipei is nothing. In many places, even the police chief's house has illegal closed routes. It's a shame!

The banned Oriental Entertainment Group returned to Taiwan in this way, and was quickly accepted by the Taiwanese public.

Macau Satellite TV will broadcast three TV series a day, one in the morning, one in the afternoon and one in the evening, and three episodes in the morning and afternoon, and two in the evening. In addition, there will be two consecutive episodes of cartoons in the evening, a classic movie will be broadcast in the evening, and there will also be 8 fixed programs including music, video, gossip and variety shows. Plus a news item in Portuguese as requested by the Portuguese-Australian government.

There are many stars joining the show, but the production cost is actually not high, because all the artists who participated in the recording of the show are contracted artists of the Oriental Culture and Entertainment Group, and the notice fee can be paid casually. It's not that Kang Jianfei is too stingy, but to these stars. The purpose of appearing on the show is to increase exposure and promote new movies and new albums. Ordinary little stars can't get on even if they want to, even if they post upside down, they are not eligible to participate in the recording program.

The resources of the Oriental Culture and Entertainment Group are too rich. The old TV series and old movies broadcast by Macau Satellite TV are all purchased in bulk at low prices, almost no different from Baijiao. The Dark Horse Animation Company has just produced the first cartoon "Crayon Shin-chan", and the first 20 episodes have swept Hong Kong after the first 20 episodes were broadcast on Phoenix. The animation currently broadcast by Macau Satellite TV is the replay of the first 20 episodes of "Crayon Shin-chan".

It can be said that the program purchase cost of Macau Satellite TV is appallingly low, and because the TV station itself only needs to produce Portuguese news, and all other programs are outsourced, the administrative expenses are also pitiful, and the advertising fees charged are arbitrarily deducted. All the rest is pure profit.

There are only more than 100,000 cable TV viewers here in Hong Kong, and all of them are users of Phoenix TV (the predecessor of Phoenix TV was the cable TV station). In order to allow everyone in Hong Kong to see Macau Satellite TV, Macau Satellite TV cooperated with Phoenix TV. After applying for a full half a year, Phoenix TV was finally allowed to change the original cable channel to the third wireless channel after Chinese and English channels. Channel - entertainment station. Broadcast the programs of Macau Satellite TV with ordinary TV signals.

Whether it is Phoenix TV in Hong Kong or cable TV operators in other regions, they can get a lot of promotion fees and commissions. As for how much money you can get, it depends on the coverage of cable TV and the number of people. The expenditure of Macau Satellite TV in this regard is higher than the administrative expenses and program production cost of the TV station.

In the first month, even though Macau TV was loved by the audiences in Nanyang, Hong Kong, Macau and Taiwan, it was still operating at a loss, and it lost more than the original Macau TV.

The Portuguese and Macau government couldn’t sit still. Before they could ask Kang Jianfei for an explanation, Macau Satellite TV suddenly announced that it would triple its original advertising costs, increase its prime-time advertising costs by five times, and increase the advertising costs of super popular programs. ten times.

Kang Jianfei is not crazy. After the advertising fee of Macau Satellite TV has been doubled, the number of merchants willing to advertise has not only not decreased, but has become more and more. There are two reasons for this. One is that the advertising fee standard of Macau Satellite TV is very low when it starts broadcasting, and the other is that the ratings of Macau Satellite TV have been snowballing. The number of users has exceeded 800,000, and it is still increasing.

Since Macau Satellite TV is an overseas TV station, according to martial law, it cannot enter Taiwan to broadcast programs. But Taiwanese merchants can ignore this. 75% of Macau Satellite TV's advertisers are from Taiwan, because advertising on Macau Satellite TV can be seen by half of the audience in Asia, which is much more cost-effective than advertising on local TV stations in Taiwan. .

Moreover, although the largest shareholder of Macau Satellite TV is Kang Jianfei, but nominally, Macau Satellite TV belongs to the Portuguese and Macau government. It is impossible for Taiwan to declare it an illegal TV station. At most, it can only be banned within Taiwan. Advertising on Macau Satellite TV.

Until the summer of 1986, Macau Satellite TV's total advertising revenue in five and a half months reached 18 million US dollars. This was because the first month's advertising fee was very small, otherwise it would have made more. In the past few months, Macau Satellite TV’s various expenses (including program purchases, promotion fees and commissions) did not exceed 4 million US dollars, and after tax, it also made a net profit of more than 13 million US dollars, which is several times more than the pure profit of Phoenix TV.

When He Hongsen saw the profit statement, he was so surprised that he didn't know what to say. A TV station that he had no hope for was actually brought back to life by Kang Jianfei, and the average monthly net profit was more than 2 million US dollars.

"South China Morning Post", an English-language elite newspaper in the political and business circles, commented: "Kang Jianfei is undoubtedly the most successful entertainment businessman in Asia~www.wuxiaspot.com~ Every investment in the entertainment industry is profitable. Even Dark Horse Animation's cartoon "Crayon Shin-chan" has been sold to more than ten countries around the world, and Asia has caused a wave of Crayon Shin-chan. The investment in Macau TV is one of Kang Jianfei's most classic works. It's amazing to let go from content to promotion..."

Of course, this is another story. Macau Satellite TV is still only a small hit, and it will take a few more months for it to become super popular.

The Hong Kong media is not focusing on Macau TV, but Kang Jianfei's new film "A Chinese Ghost Story".

Since "Shushan" is an eye-opener for Hong Kong audiences, and "A Chinese Ghost Story" is a relatively similar costume drama, many media have predicted that "A Chinese Ghost Story" may be negatively affected by "Shushan". After all, "Shushan" is really good, and the audience who have been raised their horizons may not buy the account of "A Chinese Ghost Story".

On the contrary, "The Best Partner: A Thousand Miles to Save the Poor Woman" from Xinyicheng has made a comeback after a year, and fans and the media have high expectations for it.