Dreams of the Fragrant River
: Six hundred and thirty-eight [big era is coming]
TVB has not been very smooth this year. Except for the high ratings of "Swearing Down" in February, all other dramas can only be regarded as passing. As for Phoenix TV, it doesn't seem to be much better than TVB. The ratings of TV dramas are up and down, but overall they are slightly higher than TVB.
The length of TVB's episodes is determined according to the ratings. In March, TVB broadcasted two TV series with only 5 episodes in a row.
Why is a TV series only 5 episodes, because the TV series is broadcast at the same time, and the ratings are so bad that they were cut in half after only a few episodes. As for those 60-episode and 80-episode long dramas, many of them were not planned in advance, but they found that they became more and more popular as they were filmed, so the writers and directors worked hard to continue the story.
In April, the TVB drama finally showed its power, and the ratings of "Contemporary Boys" starring Huang Rihua, Mai Cuixian, Lu Liangwei, Lin Jiahua and others soared. Producer Liu Jiahao resolutely adjusted the shooting plan, doubling the number of episodes of "Contemporary Boys" originally scheduled for 25 episodes, and directly asked the screenwriter to compile the story in the direction of 60 episodes.
Fang Yihua, general manager of TVB TV, is in a good mood. She is happy not only because of the popularity of "Contemporary Boys", but also because Liu Jiahao, the producer of this TV series, just jumped from the Oriental TV production company last year.
In the past, TVB talents jumped to Kang Jianfei's Oriental Group, and now TVB can finally attract talents, which is of great significance to Fang Yihua. At least it can prove that she makes good use of talents. The decline of TVB is because the people below are incompetent, not because she is incompetent as a general manager.
The fact that the two companies are robbing people does not mean that whoever pays better will be able to keep people better. Although the producer and director of the Oriental TV production company is higher than that of TVB, the competition is also very fierce. After all, the company's resources and positions are limited. While some people are showing their talents, there must be some people who think that they are underappreciated, and it is normal to go to other companies.
A few days after the hit of "Contemporary Boys", Fang Yihua heard bad news: the big drama "Big Times" on the Phoenix Channel is about to start broadcasting.
Next. Every day, Phoenix TV broadcasts the commercials of "The Big Times" before and after the hit program, attracting the attention of the audience.
After half a month, even viewers who are chasing TVB "Contemporary Boys" have begun to look forward to the broadcast of "Big Times".
Not just on TV. Some newspapers in Hong Kong have also begun to report the gossip about "Big Times", focusing on Zheng Shaoqiu's extramarital affair with a Taiwanese actress, as well as the scandal between the starring Liu Qingyun and Zhou Haimei.
The scandal between Liu Qingyun and Zhou Haimei was planned behind the scenes by Phoenix TV. The unknown black boy not only became the leading actor at once, but also became the runner-up in the beauty pageant in Dongfang Xiaojie. This kind of gossip news can easily arouse the attention of the public.
As for Zheng Shaoqiu's extramarital affair in Taiwan, it has nothing to do with Phoenix TV, it's just some entertainment tabloids to make up old accounts.
The reports of these two scandals have effectively increased the popularity of "Big Times". The media that smelled the fishy smell wanted to take the opportunity to dig out some more inside stories about "The Big Era".
As a result, under the active mining of entertainment media, more and more news appeared in the newspapers. For example, the script was written by Kang Jianfei himself, and the screenwriter group brought together a large group of famous editors including Wen Ruian, and even resident guests of the Phoenix Financial Program. They have also become special advisors for the show.
Then McDonald's postponed the filming of "Provincial and Hong Kong Flag Soldiers 2", and was appointed by Kang Jianfei as the producer of "The Great Era". There are also two movie stars, Li Lizhen and Lan Jieying, who were also drawn by Kang Jianfei to participate.
All kinds of gossip has been uploaded from the newspapers, and the strong cast of Zheng Shaoqiu, Zhou Huimin, Li Lizhen, Lan Jieying, and Zhou Haimei have made "The Big Times" hot before it was broadcast.
TVB responded quickly, letting the protagonists of "Contemporary Boys" keep on the show and attend public events.
...
April 25. TVB's "Contemporary Boys" has been on the air for more than half a month, and the ratings reached 61% at the peak, but "Big Times" started broadcasting under the pressure of "Contemporary Boys" at this time.
Since "Contemporary Boys" is in the exciting stage of the plot at this time, although many viewers are interested in "The Big Times", it is not too late to take a look at the commercials when changing channels, and then switch back to continue watching "Contemporary Boys".
"What was the ratings of our episode yesterday?" Fang Yihua asked on the second day of the broadcast of "Big Times".
Her secretary opened a form and replied, "Last night's highest ratings of 'Contemporary Boys' was 47%. It's down 6 points from the day before yesterday."
Fang Yihua nodded to show that she knew, and her secretary immediately put away the documents and left.
The launch of Phoenix Channel's "Big Times" will definitely have an impact on TVB's "Contemporary Boys", and the ratings that drop by 6 points are still within Fang Yihua's acceptance range. After all, "The Big Time" is a drama planned by Kang Jianfei himself. The producer and director belong to the big names of the companies under the Oriental Group.
