Entertaining Children

Xiao Yao does not run road shows, so the publicity before the movie is released is very important. Xiao Yao did not plan to place various physical advertisements on the street, but mainly focused on theaters, TV and the Internet. The advertising and publicity of the theaters are mainly handled by distributors who have more dealings with the theaters, while the publicity of TV and the Internet is mainly carried out by Xiao Yao.

Now when celebrities have new works coming out, it is also a very common means to use their own social media accounts to promote them. When Xiao Yao's own animation movie is released, he will definitely use Weibo to post a post on it to promote it.

Although Xiao Yao usually does not update Weibo frequently, the number of fans is still very strong. In addition, Xiao Yao's debut time is not too short. He performed very well in several well-known reality shows he participated in, and he also gained a lot of connections with big names in the entertainment industry, plus his own family and star artists in the studio. , There are also a lot of celebrity artists who have mutual fans with them on Weibo. Once Xiao Yao advertises the release of the new movie on Weibo, I believe fans and other celebrities will retweet it a lot.

As for post bars and personal websites established by various fans, Xiao Yao is not going to do it himself. Once it is released on Weibo, it is estimated that fans such as bar owners and website owners will spontaneously spread the news.

In addition to Weibo, Xiao Yao also has a lot of resources in the field of webcasting.

Xiao Yao is the acting star who plays the live broadcast the most. Among traditional entertainment stars, he has the most live broadcasts, the longest duration, and the most variety of content. He has his own live broadcast room on the four major live broadcast platforms, and the number of followers in the live broadcast room of any platform is much higher than that of other entertainment stars.

In addition to the many followers in the live broadcast room, Xiao Yao also knows a lot of network anchors, and has considerable connections in the live broadcast industry. Xiao Yao will also interact with other network anchors during the live broadcast. The content of his live broadcast is complicated, and there are quite a lot of types of network anchors he knows through live interaction.

Not to mention the three singing female anchors of Youyu, compared to the two-dimensional voice actor anchors, game anchors of professional e-sports players like Zou Tianyu, and even some anchors who mainly focus on outdoor live broadcasts, Xiao Yao is live broadcasting interacted from time to time. Even if some of them don't know each other offline, they can still be regarded as friends online.

The number of fans of these network anchors is extremely large. Even if the number of fans of a single anchor is not as good as Xiao Yao's, the number of fans added up must exceed Xiao Yao's. For this movie promotion, Xiao Yao also included these network anchors in his promotion plan.

The online live broadcast platform, especially mobilizing a group of network anchors to help promote the live broadcast is a special publicity method planned by Xiao Yao, and in terms of relatively conventional publicity media such as TV and video websites, Xiao Yao also has some corresponding actions.

In terms of TV and video websites, the most common means of publicity is to spend money to buy advertising time to play promotional videos and trailers of movies. In addition, another common way of publicity is to participate in variety shows.

Whether it is a TV variety or a network variety, there is a certain time interval between the recording and playback of most programs, and this interval is relatively fixed. Xiao Yao wants the variety show he participated in to be broadcast before or even during the film's release to create the best publicity effect, so the time to participate in the recording of the variety show is very important.

This is also one of the reasons why Xiao Yao set the movie release time in the summer.

If it is released before the summer file, then Xiao Yao's current publicity plan will become very rushed, and some variety shows that he is expected to participate in may not be able to participate.

Although there is still more than a month before the start of the summer season, and the recording and broadcasting of variety shows is usually about half a month apart, but their variety shows also have schedules and plans, it is impossible for you to say today To participate in the program, I will let you participate in the recording of the program tomorrow. Communication in advance also takes time.

If Xiao Yao puts the release time of the animated film after the summer,

Then most likely it will conflict with Xiao Yao's follow-up work plan. Zhao Rui is a senior this year, and Xiao Yao, Xu Fei, and Chen Xiaoting are all juniors. Considering the identities of the leading actors as students, everyone set the filming time for the parkour movie during this summer vacation, and the start time is scheduled for At the end of June and the beginning of July.

