Entertaining Children

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Before the official release of this directorial debut by Ye Jiaying, there was only one internal viewing meeting for other film investors, distributors and theater representatives to watch. There was no public trial screening or order screening attended by the media and ordinary audiences.

However, there are no test screenings and order screenings, and there are still premieres. Xiao Yao's movie roadshow journey also started with the premiere of the movie.

The movie's official release date is November 15th, and the premiere will be at midnight on November 15th. On the morning of the 14th, Xiao Yao flew from Shanghai to Yanjing by plane. At around ten o'clock in the evening, Xiao Yao, Ye Jiaying and several other main creators of the crew arrived at the cinema where the premiere of the movie was held.

Over the years, there have been more and more tricks for various movie premieres. Some made the film premiere into a cultural evening, and invited many stars to perform; some made the film premiere into a press conference, and even held a red carpet show outside the premiere site. In terms of communication, they even contacted TV stations or video websites to broadcast the premiere live simultaneously on TV or the Internet.

The cast and even the main creative lineup of Ye Jiaying's movie are not strong. The biggest names are the director Ye Jiaying and the actor Xiao Yao, but one of them is the main investor of the movie, and the other is the son of the main investor. In all aspects, the form of basic guarantee plus bonus is adopted. Apart from the two of them, the most famous actor, Han Siying, is just a newcomer, and she doesn't have many roles, and her salary is less than one million, so the film's salary expenditure is not too high.

The scenes of this movie are also relatively simple, and more than half of the scenes were shot in a basement. Although it is about the events during the earthquake, it is not a disaster film. There is no specific panorama to show the process of the earthquake, and the special effects are not expensive. Therefore, the cost of production is not very high.

On the whole, the overall production cost of this film is not high, and correspondingly, the budget and expenses for publicity are not very high. Due to budgetary reasons, the film premiere was not too complicated. The location of the premiere is in a theater, there is no red carpet show, and there are no cultural performances. The main thing is that the main creators come to the stage to interact with the media and the audience.

As for the live broadcast, this one does exist. Whether it's a TV live broadcast on a TV station or a webcast on a video website, official cooperation requires money to pay for publicity. But this time, Xiao Yao gave free tickets to acquainted network anchors, allowing the network anchors to live broadcast the premiere in their own live broadcast room in their own name, at no cost.

Xiao Yao has played a lot of live broadcasts in the past two years, and has frequent contacts with the network live broadcasting industry, as if he is already a popular network anchor. Especially in the first half of this year, Xiao Yao frequently danced and played on several major live broadcast platforms for a long time, and also met many major network anchors.

Before the movie was released, many internet anchors who had contact with Xiao Yao had voluntarily helped Xiao Yao promote the movie in their live broadcast room.

The topics related to Xiao Yao are all good live content. The movie starring Xiao Yao is promoted. This is a win-win thing, and Xiao Yao is also happy to see it. When the premiere needed a webcast, Xiao Yao naturally thought of them.

The premiere is not an illegal live broadcast content. Xiao Yao's private cooperation with the network anchor himself based on his personal relationship does not violate the regulations of the live broadcast platform. Not cooperating with the official live broadcast platform seems to be less effective in terms of publicity, but Xiao Yao is looking for popular anchors from various live broadcast platforms. These anchors themselves told the water friends in advance during the live broadcast, and posted a preview on Weibo and the live broadcast room. As long as there are enough people watching, the actual effect is not much worse.

The live broadcast of movie premieres is also a very popular live broadcast content for anchors. As long as the organizer approves, they are willing to spend their own money to come, let alone invite them to come with free tickets, so the two hit it off.

In fact, not only the premiere, but also the audience meeting during the road show is also a very attractive live content. Xiao Yao not only invited network anchors to broadcast live at the premiere, but also invited some network anchors to live broadcast the road show in the next few days.

