Entertainment Empire
Chapter 432 Advertising Case
The next morning.
Luo Xun came to the company and walked in the corridor. When he smiled and responded to the greetings of the artists or staff along the way, he always felt that everyone looked at him strangely today, which made Luo Xun a little confused——
Is it an illusion?
Shaking his head, Luo Xun felt that it was probably because he had received too much attention recently and was followed by a large number of paparazzi at any time, so he was a little nervous. Entering the lounge, Luo Xun found that the computer had been turned on, and it was probably Xiao Tao. Already arrived first.
He glanced at the screen.
Then Luo Xun knew why people in the company were looking at him strangely today. He saw that his computer was stuck on Weibo's hot search interface, and the number one hot search topic was #Mei Chang Su Tou Qi. #.
"..."
What the hell is the first seven?
Luo Xun couldn't laugh or cry. Of course he knew that his Mei Changsu was loved by many viewers, but he really didn't expect that everyone would have such deep feelings for the character of Mei Changsu. They are just virtual characters created in movies and TV shows.
"I miss Susu."
"Daily confession to Sect Master Susu."
"On the seventh day after the sect leader left, I missed him."
"Brother Su's soul will definitely come back to see him today. Let's put the first seven topics at the top of the hot search list. This is a way to tell Brother Su that everyone has not forgotten him and is still thinking of him!"
“The most popular search topic.”
"Mei Changsu Touqi hahahaha, this is the weirdest one after the hot search on Weibo, but it also indirectly shows how popular Luo Xun is. I guess other celebrities are also speechless. Your "Nirvana in Fire" has been completed for seven days Yes, you can still make a hot search this way.”
"..."
In order to prove that Mei Changsu was dead but he was still alive, Luo Xun silently logged on to his Weibo. He first glanced at the private messages from fans that he couldn't respond to at first glance, and then posted a lot of photos.
That's right.
These are the photos he took with Zhang Sui Ning yesterday. These photos can already be seen. They are the first set of promotional photos taken by Luo Xun and Zhang Sui Ning for Coca-Cola. The first photo shows Luo Xun and Zhang Sui Ning drinking back to back. The second photo is of two people holding red bottles of Pepsi and crossing each other. The third photo is of Luo Xun and Zhang Sui Ning drinking Coke in the posture of exchanging glasses of wine. The fourth photo is of Luo Xun and Zhang Sui. There is a photo of Ning each holding out the same bottle of Coke. The fifth photo shows Luo Xun and Zhang Sui Ning having a candlelight dinner. Instead of red wine on the table, there is Coca-Cola...
Nine in total.
Friendly for obsessive-compulsive disorder.
After posting the photo, Luo Xun looked at it carefully and found that the well-known photographer named Ella yesterday was indeed very good. He and Zhang Suining took very beautiful photos, and the overall atmosphere was also good. In view of Luo Xun's Both Zhang Suining and Zhang Suining have very good looks. These nine photos have not even been retouched. They just adjusted the color tone slightly to make the pictures more harmonious.
result.
As soon as these photos were released, they triggered a burst of cheers from the CP fans of Luo Xun and Zhang Suining. These people are all loyal viewers of "We Got Married". Every cooperation and interaction between Luo Xun and Zhang Suining can bring them Endless daydreams, one of the fans' message is very representative: "I'm really looking forward to the broadcast of an advertisement. It's not music, it's not a TV series, it's not a movie, it's an advertisement. Am I crazy?" "
Yes, fans are looking forward to it.
Everyone remembers the classic performance of Luo Xun and Zhang Suining in the Ethereal Jewelry commercial. Some people also followed the spoof and said: "Now I just hope that after the commercial is broadcast, too many TV dramas will not be inserted."
…
A week later.
The advertising plan for Coca-Cola was made and sent to the teams of Luo Xun and Zhang Suining. However, the two people unanimously decided to choose the appropriate advertising plan themselves instead of leaving it to the team to analyze the pros and cons, and finally decide from a business perspective. A set of solutions is better.