If the release date of the movie is postponed to September, when the summer vacation is over, the main promotional period for the movie will be in July and August during the summer vacation. Xiao Yao was already filming a parkour movie in the United States at that time, and he will definitely not come back to participate in variety shows program recorded. After the filming of the parkour movie is completed, Xiao Yao is also preparing to participate in the post-production, and he will not have the leisure to record variety shows, so the release time of the animated movie will be further postponed to October, November or even later at the end of the year Neither was within Xiao Yao's consideration.

In any case, Xiao Yao will not delay the release of this animated film until next year, so competing for the summer slot has become his only choice.

When it comes to variety shows with works for publicity, the first choice of many crews and stars is Shonan Satellite TV's "Quick Book" and "Everyday Upward". As Shonan Satellite TV's two long-established ace variety shows, their ratings are very guaranteed.

When Xiao Yao helped promote the TV series "The Brightest Star in the Night Sky", he went to "Quick Book" with Zhao Rui and others before, and he went to "Quick Book" and "Everyday Upward" when he promoted the movie "127 Hours". His own movie, these two programs are of course also in his plan.

With Xiao Yao's current fame and consistent performance in variety shows, he is already a very popular guest among the directors of any variety show, let alone the producer and core of "Everyday Upward" The host Wang Yuan is also the core host of "Quick Book", Ke Jun, and Xiao Yao has good personal relationships. Xiao Yao instructed Fang still to contact the two program groups, expressing that he wanted to bring a new movie to the program for promotion, and soon received affirmative answers from the program groups.

Since the themes and guests of the last two programs have been confirmed, the recording time of the two programs is scheduled to be almost two weeks later. It will be recorded two weeks later, so the broadcast time will be about a month later. At that time, the time before the movie will be released is not long. It is the right time for publicity, and this time is also very suitable for Xiao Yao.

Xiao Yao is not the only star in this animated movie, but there are also two big-name stars, He Ying and Huang Shi, in the dubbing cast. When carrying out publicity activities, these two can also play a big role. However, when Xiao Yao was making a publicity plan, he didn't regard the two as the main force of the publicity.

The captain played by Huang Shipei came out almost halfway through the film, and is just a supporting role. Eva, played by He Ying, is one of the main characters, but this character is a robot, and the amount of dubbing may not be as good as Huang Shipee's supporting role. . In this animated film, neither of them can be regarded as the main creative personnel. Although Xiao Yao insisted on paying the two of them, the two still only charged a friendly price on the grounds that their workload was very small and they were not the main creators.

These two are not the main creators of the film, Xiao Yao did not regard himself as their main producer, and felt that they had an obligation to participate in the promotional activities. If the two have time and are interested, Xiao Yao will not refuse the two to participate in promotional activities together. After all, it is also good for actors to increase their exposure on more shows. If the promotional event conflicts with their other jobs or he doesn't want to come, Xiao Yao will not force them, and will not ask to drop other jobs to promote his animation film.

He Ying and Huang Shi have a good impression of Xiao Yao. Even if they are not the main creators of the film, they are willing to contribute to the promotional activities of the film. As long as time permits, they can still participate in promotional activities.

Speaking of the first two programs "Quick Book" and "Everyday Upward", Xiao Yao participated in the recording of these two programs in the same week, and the scheduled broadcast time is also the same week, but the recording time is not in the same week. the same day. On the day Xiao Yao went to record "Quick Book", both He Ying and Huang Shi were free, and both agreed to participate in the recording of the program with Xiao Yao, and on the day Xiao Yao went to record "Everyday Upward", Huang Shi happened to be in the filming group. Unable to get away, Xiao Yao only went with He Ying who was free.

Among the two programs, the first recording was "Quick Book" in which the three participated together. Starting from this show, Xiao Yao officially started his journey of variety shows for the purpose of movie promotion.

"Quick Book" is a game-based variety show. In addition to some well-known featured games of the program itself, the program team sometimes tailors some interesting games for the guests.

At the beginning of this year, Shonan Satellite TV's "Sound on the Scene" was very popular, and Shonan Satellite TV also planned to continue to make a second season. Xiao Yao, Huang Shi, and He Ying all participated in the first season of "Immediate Sound" at the beginning of the year, and Xiao Yao also won the championship, and He Ying also entered the final. Although Huang Shi did not enter the final, the previous regular Sai's show was in the same episode as Xiao Yao's, and his performance was actually very good, and he had a lot of fans on the show.

