Dreams of the Fragrant River
: Six hundred and eighty [sky-high sponsorship fee]
"5,000 people competed for the male lead, and Wu Zhenyu won the favor of the director."
"Zhou Runfa, Zhou Xingchi and Liang Jiahui of the Four Heavenly Kings of Oriental Entertainment all came from TVB's wireless artist training class. Wu Zhenyu, the protagonist of the new film selected by Kang Jianfei this time, is also an actor who graduated from the wireless training class. Could it be that the wireless training class has become DreamWorks actor training base?"
"Why did Kang Jianfei abandon the many stars of the Oriental Entertainment Company and choose an actor who is still playing a role in his debut five or six years? It is said that Wu Zhenyu took the test four times in a row and was admitted to the wireless training class, and he has no talent for acting at all. How did you impress director Kang Jianfei?"
"The hype and rumors are self-defeating, and the chosen male protagonist is not from the Oriental Entertainment Brokerage Company."
"My Sassy Girlfriend is Kang Jianfei's second romantic film. The director said that the style is completely different from Fang Fang..."
After Wu Zhenyu was finalized as the actor of the new film, many newspapers reported on the matter in the following days. The main reason is that this incident was rather strange from the very beginning. Kang Jianfei let a group of male stars not have to go to audition, and as a result, he chose a bad guy who has been in the industry for a few years.
Wu Zhenyu has not yet entered the crew of "My Sassy Girl", and just got the script, he realized a little what it is like to be a star. Although no fans have pestered him to sign autographs, more reporters came to interview him than many first-line stars.
Of course, Wu Zhenyu didn't have the brains to think that he had become a star. He knew that these reporters were flying towards Kang Jian and wanted to get a little more information out of him. So after getting the script, Wu Zhenyu took out his savings, rented an apartment in Tseung Kwan O Film Studio, and then avoided reporters to familiarize himself with the script in the apartment.
"Ding dong, ding dong..."
Wu Zhenyu is studying the character. Suddenly the doorbell rang, he walked behind the door and looked through the cat's eyes for a while before opening the door and asked in surprise, "Why did you come here?"
Ouyang Zhenhua, Liu Qingyun, and Wu Qiming stood outside the door, all of them looking frustrated and angry at this time.
Ouyang Zhenhua walked into the house. Sitting down on the sofa, he said, "Don't mention it. After you were selected to be the leading actor, the audience knew about the fact that we went to auditions together."
Wu Qiming sighed and said, "We were blocked by the stage. We can't even get the role of the dragon."
Wu Zhenyu was speechless for a while and asked, "Then what are your plans?"
Liu Qingyun said: "Go to the Oriental Entertainment Company to try your luck first and see if you can become a contracted actor. If you can't, go to Tseung Kwan O Film and Television City to play tricks."
Wu Zhenyu was entangled in his heart. Then he said, "We will help you ask."
...
"The advertising sponsorship of the piano has been sold, and Japan's Yamaha is willing to pay 1 million Hong Kong dollars."
"Taiwan's Kinmen Kaoliang Liquor responded that as long as the trademark and name of Kinmen Kaoliang Liquor stayed for one second in the movie, they were willing to sponsor 2 million yuan, which is the highest price for a liquor company."
"Liyuan Amusement Park promised to provide filming venues for free, but they did not plan to pay sponsorship fees."
"The sponsorship fee of the tea restaurant, the Peninsula tea restaurant is only willing to pay 200,000..."
"Wait." Kang Jianfei, who was listening to the report from the advertising department, suddenly said, "If the tea restaurant is unwilling to pay, just go to the coffee shop and ask. I'll just revise the script."
"Okay, Mr. Kang." The department manager who made the report agreed.
Kang Jianfei has long been different from the past. Back then, when he wanted three to five million movie sponsorships, he had to sign a contract with Japan's Mitsubishi for a few years at once. Now that he is making a movie, which brand wants to show its face, it has to be in the millions.
This is unique in the whole of Asia. It is not that Kang Jianfei has become the most powerful director in Asia, but his films have never hit the streets.
Taking the sponsorship fee does not mean that everything will be fine. Once the box office falls below a certain value, part of the sponsorship must be refunded. But some directors even get the cost of filming. Once the film is thrown into the street, the cost cannot be recovered. What do you ask him to compensate you for?
The more popular the movie, the better and less risky the placement of ads in the movie. Therefore, Kang Jianfei, who is a big hit in every play, will naturally open up the sponsorship fee for implanted advertisements.
Of course, Kang Jianfei wouldn't turn his movie into a trademark exhibition just for that little bit of advertising income. He knew the scale.
"What did Hong Kong Mobile say?" Kang Jianfei asked again.
The manager of the department replied: "csl is only willing to pay 1 million advertising placement fees."
Kang Jianfei waved his hand and said, "Tell them that if the price is less than 3 million, there will be no negotiation."
The department manager was a little embarrassed and said, "Mr. Kang, is the 3 million advertising sponsorship fee a bit too much?"
"More than 3 million?" Kang Jianfei said contemptuously, "People in Taiwan sell sorghum wine for 2 million without saying a word. Mobile communication companies have been doing copying machines and big brother business in recent years, and every day can be described as daily money. , 3 million is just a drop in the bucket for them."
