Entertainment Empire

After struggling until three o'clock in the morning, Luo Xun finally finished cleaning up the mess. Looking at Ye Kong's sleeping face, he shook his head: "I knew I couldn't drink but I drank so much..."

Drink away your sorrows.

Because of family reasons, every Spring Festival night sky feels particularly lost, and Luo Xun is probably the only friend who can understand the loss in Xia Yu's heart. Although their situations seem completely different, their feelings are the same.

A night of silence.

The next day, after Luo Xun got up, he knocked on Xia Yu's door and found no one answered. He opened the door and walked in, only to find that the bed had been folded neatly and a note was left on the table:

"Happy New Year."

"Happy New Year."

Luo Xun muttered to himself and smiled.

His mood was not as bad as it appeared. There were two people accompanying him to spend the Spring Festival. In fact, Luo Xun was very happy inside. After all, it was the first time in his previous life that he had such a lively Spring Festival.

Ten o'clock.

Kong Shuang is here.

At that time, Luo Xun was surfing the Internet. He was reading post forums and browsing various news on the Internet. He was enjoying the rest of the last day. Kong Shuang, who was busy cooking the dishes, asked curiously: "Where is Xia Yu?"

"Gone."

Luo Xun replied.

Kong Shuang nodded and said: "I seem to have a new understanding of your relationship. Maybe she can be a boost to your career in the future. Besides, you are in the same company..."

Luo Xun said nothing.

Kong Shuang also changed the topic at the right time: "I have recently been in contact with an international first-line brand, and they have a good impression of you. In other words, you have been included in their brand inspection scope."

"International? First-line?"

Luo Xun smiled and said: "Armani?"

Kong Shuang snapped his fingers: "Bingo, you answered correctly. People from Armani are contacting our company. Although it is unexpected, this is indeed a once-in-a-lifetime opportunity."

Luo Xun was startled.

A possibility came to mind.

Kong Shuang is still very serious about his work style: "The domestic entertainment industry has developed rapidly in recent years, so more and more brands want to communicate with consumers through celebrities. On the one hand, they use the popularity of celebrities to build momentum for their own brand promotions. , On the one hand, it is also to use the loyalty of these celebrities’ fans to complete the profit conversion of the brand. Of course, you are definitely not among the latter.”

Luo Xun shrugged.

Not to mention his fans, most Chinese people, and only a few of them can afford an international first-tier brand like Armani, it is impossible for Armani to bet on his fan economy——

"so!"

Kong Shuang saw Luo Xun's expression and knew that Luo Xun understood the reason: "Armani has launched a new cooperation method. This cooperation method is called the [Brand Friends] plan."

Sure enough.

In the eyes of outsiders, when it comes to cooperation between some international brands and celebrities, the only way that comes to mind may be endorsement, but in fact, the cooperation between larger brands and celebrities is more complicated!

There are many sayings in it.

Just the title alone has many different titles, such as brand spokesperson, brand ambassador, brand series ambassador or even brand friend, etc. The summary according to the formula should be: brand spokesperson, brand image ambassador, brand series ambassador, brand Best friend.

in.

Brand spokesperson can be said to be the most familiar term between a brand and a celebrity. It originally refers to a special person who provides information dissemination services for the profit or public welfare goals of a company or organization.

Mostly.

The image of the brand spokesperson will appear in the brand advertisement and be identified as the brand spokesperson, but do you think that the brand spokesperson is the brand's biggest partner?

Not so.

The hierarchy inside is very strict.

The brand spokespersons of big brands will be distinguished again by large and small regional labels, thus giving birth to the so-called global spokesperson, Asia-Pacific spokesperson, China spokesperson and other titles. The comparison of the big and small is clear at a glance.

Take Chanel for example.

The spokesperson pyramid is divided from top to bottom into brand ambassadors, product spokespersons, brand ambassadors, regional series ambassadors, etc., not to mention variant cooperation of endorsements such as brand friends, brand muses, etc., so Armani negotiates with the company, hoping The cooperation with Luo Xun is actually the lowest level of cooperation.

"What's the specific content?"

"Don't you have a brand partner now? In a few months, this cooperation will expire. At that time, Armani will consider establishing a brand friend partnership with you. After the cooperation, you can borrow various brands from Armani when attending various events. products, this is a win-win situation. The brand needs to use your reputation to increase its reputation, and you can also use Armani’s brand halo to enhance your status.”

"..."

Luo Xun nodded.

Although it is just a cooperation with a close friend of the brand, it is a good start. At least it means that it has entered the vision of some big international brands. Maybe within this year, Armani will consider upgrading the cooperation with a close friend of the brand!

"It's also cooperation."

Kong Shuangdao: "The brands you have cooperated with before are not well-known in China. Becoming Armani's brand friend this time means that your standards for future endorsements will be mentioned. What do you think? Can you consider accepting formal endorsements this year?"

Luo Xun nodded.

He has not accepted any endorsements.

Because he feels that his value has been rising, and a star's exposure is limited. If he accepts some endorsements at a low price when he is not particularly popular, it will inevitably affect his future.

This year is different.

Although there is little hope that "The Lotus Lantern" will be broadcast this year, the movie "Kung Fu" is not inferior to "Shaolin Soccer", and it will definitely bring him very good income. He can also try to accept endorsements.

"Like this."

Luo Xun thought for a moment: "I can take one endorsement within this year. If there are suitable circumstances, two is also OK. Has Armani asked me not to take endorsements for other clothing brands?"

"That's not the case."

Kong Shuang smiled and said: "The cooperation with brand friends is very small. You don't have much influence on them, and they naturally can't restrict you. As long as it's not a suit endorsement, you can still take sportswear. For example, Metersbonwe can consider taking a series endorsement. Of course, this requires the company to come forward."

"No rush."

Luo Xun wants to wait for "Kung Fu" to be released, and then take at least one advertising endorsement within this year. This is already 2002. Luo Xun has initially established a foothold in the entertainment industry, and things such as endorsements that have been suppressed can also be put on the agenda.

You know.

Cooperating with a suitable advertisement also has a very good bonus effect on artists. In the early stage, don't let Luo Xun shout out lines like "If you are a brother, come and chop me."