When the three of them come together to do the show, it will naturally remind people of the hot voice competition show at the beginning of the year. After the greetings at the beginning of the show, Ke Jun and several other hosts also naturally chatted about the performance of the three of them in "Sound on the Scene", and also revealed that Shonan Satellite TV is preparing for the second season. An expectation for those loyal viewers who liked that show.

In the first round of the three-round competition of "Immersive", the guests dubbed classic film and television clips in the dubbing room. Very strong voice acting ability. This time they came to promote an animated movie, and all three of them were voice actors in the movie, so in the game session, the live dubbing was also grandiosely moved to the stage of "Quick Book" by the program director team. It became a game session.

Dubbing is one of the outstanding skills of the three of them. Whether it is in the dubbing room of "Immediate Sound" or on the stage of "Quick Book", the three of them are worthy of live dubbing.

In terms of the form of the competition, the program group did not allow the three guests to perform alone, but adopted the two-person cooperation mode in the second round of the "Immersive Sound" final. The three guests each selected a host of "Quick Book", and two teams cooperated in dubbing performances.

There are no referees in this game, everyone has to participate. There are three guests and five hosts, leaving only two. Because Kong Lei among the hosts participated in the recording of "Sound on the Scene" as a student of the new voice class, Ke Jun took him out to form another group and asked him to cooperate with the host to form a team with three pairs of guests and The host's combination will be PK.

Since Kong Lei is a student of the Xinsheng class in the show, that is, the status of a student, when choosing a partner, the three guests generously let Kong Lei choose first, but Kong Lei did not choose the one who seemed to be stronger Instead of Ke Jun, he chose Zhou Ni, who has always been with him and is known as the "game black hole". Although he clamored for a counterattack, judging from this behavior, Ke Jun, Xiang Lan and others still laughed and said that Kong Lei had given up the game.

The name of the program "Happy Camp" has the word "happy", and the main atmosphere of the program is based on joy. The movie clips selected by the director team for the four teams are also comedy clips with a strong sense of humor. When the four teams were performing, the audience laughed constantly.

After the dubbing performance, Ke Jun asked the audience to choose the first, second and third according to the performance of the four groups. However, this show did not prepare a voting machine for the audience. The so-called selection of the first, second, and third names meant that the audience shouted out the names of their favorite performers.

Xiao Yao's name was naturally the loudest shouted by the audience, and there were also many audiences who called Huang Shi and He Ying. Although it is not impossible to call Kong Lei, but compared with the other three, it is almost negligible.

After watching the performance of the audience, Ke Jun said with a smile that the top three could not be selected, and only the fourth place at the bottom could be confirmed. At this time, the audience shouted Kong Lei's name in a tacit understanding, and Kong Lei was so angry Jumping feet on the stage with eyes wide open.

Seeing Kong Lei jumping in anger from the audience, Xiao Yao stepped on Kong Lei without losing the opportunity. Xiao Yao pulled Ke Jun and said that Kong Lei's performance was really bad, especially compared to Wu Youlai, who was also a student of the Xinsheng class, whom he met on the show. Then he suggested to Ke Jun to replace Kong Lei with Wu You as the host of "Quick Book".

Kong Lei, who was arguing with the audience next to him, became anxious when he heard it, and rolled up his sleeves and was about to rush towards Xiao Yao. As a result, Xiao Yao put on a boxing stance and glared at Kong Lei, who immediately died down.

The program "Quick Book" has been in production for 20 years, and the five partners of Ke Jun have also worked together for more than ten years. Of course, it is impossible to really change people just because of Xiao Yao's words. Although they all knew that the two performed for the effect of the show, the audience was still amused by the performance of the two.

In addition to the dubbing performance, the other two games in this episode are well-known signature games in the show. It is not the first time for the three guests to record "Quick Book", and they are also familiar with the well-known games of the program group. While not as engaging as the voice acting, the trio also does a pretty good job in the other two games.

After the whole episode, the overall effect is very good. The three of them not only had a good time in the show, they mentioned the name and release time of the movie several times at the beginning and end of the show and dubbing performance games, which also achieved the promotional purpose of participating in the show this time.

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