But over time. Fang Yihua couldn't sit still anymore.
On April 25th, the TVB drama "Contemporary Boys" had a peak rating of 47%, on April 26th it became 43%, on April 27th it plummeted to 36%, and on April 28th it dropped to 29%.
It only took five days for "Big Times" to steal the audience of "Contemporary Boys", and the ratings of the latter dropped directly to less than half of the original.
The main reason why "Big Times" can do this is naturally that it is a drama itself, and of course, there is also the factor of killing itself on TVB.
Since "Contemporary Boys" was filmed for more than ten episodes, the original plan of shooting 25 episodes was changed, and the play was written in a length of 60 episodes. The result will inevitably lead to the procrastination of the plot in the middle and late stages, as well as the inconsistency of some characters' personalities. The more the audience watches, the more unhappy they are. At this time, "The Big Era" just started broadcasting, and naturally more and more people choose to change channels.
After the ratings of "Contemporary Boys" fell below 30%, Fang Yihua finally slapped the table furiously, and angered the creative team of "Contemporary Boys" at a meeting: "Who wrote that episode yesterday? Episode. And what happened to the male No. 3? How did he pat and pat his personality completely changed. And the female No. 2..."
Seven or eight people in the conference room bowed their heads and were trained by Fang Yihua to be the same as his grandson, but no one dared to refute. Because the overall quality of "Contemporary Boys" has declined, although this is caused by changing the shooting plan halfway, they also have an inescapable responsibility.
If there are no interested competitors, then the TV series with high ratings in the early stage, even if the middle and late stages are procrastinated, the audience is barely acceptable, and they will choose to scold while watching. But with "The Big Times" spoiling the game, then you have to maintain high quality all the time, or you will self-destruct the Great Wall.
Fang Yihua also said that she was tired after a training session. She could only make everyone pay attention to the quality of the episodes. In fact, she felt bad when she started promoting "The Big Era", and she was already mentally prepared for defeat.
Liu Jiahao, the producer and screenwriter, is extremely aggrieved. Since he was in charge of the production of "Contemporary Boys", he can only sleep an average of three and a half hours a day, and sometimes he can fall asleep while sitting on the crew. How can a fast-food drama that is filmed and broadcasted at the same time compare to the excellent production of "The Big Times" that took half a year? The energy and money spent on both sides are not proportional.
Different from the depression on TVB, Phoenix TV and Dongshi Company were full of joy and celebration, because when the sixth episode of "The Great Times" was broadcast, the ratings reached a terrifying 68%. This is Hong Kong TV. The data that has not appeared in the show for a long time can already be compared with the ratings of the beauty pageant finals.
The ratings are so high that there is no need to go to statistics at all. You can see the clues from the sparse traffic on the streets of Hong Kong when the TV series was broadcast. This is a sign of empty streets.
Why is it causing such a stir?
Because "Big Times" is about Hong Kong stocks, and just a few months ago, Hong Kong suffered the worst stock market crash in 15 years. Hong Kong citizens still have lingering fears about this, and they are easily attracted by the plot of "Big Times".
By the 20th episode of "The Big Time", the highest ratings for a single episode had climbed to 73%. Liu Qingyun, a black boy who has been playing tricks all the time, has become a first-line TV star with this drama. As for Zheng Shaoqiu, who was affected by extramarital affairs, although he played the villain in the play, he was once again recognized by Hong Kong audiences with his magical acting skills.
In addition, the biggest gain is Lan Jieying, her role in this drama is really too popular. So much so that for a long time in entertainment magazines, pictures of Lan Jieying appeared every three days.
As for Zhou Haimei, Li Lizhen and Zhou Huimin~www.wuxiaspot.com~, they did not perform as well as Lan Jieying, but with the super hit of "Big Times", they still gained a lot of fame and fans.
When Ming Pao Weekly was only two-thirds of the way through the broadcast of "The Big Times", it couldn't help but publish a special topic to comment: "What this TV series portrays and wants to show is far from being as simple as a stock, the show highlights When fame and fortune are intertwined with human nature, it is so devastating...
"The Great Era" has a very special meaning. On the surface, it is about the grievances and grievances of two families and two generations, but in essence, it is to reveal the changes of the times in Hong Kong...
In terms of structure, it breaks through the routine of traditional TV dramas; in terms of plot, it elevates the family drama mode to a very high level. In terms of acting skills, actors such as Zheng Shaoqiu, Liu Qingyun, Zhou Huimin, Lan Jieying, etc. have all performed wonderfully in the play..."
The plot of "Big Times" has been from the 1960s to the 1990s, 1994 to be precise. And now it is only 1988, and what happened in the next few years belongs to Kang Jianfei's "conjecture and nonsense".
The impact of "Big Times" not only made the streets of Hong Kong sparse during the broadcast period, but also caused the Hong Kong stock market, which has just begun to recover, to experience several small declines again. ()
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