Dreams of the Fragrant River

There are five important movie schedules in the United States, of which the summer schedule and the end of the year (including Thanksgiving and Christmas) are the most powerful. Under normal circumstances, good movies are scheduled to be released in the summer and the end of the year, but this year's spring box office competition in the United States is extremely fierce.

As the first batch of films released in the spring, Paramount's "The Hunt for Red October" swept the spring box office as soon as it was released, with a box office of more than 17 million US dollars in the first weekend. Such a violent momentum has caused the theater chain to continue to increase the film's filming rate, and the release canvas has increased from 1,225 to 1,817.

Due to the increase in the number of screenings in the middle, the film "Hunting Red October", a Cold War-themed film, did not drop but increased in the second and third weeks of its release, occupying the weekly box office champion for three consecutive weeks.

It was not until the release of "Teenage Mutant Ninja Turtles", which Golden Harvest participated in investment, that the first weekend box office of more than 25 million US dollars shocked the spring file, which ended the madness of "Hunting Red October".

"The Hunt for Red October" was a hit until early April, eventually grossing more than $122 million at the North American box office. The producer of this film is Paramount, and Kang Jianfei, as a shareholder of Paramount, naturally likes it.

Just when "Hunting Red October" was about to end, "Notes on Tomb Raiders", jointly released by Oriental Film Company and Paramount, was finally released as the third batch of films in the spring. At this time, "Teenage Mutant Ninja Turtles" has been released for two weeks, and has won the weekly box office champion, with a cumulative box office of 64.34 million US dollars.

"Ninja Turtles" is a comic from Phantom Studio six years ago, and it was adapted into an animation three years ago. It was the success of the "Teenage Mutant Ninja Turtles" movie that allowed the American people, and even the people of the world, to know the four little turtles. And the big mouse who wears pajamas all the year round.

The movie "Teenage Mutant Ninja Turtles" has not yet been drawn, and its various peripheral products have become popular in North America. All kinds of clothes and toys printed with the image of Ninja Turtles began to sell well. There are even game development companies that have reached agreements with producers to make video games related to Ninja Turtles.

In the long term. The money made by the peripheral products of "Teenage Mutant Ninja Turtles" is actually far more than its box office. It's a pity that Zou Wenhuai is only one of the investors of this film and has no surrounding copyrights. He can only share some of the box office revenue and watch others make big money.

When "Tomb Notes" was released in the United States, it happened to be the most popular time for "Teenage Mutant Ninja Turtles", and it was easy to find young people wearing turtle T-shirts on the street.

As a Chinese-language film, the publicity work of "Tomb Notes" in North America is very difficult. There are only two things that can arouse the interest of American audiences: one is the director of the film, Jianfei Kang, who is not only the second largest shareholder of Hollywood giant Paramount, but also an investor in last year's sci-fi blockbuster "Terminator 2"; the second is "Tomb Notes" The computer special effects of "Terminator 2" are in the same line as the special effects team of "Terminator 2".

A month before the release of "Tomb Notes", the related publicity has already begun.

At that time, the Oscar ceremony was just over, and "Terminator 2" won four technical trophies in one go. In an interview after the event, James Cameron, who is infinitely beautiful, mentioned Kang Jianfei's new film "Notes on Tomb Raiders" three times before and after, and said that the special effects shots of the film were more exciting and advanced than "Terminator 2".

Immediately, some wonderful pictures and stills of "Tomb Notes", as well as soft articles about "Tomb Notes" became popular in East Asia. Began to appear frequently on American TV channels and film publications.

Then Kang Jianfei's personal experience was once again brought up to speculate. How he smuggled to Hong Kong because he couldn't get enough to eat, and then couldn't find a job and went to sleep in public toilets on the street. But gold always shines. Kang Jianfei wrote the script of "Shanghai Bund" when he was only 18 years old, which was appreciated by a TV director, and then published his novel of Oriental Knights.

A few months later, Kang Jianfei gambled the money he made from writing scripts and novels to shoot a low-budget comedy. When he ran into a wall with film copies, Kang Jianfei finally found an opportunity. This low-cost comedy broke a new box office record for Hong Kong films in one fell swoop.

These reports were sporadic at first, until then the United States "People" Weekly suddenly burst into force, which was hailed as the most suitable mainstream magazine for reading on the toilet. Not only published a feature article about Kang Jianfei, but also featured him on the cover of the magazine.

People magazine focuses primarily on American celebrities and popular culture. Asian celebrities are rarely covered - because few American readers are interested in Asian celebrities. The reason why Kang Jianfei will be reported this time is the result of the active contact of the publisher of Tomb Raiders Notes.

