Entertaining Children

After the press conference was finalized, promotional activities for the film began one after another.

General publicity and promotion activities are carried out by the personnel of the producer, distributor, and even the publicity department of the cinema. As the biggest boss of the production company and the producer of the film, Xiao Yao is also qualified to plan and make decisions about the publicity and distribution work, but the people in these departments are experienced professionals, and Xiao Yao did not point fingers arbitrarily , just added some publicity plans for webcasting.

As the webcaster who is the most familiar with the webcasting industry among the traditional stars, with the best achievements and reputation, he knows a lot of webcasters who have good interactive experiences. In this regard, he personally has resources superior to all other individual stars and even most companies.

Although Xiao Yao played the live broadcast on a whim at the beginning, since he became famous by accident, Xiao Yao has no reason to lose this high-quality resource and channel. Every time a new work comes out, publicity in this aspect of webcasting is essential.

Whenever Xiao Yao has a new work, even if he doesn't pay those live broadcast platforms for official cooperation, there will be many network anchors who formulate live broadcast content based on his new work and volunteer to help him promote it. And when Xiao Yao conducts official cooperation with the live broadcast platform, he can always get preferential terms far exceeding others.

Xiao Yao himself would not launch a live broadcast for the purpose of promoting the movie. He would ask other anchors to help promote it, so this aspect is just a discussion behind the scenes, and he will not do it himself. However, as the director and one of the leading actors of the movie, it is also indispensable for him to appear in the promotional projects in person.

This is not the first film and television work Xiao Yao has participated in, nor is it the first time Xiao Yao has promoted the film and television work he participated in. Except that he was not the protagonist in the first and only TV series that he starred in that year, and he was still in junior high school, so he did not participate in the promotion too much. I also personally participated in the design of some publicity programs, and I am already familiar with these routines.

Needless to say, personal social media such as Weibo, just post movie posters, trailers and the like. In addition, there are various talk shows and variety shows on TV and the Internet as regular operations. The basic principle is to release as much news as possible and show your face as much as possible within the required time period.

One of the biggest advantages of being a producer by yourself is that whether it is a talk show or a variety show, Xiao Yao has the right to speak and can choose by himself. But really counting, there are actually not many programs for Xiao Yao to choose from.

In order to have the effect of promoting the movie, there are requirements for the broadcast time of the participating programs, which must be those programs that are broadcast during the promotional period before and after the release. If you want to have a good effect, then there are also requirements for the influence of the program.

Several satellite TVs have their own ace variety shows. Except for weekly programs such as "Quick Book" and "Everyday Upward" of Shonan Satellite TV, and "One Stop to the End" of Sunan Satellite TV, most of the other ace programs are seasonal broadcasts, and the recording time and broadcasting time are relatively fixed .

To meet the two conditions of being confirmed to be broadcast during the movie promotion period around the Spring Festival in February and having high ratings and high influence, Xiao Yao can basically be regarded as having no choice.

Among the weekly programs, Shonan Satellite TV's "Quick Book" and "Everyday Upward" are entertainment programs, which can be regarded as the first choice for new work promotion, and they are also very routine operations. As for Sunan Satellite TV's "One Stop to the End", this kind of answering and puzzle program is a life-oriented program. There are very few celebrities in the first place, and there are few celebrities who bring their works to publicize. No matter how different Xiao Yao is I will put my mind on this, and I will definitely not consider it.

Among the quarterly programs, Shonan Satellite TV's "Singer" and "Sound on the Scene" are both from this period. But these two programs are competition programs, without flying guests, and they are not suitable as a platform to promote new works.

It’s good that Xiao Yao wants to show his face as much as possible, but in this kind of competition program, after winning, he will continue to compare. Xiao Yao doesn’t have so much time to participate in one period, and he doesn’t want to lose on purpose just to show his face, so this The two programs that Xiao Yao is very familiar with and have achieved very good results can only be ignored.

Finally, in the Taiwan variety show, Xiao Yao plans to participate in a wild food exploration program on Shonan Satellite TV, a music competition program on Zhedong Satellite TV, and a party on Yanjing Satellite TV. In the online variety show, Xiao Yao chose a music program from Haiyan Video and a reality show from Qiqu.com.