In addition to the emerging publicity method of webcasting, traditional publicity methods are also indispensable. The traditional movie promotion is inseparable from the media. There are no trial screenings or order screenings for this movie. When it comes to the premiere, no matter how simple the process is, the media will definitely need to be present to help promote it. The publisher and the publicity party also invited some media reporters and self-media celebrities who are film critics from all walks of life to participate in the premiere.

The investment of such a film is not considered large, and the cost of publicity is not considered high. The media people invited by the publisher and the publicity party are not particularly large, but because of the recent news that Xiao Yao became a guest performer on the Eva Show It was hotly discussed on the Internet, and Xiao Yao once again became the focus of attention. This movie in which Xiao Yao acted as the leading actor for the first time also attracted the attention of many media.

Since the premiere time and location of the film were made public, on the day of the premiere, there were actually many uninvited media reporters who came spontaneously. The number of media reporters present was much higher than expected.

In addition to inviting the media, it is also a routine operation for film creators to invite celebrity friends in the circle to come to the platform at the premiere.

The studio opened by the Xiao family spans two aspects of music and film and television, and there are many star artists under its own banner. The movie premiere of Lady Boss and Little Boss, of course all the artists from Qijia Studio came if they could. The three members of the Xiao family are all from the entertainment industry, each has their own focus on their careers, and they have all developed well, and their contacts in the entertainment industry are also quite good. Before the film was released, some celebrities also worked as voluntary propagandists for the film on Weibo. On the day of the premiere, in addition to the artists from his own studio, the Xiao family also invited a lot of celebrity friends to help out on the stage.

And also because Xiao Yao became a guest performer of the Eva Show, apart from the celebrity friends invited by the main creators, there are many fashion circles and music circles who are not familiar with the Xiao family but have ideas about the Eva Show. People also took the initiative to come to cheer.

Looking at the number of media reporters, celebrities and insiders that exceeded the expected number, the directors of the distributor and publicity party regretted arranging the premiere in this ordinary theater, and even more regretted not preparing for the red carpet session. It's a pity that it's less than an hour before the film's premiere, and some people have already come in. It's impossible to temporarily add a red carpet session. As for changing places with so many people? That must be even more impossible, and there is no way to regret it. Fortunately, the theater they chose was large enough to accommodate even if the number of people coming exceeded expectations.

However, the theater can accommodate these more than expected people, and the originally arranged screening hall cannot accommodate them.

Although the premiere is held in the largest screening hall of the theater, no matter how big the theater screening hall is, the space and number of seats inside are limited. Tickets are sold for the premiere, and besides celebrities and reporters, there are ordinary audiences who bought tickets to watch the premiere tonight. According to the ticket sales situation, there are not many extra vacancies in the screening hall for the premiere for those uninvited stars and reporters.

In this case, the theater quickly reported it to the distributor and publicist. Then, the managers of the theater, the directors of the distributor, and the heads of the publicity party all consulted with Ye Jiaying and others who were preparing in the theater lounge.

After explaining the situation, the person in charge of the issuer took the initiative to put forward his own suggestion. His suggestion is to reduce the number of ordinary spectators entering the venue, provide financial compensation to those ordinary spectators who cannot enter the venue, and make seats available for extra reporters, celebrities and insiders.

After hearing the suggestion from the person in charge of the issuer, Xiao Yao frowned.

Of course Xiao Yao disagreed with this approach. According to Xiao Yao's temperament, he must have done what he did when he was on tour. It doesn't matter what kind of reporter, celebrity or bigwig you are, it's not as important as the audience who spend money to buy tickets. As long as they didn't receive an invitation and came uninvited, a few of them would be put in if there were spare seats, and they had to be lucky by drawing lots like other audiences who didn't buy tickets, otherwise they just stood outside to cool off.

"Bayi, what do you think?" Ye Jiaying turned to look at Xiao Yao and said.

Ye Jiaying is not only the director of the film, but also the biggest investor in the film. She has the greatest say, and the final decision must be made by her. Although Xiao Yao didn't say anything, Ye Jiaying still took the initiative to ask Xiao Yao's opinion.

