Entertainment Empire

In the next few days, Kong Shuang discussed the settlement method of film remuneration on behalf of Luo Xun and the crew of "The Hidden". In the end, as Luo Xun wished, the crew settled Luo Xun's remuneration in the form of profit-sharing. Generally, the crew would not refuse Luo Xun's first-line requests.

After signing the contract.

The crew officially announced the news.

Soon the whole circle knew that Luo Xun was going to cooperate with Jiang Wei in a new play, which attracted widespread attention for a while, and major domestic TV stations flocked to it and directly approached the investors to discuss broadcast cooperation matters.

Because Luo Xun is so awesome!

If all the young male actors in China are put together to compare who can resist the ratings the most, then Luo Xun must be the leader among them. Counting the major dramas that Luo Xun has participated in since his debut, it can be seen that this is a monster who does not know what a flop is. In the early days, when he played a supporting role, he was already radiant and overwhelmed the protagonist. Later, he began to take the lead, which was basically the biggest guarantee of ratings!

Besides...

Luo Xun participated in "The Hidden" and he worked with Jiang Wei, a big TV director with a good track record. His directing ability should be no less than Kong Sheng and Hou Hongliang, who had worked with Luo Xun twice before. This is why major domestic TV stations are eager to discuss cooperation with TV drama investors.

The investors were shocked.

They expected that Luo Xun's current appeal was terrible. The popularity of "Nirvana in Fire" has already explained everything. How can the current hot chicken in the TV circle not have appeal? But the TV stations are flocking to this extent, which still shocked the investors of this drama!

Then came the excitement.

With Luo Xun as a good card, the importance of "The Hidden" has been greatly increased, and it must be treated well. At this time, they were really glad that they chose Luo Xun instead of Sun Honglei. It's not that Sun Piaoliang is not good, but Luo Xun's signboard is too bright, so bright that he can make any drama he takes on now become popular before it is broadcast!

Actually...

It's not that Luo Xun is so popular in the TV circle. Although he has become the top star after the popularity of "Nirvana in Fire", what really makes him so attractive now is related to the surge in fans after he participated in variety shows recently and his achievements in the music circle. He has reached this level by relying on the momentum he has accumulated in the music field. If you have to find a word to describe Luo Xun now, it is probably the phrase in the future.

Top traffic!

Yes, it is the top traffic.

The so-called top traffic has unquestionable fan appeal, but even if the top traffic in the future is a quick visit, there has never been a top traffic like Luo Xun.

He is not a young and handsome guy.

He is a typical powerful person!

In this way, it is completely understandable that Luo Xun can attract hundreds of people. I believe it is difficult for everyone to imagine what kind of appeal those top traffic will have if they have such terrifying qualifications and strength as Luo Xun.

Moreover…

It is not just the TV stations that are enthusiastic about the TV series “The Hidden” in which Luo Xun is participating. The major domestic investors are also flocking to Luo Xun. The five major magazines have made appointments with him in advance for the cover of the golden September and silver October. If nothing unexpected happens this year, Luo Xun will definitely sweep the market.

…

The Spring Festival holiday has passed. Even the most lazy artists should start working now. But Luo Xun, who has become the top star this year, is different. He has no awareness of becoming a hot item at the moment. He is still in a lazy state of studying the script in the company every day. Only when some big brands that pay a lot of money invite him, he will rarely move to attend.

Fortunately, he didn’t stay lazy for too long.

A top endorsement that Kong Shuang contacted a few years ago has finally been finalized. It is the Chinese endorsement of a series of the internationally famous watch brand Rolex. As an international brand, Rolex is not the top watch, but it is very well-known in China. Even many people who don’t know watches have probably heard of the Rolex brand. However, the endorsement fee is not very high. After all, this kind of endorsement belongs to the kind of mutual achievement. Luo Xun needs the blessing of style, and the brand also needs the star halo to promote it.

Take pictures.

Make short films.

Attend brand meetings.

Luo Xun has been busy with endorsement promotion for several days in a row. This is his last important business activity before the official filming of "The Hidden". However, he is not particularly excited, even though the brand he contacted this time is the internationally famous Rolex!

Times have changed.

Because now he is no longer the quasi-first-line or even second-line small artist who needs to work hard to show himself in order to be favored by big brands. Now he is a popular first-line artist with the capital to attract the attention of major top brands!

Think about it carefully.

If it was a year ago, I would be very excited if I had the opportunity to be the spokesperson for Rolex, and I would feel that I had accomplished a very remarkable feat. But now I just feel that I have a good endorsement. Hey, the life of a popular first-line star is often so plain and boring.

Luo Xun thought so.

But people in the circle don’t think so. Endorsing Rolex is not a trivial matter even for first-line stars. Luo Xun can be calm and just think that there is a watch on his wrist that is provided for free but must be worn on important occasions, but others can’t do it.

“Awesome.”

"Now Luo Xun's advertising style has completely stabilized. It seems that since the early Armani contract, he has basically contacted top international brands. Rolex is not a top-level watch, but it is definitely one of the top watches in the category. Moreover, the price of the watch he endorses is not cheap. The official sponsorship is free for him to wear."

"I'm so jealous."

"Some people say they are envious, but in fact they are really envious. The last person to endorse Rolex should be Andy Lau. I remember that he was contacted for the Rolex Gypsophila series, and there was a lot of discussion in the circle. In a blink of an eye, it is Luo Xun's turn to be a new first-line star. This kind of recognition of status is not achieved by many artists who have been on the first-line. Not to say that he can be compared with Andy Lau, at least he has certain qualifications."

"..."

For people in the circle, the news of Luo Xun endorsing Rolex is much more important than Luo Xun's participation in "The Hidden" and the news of director Jiang Wei. The former only confirmed that he would participate and has not started filming. What if the TV series fails?

The latter is different.

Top brand endorsements represent real influence and recognition of status. Moreover, most men in the entertainment industry are watch lovers, and the wealthy ones basically have classic watches such as Rolex in their collections...