Dreams of the Fragrant River

Kim Yong soon saw He Chaoqiong's great work, and it should be said that all Hong Kong citizens saw it.

When Huang Yulang bought "Daily Daily", the sales volume of this newspaper was once promoted to the third in Hong Kong. However, after being sold to Kang Jianfei, due to a series of internal integrations and personnel turnover, the sales volume of "Daily Daily" has fallen to fifth, with sales barely exceeding 100,000 copies per issue.

The top four newspapers in terms of sales volume are: Oriental Daily, Ming Pao, Sing Pao and Sing Tao Daily.

Just in the first half of this year, He Chaoqiong was transferred by Kang Jianfei to be in charge of "Daily Daily" after straightening out the Oriental Publishing House. In just one and a half months, He Chaoqiong replaced two-thirds of the management of the newspaper, followed by a major reform of "Daily Daily" itself.

One day at the end of August, all the citizens of Hong Kong noticed a newspaper with beautiful pictures and fresh layout.

"Is this the new edition of "Daily Daily"?"

"It's great, there are no ads on the front page."

"The typography also looks very clean and doesn't feel messy at all."

"And all the layouts are in full color."

"A full-color newspaper is expensive, right? How much does it cost?"

"It's not expensive, it's still the original price of 3 yuan."

"…"

These are just the first impressions of Hong Kong citizens on the new edition of "Daily Daily". If you observe it yourself, you will find many different things, such as the colloquialization of news headlines and so on.

When Kang Jianfei came to this era and saw the Hong Kong newspaper for the first time, he noticed the difference between the Hong Kong newspapers at this time.

All the Hong Kong newspapers, with such an important front page, are actually mostly advertisements, and they are basically expensive real estate advertisements. At most, only the introduction of important news is news.

Secondly, of all the newspapers in Hong Kong, only the supplements, the Fengyue edition, and the advertisement edition are color-printed, and the other editions are in black and white. Typesetting and pictures are also rigid and antique, giving people a very poor reading experience, including the top-selling "Ming Pao" and "Oriental Daily".

After Kang Jianfei bought several newspapers, he always wanted to reform the newspapers, but he couldn't find time to focus on it. It was not until some time ago that he had a good chat with He Chaoqiong about the revision.

After He Chaoqiong took over the "Daily Daily", he not only changed the management, but also changed the newspaper's layout editor and art editor. He also specially invited a senior person from the French "Le Monde" to serve as the "Daily Daily" general manager. edit.

…

Sing Tao Newspaper Building.

Hu Xian called the senior management of the newspaper to a meeting, and in front of every participant was a copy of today's "Daily Daily".

"What do you think of the revision of "Daily Daily"?" Hu Xian asked.

The deputy editor-in-chief of Sing Tao Daily said: "A very beautiful newspaper is attractive to young people, but the cost of full-color printing is too high, and the elimination of front-page advertisements has also greatly reduced the newspaper's income. This kind of revision is not enough. ."

"I generally agree with Vice President Zhang's opinion, but we can learn from the "Daily Daily" page." Another said.

"I don't agree to change the existing layout," someone suddenly picked up the "Daily Daily" and retorted, "Look at this newspaper, although its layout looks fresh and refined, it is done at the expense of the amount of content published. News with the same content can be published in a traditional layout with only one layout, while the layout of "Daily Daily" requires at least one and a half layouts. This will undoubtedly increase the cost, not to mention, the extra half layout, we use How good is it to publish an advertisement? Readers are watching the news, not whether the page is beautiful!"

Everyone, you said my words, and finally came to the conclusion that the revision of "Daily Daily" looks excellent, but whether it is full color printing, cancellation of front-page advertisements, and careful layout with pictures... These reform measures will increase costs and reduce costs. Income, is a complete failure of the newspaper revision.

Someone made a firm prediction at the meeting: "I estimate that the "Daily Daily" will not be able to last for a month. It will either change back to its original state or increase the price of the newspaper."

Seeing the mockery of "Daily Daily" by her subordinates, Hu Xian always felt something was wrong. She vaguely felt that this revision of "Daily Daily" would set off a storm in the Hong Kong press.

At this moment, not only Sing Tao Newspaper is paying attention to the revision of "Daily Daily", but most people in the industry in Hong Kong have noticed the new version of "Daily Daily".

There is no way not to pay attention!

There are dozens or hundreds of newspapers in a newsstand, and people who buy newspapers can find the full-color front page with pictures and no advertisements of "Daily Daily" from a wide variety of newspapers and magazines at a glance, just like seeing a rich and rich in a pile of poor and poor. Handsome, can simply be described as standing out from the crowd.

But no one thinks that the reform of "Daily Daily" can be successful. Their view is the same as the management of Sing Tao Newspaper.

Everyone was waiting to see the jokes from the Daily Daily.

A behind-the-scenes boss who started out by making movies, a young and inexperienced female president, and an editor-in-chief hired from France who doesn't know the Hong Kong market. This is a doomed combination!

And the facts?

