Entertaining Children
Chapter 806: The End of the Year
噺⑧One Chinese Network
"I'm just a studio, not a film and television company. What kind of co-producer?" Yin Xi said, "Anyway, I have a brand in my hand. Wouldn't it be good to do sponsorship and advertise the brand? The works come out, good or bad. There is no risk of affecting the reputation of our brand itself!"
"This brand is still half of yours!" Yin Xi looked at Xiao Yao and said, "How long have you been ignoring our brand? Every time I go to my place, I record songs. It's not that you are not allowed to record songs, But you should pay more attention to the brand, okay? You don't care, why don't I do more?"
"When the brand was first established, didn't everyone agree that I would not do anything?" Xiao Yao smiled wryly, "If you really think I don't do anything, then I will withdraw and sell the half of the ownership to you!"
"Beautiful thinking!" Yin Xi stared at Xiao Yao and said, "We agreed at the beginning that you don't need to take care of business matters, but you have to care about publicity and design, right? You are a star, and you still have the title of design director What! When the brand was first established, when you were on Kuaiben and singers, you still knew how to promote the brand, especially on singers, the effect was really good, but in the next few years, why didn’t you care at all? "
"At that time, the brand was just established," Xiao Yao said. "With a personal brand, it is understandable to think about advertising and publicizing everywhere. But if you only sell your own brand everywhere, it is very difficult. Annoying! As for the design director..."
"Do you dare to try to quit the design director?" Yin Xi pointed at Xiao Yao with chopsticks.
"Isn't the design director the title you forced on me?" Xiao Yao said, "Even if I don't quit, the design director only looks at the designer's work and doesn't have to be responsible for designing clothes, right?"
"You don't have to be responsible for designing clothes, you should help come up with ideas." Yin Xi said, "Our first special series is lighting clothing, which was originally your idea, using your patent. In the year when the brand was established, you I also gave the idea of the second series of speaker clothing, and the designers have developed it according to your ideas. Although it is not as amazing as the first series, there is still a certain market among those hip-hop lovers. Now there are two or three How about our third series?"
"Well, creativity doesn't mean that there is something. What are Qiao Shan and the others doing, pointing at me?" Xiao Yao said helplessly, "You also know my situation, and you think I don't have enough things to be busy with. ?"
"I didn't say pointing at you," Yin Xi said, "I didn't assign tasks for you, but just let you think about it occasionally when you are free!"
"Obviously I was the one who complained about her, so why did I get scolded?" Xiao Yao tilted his head and whispered to Sun Tingting.
"Who told her to be your sister?" Sun Tingting also laughed softly, "Do you really want to compete with her to win her?"
"Also," Sun Tingting reminded in a low voice, "you own half of the brand, how much of her studio do you own? Are you embarrassed to say her?"
After listening to Sun Tingting's words, Xiao Yao understood instantly and nodded.
"What are the young couple muttering about?" Yin Xi said, "Whispering in front of my face!"
"Nothing!" Xiao Yao lowered his head immediately and said, "Duo'er said you are right, let me listen to you! I think both of you are right. When I have time in the future, I will pay more attention to the brand. "
"Well, that's about the same!" Yin Xi nodded in satisfaction.
After this meal, Xiao Yao did not change his focus of work. He put much energy into the fashion brand, but still focused on the movie theme song and post-production work.
Xiao Yao is currently developing very well in film and television and music, Yin Xi is actually not willing, and knows that it is impossible to trap Xiao Yao in the matter of the brand, all he wants is Xiao Yao's verbal attitude at the time. She knew that Xiao Yao's main job at present was the movie he and Sun Tingting made, and she didn't care about his "following the positive and the negative", so she didn't bother Xiao Yao anymore.
When Xiao Yao was working on the later stage of the movie Donkey Deshui in Shanghai,
Zhao Rui and Zhu Zitong were also busy in Yanjing with the film they were producers on. Their Yandian graduate film was much ahead of Xiao Yao's film in terms of progress.
In less than a week, the review results for changing the theme song of the movie came out, and the result was of course passed without any surprises. During this period of waiting for the results of the second review, Zhao Rui had already determined the issuing company to cooperate with. As soon as the results of the second review came out, Zhao Rui and the distribution company made an appointment with the representatives of the cinema to watch the film.
