Entertaining Children
Chapter 421: One Thing Gets Many Things
In many industries, it is difficult to achieve dominance. There are four top live broadcast platforms in China in the world, and in terms of short video sharing software, there are two top ones, namely "Suipai" and "Yinchuang".
In the first half of the year, "Suipai" approached Zhu Zitong as an endorsement, and asked her to shoot videos and upload them to her software platform as a signboard to attract customers. As a result, Zhu Zitong asked Xiao Yao for help through Zhao Rui, and made her a "Seve " dance video. After this video was uploaded, although it became popular all over the Internet in the end, as the first "Seve" dance video to appear in the "Seve" dance video, it also benefited a lot from it.
In the early stage, everyone saw the dance video of "Seve" on "Suipai", and those imitators also preferred to put their dance videos on "Suipai", hoping to be seen together with the original video . Even when the dance videos became popular all over the Internet and were reposted by various video websites, the word "suipai" was inevitably mentioned in the title.
This dance video not only increased the popularity of "Sui Pai" a lot, but also increased the number of videos on the platform, and also made them gain a large number of new users who registered for it. It was a very successful commercial project.
"Yinchuang" is the main competitor of "Suipai", and "Suipai" has achieved success in this way. It is impossible for them to study this carefully and consider the possibility of imitating and carrying out similar operations.
Zhu Zitong broke the news on Weibo that the soundtrack of "Seve" was composed by Xiao Yao, the dance was also composed by Xiao Yao, and the video was shot by Xiao Yao, which was basically created by Xiao Yao. Later, Xiao Yao and Zhao Rui, Lin Qisan, and Cheng Xi took a four-person dance video, which was uploaded by Zhao Rui to Suipai to expand the influence and promotion of Zhu Zitong's video. In the eyes of the "Yinchuang" people, the reason why this video is so popular is that Xiao Yao's role in it is more important than the two protagonists Zhu Zitong and Nina Aiguri in the video, and even the promotional "following" "Pai" company is even bigger.
In view of this, the people of "Yinchuang" naturally set their minds on Xiao Yao.
It's not that the people of "Yinchuang" have never tried to directly ask Xiao Yao to endorse and shoot videos, but they sent four or five endorsement invitations to Xiao Yao's work mailbox in a row, but they all fell silent. When they couldn't help but call Xiao Yao's agent Fang Yiran directly to offer the endorsement invitation, Fang Yiran didn't even ask the conditions, and replied directly that Xiao Yao would not accept any endorsement.
Xiao Yao couldn't figure it out, so the people from "Yinchuang" put their ideas on the people around Xiao Yao.
Short video software is a trendy thing, and the target users are basically young people. "Yinchuang" is looking for a spokesperson, and naturally it is also looking for young stars who can play and love to play. The young stars around Xiao Yao are naturally Zhao Rui and Lin Qisan. However, after some contact, the two boys refused because they were not good at making such videos. When the people from "Yinchuang" hinted that they could ask Xiao Yao for help,
The two who were familiar with Xiao Yao's character both refused even thinking about it.
"Yinchuang" is a short video sharing software. Unlike traditional entertainment companies, they have limited resources in the entertainment industry. Many of their methods are based on commercial considerations and get inspiration from competitors. When they learned that although Zhu Zitong and Nina Aiyiguli had filmed the "Seve" video together, but only Zhu Zitong signed a contract with "Suipai" as an endorsement, they thought of Zhao Rui and Lin Qisan. Nina Aiguli.
Although Zhu Zitong is much more famous than Nina Aiguri, their goal is not Nina Aiguri, but Xiao Yao. As long as Xiao Yao is willing to make a move, the videos made by Nina Aiyiguli will not be inferior to Zhu Zitong's in terms of content quality, topicality, popularity, or influence. Judging from Xiao Yao's experience of helping others write songs, he is obviously not a person who decides whether to help out based on the other party's reputation.
People who "snapshot" don't know about the relationship between Zhao Rui and Zhu Zitong. Zhu Zitong is invited because she is relatively well-known among the younger generation of stars. It is a surprise that Xiao Yaolai is pulled out. The "Yinchuang" people also don't know about the relationship between Zhao Rui and Zhu Zitong, but they are here for Xiao Yao. Although they didn't know the relationship between Lin Qisan and Nina Aigul, they judged after collecting and analyzing the data that Nina Aigul should hold no less weight in Xiao Yao's heart than Zhu Zitong.
Judging from the video made by Nina Aiyiguli and Zhu Zitong together, and another video made by Zhao Rui, Lin Qisan, Xiao Yao and Cheng Xi who happened to be present, this should be a small group with a relatively good relationship, among which Zhao Rui Rui and Lin Qisan have nothing to say about the relationship between Fa Xiaoer and Xiao Yao. The two girls, Zhu Zitong and Nina Aiyiguli, and Xiao Yao are new friends who met later, and they must be friends with the two boys. There is no comparison, but how do these two girls compare with each other?