Shonan Satellite TV's wild food exploration program is called "Wild Kitchen", which is also a reality show. It's a bit similar to "Longing for Life" that Xiao Yao participated in before, and it's mainly related to eating. But the difference is that "Longing for Life" lives in a small courtyard in a mountain village, which is a life in a mountain village, while "Wild Kitchen" is going to the wild to find ingredients and needs to run around.

The resident guest of this show, that is, one of the main MCs as the host is Wang Yuan, and he is the main MC with the largest celebrity among them. He is the main MC who plays the role of a parent. Luo Chongwen himself served as the producer and director of that program. Based on the relationship between Xiao Yao, Wang Yuan and Luo Chongwen, he made contact early on to be one of the flying guests.

The music competition program on Zhedong Satellite TV is called "The Voice of Dreams". Although it is a competitive music program, it is not a contest between star singers, but a competition between amateurs and star singers. Each program will invite several amateur singers to challenge the star singers present, compete on the same stage, and learn from each other.

The show is in its second season this year. In this season, a new rule was added to the program, that is, the number of star singers present for amateur singers to choose for advice increased from four to five. Among them, four star singers are resident guests, while the fifth star singer changes every issue, changing to a different person. This fifth guest only participated in one episode, which is equivalent to a flying guest, so Xiao Yao was able to participate in such a show.

It is also worth mentioning that one of the four resident star singers is Xiao Yao's old acquaintance Liang Xueying. In addition, Xiao Yao also came out of "The Voice" on Zhedong Satellite TV, so he participated in this program It's not difficult either.

The Yanjing Satellite TV show is Yanjing Satellite TV's Spring Festival Gala. The status of CCTV's Spring Festival Gala is naturally unshakable, but over the years, many local TV stations have also organized Spring Festival Gala. It's just that in order to avoid conflicts with CCTV's Spring Festival Gala, the Spring Festival Gala of local TV stations is basically postponed to the night of the first day of the new year.

Compared with CCTV's Spring Festival Gala, which is heavily audited and screened, and has a serious and orderly atmosphere, the local satellite TV's Spring Festival Gala is much more relaxed. It is basically the same standard as the New Year's Eve Gala, and it is even not as large as the New Year's Eve Gala in terms of scale. After all, CCTV is the loudest signboard of the Spring Festival Gala, and local satellite TV is just a supplement. Most people have the impression of watching CCTV during the Spring Festival Gala and watching local satellite TV during the New Year’s Eve.

Of course, there is not only one local satellite TV that hosts the Spring Festival Gala. But Xiao Yao’s family is in Yanjing, and the Chinese New Year is celebrated in Yanjing, and the local satellite TV’s Spring Festival Gala is broadcast on the first day of the Lunar New Year. It was recorded a few days ago. For the convenience of the Chinese New Year, Xiao Yao naturally chose Yanjing nearby. Satellite TV's Spring Festival Gala.

Haiyan Video's online variety program is a music program called "Instant Electronic Music", which is a competition program with the theme of electronic music production. Xiao Yao performed well in the "Super Cool Electronic Music" program a few years ago, which also caused a lot of trouble. In recent years, he has also released some electronic music works one after another, and some of them are foreign music. The results achieved on the list are quite good. Haiyan Video will naturally think of Xiao Yao when doing this program.

In this program, there will be three hosts who are almost equivalent to mentors, responsible for selecting contestants. Originally, Haiyan Video wanted Xiao Yao to be the manager. But being the host means participating in the recording of all episodes of the show, which takes about three months. Xiao Yao didn't want to spend three months on a variety show, so naturally he didn't agree. There are no flying guests in this show, but the first episode of the show needs a special performance as the opening, this is a one-time task, Xiao Yao can do it, so he decided to be the opening guest performer.

Qiqu.com's online variety show is a reality show, with a rather special name called "The Character of an Actor", and the name of the program type is also very novel, called a training program for young actors. This program is a bit similar to Troll's "Idol Trainee" and Haiyan Video's "Creation 101" the year before last. It calls some young people for intensive training and strengthening, and selects the best among them. However, this program does not call trainees to train idols, but calls young actors to train their character and acting skills. The final result of the selection is not to select outstanding individuals to form an idol group, but to customize IP dramas for the selected outstanding individuals.

