Entertainment Empire

Of course Luo Xun could see that Hongtao was deliberately testing him. This was a very common business method. Although the cooperation between the two parties was bound by the contract, who wouldn't want to be the leading party in the cooperation?

So Luo Xun beat the other party.

He may cooperate with Hunan TV in other variety shows in the future, so he still needs to show a strong posture, otherwise excessive things may happen in the future, which will not be good for everyone.

Fortunately, the other party is also measured.

After a round of testing, the three of them started talking and laughing again, as if what just happened had never happened. Hong Tao continued to enthusiastically introduce the value of this venue to Luo Xun, while Ronan was responsible for helping Luo Xun and Hong Tao get familiar with each other quickly. stand up.

Hunan TV’s studio is really good.

It is estimated that among various TV stations, it is in a leading position. This is very important. A good recording studio will present a perfect experience from lighting to sound quality, etc., and the recording effect will be very good. Some equipment Luo Xun also Very familiar, such as cranes, rail cars, fixed camera positions, etc. These are all common props for the crew.

The visit is over.

Ronan discussed: "Luo Xun, as an investor and co-producer, we would like to express special thanks to Yinbai Studio, but we hope to add Mr. Hongtao as the program planner, because he also provided Some ideas.”

"no problem."

Luo Xun pretended to think for a few seconds and replied, but in his heart he didn't care if someone signed with him. Anyway, his name was in front. In addition, the reputation of Yinbai Studio must be established. Luo Xun wanted to be the first person in variety shows, Yinbai The studio must become a holy place in the hearts of variety artists!

"Thank you for your cooperation."

Ronan smiled and said: "The last time we cooperated, Luo Xun contacted me as an artist. But this time, he turned into an investor and the planner of the variety show. He came directly with his studio team. It was really amazing. Didn’t expect that.”

“I’m many things.”

Luo Xun also smiled and said: "Variety shows are one aspect. At the same time, I have also participated in the investment of some TV series and movies. If Hunan Satellite TV has any projects that require cooperation in the future, you may wish to contact me."

"must."

Ronan nodded slightly.

He could see that Luo Xun was not an artist who was willing to settle down and just be an actor. His ambition was to dominate the stage while also controlling the behind the scenes. Such an artist was not simple.

"What a pity."

Hong Tao on the side suddenly said.

Luo Xun was confused: "What's the pity?"

Hong Tao smiled: "It's a pity that the show "Singer" cannot allow the big devil in the singer world to participate. If Teacher Luo Xun joins, I believe our ratings will not be bad, and I believe that with Teacher Luo Xun's ability , the King of Songs is no exception.”

Luo Xun: "..."

If I participate in "Singer", will I be asked to compete with Lin Zhixuan's singing machine, or will I be asked to hit the high notes with Huang Ma? This flattery from Hong Tao is too fake.

Luo Xun has a strong number.

In terms of singing skills, he can only be considered above average among singers. He is incomparable to singers like Lin Zhixuan and Huang Qishan who are famous for their singing skills. His advantage is that he can produce a lot of classic songs. If he participates in the competition, It's probably not difficult to get a good ranking, but it's probably not that easy to win the Singing King.

…

In fact, Luo Xun’s variety show cooperation with Hunan TV this time surprised many people in the entertainment industry. First, they were surprised that Luo Xun could do variety show planning work, and second, they were surprised that Hunan TV actually actually Falling in love with Luo Xun's plan.

But it was just a surprise.

With the popularity of "We Got Married", China has ushered in a craze for variety shows in the past two years. Various types of variety shows have sprung up like mushrooms after a rain, and then died out in batches. This kind of thing has long been a common phenomenon in the industry. Someone joked: "The various types of variety shows that have been produced in the past two years can circle the earth."

yes.

Hunan TV's "We Got Married" became popular so easily. It seemed that as soon as it was released, it invited a few stars to fall in love, and it became an instant hit. It actually gave various production companies in the variety show industry a kind of reality show. The illusion that you can become popular is the main reason why variety shows have formed a trend in the past two years!

But now.

As the variety shows that emerged in the variety show trend died one after another, the so-called professionals in the variety show circle finally calmed down from the enthusiasm of being jealous of the Hunan TV variety show fire. They began to understand that content is the last word, and variety shows are not just casual. Can be popular

then.

They went from one extreme to another. Originally, they thought that any variety show could be popular. But after being hit by reality in the past two years, they felt that most variety shows must die!

Especially music variety shows!

It is simply a disaster-hit area!

So when they saw Luo Xun cooperating with Hunan TV to create a music variety show, people in the industry were just surprised. The next thought in their hearts was that this variety show must be bad. Firstly, Luo Xun is not a professional talent. Secondly, This is still an unfortunate musical variety show...

"There are too many musical variety shows."

"The main reason is that the audience is tired of watching it. After "Super Girl" started the craze, no music variety show can stand out anymore. It was only in the past two years that relying on the self-made platform of Qiku.com, "Training Camp" became popular. It can be seen that music variety shows are really in decline, unless any program can invite top singers like Jay Chou and Wang Lihong to support the scene. "

"And the time is wrong."

"The craze for variety shows has just ended, and everyone is licking their wounds. Luo Xun and Hunan TV dared to dive in. They didn't even catch the last train. Don't they know that the audience has been bombarded with various variety shows, especially music variety shows, and has become numb?"

"..."

In fact, this pessimistic view is also the reason why major brands are unwilling to invest in "Singer". After all, these brands know too many variety show people in this industry. Just asking around can lead to the conclusion that Hunan TV's new variety show is not very reliable.

But...

There are always some grassroots heroes who can seize the rare opportunity and complete a wave of single kills that are enough to be recorded in the history of advertising. Just when all parties were not willing to invest in Mango's new variety show, a domestic beverage called "Blue Tea" appeared and won the naming rights of "Singer" at an ultra-low price of 10 million.

Now is the beginning of 2008.

In fact, if the entertainment industry develops faster in a few years, the naming fee of Hunan TV's variety show will be at least 50 million, but now it only takes 10 million to win the naming rights of "Singer". Blue Tea is equivalent to picking up a leak.

But Luo Xun did not stop it.

Although Luo Xun knew that "Singer" would be popular, and that Blue Tea had found a bargain and Hunan TV could get a more expensive title, he needed a direction for publicity, an advertising legend that could be blown up!

Yes.

Just like the previous life when Jiaduobao sponsored "The Voice of China", the title fee of only 60 million in the first season actually reaped an unprecedented return rate. When the brand wanted to continue the title in the second season, the program team directly asked for a minimum of 200 million in the title fee. A successful variety show is often so awesome!

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