The first set of plans.
The general content is that a couple quarreled and fell into a long-term cold war. As a result, one night, the man bought the woman a bottle of Coca-Cola, and the two made up immediately after looking at each other and smiling.
Second set of plans.
The general content is that a pair of handsome men and beautiful women passed each other. The woman wanted to attract the handsome man's attention, but the handsome man ignored her, so she opened the Coca-Cola in annoyance. As a result, the sound of the Coca-Cola bottle being opened made the handsome man stop. He stopped and turned back towards the beauty.
The third set of plans.
The general content is that Zhang Sui Ning was filming on the set in the hot summer. He chose to perform the difficult scenes such as Diao Wei Ya in person. As a result, he was sweating profusely after a while. At this time, a man came forward and handed Zhang Sui Ning a bottle of Pepsi, but Zhang Sui Ning shook his head in disappointment. At this time, Luo Xun patted the man's shoulder. The man turned around and saw Luo Xun walking up to Zhang Sui Ning and taking out a red bottle of Coca-Cola. Zhang Sui Lemony eyes brightened...
After looking at several sets of plans in a row.
Luo Xun probably knew it well, so he contacted Zhang Suining and asked what he thought. What made Luo Xun happy was that the plan Zhang Suining finally chose was also the one Luo Xun liked better.
"Then try this first."
The two agreed on WeChat and each responded to Coca-Cola. When Kong Shuang learned about Luo Xun's choice, he couldn't help but feel disappointed: "That on-set advertisement is actually very good. You and PepsiCo have a problem, so this advertisement was hacked." Bo Pepsi, and it suits your two actors’ identities, it will definitely create a certain topic.”
“…”
Luo Xun said: “This is not the first time that Pepsi and Coca-Cola have mocked each other in advertisements. This is not new news. My conflict with Pepsi has ended. If I participate in such advertisements again, it would be a bit too much.”
“Okay.”
Kong Shuang smiled. This is indeed not the first time that Pepsi and Coca-Cola have mocked each other. The two companies have been in love and hate for many years. They have shot more than a few advertisements mocking each other.
There is a group of ads mocking each other that are more classic.
A little boy wanted to drink Pepsi, but the Pepsi button of the vending machine was too high for him to reach. He suddenly had an idea and chose to buy two bottles of Coca-Cola and put them on the ground, then stand higher with his feet on the two bottles of Coca-Cola, so that he could successfully press the Pepsi button, and after successfully getting Pepsi, he left directly without caring about the two bottles of Coca-Cola on the ground.
Next.
Coca-Cola also launched the same ad to fight back. It was a similar story, but the two drinks were swapped. However, at the end, the little boy did not throw away the Pepsi he was standing on, but wiped it off and put it back in place - it seemed more refined. So although the topic of ads mocking each other was interesting, Luo Xun did not choose this plan. The plan he and Zhang Suining chose emphasized the relationship between lovers, which was also in line with the theme of the new Coca-Cola. The beautiful heartbeat between lovers. I am the most honest. Thank you [ Falling Leaves Flying Frost 923] [花流SY] for the 10,000 reward! ! ] for 2,000 and [職狠香开] for 1,000 rewards! Thanks to [Buye Chuke] [Chenchenjugaogao] [Dongyi Jiuren] [Yanlianfeng] 500, [Chaohuachaoshiadee] 400, [Book Friends 20190630234130222] 300, [Hibernating Gloria] 200, [ Jingzhi] [Yushuihua] [Girl] [Zhongyan] [Dongfangxiuer] [Metropolitan Xiaolangjun] [shyfall] [I am Ultrasound] [Langya Zunzhe] [Evaluation Score] [Book Friends 20190405122601306] [Fengxinglingdang] [Kuyuecanglan] 100 rewards~!
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