Entertaining Children

When Ye Jiaying and Xiao Yao joined the main creators and were ready to appear again, the applause in the auditorium had disappeared, and the audience who stood up also sat down.

The host stepped onto the front stage again, and the staff also rearranged some chairs on the stage. Seeing this, the audience knew that the main creators were about to appear, and the applause on the scene was warm again. Amid the warmer applause from the audience, the host invited the main creators of the movie to the stage again.

After the main creators appeared on the stage, Ye Jiaying first led all the main creative personnel to bow to the audience, and took a microphone to say thank you to the audience, and then all the main creative personnel sat down.

After reappearing, the main work of the creators is to interact and communicate. But now that the movie has been released, it is a post-screening exchange, and everyone can discuss all aspects of the movie including the plot.

The host still asks the reporter to speak and ask questions first, and then the audience. Although Chen Beila turned on the live broadcast software after the movie to broadcast the post-screening exchange meeting for the water friends, but because she stopped the live broadcast during the film screening, the water friends did not watch the movie, so the post-screening exchange meeting At this point, the host did not ask Chen Beila to ask the creators any more questions on behalf of the netizens.

In this part of the post-screening exchange meeting, the questions from the audience are also more interesting than the reporters. Although the reporters also asked some questions about the movie, they were more or less stylized. In comparison, the audience's questions were more unscrupulous. Of course, most of this unscrupulousness is also reflected in the communication with Xiao Yao.

When it was time for the audience to ask questions, an audience member who got the microphone stood up and identified himself first: "Hi Xiao Yao, I am your fan!"

"Well, hello Yaowan!" Xiao Yao smiled and nodded in greeting, leaned forward, and waited for his next words.

"I'm your movie fan," the audience member continued, "Although I also listen to your songs, I still look forward to your movies and TV works."

"My fans are divided into video fans and music fans? Are there any photography fans?" Xiao Yao laughed.

"Huh? Photographer fan?" The audience was stunned.

"The fans who like my photography works the most!" Xiao Yao said, "Many photographers and models also have fans! Since you want to divide into film and television fans and music fans, isn't there someone who likes my photography works? I also have quite a few photographic works, don’t you have any fans in this regard?”

"Maybe, I really don't know about that!" The audience shook his head.

"Well, forget it if you don't know!" Xiao Yao smiled and waved his hands, "Let's talk about this movie. Are you a film and television fan satisfied with my performance in this movie?"

"Not only satisfied, but also pleasantly surprised!" The audience said earnestly, "I think you are a real actor! So I solemnly tell you, stop singing and concentrate on filming!"

"Wow~" There was a burst of exclamation at the scene.

"Huh?" Xiao Yao's smile froze, and he stared in surprise.

"I agree!" Ye Jiaying beside him interrupted with a smile.

"I don't agree!" Xiao Siqi who was sitting under the stage shouted loudly. As a family member of the director and leading actor, he also attended the premiere of the film tonight.

This projection hall is relatively large, and it is difficult for the main creators on the stage to be heard clearly by the audience if they speak normally. In the pre-screening or post-screening meeting, everyone spoke with a microphone, and at the same time, there was a camera filming the scene, using the movie screen behind as a large background screen, and projecting the appearances of the main creators on the stage onto the large screen behind. When Xiao Siqi yelled, the cameraman at the scene quickly pointed the camera at Xiao Siqi who was sitting in the front row.

"Haha~"

"Oh~"

When the audience at the scene saw through the big screen that it was Xiao Yao's father Xiao Siqi who shouted "disagree", they all laughed and applauded.

"Look at you," Xiao Yao pointed at the audience with dissatisfaction, "Aren't you creating a family conflict for my family? If my parents fight when I get home, it will be your fault!"

"Haha~" There was another laugh at the scene.

"Ah? Hehe~" The audience scratched their heads and smiled embarrassedly.

"Okay!" Xiao Yao gave the audience an angry look, "You mean I did well in this movie, I received the compliment, thank you! As for my future path, of course it is me Make up your own mind, and don't bother everyone!"

"Next!" The on-site host also smiled along with the audience, but he understood that Xiao Yao wanted to end this topic, so he chose another audience member knowingly. .

