Entertaining Children

Although Xiao Yao, who is the most well-known and most talked about actor in the United States, and the other two veterans of the parkour team YRF did not participate in promotional activities in the United States before the film was released, the publicity work before the film was released was actually done well. not bad.

In terms of promotional methods such as promotional videos and trailers, film producers and distributors spend much more in the United States than in China. In addition to TV stations and online media, movie promotional videos and trailers have also appeared on the large outdoor building advertising screens in landmark squares in many cities in the United States.

The MV of the two movie interludes sung by "Immortals" contains parkour action and part of the movie plot. After the movie promotion started, these two songs were released, and the two MVs were also used as movie promotion videos on various media advertisements for the movie promotion. Publicity, the two songs airborne on the Billboard charts in the first week of release and quickly rose to a very high position, becoming a recent hit single. The popularity of these two songs, in turn, has a very positive impact on the promotion of the movie.

In terms of star promotion, although Mu Ying and Zhou Jingyi are not particularly well-known, they have established themselves in Hollywood and are well-known in the United States. More importantly, although Xiao Yao had never been to the United States before the movie was released, his relationships in the United States were all used in advance.

Needless to say, Keith Craig and his wife, "Daydream", "Immortals" band and the female singer Liv Paremer under the "Daydream" studio Some well-connected teammates I met at the game, Eva’s top executive Albert Goodman, and more than a dozen world-class angel supermodels also contributed to the film on their social media before the film was released. Recommended by publicity.

Among these people are many first-line celebrities in American music, sports, film and television, fashion, etc., although they only made a speech on their own social media, and did not officially participate in any program to promote the movie, but the combined coverage and The influence is still considerable.

On the whole, before the movie was released, the publicity was already very effective.

And when Xiao Yao and others came to the United States, the publicity and promotion effect of this movie that had already started to be released was also greatly strengthened.

The film did not hold its premiere in the United States, but Xiao Yao's first appearance after coming to the United States had an extraordinary impact. In the Celebrity Game, Xiao Yao, who was both an audience and a performer, almost stole the limelight from all participating star players, and became the most talked-about person in the American media and netizens after the game.

Although Xiao Yao didn't mention the name of the movie when he was interviewed by reporters or when he was a guest commentary in the arena of the Masters, he mentioned it following the host's question on the red carpet, and he performed during the intermission. The episode of the film, as long as the film distributors make a little effort,

It is also very easy for those media reporters to mention the movie starring Xiao Yao while reporting on his performance in the Celebrity Tournament.

After the celebrity match, Xiao Yao officially started the promotional activities of the film. During the outdoor parkour performance promoted by the first movie road show in the United States, the collective appearance of the Freddy family seemed to drop a bomb in the media, attracting the attention of countless media and netizens. In contrast, in the next few days, several star players participating in this year's Masters East Celebrity Team helped Xiao Yao promote the movie on social media, but they did not arouse much interest from the media and netizens.

Although the Freddy family only appeared once, and there were no other big-name celebrities in the next few roadshows, the parkour performances promoted by Xiao Yao and others in the next few roadshows still attracted countless media and audiences to watch. The scene far exceeded the expectations of the producers and distributors, and the promotion of the Parkour movie that had already been released also had a good effect beyond expectations.

In fact, apart from answering the host's questions on the red carpet and performing movie interludes during the intermission, Xiao Yao had planned, the other two more eye-catching things were completely unexpected, and the ensuing Xiao Yao's expectation that the Leidi family went to the parkour performance of the road show was not what Xiao Yao expected. Therefore, the effect of the entire publicity campaign in the United States has far exceeded the expectations of Xiao Yao, other film creators and film distributors.

All promotional activities are designed to attract audiences into the theater to watch movies. Whether a film is successful or not depends on its box office performance.

Although the publicity work before the release was done well, the box office of the film on the first day of its release in the United States can only be said to be relatively average, and the total box office including the midnight show was only about 8 million.

Overall, however, the quality of the film is good. Although the plot is nothing new, the action design in it is very novel, giving people a refreshing feeling, and the audience's word-of-mouth evaluation is also relatively good. After the first day of release, the score on the IMDB website in the United States reached 7.6 points, and the freshness of Rotten Tomatoes was also above 85%.

As Xiao Yao's topicality in the United States has risen sharply, this movie has become popular, and the movie's reputation is very reasonable. The North American box office of this movie is also getting better and better. Except that the box office dropped to about 6 million on the second day of its release, the box office reversed in the next few days and returned to more than 10 million in a single day. In the first week of its release, the movie grossed more than 30 million yuan in four days, ranking among the top five in the North American weekly box office list.

For a film with a production cost of only 8 million and a publicity cost of no more than 10 million in North America, the box office results of more than 30 million in the first four days can already guarantee that the film will not lose money in North America. The film has only been released for four days, and there are still more than three weeks to go. The IMDB score of 7.7 and the freshness of Rotten Tomatoes around 88% are enough to show that the film will not perform too badly in the follow-up box office. Profitable.

In the United States, the most important movie box office country, the box office results were better than expected. The whole publicity team was happy and relaxed a lot. They can carry out the following promotional activities in a more relaxed and relaxed state. . After staying in the United States for nearly ten days, the entire publicity team flew to Europe to continue the publicity tour of the parkour movie that has already been released.

At this time, the film has achieved very good box office in China and the United States, the two largest box office countries. Although Europe and Australia also have several good box office countries, the film has been released for two weeks (the first week is only half a week), and the impact of promotional activities on the film's box office at this time is also limited.

But for Xiao Yao and others, this movie is for parkour lovers all over the world. Their movie promotion method is an outdoor parkour road show, which is not only to promote the movie and stimulate the box office of the movie, but also a The veteran parkour team YRF held an offline meet-and-greet event with global parkour enthusiasts, so they still insisted on completing the planned parkour performances in all countries and cities. Of course, they went, and it still had some boost to the box office of the movie in the middle and late stages of its release.

After the 20-day overseas publicity campaign ended, several Chinese stars including Xiao Yao, Zhao Rui, Xu Fei, and Chen Xiaoting returned to China, while Mu Ying, Zhou Jingyi and others returned directly to the United States.

When I returned to China, the release cycle of this parkour movie had come to an end. Whether it is China, the United States, or other countries, the word-of-mouth and box office results of this movie are quite good.

In China, the film's Tudou score reached 7.6 points, and the total box office reached about 870 million in three and a half weeks of release. This box office score is currently only ranked third among the films released during the Spring Festival. The two films with a higher box office are both big productions with a production cost of hundreds of millions and a very luxurious cast.

Although the production cost of this film of 8 million US dollars is equivalent to 50 to 60 million in Chinese currency, it seems that the cost is not small, but the film was shot in the United States, the cast is not luxurious enough, and there are more foreign actors than Chinese actors. The original English version of the film obviously has the goal of overseas markets. It is enough to surprise people to be able to win such a box office result in the highly competitive Spring Festival in China.

Speaking of overseas box office, the box office performance of this movie is also very impressive. In North America, the film's total box office has approached $200 million. There is still about a week left before the film's release cycle, and it is almost certain that the box office will exceed 200 million. Coupled with the box office of other countries such as Europe, Australia, and Asia, the total overseas box office of this movie excluding China is likely to reach about 400 million US dollars.

With 400 million US dollars, it is already the movie with the best overseas box office among Chinese live-action movies. The reason why the word live-action movie is added is because the overseas box office of the animated movie "Wall-E" is higher than this. Xiao Yao’s previous animated film "WALL-E" was not released globally simultaneously. The collection of overseas box office data was a bit late and troublesome, but in the end it was said that it was worth 700 to 800 million US dollars. Among the movies produced by Huaxia, it has the highest box office overseas.