Although it is a film produced by almost a new team, theater representatives are quite satisfied with the quality after watching it, and they are relatively optimistic about the box office prospects. In the end, the three parties confidently set the film's release date around New Year's Day, which is a small golden time.
If the file is set for New Year's Day, then film promotions can start one after another in November. Xiao Yao said that he only participated in the premiere, so the promotional activities of these films naturally have nothing to do with Xiao Yao. Apart from helping his company produce on Weibo and shouting twice about the films produced by his brothers, he continued to bury his head in the film. Post-production of own films.
The time required for the post-production of a film and television work is not certain. It can be done for a few years if it is long, and it is not impossible for a few days. Subjectively, it is related to the requirements of the director and the producer, and objectively, it is related to the amount of filming materials, the length of the film, and the special effects requirements.
Xiao Yao's Donkey Gets Water is modified from the previous movie. The finished film of his film is only a little over 100 minutes long. Under the condition of having the finished product in mind as a reference, there is not a lot of material to shoot. This is one of the reasons why they finished filming in less than two months.
In terms of editing, the material for this movie is not too much, so the workload in post-editing is naturally much less.
In terms of soundtrack, there are not many places with background music in this movie, and in terms of songs, there is only the theme song I want you, the only song.
In terms of special effects, this film hardly uses special effects, and it can be said that there is almost no work in this area.
Taken together, this film requires much less work in post-production than the average film. In addition, Xiao Yao already had a finished product in mind as a reference, which made it much easier to make a decision, and also reduced a lot of repetitive work to test the effect back and forth, so the post-production cycle is not too long. In about a month, Xiao Yao completed the post-production work of this film and made a sample of the finished film.
It was still mid-December at this time, and Zhao Rui's movie hadn't been released yet. If you catch up, maybe Xiao Yao's movie can be released back and forth with Zhao Rui's movie, and there will be some overlap in release dates. However, after Xiao Yao submitted the film for review as usual, he was not in a hurry to carry out follow-up work.
Xiao Yao didn't want two films produced by his company to be released at the same time. Even if one is at the end of the release period, one is just beginning to be released, one is a youth campus theme, and the other is a black humorous comedy, the release period and film type are different, and the impact on each other's box office is limited. Xiao Yao I don't want to either.
Zhao Rui's movie was selected on New Year's Day, so when the movie is released, it will be February next year. The Spring Festival will be celebrated in February, which is the so-called Spring Festival stall.
The Spring Festival file is the big golden file throughout the year, with blockbuster movies getting together, and the competition is very fierce. Xiao Yao is not afraid of entering the prime time and competing with blockbuster movies. The production cost of his film is not high, and the investment in publicity and distribution will not be too high. Basically, the box office does not need to exceed 100 million to ensure that it will not lose money. In the golden time of the Spring Festival, Xiao Yao is quite confident that the movie will earn over 100 million at the box office.
It's just that although this movie is a comedy, it is a black and humorous reality comedy. It will make people feel uncomfortable after watching it. Xiao Yao didn't want to make the audience upset by the New Year's Eve, so he set the ideal release date after the Lantern Festival, that is, after the end of February.
There are still more than two months to go, so Xiao Yao naturally doesn't have to worry too much.
Mid-December is already the end of the Gregorian calendar. Even if there is no need to worry about the release of the movie, and you can put it aside for a while, Xiao Yao can't relax at this time.
At the end of previous years, Xiao Yao may not necessarily be very busy, but this year's situation is a little different, mainly because Xiao Yao partnered with Zhao Rui and others to open this film and television company this year.
On the one hand, the end of the year is the time for companies to hold annual meetings and conduct year-end summaries. Although Xiao Yao owns shares in companies such as a model company, a musical instrument company, and a fashion brand, he may not necessarily go there for the year-end summary. Even if he went, he would just listen with his ears no matter what happened. He does not host, does not speak, and there is no preparation.
But this year, Xiao Yao and Zhao Rui started a film and television company. Xiao Yao is the largest shareholder, and he alone holds a much larger share than the others. As the biggest boss, he can no longer be a bystander. Although the film and television company has professional managers and administrative personnel to manage, it is also possible not to host Xiao Yao, but Xiao Yao plans to make some plans for next year's project at the annual meeting, so he has to make some preparations.