"Xiao Yao, I want to ask, what is that yellow liquid you drank later in the movie?" The next audience member who got the microphone asked with a smile.

"Don't you know?" Xiao Yao saw that the audience did it on purpose, and asked back.

"I don't know," the audience member smiled and shook his head, "That's why I asked you!"

"I don't know either!" Xiao Yao laughed, "The prop master of the crew prepared it for me, and I don't know what's in it! If you want to know, you have to ask the prop master of the crew."

"Oh~" The audience below laughed, and at the same time praised Xiao Yao's wit in their hearts.

"Okay," the audience smiled wryly, and asked another question, "Then have you ever really drank that thing?"

"Of course I never really drank that!" Xiao Yao said.

"Then how did you perform that feeling?" the audience continued to ask.

"Haven't you ever eaten pork or seen a pig running?" Xiao Yao said first, then shook his head and said, "That's not right, I've seen someone actually drink that stuff with my own eyes, it's just based on imagination .”

"I said, what's the matter with you?" Xiao Yao continued, "Why is the point of attention so strange? Why are the questions to me so weird? It's so different from the questions I asked Ye Dao and Siying before. Bar?"

"That's because you are so weird!" Ye Jiaying next to her laughed, "So your fans are also special!"

After the post-screening exchange meeting in the large screening hall that was the venue for the premiere, Ye Jiaying took Xiao Yao and other main creative staff to the small screening hall next to it. After Ye Jiaying brought the main creative staff over, she first apologized briefly for the lack of consideration and poor arrangement before, and then answered some of their questions.

It was just a temporary place for the extra people, not a branch venue for the premiere. There were only reporters and some industry insiders, and no ordinary audience, so this exchange meeting was much shorter.

After the two exchange meetings, it was past two o'clock in the morning. The whole team packed up quickly and went to a hotel not far from the theater to rest.

The day of the premiere of the movie was also the first day of their roadshow. From this afternoon, they will start their theater roadshow, so everyone has to hurry up and rest.

Over the years, the forms of movie road show promotion have become more and more diverse. In addition to the screening halls of cinemas, roadshows are held on campus, and some are held in open-air squares in cities. In terms of the way of the road show, it is not just to communicate and discuss the film itself with the audience, but also to hold lucky draws or awards with brands or companies, and to cooperate with school associations or companies to hold opening ceremonies, opening ceremonies or start-up ceremonies. Various activities emerge in endlessly.

However, the road show promotion of Ye Jiaying's movie is relatively traditional, without those messy activities and tricks, it is all an audience exchange discussion meeting to exchange movies with the audience in the theater screening hall. But even without those messy activities, the whole schedule is very tense.

This roadshow will last for a total of nine days. The whole team will go to nine cities in China to do roadshow promotion. Each city is expected to visit five or six theaters. In addition to the time spent on the road, it will affect everyone's physical strength and energy. Definitely a great test.

In the film industry in the previous life, there was a jingle "North, Shanghai, Guangzhou, Shenzhen, Wucheng and Hangzhou", referring to Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Wuhan, Chengdu, and Hangzhou. These eight movie "ticket warehouse" cities are important cities for movie promotion. These eight cities are the center of gravity. With the development of the social economy and the increase in the number of movie viewers, some new ticket warehouse cities have also emerged. For example, cities such as Xi'an, Nanjing, and Suzhou are often included in the cities for movie roadshow promotion.

The situation in this life is similar to the previous life. Except for those crazy roadshow teams who have been crazy about dozens of cities, even the third- and fourth-tier cities, the general movie roadshow promotion is basically based on these cities.

Ye Jiaying's promotional itinerary for this movie road show basically followed this rule, but there were some small differences. In their roadshow itinerary, there was no Shencheng, one of the eight traditional ticket warehouse cities, and two new ticket warehouse cities, Xi'an and Jinling, were added.

These nine cities for their road show are exactly the same as the nine cities that Xiao Yao chose for his live house tour a month ago. And not only the cities are the same, even the order of the itinerary is the same as when Xiao Yao was on tour. I don't know if Ye Jiaying took into account Xiao Yao's experience of traveling to these cities continuously, or if the person in charge of the film distributor's promotion party was lazy, and directly borrowed Xiao Yao's choice when he was on tour to make the plan.