…

Lu Xinsheng wiped his face and came out of the bathroom. After helping the Filipino maid prepare breakfast, he rushed to the bedroom and shouted, "Alan, get up and eat soon!"

After shouting a few times without answering, Lu Xinsheng had to go back to the bedroom and saw that his wife Chen Yuelan was still sleeping soundly. He walked over and patted his wife's face and said, "I'm getting up soon, I'll be late again later."

Chen Yuelan opened her eyes in a daze, stretched out her hand and said, "Husband, I don't want to move, pull me up."

Lu Xinsheng silently pulled his wife up and sat on the bed. Chen Yuelan yawned and got dressed, then sleepwalked with her hair disheveled to wash up.

Lu Xinsheng was very speechless about this. Before marriage, Chen Yuelan was like a goddess. After marriage, he realized that his wife was so sloppy, lazy and funny.

That's right, this Lu Xinsheng is the grass-roots phoenix man who appeared in Chapter 775 of this book. At the beginning, he lived in a cage house, but now he moved into a high-end apartment, because he bought the daughter of the owner of the company downstairs, and changed from an ordinary sales manager to a company department director.

Lu Xinsheng just had a crush on him and didn't have the guts to pursue it. Finally, after seeing "The World of Truman" directed by Kang Jianfei, he finally plucked up the courage to pursue it boldly. He created all kinds of opportunities to meet Chen Yuelan by chance, but he really happened to save the goddess's life in a car accident, and then went to the hospital to visit and deliver delicious food every day, and the two really began to communicate.

Chen Yuelan's father, also a small company owner with a net worth of 100 to 20 million yuan, found out that his daughter had made a grass-roots boyfriend and did not object immediately, but hired a private detective to investigate Lu Xinsheng's details.

The final result was that Lu Xinsheng joined the Chen family, who had only one daughter, and became the son-in-law and successor of the company.

Lu Xinsheng and his father-in-law Chen Boqiao were sitting on the sofa talking about the company. After Chen Yuelan had washed up, they had breakfast together. At this time, the Filipino maid came over with a newspaper and said, "Master, sir, this is today's newspaper."

The Chen family subscribes to four newspapers: "Xinbao", "Economic Daily", "Ming Pao" and "Daily Daily".

Among them, "Xinbao" and "Economic Daily" are financial newspapers, which Chen Boqiao, a businessman, must read every day, while "Ming Pao" mainly reads some current affairs, people's livelihood and literature.

As for "Daily Daily", the readership of this newspaper is mainly young people under the age of 30. It was only after Lu Xinsheng entered the Chen family that he started to order.

In fact, Lu Xinsheng used to read "Oriental Daily", but since Kang Jianfei bought "Daily Daily", he switched to this newspaper.

The reason is very simple. Lu Xinsheng believes that Kang Jianfei is his benefactor. If he hadn't been encouraged by watching "The World of Truman", it would have been impossible for him to catch up with his current wife. He not only subscribes to "Daily Daily" every day, but every time Kang Jianfei releases a new film, he will snap up tickets for the premiere to join him.

Father-in-law Chen Boqiao directly picked up a copy of the "Xinbao" and read it, while Lu Xinsheng went to the bottom of the "Daily Daily".

But after Lu Xinsheng found out the "Daily Daily", he said in surprise: "Hey, why is today's "Daily Daily" different?"

"Is there big news?" Father-in-law Chen Boqiao looked at the newspaper in Lu Xinsheng's hand.

Lu Xinsheng said: "The advertisements on the front page are gone. You can see that there are still many large and small headlines here. You can know the main content of the entire newspaper just by looking at the first page. And there is a reminder of the number of pages in the page after each headline. It looks like reading a newspaper can save a lot of time, and this design is convenient and considerate.”

Chen Boqiao took the "Daily Daily" and turned it over, and was surprised to find that the color page was full, and the concise and refreshing layout also made him, a somewhat presbyopic person, look effortless.

After earnestly comparing the differences between the new edition of "Daily Daily" and several other newspapers, Chen Boqiao praised: "This newspaper is convenient and comfortable to read. It would be great if the "Xin Daily" could also be changed in the same way."

Lu Xinsheng smiled and said, "Mr. Kang is really good at doing business. It's a good thing that "Daily Daily" was bought by him."

Chen Boqiao thinks differently. His company will be representing a new Japanese product recently, and he is considering which newspaper to advertise in. Looking at the revamped "Daily Daily" at this time, Chen Boqiao already had an idea in his heart. With the astute mind of a small businessman, he realized that this newly revised newspaper was bound to be popular and sought after, and he could save a lot by winning the advertising space as soon as possible. cost of.

…

"Daily Daily" is the top three newspapers among young readers, even surpassing "Ming Pao" (the main readership of "Ming Pao" is the middle class). After the revision, the fresh layout is more popular with young people, at least it looks more fashionable and generous than other newspapers.

For older readers like Chen Boqiao, the reason for liking "Daily Daily" is very simple, because its layout is easier to read than other newspapers, and they are not afraid of getting old eyes and misreading the wrong line in the dense text.