A few years ago, some gossip media reported Xiao Yao and Zhu Zitong together, but it was just a "lady match" by some boring netizens and unwilling fans after Xiao Yao announced his girlfriend, and the media just joined in the fun. Gossip is not even counted, Xiao Yao is obviously impossible to help Zhu Zitong score music and choreograph because of this, and even bring a group of friends to help out. People from "Yinchuang" judged that the relationship between Xiao Yao and Zhu Zitong should have started with the TV series in which Zhu Zitong starred in Xiao Yao's studio and participated in the investment, and Xiao Yao participated in the screenwriting.
In that TV series, Xiao Yao’s Fa Xiao Zhao Rui was among the leading actors, Xiao Yao’s Fa Xiao Lin Qisan was among the supporting actors, and Nina Aiyiguli, his later Shenxi classmate, was similar in age. , in the same crew for a long time, it should be easy to play together and become friends, and Xiao Yao is not an actor in the play, at most, he may have visited the set a few times, the acquaintance of Zhu Zitong and Xiao Yao is likely to be introduced by other people of.
Although Zhu Zitong is the heroine and Nina Aiguri is just a supporting role, the two have different positions in the play, but Xiao Yao didn't stay in the crew for a long time, which doesn't have much influence on Xiao Yao. At that time, the results of the art examination had already come out, and Nina Aiyiguli had already confirmed that she would become a classmate of Xiao Yaoshen's drama, so the relationship between Nina Aiyiguli and Xiao Yao might be closer. Since Xiao Yao can help Zhu Zitong, logically speaking, he shouldn't refuse Nina Aiguli's request for help. Therefore, "Yinchuang" contacted Nina Aiyiguli and invited her to endorse and make videos.
Although Nina Aiyiguli has acted in TV dramas, she is still a college student and doesn't even have an agent. For work matters, she always finds Lin Qisan, her boyfriend, who will help her introduce the situation, analyze the pros and cons, and then let her make up her own mind. After receiving the endorsement invitation from "Yinchuang", Nina Aiyiguli didn't rush to agree or refuse immediately, but went to Lin Qisan to discuss it.
The people from "Yinchuang" had approached Lin Qisan before, and Lin Qisan naturally knew nothing about "Yinchuang". Zhu Zitong is the spokesperson of "Suipai", and a boy is going to endorse "Yinchuang" and fight with "sister-in-law"? This is obviously not within the scope of Lin Qisan's consideration. But what if Nina went to "Yinchuang" to fight Zhu Zitong? This is not impossible to consider.
On the one hand, Nina Aiyiguli was born in an ordinary family, unlike the guys from the second generation of celebrities and child stars, their family conditions are not as good as theirs, and their network resources are even more incomparable. An endorsement contract is nothing to them, but to Nina who is still a college student, it is still very rare.
On the other hand, although the friends they grew up with have a good relationship, they always have the meaning of competing with each other. Except for Xiao Yao, who is generally a bug, the other three are not necessarily inferior to anyone else. Especially Lin Qisan and Zhao Rui, although their current career priorities are different, they both studied acting and will be actors in the future. There will definitely be no shortage of competition and comparison between them. Lin Qisan felt that it was boring to compare with "sister-in-law", but it was still very interesting to compare his girlfriend with Zhao Rui's girlfriend.
Therefore, after introducing the relevant situation to Nina, Lin Qisan also urged Nina to agree to the endorsement contract of "Yinchuang". As for the subsequent work of filming the video, Zhu Zitong's video was created by Xiao Yao, and Lin Qisan naturally thought of Xiao Yao's video in Nina's video. Just when the contract was agreed upon, Xiao Yao had already returned from the United States, without the hint of "Yinchuang". After signing the endorsement contract with Nina, Lin Qisan took Nina to find Xiao Yao.
They are all brothers' girlfriends, of course Xiao Yao will not favor one over another. Since he helped Zhu Zitong shoot the video, Xiao Yao happened to be free at the moment, so he readily agreed to help Nina's video.
When helping Zhu Zitong to shoot videos, other people have nothing to do with "Yinchuang", so they can naturally ask other people to help without any scruples. But now that Zhu Zitong is already the spokesperson of "Suipai", it is a bit inappropriate to find Zhu Zitong for the "Yinchuang" video. And for Xiao Yao, it doesn't make much sense to play something he has played again. The video of Zhu Zitong on "Suipai" is a dance that focuses on leg movements, so when he helped Nina shoot the video, Xiao Yao focused on the upper body and thought of gesture dance.
A week after Xiao Yao returned to China, the episode of the American TV series that Zhou Jingyi guest starred in had already aired. As expected, the crew mentioned Xiao Yao in the episode information and behind-the-scenes tidbits. Although the scandal between Xiao Yao and Zhou Jingyi was not directly made up, the lines in the news introduction and the clips released behind the scenes gave people the feeling that there is no lack of ambiguity.