The roadshow is a cooperation between all parties and a division of labor. The issuer is responsible for air tickets, vehicles, and hotel reservations, and the promoter is responsible for the publicity plan of the road show. In addition to showing up to communicate, the main creative team also invites makeup artists and stylists to coordinate the arrangement of clothing and styling for each stop. Most audiences go to the theater to watch movies in the afternoon and evening, and the number of audience in the morning show is usually relatively small, so the road show usually starts in the afternoon.

The film premiere and the first stop of the road show are Yanjing, and the road show team does not need to catch a plane. The premiere didn't end until after two o'clock in the morning, so the distributor arranged for everyone a hotel not far from the theater where the premiere was held, allowing everyone to rest as soon as possible. However, the issue of radiation should also be considered when running the road show. The theater for the road show in the afternoon is not in the same area as the theater for the premiere. Considering the traffic situation in Yanjing, everyone set off immediately after lunch.

Xiao Yao was full of energy, and his condition was a little bit better. Although I didn't go to bed until after three o'clock in the morning, I woke up after nine o'clock, and even had time to go to the hotel's gym for a while in the morning. Others basically didn't get up until around eleven o'clock, and set off directly after lunch. The two female stars, Ye Jiaying and Han Siying, both put on their makeup in the car on the way to the cinema.

The first theater the roadshow team went to had an underground parking lot and an elevator directly to the inside of the theater. After arriving at the theater, the team drove directly into the underground parking lot of the theater, and then, led by the theater staff, avoided the crowds gathered in front of the theater and in the hall, and took the elevator directly to the lounge on the third floor of the theater .

On the one hand, the purpose of running a road show is to shorten the distance with the audience and improve the word-of-mouth and box office of the film. On the other hand, it is also to help the theater to attract attention and increase popularity to increase the film schedule of the theater. Therefore, the main creators did not enter the lounge to rest. The main creators usually sign posters for the theaters in the lounge, and take photos with the studio staff. Some studios also have special commemorative methods such as fingerprinting. Some arrange media interviews, and most of them are done in the lounge.

Of course, it is not that the theater will definitely not let the road show team rest. At least when everyone enters the lounge, the theater has prepared sumptuous food and drinks to entertain everyone. It's just that whether you have time to rest and enjoy, whether to swallow the jujube or enjoy it slowly, depends on your own time arrangement.

This theater did not follow the fingerprint requirement, nor did it arrange media interviews, so there was relatively plenty of time. After signing the posters and taking photos with the person in charge of the theater, everyone can also do some things of their own. Han Siying felt that the makeup in the car was not very good, so she called a makeup artist to touch up her makeup. Ye Jiaying exchanged pleasantries with the manager of the theater. The implication was that she hoped that the theater would give as much as possible in arranging the films. Sitting on the sofa with nothing to do, Xiao Yao gnawed on an apple on the table, lamenting in his heart that the movie road show was like a war, and it was much more stressful and hard than his original tour.

Not long after, the theater staff came in to inform that the screening of "127 Hours" was over, and everyone could enter the screening hall to meet the audience. Everyone immediately stopped what they were doing, full of energy and smiling, led by the staff into the screening hall to meet the audience.

Although there was already a post-screening exchange meeting at the premiere, the post-screening exchange meeting of this first road show is quite interesting. The only pity is that the time is a little shorter.

According to the previous road show arrangement, the main creative team has to go to several theaters in each city, and some theaters need to go to more than one screening hall. The average time for each exchange meeting in each screening hall is relatively short. Basically, it is about fifteen to twenty minutes. And this is the first road show, and the second post-screening exchange meeting, the repetition rate of the audience's speeches and questions is not high. When the distributor and the publicist reminded the host that the time was up, and the host announced to the audience that it was coming to an end, the main creators of the movie still felt a little unsatisfied.

But regardless of whether it is not enough, the itinerary arranged later is not easy to delay. In the end, the main creator turned around and took a group photo with the audience with his mobile phone selfie stick. The people in the theater arranged for people to deliver barley, and after wishing the movie a big hit at the box office, everyone hurried to It's time for the next game.