"Hurry up to the printing house, the 5,000 copies printed have been sold out."

"Manager, the outside is urging goods again. It seems that 8,000 copies are not enough!"

"To be on the safe side, I will print another 5,000 copies today, and I won't print it any more."

"…"

The sales department of the Oriental Media Group has become a vegetable market. It has been noisy since the morning, and many employees do not even have time to eat lunch.

There are a large number of people who do not have a fixed habit of reading newspapers. They often go to the newspaper sales point and choose a newspaper to buy according to their mood. Today, nine out of ten such people choose to buy "Daily Daily", because the layout and color printing of this newspaper are too eye-catching, and the headlines and large picture guides on the front page are far better than those in the advertisements. Newspapers are more likely to inspire readers to buy and read.

He Chaoqiong's forecast for the newspaper's sales after the revision was very conservative. He only allowed the printing house to print 10,000 more copies than usual. As a result, 115,000 copies of "Daily Daily" were sold out before noon.

In order not to interrupt its own business order, "Daily Daily" only chose to reprint a total of 18,000 copies three times, and all 133,000 copies of the newspaper were sold out on the first day of the revision.

On the second day of the revision, the print volume of "Daily Daily" increased to 150,000 copies, and all of them were still sold out.

The number of prints was gradually increased every day. After a week, the sales volume of "Daily Daily" exceeded that of "Sing Tao Daily", "Sing Pao" and "Ming Pao", and the sales volume of 190,000 copies was tied with "Oriental Daily".

Many senior newspaper professionals in Hong Kong have been fooled by the sales miracle of "Daily Daily". Is this okay?

In fact, the reform of "Daily Daily" is the same thing that Li Zhiying played in another time and space after he founded "Apple Daily". It's just that Li Zhiying's fellow is more ruthless. The average price of a newspaper on the market is 5 yuan. He directly set the price of "Apple Daily" at 2 yuan and gave him an apple, which attracted the jealousy of countless newspaper industry colleagues.

The series of reforms of "Apple Daily" directly caused the collapse of the original press order in Hong Kong, and the newspapers that adhered to the old ways and did not reform go bankrupt, including "Overseas Chinese Daily", "Express" and "Hong Kong United Daily News", which have a long history of running newspapers. Other newspapers have all closed under the offensive of "Apple Daily".

The surviving Hong Kong newspapers, including Ming Pao, Ta Kung Pao and other newspapers, more or less imitated the reform of Apple Daily to adapt to the competition. The Hong Kong industry collectively referred to this change and reform as "Apple Daily". change".

Although "Daily Daily" has not lowered its price like Apple Daily in another time and space, it is still extremely strong. Other newspapers more or less feel that their sales are decreasing because readers are taken away by "Daily Daily" !

Until this time, people from other newspapers in Hong Kong are still holding on, they are expecting that "Daily Daily" can't bear the loss and will die!

That's right, although the daily sales of "Daily Daily" are amazing, the high cost and the cancellation of front-page advertisements have kept it in a state of loss.

However, He Chaoqiong will soon have a new move. All the merchants who want to advertise in "Daily Daily" have received notices of the increase in advertising fees - the increased cost of "Daily Daily" has finally been passed on to advertisers.

A newspaper's sales soared, and advertising costs increased for sure. In fact, after the sales of "Daily Daily" exceeded 160,000 copies, its advertising revenue was enough to recover the cost, but then the advertising fee of "Daily Daily" continued to increase.

No way, in order to achieve high profits for newspapers, advertising costs must skyrocket!

More than 80% of advertisers strongly protested this, and nearly half of them canceled the advertising list directly, in order to coerce the advertising fee of "Daily Daily" back to the original price.

He Chaoqiong's response was: Ignore it!

Because the sales volume of "Daily Daily" is now almost surpassing that of "Oriental Daily", there is no need to worry about no advertisers, and the calls of the advertising department of the newspaper are not stopped every day.

In the end, advertisers have to accept the reality and obediently put their money out.

Within half a year, "Oriental Daily", "Sing Pao" and "Sing Tao Daily" successively revised their editions, UU reading www.uukanshu.com and "Ming Pao" also canceled the front page advertisement and added color pages.

The reform trend set off by "Daily Daily" has been going on in Hong Kong for several years. When readers are accustomed to newspapers with full color printing and beautiful layout, those traditional newspapers with poor reading experience have no soil to survive, and either follow the reform or close their doors, without exception.

At this moment, no one dared to despise the daughter of He Chaoqiong anymore. Because the reform of "Daily Daily" was carried out under her auspices, the outside world put all the credit for the reform on her, and was honored as "the new generation of newspaper queens" by good people.

Of course, these are all later stories.

Kang Jianfei now just wants Jin Yong to see He Chaoqiong's ability, and then ask He Chaoqiong to talk to Jin Yong about the acquisition of Ming Pao.

And Jin Yong, who was holding the "Daily Daily" at this time, sighed with emotion: You can't underestimate anyone, the gambling king's daughter is a good trick, and the reform of the Hong Kong press is imperative. r1152

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