Entertainment Empire

Not long after the event, the news that Luo Xun became Armani's "Brand Friend" quickly spread throughout the industry, causing a sensation of considerable scale

"Armani?"

"International first-line big brands!?"

"Luo Xun actually got their attention. It seems that our new king of the millennium is really not easy to deal with. He was attacked by many people a few days ago, saying that he was on the decline. He didn't even have a leading role, let alone enough commercial results. Then people slapped him in the face. Who dares to say that he has no commercial results in the future?"

"If you don't make a sound, you will be amazing."

"After winning the Golden Eagle Award, he went to film and was silent for a long time. As a result, he appeared again and broke such a big news. He became the first batch of high-quality artists in China valued by international big brands. I don't know whether to say he is low-key or high-profile."

"..."

It's not just the industry that is affected.

On the Internet, the post that Han Yue posted on Tianya mocking Luo Xun for not having an endorsement received over a thousand replies in a short period of time, and countless comments popped up like mushrooms after rain, most of which were from Luo Xun's supporters!

"Brother."

"Does your face hurt?"

"This slap in the face is too fast."

"It seems that our Hanyue will have to keep a low profile for a long time. The rat crossing the street will be beaten by everyone. The spectators are definitely very enthusiastic about this kind of thing. However, Hanyue's views actually represent the views of many people in the circle, so Luo Xun's endorsement is a slap in the face of countless people in the entertainment industry."

"That's Armani."

"One of the eight red bloods in the fashion industry, the top luxury brand, even if it is just a cooperation project with a brand friend, it is enough for Luo Xun to explain this year's business performance. Moreover, judging from Armani's attitude, it is still very supportive of its own cooperating artists. Luo Xun was hacked, and then Armani held an event, which means that it supports him."

"..."

When the number of replies to this post was about to exceed 1,500, Hanyue deleted his post and quietly closed his homepage. This account is half useless.

In reality

All media reported the news quickly. The entertainment pages of major newspapers and magazines published the news of Luo Xun's cooperation with Armani. A photo of Luo Xun shaking hands with Armani executives was chosen by reporters.

"Luo Xun signed with Armani!"

"Luo Xun became a close friend of the Armani brand!"

"Another round of competition for niches, the new king of the millennium is making another effort: the international first-line brand Armani extends an olive branch to Luo Xun, and the signing event was completed in Yanjing today."

"Armani joins hands with Luo Xun."

"Luo Xun became the first Chinese artist to cooperate with Armani, and the signing event was completed in Yanjing today. The scene was full of stars, and the five major fashion magazines gathered together!"

"..."

And in Luo Xun's post bar.

Fans reposted the relevant reports as soon as possible. During this period, there have been voices from the outside world attacking Luo Xun for not having any impressive business results. Luo Xun's fans also held their breath, and now the news of Luo Xun signing with Armani broke out, Luo Xun's fans naturally raised their eyebrows and were very proud!

News was flying everywhere.

After the Golden Eagle Award, Luo Xun, who has been focusing on filming, has become more popular again. His popularity, which was originally declining, has exploded, and the number of followers on the forum is also increasing. It can be seen how great the impact of this cooperation with Armani is.

In the circle.

Some people gradually came to their senses and vaguely understood why Armani chose to cooperate with Luo Xun. As an international first-line brand, their own status and fame determine that they will not overly rely on the artist's fame to bring the bonus to the corporate brand. As long as the artist's popularity reaches a certain standard, Armani needs to consider the artist's image and temperament style...

It has to be said.

Luo Xun's image management is second to none in the circle. Whenever he appears in public, his clothes and dress will never look sloppy. In addition, Luo Xun has another advantage of keeping himself clean. After becoming famous, he rarely participated in activities, but every activity won with quality, not to mention that Luo Xun has never accepted any miscellaneous low-end endorsements so far!

Is it because no one is looking for Luo Xun?

This is impossible. Since Luo Xun became popular, there must be many companies in China who want to find Luo Xun to endorse or cooperate. It is impossible to say that no one wants Luo Xun, so the only explanation is that Luo Xun resisted the temptation of money in the short term and maintained his commercial value and very important grade and style.

That is the so-called style.

How can first-line brands look down on artists with too low style? Luo Xun won the Golden Eagle Award and starred in a CCTV drama. Even if he was only the second male lead, his style has indeed improved a lot. Maybe this is the so-called blessing in disguise...

The Chinese market is gradually recovering.

In recent years, various international first-line big names have targeted the Chinese entertainment industry, but most of them are watching and have not really made a move. The case of Luo Xun signing with Armani provides a certain reference value for many people in the circle.

"I don't know why."

"After analyzing the case of Luo Xun's successful signing with Armani, I have a vague feeling that Luo Xun has been preparing for this day a long time ago. It should be my illusion, right?"

"I have this feeling too."

"Whether it was the July cover of Faces or the personal image he has always attached great importance to, he has always maintained his competitiveness in the fashion circle, and being able to realize the importance of fashion in the entertainment industry is a quality that many artists do not have."

"He is only in his third year."

"For an artist in his third year, strictly speaking, he has already left the rookie period. He has been filming steadily, without top resources and without the support of giant companies. It is really incredible to have come this far."

"..."

Luo Xun has disappeared for more than half a year. According to the forgetfulness of the entertainment industry and the general public, he has almost left the popularity of "Sex and the City" and the Golden Eagle Awards, but now Luo Xun has used an Armani collaboration to let the circle focus on him again!

The busy period is coming.

Luo Xun's announcements have become more frequent.

Even though Kong Shuang has tried his best to improve the specifications and standards for Luo Xun to participate in activities, and even strictly screened the regions, and refused to accept any notices other than those from Yanjing, it still couldn't stop Luo Xun's sharp edge in the short term. The influence added by Armani's brand friend was fully demonstrated!

In addition...

Among the five major magazines, two also sent cover invitations, one was the old acquaintance "Face", and the other was "Harper's Bazaar" which had some intersections with Luo Xun before!