"Then I'll go get in touch with them again." The department manager could only accept it, but he was full of slander in his heart. The cost of making an ordinary film in Hong Kong is only about 5 million. Kang Jianfei actually charges 3 million for an advertisement placement, and it is a one-off. It is not like signing a contract with Mitsubishi for several years, which is almost like stealing money. .
Kang Jianfei is really not a big lion. Hong Kong Mobile Communications Company (csl) has been doing big brother business since the end of 1984. Although the number of people who used it was not profitable, but as the number of people using big brother turned out to be more and more, the next year csl was used in mobile phones. The block business is profitable.
Coupled with the increasing popularity of pagers, Hong Kong Mobile can be regarded as one of the most profitable companies in Hong Kong.
This year, csl launched a new mobile phone. This mobile phone is somewhat similar to the mobile phone of later generations. It is much smaller than the original brick-and-mortar big brother, and it also uses a communication network. The signal is better than the big brother namts network used before. a lot of.
During this time, the Hong Kong mobile communication company was busy promoting new mobile phones, so it was strange that Kang Jianfei didn't take the opportunity to spend more on advertising.
In "My Sassy Girl", many plots need to be driven by mobile phones. Fortunately, the heroine is a rich and beautiful woman, and she is fully qualified to use mobile phones that are considered luxury in this era.
However, the previous eldest brother was really ugly. It just so happened that the new mobile phone launched by Hong Kong Mobile Communications was not only small in appearance. And there is also a white style, which is very suitable for girls.
As for the male protagonist in the film, Kang Jianfei changed the mobile phone in the original version into a pager in the script, plus some minor changes in the plot are justified.
three days later. There is a reply from Hong Kong Mobile Communications Company. Claiming that if their mobile phone appears repeatedly in "My Sassy Girl", then directly give Kang Jianfei 3.8 million advertising sponsorship fees.
Kang Jianfei readily agreed. Because in his script, the heroine's mobile phone is an important prop, and the mobile communication company does not require it, so Kang Jianfei will still make the mobile phone appear several times.
A single movie advertising sponsorship fee of 3.8 million Hong Kong dollars. It can be described as astronomical. The matter was revealed by the Hong Kong mobile communication company, and both movies and mobile phones have received great attention and heated discussions.
At the same time that Hong Kong Mobile Communications took advantage of the situation to promote mobile phones, Kang Jianfei's ability to make money also made countless directors' eyes red with jealousy.
The preparatory work for "My Sassy Girl" in all aspects is almost the same. My cousin Wu Ruiqing finally got his wish to become an assistant director, but this time he is only responsible for some coordination and scheduling work. The first assistant director is still Li who came back from the United States. install.
Wu Ruiqing is now in contact with Hong Kong's subway department. As long as the relationship over there is well coordinated, Kang Jianfei will determine the starting time.
Before Wu Ruiqing sent a letter of approval, Kang Jianfei first heard the news that TVB had blocked Liu Qingyun and others, and couldn't help laughing.
Both Liu Qingyun and Ouyang Zhenhua are now only third-rate actors. Neither TVB nor Kang Jianfei took them seriously, and Kang Jianfei wouldn't take special care of them. It was up to them to mix things up.
But at this time on the wireless TV station, it caused a lot of criticism. TVB doesn't allow artists to take films outside at will. Liu Qingyun and the others are just TVB extras. They were banned from the stage just because they went to DreamWorks to participate in the audition. This is too overbearing, right?
On the other hand, the Oriental Entertainment Company is completely the opposite. Its artists can not only make movies and TV series in the group, but also encourage and help the artists to make external film appointments.
In contrast, TVB artists have expressed dissatisfaction one after another. If it weren't for the limited resources of the Oriental Entertainment Company, they might not be able to find a way out if they switched jobs in the past. I am afraid that TVB's actors have now run out.
Fang Yihua was also confused~www.wuxiaspot.com~ It doesn't matter if Liu Qingyun and the others went to other film companies to audition, but they went to audition for Kang Jianfei's film, which violated Fang Yihua's taboo. And there are only a few extras. Fang Yihua didn't take them seriously. If they were banned, they would be banned. How could he have thought that this incident would cause other actors to feel hurt.
Kang Jianfei's "My Sassy Girl" was about to start, and another news came back from DreamWorks in the United States, saying that Barry Levinson had finished filming "Rain Man", and asked Kang Jianfei if he had any requirements for post-editing. Do you want to send an editor over here from Hong Kong?
On the Hollywood side, ordinary directors do not have the final editing rights, and the film company has the final say in how they want to cut. Kang Jianfei was beyond the reach of what happened in the United States, and only asked Anne Hurd to ask an editor from 20th Century Fox to help cut the film.
In another time and space, because the screenwriter has written the script and sought investment everywhere, "Rain Man" will not be released until Christmas next year. With the investment of Kang Jianfei, "Rain Man" was completed a year earlier than the original time and space.
Kang Jianfei has waited long enough. You must know that he invested in it more than two years ago. After a lot of tossing, the filming was finished. Kang Jianfei himself almost forgot to invest in "Rain Man". ()
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