Entertainment Empire System
Chapter 1,146 The sophisticated Zhang Yimou
One prerequisite for old and spicy ginger is that the ginger cannot be rotten. Rotten ginger has no edible value.
If this metaphor is used in the entertainment industry, it means that although an actor can not be confused with the top superstars, after all, the top superstars only have the patents of a few geniuses. Even if he does not need to be confused with the first-line stars, he will definitely It is necessary to have masterpieces. Only such people can be called old gingers in the entertainment industry. Otherwise, they can only be called old bad gingers and be forgotten by the audience. The result of being forgotten by the audience is that they are ruthlessly eliminated by the market.
Therefore, many old actors will disappear into the public like this, but those old actors with masterpieces, as long as they are willing to work in the entertainment industry, they can still prosper even if they are bit players.
Because a movie or TV series cannot be filled with top stars, at least there must be green leaves to accompany them. These old actors, who have characteristics and their own masterpieces, have this role.
As for Zhang Yimou, he is naturally an old ginger, and a very old ginger. What he said is quite influential in the entertainment industry.
Even the news he revealed would cause a sensation.
Therefore, this time he planned to reveal the news about Ye Ming, which would also cause a sensation.
Just when he was about to do something like this, Zhang Weiping came to Zhang Men and said, "Director Zhang, I heard that you are going to reveal the news that Ye Ming is going to audition [the day after tomorrow], right?"
Zhang Yimou finally couldn't help but said: "Who is so arrogant? I told you all this news."
This news was shared by Zhang Yimou and a few trusted people around him, as a precautionary measure, but he did not expect that someone would tell Zhang Weiping the news directly.
At this moment, Zhang Weiping said with a smile: "Director Zhang said this. As the boss of the company, it is not difficult for me to know this, right? Besides, this matter is a good opportunity for speculation. You won't give up like this." ”
Zhang Yimou immediately said: "Of course, you are always responsible for the planning of the movie. Even if you don't come to me, I will actually go to you. But things must be discussed on a case-by-case basis. Let me tell you this. I’m telling you, but if someone else told you in advance, it’s a leak. You said, someone from our company actually leaked the secret. What does this mean?”
This was naturally the information obtained by Zhang Weiping's informants placed around Zhang Yimou. Therefore, at this time, he said indifferently: "Old Zhang, look at what you said, you made this matter so serious, what about leaking secrets or not? It's so serious, it seems that everyone around you is a traitor. Same."
Zhang Yimou shook his head and said: "Things cannot be said like this. In fact, on such an issue, if it is based on the internal affairs of our company, of course there is no problem. Any matter is You, the boss, can't hide anything. You don't have to listen and ignore it, but you have to know the things.
However, if the people around me leaked the secret, then it would be a big problem. Think about it, what I am doing now is "Hero", which is like a composition. If this movie is said to be a success, it will naturally be hello, me, and everyone.
But if it’s a topic like this and I messed up the matter because of a leak, or it didn’t go as well as I imagined, is the responsibility for this problem mine or yours? "
This question left Zhang Weiping speechless. He had no way to explain the matter. He could only argue: "It's not as serious as you said, right?"
Zhang Yimou insisted on his opinion and said: "The question cannot be put like this. You bribed the people around me. Since it is said that he can be bribed by you for profit, then if other people say that they can use better In terms of interests, then think about it for yourself at this time, whether he will sell out the interests of our company. If the movie [Hero] suffers losses due to leaks, can you bear the anger of the people above?"
The people above have never been very reasonable, and it will be better for everyone if it succeeds. But if it is said that it has not been completed, then there must be a scapegoat for this matter. This is almost certain.
It wasn't Zhang Weiping's first day out, so he knew the habits of the people above him very clearly.
Therefore, after hearing Zhang Yimou's questioning, he himself understood the danger of this matter. Therefore, he immediately said: "You are right. I will handle this matter tomorrow and I promise not to let this happen." People who stay in our company. By the way, let’s talk about the following things. I think we should use this news to promote our movie, but do you want to tell Ye Ming? "
Zhang Weiping has never been willing to offend this guy Ye Ming. The reason is that this guy is too ruthless in doing things. Sometimes he would rather not make money himself but drag his opponents down. This kind of thing is different from a businessman. His personality is very different, but he is thriving in business.
In the shopping mall, few people are willing to provoke such a ruthless character. Zhang Weiping, who had suffered several losses at the hands of Ye Ming, just thought that if something happened, Zhang Yimou would come forward. Anyway, his relationship with Ye Ming was very good. Therefore, in such a situation, he could directly deal with Ye Ming talks about cooperation and so on.
Zhang Yimou waved his hand and said: "No need for that. Ye Ming also wants me to audition a few people from his company. He owes me a small favor. At this time, I will use this news to hype up, too. Within reason.
Speaking of which, although there are not many actors in Ye Ming's company, each one is quite distinctive.
Even Deng Chao and Wang Zulan, who he recently signed, have considerable potential. "
Hearing such hype, there should be no problem. Zhang Weiping finally felt relieved. He thought for a while and said: "Speaking of this, I thought of [Running Brothers], which has been very popular recently. If we are If we use this program to promote our movie, should there be unexpected gains? As a director, how do you view such a thing?"