The host of this show is Ke Jun and two young star actors. Among them, Ke Jun is the recruiter, which is equivalent to the producer and initiator of the puppet training program. Two young star actors, a man and a woman, serve as seniors and sisters respectively, providing them with some help and care.

Both the senior and the senior sister have to run through the show, and the recording period is as long as about three months, so Xiao Yao is definitely not the senior, but comes to this show as a teacher.

This program has invited many very powerful professional teachers for young actors. Among them are professional teachers teaching related majors in well-known film and television academies, as well as dancers from internationally renowned dance troupes. In terms of professional teaching ability and achievements, Xiao Yao certainly cannot compare with these teachers who can be called "performing artists". However, Xiao Yao doesn't need to compare with them, because those teachers who are resident teachers run through the entire three-month recording cycle, and he is only a special guest teacher, participating in the recording of one of the programs.

In colleges and universities, some graduate students will serve as teaching assistants for teachers, and some teaching assistants will sometimes help teachers substitute classes for undergraduates. Although Xiao Yao's professional ability may not be comparable to those teachers called "home", but Xiao Yao is now a graduate student in acting, and he has been an actor and a director. For young actors, there is always a lot to be stronger. Mr. Xiao Yao still has the qualifications to teach these young actors with mixed professional and non-professional, professional and non-professional backgrounds.

The recording of these program itineraries was all concentrated in February. That is to say, during this month, Xiao Yao has to participate in two weekly programs on Shonan Satellite TV, four reality shows and one evening party on two satellite TVs and two websites in order to promote the movie.

In addition, this year's Golden Dragon Awards ceremony will be held in late February. The parkour movie that was released around the Spring Festival last year was nominated for the Golden Dragon Award for Best Action Design, and Xiao Yao and others had already received invitations to participate in this Golden Dragon Award ceremony. If it is normal, Xiao Yao may not necessarily go there, but this year there will be a new movie released soon, and Xiao Yao will naturally not miss the opportunity to promote his new movie, which is justifiable at the movie awards ceremony, so he confirmed early on that he will follow Zhao Rui and others attended together. Of course, Mu Ying and Zhou Jingyi will also come to Huaxia to attend with Xiao Yao and others.

What's more, the movie "Donkey Gets Water" will be released at the end of February, that is, the premiere of the movie will be held at the end of February.

Finally, this year's New Year's Eve is on February 10th, that is, in February, everyone still has to celebrate the New Year.

Adding all the above together, it seems that Xiao Yao will have a lot of things to do in February and will be very busy, but since the reality shows that Xiao Yao participates in are all flying guests, basically it can be done in a day or two , Yanjing Satellite TV’s gala is not the Spring Festival Gala, and the process of program review and rehearsal is not so many and so cumbersome. In other words, Xiao Yao actually didn't have that hard work this February.

Of course, it's not that hard, and it's still a little hard. Sun Tingting is another main creator and star actor in the movie. It is reasonable to say that Xiao Yao can bring him on all the shows, but considering the hard work and the arrangement of some shows, Xiao Yao is not ready to bring Sun Tingting .

After entering February, the first two programs to participate in are the two weekly programs "Quick Book" and "Everyday Upward" of Shonan Satellite TV. These two programs are both studio-shooting programs, and it is more comfortable to record without running around. Sun Tingting can go, but Xiao Yao didn't bring her in both programs.

There are several main actors in the movie, which can almost fill the stage. In addition, there are quite a few hosts in the two shows, which is a bit too much. It doesn't look good, so Xiao Yao separated them. The three actors who play Zhou Tienan, Pei Kuishan and Sun Jia are relatively young and have good physical strength. Xiao Yao took them to "Quick Book" to play games. Mr. Yang Zhiqing, who plays Principal Sun, is getting old, so Xiao Yao took him, middle-aged actors Han Bo, Sun Tingting, He Ying who played special commissioners, and Lin Jingliang, an intellectual and elegant art director, to "Everyday Upward" to chat.

/0/l

The genius remembers the address of this site in one second:. Mobile version reading URL: