Entertaining Children

Two days later, Xiao Yao uploaded the completed music video "American Airlines Broke My Guitar" to pv, the largest video website in the United States. .Update the fastest

This video did not name the production team and actors at the end like a professional music mv, but because Xiao Yao uploaded the video at the request of Keith Craig and Betty Bellett and others I told them after arriving on the website, so several "actors" who participated in the video performance reposted the video on their social network accounts.

Three world-class supermodels and a world-class rock band all have a lot of fans on their social media accounts. When several celebrities reposted this song video that seemed to be a bit of a "spoof", this video also stood out from the videos uploaded by many netizens on the video site, and quickly attracted the attention of many people on the Internet.

The meaning that the video wants to express is also clear, that is, an American Airlines passenger's checked guitar was broken due to the brutal operation of the luggage man during the flight, and he complained to the airline, but did not get a satisfactory response. reply. Although there is no text description, at the end of the video, a short video of the bellman carrying the luggage and a few photos of the damaged guitar are released in the form of easter eggs, which is enough to explain the song and the video Describes what actually happened.

Expressing displeasure with airlines by composing songs and uploading homemade videos is definitely new in this world.

The song and the shooting content in the video are witty and interesting, which has the conditions for widespread dissemination, coupled with the reposting of several celebrities' social networking accounts, this video has attracted a lot of fans and netizens once uploaded Attention, this video has a very large base at the beginning of its circulation, so in just three days, this video has spread from the fans and netizens of the stars who reposted the video to countless ordinary netizens. It went viral on the Internet. Because it is a free video, video sites in many countries have also reprinted this video.

In three days, this video received more than 600,000 hits on the American video website pv originally uploaded by the author, and the total number of hits on all the websites that reposted this video in the world is even more than a million times.

Netizens don't just watch it, there are countless comments from netizens in the comment area under the video. In fact, this kind of luggage damage did not just happen to Xiao Yao alone. Many netizens have heard of or experienced similar things before, and the parties involved have often complained to the airline, and most of them also complained. As sung in the song in the video, I didn't get any satisfactory results. So while this video became a hit on the Internet, many comments and complaints about American Airlines also appeared.

As a result, the incident about the brutal operation of American Airlines baggage attendants and the breaking of passengers' luggage has quickly become a hot topic on the Internet.

A video that has spread so fast in the early days and seems to have a lot of stamina, and a topic that is so hotly discussed by netizens, the media will naturally not be indifferent. Soon, many online media began to follow up, reporting and commenting on the video and the topics it aroused. Then, some traditional paper news media also began to participate in the report. And once the media gets involved, it will undoubtedly add fire to this video that has already spread quickly, raising its speed of spread and influence to another level.

After ten days of fermentation, the total number of hits on the Internet of this video has exceeded 40 million, making it one of the most popular videos on the Internet in the world recently.

The popularity of this video is worldwide, not just in the United States. Among them, of course, Xiao Yao's motherland, Huaxia, is also included.

When this video was first uploaded to Huaxia, there was also an upsurge of discussion on Huaxia's Internet, but unlike many other countries,

Many netizens in Huaxia recognized the protagonist playing the guitar as Xiao Yao from the very beginning. Compared with netizens in the United States, they have taught Xiao Yao to write "Lazy Song" and lead fans to play flash mobs and other wonderful works and behaviors. The Huaxia netizens know that only Xiao Yao can think of this, and he can definitely do it, so they are more concerned about what kind of effect this video can achieve. Therefore, in addition to online discussions, they have more practical actions.

In Huaxia, Xiao Yao has always been a young star with a positive image and positive sunshine. Now Xiao Yao, a star in his own country, was obviously "bullied" by the American airlines, so he expressed his dissatisfaction with the American airlines in this way. Many Chinese netizens also began to express their hatred to Xiao Yao in action support.

So in the ten days after the video was released, more and more Chinese people began to resist American Airlines, avoiding American Airlines flights as much as possible when traveling internationally. Although this kind of behavioral resistance basically only appeared in some Chinese people who knew Xiao Yao in China, they still insisted on this practice when they went to other countries for various reasons, and it was inevitable that they would be angry with other countries. People have some influence. This influence has further stimulated the public's negative comments on American Airlines, which is still very powerful.

Countless comments from netizens and the influence of relevant media reports have formed a huge wave of public opinion. The corporate image of American Airlines began to decline. In addition to China’s air ticket sales began to plummet, the most direct manifestation was that from the fifth day after the video was released, American Airlines’ stock price also began to continue to fall.

At the beginning of the release of this video, American Airlines did not fail to notice this video, but this kind of thing is almost common in all airlines. Not only them, but almost all airlines have received similar complaints, and the result is nothing in the end. In their view, this video is just a passenger as a weak person, unable to struggle, and he just vents himself through the Internet. As for those American stars, they just participated in a spoof out of boredom. They have never called on fans to boycott American Airlines in any public place, so this video will not have a big impact on them.

But what they didn't expect was that the video would spread so quickly and bring them so many negative comments in such a short period of time, even causing the company's stock price to drop.

In the past ten days, the influence of public opinion and the drop in stock price caused American Airlines to suffer a lot of losses, and American Airlines finally had to stand up and express its position. Therefore, on the morning of the eleventh day after the video was released, American Airlines announced that it would hold an official press conference for this purpose.

At the press conference, the spokesperson of American Airlines expressed his opinion in public to many of the most influential media reporters in the United States, including "Los Angeles Times", "New York Times" and "Washington Post", and praised the song video as very exciting. The company will use It is used to educate and train the company's employees, especially the luggage handlers. The company will formulate new and very strict operating requirements to prevent this phenomenon from happening again, so that the company's customers can receive better services. At the same time, the company also sincerely apologizes to the passenger mentioned in the video. They have indeed received the complaint email from this passenger, which also includes the short video and guitar photo taken by the mobile phone at the end of the song video. They promised to get in touch with the passenger as soon as possible, afford the loss of the passenger, and be responsible for repairing or compensating for his guitar.

American Airlines, a giant airline, apologized in front of the media, formulated new employee norms, and promised to compensate customers. This is a public admission. While many thought this was what the airline was supposed to do, quite a few expressed surprise when they did because of the video.

Since Xiao Yao mentioned the brand of that guitar in the lyrics of that song, the brand logo of that guitar also appeared in the video, and the manufacturer of that guitar also publicly announced in the media that it would repair that guitar for free for him. Damaged guitar.

Then, several other airlines with international flights that compete with American Airlines also publicly expressed in the media that they are willing to invite Xiao Yao to take their company's flights for free and experience their company's services. The implicit meaning is that the employees of their company will not carry out such brutal operations and damage the luggage items of passengers. On the one hand, it is an opportunity to promote themselves and improve their image; on the other hand, it is also a mockery of their competitors.

Seeing the statements of those competing companies in the media, the people of American Airlines almost turned their noses. Our company is also unlucky, the person who wrote the song and made the video took the flight of our company. If the person who wrote the song and produced the video half a month ago took your company's flight, can you guarantee that your bellman will not throw the luggage? Also invite people to take your company's plane for free?

But things have happened, and American Airlines can only admit that it is unlucky. In addition to holding a press conference to express their views in public, they can only continue to take a series of remedial measures in an attempt to restore their company's lost image in the hearts of the public. On the one hand, it strengthens the education and training of employees, regulates the operation of employees in the service process, and increases various supervision efforts; The source of customers that was taken away by other airlines.

It's just that the image of the corporate brand is easy to lose, but more difficult to rebuild. After the turmoil of the online video, although American Airlines was not seriously injured, it was indeed affected a lot. I am afraid it will take a long time to recover. (To be continued.)