Dreams of the Fragrant River

The popularity of "Fang Fang" in Hong Kong continues, and the box office is growing like a snowball. Before the third week of its release, the box office in Hong Kong has exceeded 30 million.

The box office statistics for the third week were 7.47 million, although the box office fell by 39% compared with last week, but its box office trend has been very strong.

When the three-week cumulative box office data of "Fang Fang" was released, the entire Hong Kong film circle was a sensation - 36.58 million!

Kang Jianfei's previous films were also hot-selling like "Fang Fang", but the stamina was not as strong as "Fang Fang". The box office drops of 27% and 39% in the first two weeks, combined with the ultra-high weekly box office, are enough to compare with "God of Gamblers" and "The True Color of Heroes" a few years ago.

And the reason why the three-week cumulative box office of 36.58 million caused a sensation is because "Fang Fang" already has the hope of hitting the 40 million box office mark.

In fact, if you convert the ticket price, there were only more than 33 million "The True Color of Heroes" that year, and now it will definitely sell for 40 million.

And "Fang Fang", a literary-loving film, can create such a big momentum in Hong Kong, in fact, the reasons are extremely complicated. The golden schedule and the stable theater line are the basic guarantee for the high box office. Kang Jianfei's investment in advertising regardless of the capital, plus the international publicity feedback in France, has promoted "Fang Fang" to another level.

In the end, the box office appeal that Kang Jianfei has accumulated over the years has exploded, and the competing films have their own flaws, which has long led to the ridiculously high box office of "Fang Fang".

In order to make "Fang Fang" a Hong Kong film with a box office of over 40 million, Kang Jianfei did not hesitate to add another 1 million in post-promotion expenses, and also called Liang Jiahui and Sophie Marceau to Hong Kong for publicity.

In addition, the popular artists of Kang Jianfei's companies, whether they are singers, actors or hosts, will say in public: "The boss's "Fang Fang" I like to watch very much, it is not to be missed."

There is also the Miss Oriental beauty pageant that is about to enter the finals. "Fang Fang" will also be promoted at various events, and the variety shows of Phoenix TV and Macau Satellite TV will also be promoted by the way.

Plus various raffles. The enthusiasm of the fans has also been mobilized, and many audiences who have watched "Fang Fang" have returned to the screening hall again.

Outside the ticket window of Taiping Cinema, the location reporter of Macau Satellite TV's film news program walked up to a movie fan in the queue and interviewed, "Hello, Miss. Are you going to line up to buy tickets to watch 'Fang Fang'?"

"Of course, I like Liang Jiahui very much. He is so handsome. I have watched "Fang Fang" 5 times." The female audience said excitedly.

The reporter said: "The topic of this episode of our program is to predict whether the box office of "Fang Fang" will break the 40 million mark. Do you think it will be successful?"

The female audience laughed and said, "Of course it can be successful, I heard it's only a few million short."

"Thank you for your cooperation," the reporter ran to interview another male audience member, "Sir, are you here to watch "Fang Fang"?"

"Yeah. I'll come with my girlfriend," said the male audience.

The reporter asked: "Is this your first time watching "Fang Fang"?"

"It's the first time," the male audience sighed, "I'm busy with work, and I was on a business trip in the Philippines a while ago, and I never had the chance to watch a movie with my girlfriend. After I returned to Hong Kong, there were posters of "Fang Fang" everywhere. Colleagues also said the movie was good.”

"Do you think the box office of "Fang Fang" can exceed 40 million?" the reporter asked.

The male audience said: "How do I know, I don't usually watch movies."

The reporter interviewed a few people who were queuing up to buy tickets, and just when the audience of "Fang Fang" came out after watching the film, they hurriedly went up to interview: "Hello sir, you just finished watching "Fang Fang", do you have any feelings after watching it? "

"It's okay, I've watched it 4 times." The male audience commented objectively, "It's a pity that there is no martial arts scene, I still look better in Oriental Condor."

The reporter asked strangely, "I don't think "Oriental Condor" is as good-looking, so you have watched "Fang Fang" 4 times?"

The male audience turned around and pointed in the direction of the toilet: "Do you think I think so? No matter how good a movie is, I will vomit 4 times, but my girlfriend likes it. Now the portrait of Alan Tam in her bedroom has been torn up. Liang Jiahui."

After the reporter interviewed this dear friend, they found another female audience member, and just after asking the question, the female audience pointed at the camera and shouted: "I'm here to support Brother Fei, and Brother Fei's movies are the best. This week, I have to watch "Fang Fang" every day. Come on Fei Ge, become a 40 million director!"

The reporter Kuanghan said to the camera: "It seems that this female audience is a fan of Director Kang Jianfei. We hereby wish the box office of "Fang Fang" to break the 4,000 mark as soon as possible."

Even without Kang Jianfei's additional publicity expenses in the later period, "Fang Fang" could have sold 40 million at the box office.

After resorting to various publicity methods, "Fang Fang" was only shown in the Oriental Cinema for 26 days, and the box office has reached a sky-high 40.16 million.

"Seven years ago, Kang Jianfei's "Happy Ghost" made Hong Kong films enter the era of tens of millions at the box office, and became a leading commercial director in Hong Kong;

Seven years later, "Fang Fang" broke a new record again, and the super high box office of 40 million eclipsed other films in this summer's program..." - "Oriental Daily"

"Kang Jianfei leads Hong Kong films into another era." - "Ming Pao Weekly"

"After "Fang Fang" became a big hit, I heard that many directors are already preparing to follow the trend to make literary and artistic films. Here, the author must remind that the success of "Fang Fang" is not reproducible, it is a combination of various factors. The result together. Those who want to follow the trend to make money, it is best to have the mental preparation to make a movie and hit the street. There are only a few popular literary and artistic movies in Hong Kong over the years. "——"Film Biweekly"

...

Debao Films.

Pan Disheng threw the "Movie Weekly" aside and asked Xian Jiran, "Jiran, do you think we should make a literary love film in the second half of the year?"

Xian Jiran's current position is the creative director of Debao Films. Basically, the films produced by Debao will have a "Xian Jiran producer" logo. The documentary reviewing the history of Hong Kong films at the first Academy Awards was produced by Xian Jiran.

Xian Jiran is also one of the representatives of the Hong Kong Film New/Wave Movement. He is very good at directing art films, but the answer at this time is: "Chen Bosen's analysis in "Film Biweekly" is very correct, "Fang Fang" does not have the It’s reproducible, and it’s hard to find directors in Hong Kong who can make literary and artistic films.”

Pan Disheng asked, "Don't you know how to shoot?"

Xian Jiran smiled and said, "You can ask me to make a literary love film to win the Golden Horse Award and the Academy Award, but it will never have a box office of more than 10 million, let alone 40 million."

Pan Disheng thought about it and could only say: "Forget it, it's not a long-term solution to follow the trend. Fortunately, "Yingning" sold well, at least the box office exceeded 25 million."

Pan Disheng's words are a bit insincere. He has high hopes for "Yingning". From the beginning, he went for 30 million box office, and the publicity cost alone cost 5 million - although a large part of this is for Help the newly opened Debao Cinemas promote.

Although "Yingning" is selling well now, it really doesn't make much money after all kinds of expenses. If there is no overseas box office to win, the big cast of "Yingning" will lose money.

Xian Jiran thought for a moment and suggested, "Mr. Pan, why don't we make a romantic comedy."

"Love comedies?" Pan Disheng asked, "Don't we make love comedies every year?"

"It's different," Xian Jiran said. "We used to choose fashion comedies the most, with couples of men and women fighting and laughing, making the audience laugh and at the same time having a happy ending. Love is not the point at all. It's a love movie, it's better to say it's a funny girl movie."

After Xian Jiran's explanation, Pan Disheng immediately understood that Wang Jing's "The Best Girl in Hardcover" and "Best Lost Friends" series sold well.

Xian Jiran continued: "What Hong Kong audiences like to watch are funny girl-picking films. Now, because of the popularity of "Fang Fang", it may become popular for a while. But if we want to follow the trend, don't shoot. Taiwan's kind of literary love film is basically a life to shoot. Kang Jianfei's "Fang Fang", although many scenes and scenes are very literary, but there are a lot of comedy elements in it, which is also The reason why Hong Kong audiences like to watch it.”

Pan Disheng asked, "That's what you call a romantic comedy."

Xian Jiran nodded and said: "Yes, we can use "Fangfang" as a reference, reduce some literary and artistic elements, keep the part that talks about love~www.wuxiaspot.com~ and add a little comedy element, so that the love that is filmed Comedy movies are definitely profitable.”

Pan Disheng thought about it carefully and said, "You have a good idea. I will call Cen Jianxun tomorrow to discuss it together. By the way, I will also call Gao Zhisen, he is better at designing comedy scenes."

While Debao was discussing how to follow the trend, the three bosses of Xinyicheng also got together.

Huang Baiming said: "I'm going to make a love comedy in the second half of the year."

Shi Tian sat down and asked, "Do you have any specific ideas?"

Huang Baiming smiled and said, "Aren't you going to discuss this with you?"

Mecca looked at the graph on the computer, picked up his briefcase, stood up, and said happily, "You guys can discuss it, I'm going to the exchange, and it goes up again!"

Today's Hong Kong stock and futures markets are rising like a rocket every day. How can you make money by investing in stocks and futures in making movies?

(Remember the novel world in a second)()