This is Ye Jiaying's movie, not Xiao Yao's decision like Xiao Yao's tour, so Xiao Yao just sat on the side frowning and didn't say a word. Originally, he didn't intend to express any opinions, but since Ye Jiaying asked, Xiao Yao still Speak out what's on your mind.

"This is your movie, you have the final say!" Xiao Yao said, "I just want to remind you, is the movie for the audience who bought tickets to enter the theater, or for the reporters and celebrities? Our first choice The screening is at twelve o'clock in the evening! Will the audience who can watch the premiere at this time care about the financial compensation?"

"That makes sense!" Ye Jiaying nodded, then turned to ask the theater manager, "How many vacancies are there in the auditorium, and how many extra reporters and stars are there?"

"Judging from the ticket sales situation, there should be less than 20 vacant seats in the auditorium," said the theater manager. "The extra stars, reporters, and some other people should be more than 50 people!"

"Then how about it," Ye Jiaying thought for a while, and said to the theater manager, "The original screening hall where the premiere was held, only the audience who bought tickets and the reporters and celebrity friends we invited were allowed to enter. The extra For those people, find another small auditorium to accommodate them, and show them movies simultaneously at zero o'clock."

"Director Ye, are you really going to do this?" The person in charge of both the publisher and the publicity party asked hesitantly.

"Well," Ye Jiaying nodded seriously, "Well, I'll go over and explain to them in person in a while. Anyway, our premiere doesn't have any performances, it's mainly about conversation. After the premiere in the big screening hall, we Then go and have a separate exchange meeting with them. If they want to stay, then stay. If they don’t want to stay, I can’t help it! The audience is our bread and butter. Ying, I can't sacrifice their interests because of people outside the plan!"

"Okay!" said the theater manager, "I will arrange for the audience who bought tickets to enter the venue first, and when all the people in the plan have entered, the people who are not in the plan will be eliminated. Please come forward and meet with the audience in person at that time." Let them explain!"

For theaters, not allowing ticket-buying audiences to enter is something they don't want to see. If the audience started to make a fuss, they would have a big headache. Those reporters and celebrities have different identities, and it is unlikely that they will make trouble in a public place like a theater. As long as they tell the situation, even if they have any opinions, they will go to Ye Jiaying and the film producers and distributors, so He readily agreed.

"Okay, let's arrange it like this!" Ye Jiaying nodded again, "Thank you for your hard work!"

The manager of the theater went out to make arrangements, and the directors of the distributor and publicity party gave Ye Jiaying and Xiao Yao a helpless look, and followed them out.

"Bayi, the second meeting, would you like to go with me?" Ye Jiaying turned her head and asked Xiao Yao.

"If I follow my temperament, there will be no second meeting at all!" Xiao Yao shook his head and said, "But who told you to be my mother, and this is your first movie? I will follow your arrangement unconditionally !"

"Okay! Suanma didn't hurt you for nothing!" Ye Jiaying happily hugged Xiao Yao and said.

Ten minutes later, the theater manager came in and informed Ye Jiaying that everyone had been arranged into the screening hall. Ye Jiaying also got up to explain to those uninvited people.

When Ye Jiaying came back, it was almost half past eleven. The main creators of several films finally packed up and went to the large screening hall for the premiere together under the leadership of the staff.

According to the plan of Ye Jiaying and the distributor, ordinary road shows only have a post-screening meeting, but as a premiere, these main creators will not only have a post-screening exchange meeting, but also talk to the media and audience present before the film is screened. Do some simple communication.

In the screening hall at this time, a host holding a microphone was standing on the stage in front of the big screen to warm up the scene. Behind him, several empty chairs have been set up. After receiving the notification of the arrival of the main creators, the host immediately invited them all to the stage.

There is no program performance in this premiere, only interactive communication.

After the host on the stage introduced several main creators of the film to everyone, he invited the media reporters and audience to ask questions to the main creators on the stage for face-to-face interaction and communication on the spot.