It is said that it is a hype movie, and Zhang Weiping is a master in this aspect, but in terms of the positioning of the movie, whether it is suitable to use the popular variety show "Running Brothers" as a promotional method, Zhang Weiping is not very good at this aspect. Right.
After all, it means that in a matter like this, some things are so helpless. If the positioning is not done well, publicity may have the opposite effect.
As a director, Zhang Yimou is very good at grasping such a scale. Therefore, Zhang Weiping wanted to seek Zhang Yimou's opinion on such a matter.
Zhang Yimou thought for a while and said: "There is no problem. I think this is a strong alliance. Their program is also a positive program. Well, but how to promote it? Also, I face these celebrities. It's hard to say whether it's cooperation or not. You'd better communicate with the actors. Ye Ming and I will also discuss this issue to see what kind of method is more appropriate."
Zhang Yimou naturally knew that Zhang Weiping, the boss, was not very good at facing Ye Ming. As a subordinate, he naturally wanted to give his boss face, and the matters he communicated with Ye Ming were his own. But it is relatively difficult to communicate with those actors and make them willing to participate in variety shows.
After all, those are not very big stars who are willing to participate in variety shows. It is not easy for them to let go of their stature and become variety show stars.
On this point, there is an unspoken rule in the entertainment industry. Movie stars despise TV stars, and TV stars despise variety stars.
This result only changed slightly later when variety shows became popular. After thinking about it, Zhang Weiping said: "Of course there is no problem with Zhang Ziyi. Li Lianjie's problem is not big either. In fact, at this time, we just need to deal with Liang Chaowei and Zhang Manyu. There is no need for Lao Chen to ask him to participate. He If an emperor performs in a variety show, it will not help the entire movie.
Li Lianjie and Ye Ming have a very good relationship and there is no problem. Zhang Manyu and Liang Chaowei also have no conflicts with Ye Ming. If they are settled, things will be almost done. "
Although Zhang Weiping is not very good at making movies, when it comes to mediating relationships, this is almost his talent. Therefore, after listening to Zhang Yimou's words, he quickly analyzed a fundamental problem in this matter. If the problems of Zhang Manyu and Liang Chaowei are solved, then in such a matter, all this will not be a problem.
Zhang Yimou also nodded and said: "In that case, it's not a big problem. I'll communicate with Ye Ming about how this matter should be arranged."
Going on a program to promote a movie doesn't mean you can just go on it. In such a matter, there is a very real issue, which is the equivalence between the program and the movie. This issue is what level of movie What level of variety show is it on?
Zhang Weiping proposed that "Hero" should go to "Run Brothers" to promote it, and Zhang Yimou didn't say anything about not stopping it. That is to say, from a level perspective, "Hero" is certainly a very high-level movie with a proposition composition. , but "Running Brothers" is also a very popular and a phenomenal variety show nationwide. Therefore, the levels of the two programs are very equal, and this is what everyone recognizes.
Even Zhang Yiyi and Liang Chaowei probably would not be very opposed to the last variety show that can be called a phenomenon. This is the basis for cooperation.
After discussing this, Zhang Yimou suddenly asked: "By the way, you came to me and said that you wanted to use the news about Ye Ming to promote it. Did you have some plan?"
It seems that Zhang Weiping had something to say when he came here just now, but he didn't finish it and ended up switching to something like promoting the movie "Running Man".
Zhang Weiping suddenly realized at this time and said: "By the way, I just came to you just to talk about this matter. Didn't you say that you can directly use this as a means of publicity without having to say hello to Ye Ming?"
If this is the case, then we can announce the news at the hero's press conference. In this case, it will easily cause a sensation. After all, regarding an incident like this, Li Lianjie’s last incident still had a certain impact on our crew. Therefore, regarding this matter, I hope that I can use Ye Ming's audition to recover the losses. "
This actually shows the quality of Zhang Weiping's businessman. At this time, he will think of any way to maximize his profits and minimize his losses. Zhang Yimou also felt that Li Lianjie's incident had a certain impact on the movie. Although Li Lianjie finally agreed to star in "Hero", after all, his previous refusal to perform has already been revealed.
Now there is an opportunity to recover from such losses, and we must seize this aspect. Therefore, Zhang Yimou nodded and said: "This is a good idea. I will just say hello to Ye Ming and ask him to cooperate with the publicity afterwards."
This had already been booked, so Zhang Yimou was relatively confident about such a thing.
Zhang Weiping immediately asked: "Well, Director Zhang, if you look at such a thing from your own experience, tell me, if Ye Ming goes to audition for the [The Day After Tomorrow] crew this time, what is the chance of success?" Yes. If you are like Li Lianjie, and in the end you actually say that you have to stop eating, this question is not fun."
Regarding Ye Ming's chance of success, under such circumstances, Zhang Weiping was still somewhat worried.
After all, this is a top-notch film in Hollywood. It is not easy for a Chinese to audition and play even a supporting role in it.
Therefore, whether Ye Ming can succeed will actually affect part of the result of the hype. This would be interesting if it turned out to be nothing more than a joke.
Zhang Yimou said with great certainty: "I think since Ye Ming has the courage to speak out about such a thing, I think his confidence is still very high when it comes to such an issue. After all, he is talking about If Ye Ming didn't tell such a thing at this time, we wouldn't know the news at this time, right?" (To be continued)
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