However, animated films are not the mainstream of the film industry after all, and their influence cannot be compared with live-action films. Leaving aside animated movies, let’s just talk about live-action movies. This movie not only has the highest overseas box office figures, but also excludes some niche literary films that are more popular abroad than in China. Among commercial movies, this movie’s overseas The comparison between box office and domestic box office is also the highest among Chinese movies.

This kind of performance also caused a lot of exclamation and discussion in the Chinese film media.

However, because the director of this film has Mu Ying who got mixed up in Hollywood, there are more non-Chinese actors in the protagonist team than Chinese actors, the original dialogue is in English, and part of the funds are crowdfunded from netizens all over the world For various reasons, some people think that this is not a purely Chinese movie, and the title of the highest-grossing Chinese movie overseas should not be counted on this movie.

Xiao Yao has never paid much attention to such disputes over titles. For him, the movie has made money, and the audience's word-of-mouth reviews are also good, these two are the most important.

So far, the three films that Xiao Yao has participated in have all made money. The ratings on China's mainstream rating websites are all above 7 points, and the ratings of the two films he participated in as a director are all above 7.5 points. Although the number of works is not large, Xiao Yao has become an existence that has risen rapidly in the Chinese film circle, and no one or force can ignore it.

As a filmmaker, his status mainly comes from his achievements, and his achievements mainly come from two aspects, one is box office and the other is awards. In these two aspects, Xiao Yao's grades are not bad.

Needless to say the box office, in terms of awards, Xiao Yao actually has quite a few trophies.

Xiao Yao is actually a person who doesn't like participating in award ceremonies. In terms of music, Xiao Yao has basically only participated in "Golden Disc", and in television, he has only participated in "Flying Apsaras". In terms of movies, besides participating in "Golden Dragon", Xiao Yao has only participated in Clermont Ferrand and Seoul. Film Festival.

Just like the best newcomer who won the "Flying Apsaras" award back then, in addition to winning the "Golden Dragon" award for the best newcomer, Xiao Yao also won many domestic and foreign acting newcomers for his performance in "127 Hours". award nominations. It's just that those awards are slightly less important, and Xiao Yao didn't attend. Some awards will not be awarded to non-attendant nominees, and some more formal awards will still be awarded to him regardless of whether he is present or not. Speaking of which, although Xiao Yao has only one TV work and movie work, he already has seven or eight trophies for the Newcomer Award.

Due to too few works, Xiao Yao's current awards in film and television are basically awards for performances in front of the scene, and there are very few awards behind the scenes. As the behind-the-scenes director, Xiao Yao only received the Audience Award at the Clermont-Ferrand International Short Film Festival. Although this film festival is very famous among short film festivals, it is not considered mainstream in the entire film industry.

But soon, Xiao Yao will receive another film award for his behind-the-scenes work.

Just after Xiao Yao came back from promoting parkour movies overseas, another piece of good news came. That is, the organizer of the "Golden Dragon Awards" announced the list of nominations for various awards this year, and "Wall-E" successfully won the nomination for the best animated film.

Although this animated film was released in China in both Chinese and English versions, and judging from the dialogue in the film, it seems that the English version of the dialogue is the original version, but in terms of investment, production, and production, this animated film is very good. There is no doubt that Huaxia films are naturally eligible to apply for the "Golden Dragon Award".

Animated movies are different from live-action movies. Generally, there is only one overall award for the best animated movie or animated feature film. Although it is an overall award, the director of this animation film is Xiao Yao, the screenwriter is Xiao Yao, and Xiao Yao takes the majority of the investment. In addition, he also participated in other behind-the-scenes work such as dubbing and soundtracking. As long as this animated film wins an award, basically Xiao Yao wins the award.

No matter in terms of box office performance, influence, or the overall word-of-mouth evaluation of the media, professional film critics and ordinary audiences, "Wall-E" is the only one among the animated films released last year. The nominated animated film is far more than a street away, basically an invincible existence.

After the nomination list was announced, this award was also regarded by the media and the public as the least suspenseful award of this year's "Golden Dragon Award".