Entertainment Empire

In the following time, Luo Xun basically studied the script at home, and Hunan TV's preparations for "Singer" were also proceeding in an orderly manner, but the prospects were still not optimistic among industry insiders, especially after Hunan TV announced the first round of guest lineup

Yes.

In view of the need for publicity of the program, Hunan TV officially announced the first round of guest lineup of "Singer", and the list of seven invited singers was officially exposed, which made the controversy in the circle even louder:

Sun Nan!

Zhang Yu!

Han Hong!

Dimash!

Lin Zhixuan!

Huang Qishan!

Jin Ziqi!

As soon as this list came out, the variety show circle knew what Hunan TV was going to do: "Isn't this just a rehash of old stuff? Singers like Han Hong and Sun Nan are indeed very talented and have a high status in the industry, but the audience doesn't want to watch them. The audience wants to see handsome men and beautiful women, such as Luo Xun's face and Zhang Suining's looks. Who wants to watch the competition among singers of your uncles and aunts? Hunan TV's operation is really confusing..."

"Highbrow and unpopular?"

"Sun Nan and Han Hong took the lead, followed by Zhang Yulin Zhixuan. The characteristics of these people are that they were singers whose songs were once very popular and whose works were highly sung, but now is not the era of these people. The audience doesn't care about the current situation of these veteran singers at all, even though the audience knows that these veteran singers are very strong."

"What's even stranger is..."

"A group of veteran singers are followed by Jin Ziqi, who just debuted not long ago, and Zhang Yulin Zhixuan, whose name is I heard about Dimash and Huang Qishan for the first time. Are you sure you are not joking? Do you want Han Hong and Sun Nan to be responsible for traffic, or let Jin Ziqi, who is popular but still a newcomer in the singer circle, support the scene? "

"Tsk tsk tsk."

"I am very curious now. Who is Dimash and who is Huang Qishan? How dare you bring out names you have never heard of? Can Hunan TV afford the appearance fees of those big-name singers?"

"I don't understand."

"I have heard of Huang Qishan. She is a female singer. She is not young and her strength is still very strong. She just doesn't look good, so she has never been very successful. I have never heard of Dimash. Hunan TV's list is weird."

"..."

The discussion in the circle is not unreasonable. Looking at the popular variety shows, their common feature is that they have the participation of first-line big stars, because these first-line big stars have their own traffic and can attract audiences and ratings.

So what is "Singer"?

Sun Nan is famous, Han Hong is famous, and Lin Zhixuan and Zhang Yu's songs are even more popular in KTVs, but they are already singers from the previous era. Today's audiences may have heard their songs, but they are really unfamiliar with these people, so how can they be attracted to watch the show?

In fact, not only in the industry.

Even some viewers of Hunan TV were puzzled and left comments in the comment area: "The stars invited to this show are so boring, there is not even a good-looking one."

"That's right."

"Hunan TV's programs have always liked to find handsome men and beautiful women to cooperate with, why did they change this time? I'm a little uncomfortable. For Ziqi, I'd better watch this show."

"..."

There are many kinds of fame. If we just compare fame, Han Hong and Sun Nan can be said to be very famous, but the problem is that fame does not mean that the audience likes it. If we talk about the most talked-about person at the moment, Jin Ziqi is the most talked-about guest of "Singer". Some TV stations that don't get along with Hunan TV even have a weird voice: "Hunan TV has fallen to the point where it has to rely on a talent show singer to support its facade?"

...

The industry's pessimism and the lack of interest of the audience have made the preparations for "Singer" very difficult. Some sponsorships that have been negotiated before have been affected. Some brands that originally wanted to buy a special contract to try for the sake of Hunan TV have now retreated.

Inside Hunan TV.

Originally, because of Ronan’s prestige in the variety show industry, the station was quite optimistic about this program, but with some reactions from the public and the industry, some leaders of the station began to worry, and some progress approvals seemed hesitant. Fortunately, Ronan and Hongtao were firm enough, and various negotiations finally ensured the normal preparation of the program.

Luo Xun didn’t expect...

After the program list was announced, it actually caused such consequences. He couldn’t help but smile bitterly. This is the limitation of vision. Domestic variety show workers underestimated the audience’s aesthetics and acceptance of new things. Even variety shows like "Longing for Life" where stars slowly experience rural life have a large market, not to mention that the lineup of this version of "Singer" is unprecedented?

"That won't work."

Ronan discussed with Luo Xun: "How about we put the program online in advance, so that the station won't always hold us back. Once the first episode is confirmed to be effective, things will probably be simple."

"What do you mean..."

"Sponsorship, special invitation, since these advertisers are unwilling to invest money, we might as well leave it empty. If they want to occupy the advertising space of our program for hundreds of thousands, I might as well fight to the death."

"..."

Luo Xun didn't expect Ronan to be so tough.

But he also felt that Ronan was angry. If that was the case, he was not a person who followed the rules: "I have no problem. As a partner, I can support your decision on behalf of Yinbai, but your station..."

"I have the final say on variety shows."

Ronan smiled confidently: "Those hateful advertisers want to take advantage of the situation. When our program becomes popular, they will regret it. If they don't spend a lot of money, they won't be able to advertise in our program!"

"That's why."

Luo Xun smiled: "Be nice to Blue Tea Beverage. They sponsored the program when no one was optimistic about "Singer". This is also a favor."

"That's natural."

"In fact, it is understandable that the industry is not optimistic about this program. They are not the ones in charge and don't know some of the details of our program planning, so they can only imagine what kind of program this is."

"You are still speaking for them?"

Ronan looked at Luo Xun in surprise. He thought Luo Xun should be one of the people who shared the same hatred with him. Anyway, he was holding his breath in his heart these days and wanted to slap those colleagues in the face.

"How could that be."

Luo Xun shrugged: "I just don't care that much about the rumors in the outside world. In any case, in the face of absolute facts, any rebuttal is pale and powerless."

"..."

Ronan suddenly realized that Luo Xun was the one who had the most confidence in "Singer". The young man's tepidity was based on his absolute confidence in the program, and he was angry and pent up because he had been shaken in his heart and had unconfident thoughts.