Eighteen Years of Legendary Wave

　　 "We will cooperate with authoritative media, our theme is: domestic games, the return of the king."

　　 Guan You is worthy of being an old Hualuo person.

　　Senior marketing person.

　　 As soon as he started speaking, Su Qingyue discovered that his plan was high-minded, comprehensive and thoughtful.

　　 Although it is not amazing.

　　 can reach such a height, it should be one of the few in the entire Internet circle.

　　 He began to realize that his predecessor, Shen Qing, was not necessarily conservative when he lost to China Network.

　　 is more likely to lose in ability.

　　 Guan You’s plan is not surprising, nor is it maverick.

　　 But it has no major flaws. It can completely rely on the company's abundant resources and team quality to form a strong execution force.

　　And through the media relations that ChinaNet is good at, the intensity and accuracy of advertising. In the process of execution, errors are constantly corrected.

　　With the help of partners, the probability of success must be very high.

　　 deserves to be a man from a big company and a highly experienced executive.

　　 Group operations: regular army play.

　　Su Qingyue started to look at him with admiration, but at the same time he became more confident about his plan.

　　 Guan Yi told a status quo, the current online games on the market.

　　 Korean and Japanese games are the mainstream, occupying more than 90% of the share.

　　 When the media and players talk about kimchi, there must be some jokes, but there are more dissatisfaction and expectations.

　　 Listening to him, the audience nodded frequently.

　　 Tian Lei and Chen Feng sit up straight and listen carefully.

　　Guan extended from the theme and talked about specific implementation.

"First, we will look for Mr. Zeng Jingjie, a domestic first-line martial arts boy, as our spokesperson; secondly, we will invite the media to visit the shooting scene of the class, and also tailor a theme song for Mr. Zeng Jingjie; at the same time as the release, the major music charts hit the charts. ..."

　　 "In addition, in terms of channels, I advocate the production of four different types of posters to respond to the aesthetics of people in different places."

　　 As for the media...

　　 Su Qingyue was surprised to find that Guan Er did not mention any media classification.

　　 He just expresses different media and different user groups.

　　 Plain media has been impacted by online media in the past two years, but it is still the mainstream media form.

　　The benefits are naturally obvious.

He said: "We have long-term cooperation with the media, and we have better control of the layout and the direction of publicity. The same advertising, the support provided is different. At the same time, the portrait I give to the media users is: loyalty and strong consumption ability. , The willingness to buy is sufficient."

　　 Then, he came up with a solution that is simply perfect.

　　 "We can entrain single-page novice cards during the issuance of print media. In this way, we can solve the problems of data statistics and effect analysis through the novice card opening rate and the payment rate after card opening."

　　 I have to say that Guan Le’s plan is indeed a rare marketing case.

　　 Even Su Qingyue admits that this plan has a very stable arrangement from the formulation of the theme to the planning of the core market events, as well as various specific implementation plans and advertising strategies surrounding the core events.

　　 And he didn't avoid any media type.

　　 The whole plan looks impeccable.

　　 In the end, Guan Yu concluded: "We will use the above methods to set off a domestic game storm and establish our position."

　　 "Our status is divided into industry status, cultural status, and ultimately the consumer cognitive status."

time flies.

　　It was not eleven o'clock, and Guan Ling finished his plan.

　　 The venue is very quiet.

　　 Su Qingyue's confidence has returned.

　　 Although he admits that Guan Er's plan is the regular army's style of play.

　　 But the regular army is divided into some era.

　　 Guanren is the most elite Teutonic knight in the cold weapon era.

　　 And his plan is modern.

　　 Sea, land, air and space integrated operations.

　　 Fortunately, the plan was changed just now. Su Qingyue was already eager to try at this time, his blood was rising, waiting for himself to speak.

　　 At this time it was everyone's turn to comment.

　　 Tian Lei didn't speak, and asked Yue Lindao beside him to ask questions.

　　Su Qingyue noticed that Tian Lei had smoked half a pack of cigarettes since the meeting began.

　　 Yue Lindao is also welcome.

　　 asked directly: "Is the overlap rate of these flat media end users high?"

　　 "...Actually, I don't think it is high."

　　 Yue Lindao asked suddenly, and Guan Yi hesitated.

　　 is really professional, Su Qing thought.

　　 Because if the coincidence rate is very high, it means the so-called one million users.

　　 may actually be only 300,000.

　　 But Su Qingyue believes that this possibility is very small. Non-professional and in-depth enthusiasts rarely buy two newspapers or magazines. One million users cannot shrink much.

　　He doesn't care about it at this time, Guan Er is his competitor.

He even helped him out and said: "That's it, this repetition rate is relatively low, and there are fewer head media. Because the audience of game media is mainly young students, their money is not too much, so they buy at the same time. A few books are less likely."

　　 Unexpectedly, Su Qingyue would rescue him.

　　 Guan You was a little surprised.

　　The problem of Yuelindao was finally solved.

　　 The executives looked at each other, thinking that Su Qingyue was really strange.

　　 Chen Feng was a little proud, and felt that the person he chose had no professional ethics.

　　 "Does your theme have any further refinement?" Chen Feng asked.

　　 "We can refine it." Guan Yu said, in fact, the true meaning is nothing.

　　 "In this plan, apart from print media, there seem to be very few other media, especially online media." Chen Feng asked again.

　　 "Yes, I think they are not mainstream yet and lack authority. Therefore, in my plan, they are just to cooperate with the media, and they are not specifically listed."

　　 Guan You's answer is quite satisfactory.

　　Su Qingyue admits his ability, but he doesn't think this plan is the optimal solution.

　　 Because he is too one-sided.

　　 It's okay if you put it in the blue ocean. UU Reading www.udkanshu.com

　　 But now ChinaNet is facing a number of competing games before and more games to be released later.

　　 Competitive pressure can be imagined. If you still use such a scheme, you will not lose out.

　　 But don't count on Dacheng.

He was thinking, the executive opposite Chen Feng, interjected: "I think Guan Er’s plan is very good, and the implementation of it will be smooth for us, Hualuo. At least to a large extent, it has been reduced. Public beta risk, laying a good foundation for charging."

　　The speaker looks a bit like an actor from Hong Kong Island.

　　 The whole person is very tall and straight.

　　 There are vicissitudes of life on his face, his eyes are small, but very focused.

　　 As soon as he said this, many people echoed it.

　　 "It's surprising to be upright."

　　 People began to talk about the subject, to the specific details of the implementation.

　　 It seems that the plan has been passed.

　　 The people from the interactive entertainment marketing department were left hanging beside them, silent and expressionless.

　　 Tian Lei and Yue Lindao chatted in a low voice.

　　 signaled Chen Feng to proceed.

　　 "Guan You is very good, we deserve to be the marketing general of Hualuo." Chen Feng used a compliment to suppress the discussion in time. He turned his gaze to Su Qingyue, and said: "Now let's listen to the interactive entertainment marketing department's plan. Qingyue, you can start."

　　 "Okay." Su Qingyue nodded.

　　 He opened his plan.

　　 looked at the words "the first year of martial arts", projected on the screen.

I calmed my nervous heart a little, and said: "The theme of my plan is the first year of martial arts. All publicity and promotion will be based on this. According to the characteristics of different media, I will promote different focuses. Next, I will first focus on the theme. Expand, and proceed to the next step..."