On the other hand, the end of the year is the peak season for performances. In addition to commercial performances, major TV stations are also actively preparing for the annual New Year's Eve party.
Xiao Yao didn't have an endorsement. In the peak season of performances at the end of the year in previous years, Xiao Yao would definitely not accept commercial performances. He didn't participate in the New Year's Eve parties of various David TVs every year. But this year, the film and television company has produced two works, and Xiao Yao's attitude is somewhat different from previous years.
The TV series produced by the Young People Film and Television Company has finished broadcasting. Qin Hao, Xu Liang and other leading actors have successfully entered the audience's field of vision and gained a certain reputation, but in the final analysis, they are still new actors, and their foundation is still relatively weak. The New Year's Eve party of the four major TVs at the end of the year is a very good publicity platform. If Qin Hao and Xu Liang can show their faces at the New Year's Eve party, it will be very good for them to consolidate their reputation. But because the two of them are still newcomers, even if they have some fame, it is still difficult to attend the New Year's Eve party of the four major TV stations.
Although Qin Hao and Xu Liang are not artists under the film and television company, they are still Xiao Yao's roommates. Xiao Yao started the TV drama project in order to repay the two of them for their help during college. Although that series succeeded in making them popular, Xiao Yao didn't participate much in the TV series project later, and basically threw it to Lin Qisan. Now that they can consolidate their popularity, Xiao Yao doesn't mind helping them out.
Zhao Rui's movie is scheduled to be released on New Year's Day, so the New Year's Eve party is naturally an excellent publicity platform. This movie is not led by Xiao Yao, and some links of the release are naturally different from the movies led by Xiao Yao. For example, the premiere of the film was not scheduled for the night before the official release, and the film was delayed until midnight for the audience who participated in the premiere, but a premiere with a trial screening nature was held two days in advance Mode. Such an arrangement will not affect the participation of the film's main creators in Satellite TV's New Year's Eve party.
Hong Wei is the singer of the movie's theme song. It is no problem for her to sing the movie's theme song at any New Year's Eve party, and it can also have a good publicity effect. But Zhao Rui was not satisfied with just letting Hong Wei go to the New Year's Eve party alone to promote, and also wanted two leading actors to appear on a certain satellite TV's New Year's Eve party.
The main creative team of this film is all newcomers. Because the movie has not yet been released, the fame of the leading actors is not even as good as that of Qin Hao and Xu Liang. With the two little transparent leading roles alone, there must be no hope of appearing in the New Year's Eve party of the four major TVs. Zhao Rui is in charge of this movie, and Zhao Rui is also planning to take the two leading actors to fight for the opportunity to perform at the New Year's Eve party.
With Zhao Rui's reputation, it's not difficult to get a chance to perform at a New Year's Eve party alone. But it is not so easy to take two little transparent actors to promote the movie. But it's not easy, but it doesn't mean there's no hope at all, it's just that they want to review their programs, and their programs must be exciting enough to benefit their ratings, so Zhao Rui is allowed to bring two newcomers to the New Year's Eve party, and Have the presenters introduce their films at the party.
Zhao Rui's acting is not bad, but the performances at the New Year's Eve party are mainly singing and dancing. In this respect, Zhao Ruike is far worse than Xiao Yao. Xiao Yao said that he would not participate in other promotional activities of Zhao Rui’s movie other than the premiere. Zhao Rui did not ask Xiao Yao to participate in any promotional activities during the promotional period, but Xiao Yao was able to write the theme song for the movie and come forward. Finding Hong Wei to sing and being able to post on Weibo to promote it also shows that Xiao Yao doesn't really care about this movie.
Xiao Yao just didn't want to come out and follow them to participate in the show or run around, it's okay to make suggestions behind the scenes. Zhao Rui brought two classmates to Shencheng to ask Xiao Yao to help them prepare a more interesting program, but Xiao Yao couldn't refuse.
Therefore, in the last half month of the end of the Gregorian calendar, while preparing for the company's annual meeting, Xiao Yao sent Fang Yiran to represent the film and television company to communicate and discuss with several satellite TV's New Year's Eve party program groups. New Year's Eve party program.
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