Although that drama series was only aired on American TV stations, it was also reprinted and produced on some subtitle groups and American drama forums in Huaxia. The information and behind-the-scenes footage were also seen by some Huaxia netizens, and then spread to the gossip media.
When I was arguing with the South Korean captain on the electronic music program about the authorization issue, the program team showed the final video of the "National Street Dance Competition" on the big screen. The media are no strangers.
In everyone's eyes, Zhou Jingyi is just a teammate of Xiao Yao's dance team when he was an exchange student in the United States, basically the same as Cheng Xi, and Zhou Jingyi is far away in the United States, and she is not a signed artist of Xiao Yao's studio. Maybe not as good as Cheng Xi. Cheng Xi and Xiao Yao's affair was not rumored, so how could anyone speculate on the affair between Xiao Yao and this Chinese-American actress?
If there is really something between Xiao Yao and this Chinese actor, it should also be during Xiao Yao's exchange student in the United States. At that time, Xiao Yao had already appeared on the Oscar stage, and it was not a problem to stay in the United States to develop, but he returned to China by himself after a year.
After the end of his exchange student career, the total time Xiao Yao went to the United States for less than a month was less than a month, and almost every time he went was related to Sun Tingting. Even if he wants to cheat, the object will not be an American female star who is thousands of miles away and rarely meets.
When the scandal between Xiao Yao and Gong Chen was rampant back then, there were even photos of Gong Chen going in and out of Xiao Yao's hotel room and home late at night, but it turned out to be fake in the end. Here are just some intimate hugging actions during the filming process. After the feature film is released, it is in line with the plot and has no evidence. It is far worse than the scandal between Gong Chen and Xiao Yao back then.
Therefore, neither the Chinese media nor the netizens reacted much to this vaguely hinted scandal.
Although the media and netizens on the Huaxia side didn't respond, Xiao Yao knew that after Sun Tingting saw this, her heart would not be calm. She is well aware of Zhou Jingyi and Samien Smith's feelings for Xiao Yao. Although she also knows that these are fake scandals, she still feels a little uncomfortable.
Of course, Xiao Yao would not be indifferent to this situation. Call to explain? In fact, there is nothing to explain. Sun Tingting understands it, but she is upset, so Xiao Yao decides to take some actions to express her attitude to Sun Tingting. What Xiao Yao is best at now is writing songs, expressing his opinion to Sun Tingting with practical actions, naturally writing a sweet love song for her.
Just as Xiao Yao was thinking about what love song to use to express his attitude to Sun Tingting, Lin Qisan and Nina Aiyiguli approached him. The choreography also needs to be accompanied by music, love songs and gesture dances, so Xiao Yao thought of Liu Jia’s previous life’s song "I Love You" and the popular "Douyin" and "Gesture Dance of Love" on various video sites.
Although it is inconvenient to ask Zhu Zitong to help Nina, there is no problem in letting Lin Qisan and Nina shoot videos together. This gesture dance was originally a pas de deux suitable for couples, and the two of them couldn't be more suitable. The background music of the gesture dance is a sweet love song. I just want to write a love song for Sun Tingting, so I can solve the two things together.
The only problem is that the "Douyin" in the previous life can only upload short videos of 15 seconds, and the original "Gesture Dance of Love" is only 15 seconds long, and although "Yinchuang" also has restrictions on the length of videos , unlike "Suipai", which can upload short videos of a few minutes, but its time limit is forty-five seconds, which is three times longer than that of "Douyin" in the previous life. The "Seve" made for Zhu Zitong on "Suipai" lasted more than three minutes, and the video for Nina on "Yinchuang" was only fifteen seconds, which is a bit too big.
However, the biggest feature of this gesture dance is creativity, not the difficulty of movement. Now Xiao Yao himself has the ability to choreograph. Following this line of thought, it is not too difficult for Xiao Yao to match the following lyrics with a dance movement of the same style. Since the "Yinchuang" video can be played for up to 45 seconds, and the two verses and a chorus of the original dance soundtrack add up to almost 30 seconds, Xiao Yao made the last two verses and a chorus The songs were also accompanied by dance moves, which just extended the gesture dance to forty-five seconds.
Before Xiao Yao moved, invited guests to get together, asked Chen Beila to show the water friends live during the party, and released new songs for Chen Beila during the live broadcast, all had been planned. Now Xiao Yao is writing songs for Sun Tingting, and Lin Qisan and Nina Aiyiguli are making videos for "Yinchuang". I hope that more people will know about these two things.
More content during the live broadcast, giving back to water friends, and expressing gratitude to them with more sincerity, water friends will definitely be more satisfied. With so many people gathered together, the number of viewers in the live broadcast room will definitely not be small, and they will have a large number of free platforms to express their opinions with new songs and promote the gesture dance on "Yinchuang".
Since he can achieve multiple things at one blow, of course Xiao Yao gathered all these things together.
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