People Weekly has no interest in Kang Jianfei's career and fame in Asia. What attracts them is Kang Jianfei's other identities, such as the investor and copyright owner of the "Terminator" series of films, such as Paramount Pictures' second largest shareholder, such as last Christmas's most popular movie "The Ghost Story" One of the screenwriters of , such as the creator of the "Home Alone" series of films. These are the areas of interest to American readers, and People Weekly has to cater to its own readership.

The interview was conducted during the Lunar New Year. The reporters from People Weekly made a special trip to Hong Kong. When they got back and corrected the manuscript, it was almost the Oscars ceremony. "The Ghost Story" and "Terminator 2" are both the favorites to win this year's Oscar, and these two films are related to Kang Jianfei, and it is time for People Weekly to publish this interview at this time.

Perhaps because of Kang Jianfei's legendary fortune, People Weekly devoted a lot of space to give Kang Jianfei a biography, detailing his successful experience in the past ten years. If translated into Chinese, the title of the entire feature report should be like this - "Legend Decade: From Stowaway to Entertainment Tycoon".

The huge circulation of "People" Weekly has its own strong influence. In less than half a month after the issue of the magazine was published, Kang Jianfei, an Asian man, once again became a hot spot.

When Kang Jianfei acquired the shares of Paramount, he leaked his face in the United States once, and many media reported his related experience. At that time, everyone did know an Asian like Kang Jianfei, but only Americans who cared about the entertainment industry remembered Kang Jianfei's name afterward. Most people forgot about him in a blink of an eye. This is actually quite normal. Everyone knows Hollywood's popular stars, but how many people can remember who the shareholders and presidents of several major movie giants are?

As a mainstream American magazine, People Weekly's systematic and in-depth special reports on Kang Jianfei undoubtedly turned Kang Jianfei from a celebrity into a star.

The so-called American dream, equality, freedom, and democracy are too empty. A more intuitive understanding is to realize ideals and change lives through one's own efforts and courage.

Kang Jianfei is too much in line with the requirements of the American dream. The most important thing is the legendary and dramatic rise from a penniless to a rich businessman, which is more in line with the American dream that the people expect.

What is even more rare is that Kang Jianfei is still very young, he is not yet 30 years old. And even with Western aesthetics, Kang Jianfei can be regarded as a handsome guy. People Weekly even published a photo of Kang Jianfei punching with his upper body naked. His fit body and muscular lines have added countless American female fans to Kang Jianfei.

The report of "People" Weekly was a great success, and the effect far exceeded the expectations of the publicity planners, and the publicity of the new film "Tomb Notes" naturally became a success.

Even some other second- and third-rate American media spontaneously followed suit and reported on Kang Jianfei for the sake of sales, but the content of the reports became varied. For example, Kang Jianfei's affair, with many Asian actresses can not tell the scandal. Even some gossip tabloids do not even have basic common sense. They believe that polygamy is still practiced in Hong Kong. Kang Jianfei has married more than ten beautiful wives, some of them are Western beauties, which really makes male readers envious and jealous.

From the beginning to the end, "Tomb Notes" spent more than 6 million US dollars in the publicity budget in North America, which is also a very high cost in Hollywood at this time.

Although the release of "Notes from the Tomb" in the middle of the Spring Festival in the United States cannot be said to have attracted much attention, there are such a group of viewers who are curious about Kang Jianfei's new film and want to go to the cinema to see it.

Before the official release, "Tomb Notes" held several screenings~www.wuxiaspot.com~ paid many well-known film critics in the United States.

Thanks to the charm of money and the quality of the film itself, major American film publications have highly praised "Tomb Notes", calling it "Indiana Jones of the East", and praised its special effects shots for being fake.

In this case of sufficient publicity, "Tomb Raiders" was released against the strong momentum of "Teenage Mutant Ninja Turtles", with a first weekend box office of 16.74 million, ending "Teenage Mutant Ninja Turtles"'s consecutive weekly box office championship.

The three-day box office of 16.74 million in the first weekend is already very bad for a Chinese-language film, but considering the publicity budget of up to 6 million US dollars, this figure is still a bit low.

Kang Jianfei is indeed famous because of the exclusive interview of "People" Weekly, and the carpet-like publicity has indeed let many Americans know that there is a movie "The Tomb Raiders". However, the long-standing prejudice has caused many Americans to subconsciously classify it as a junk movie after learning that it is a Chinese-language film, and have no interest in going to the cinema at all.

The first weekend of "Tomb Raiders" in the United States has only just begun to ferment. It wasn't until the second week of the show that this oriental adventure film really showed its head and feet, and its good reputation quickly became popular through word of mouth from the audience. (To be continued)()