Entertainment Empire

Feeling Dimash's strength at close range, Hong Tao felt much more relaxed. Then he listened to Huang Qishan's scene again and felt completely relieved. None of the two people Luo looked for was a weak player!

Very scary!

In this way, maybe when a singer is eliminated, he should ask Luo Xun for his opinion on which singer should fill in the spot. After all, the competition system adopts an elimination system, so the seven guests will not compete all the way to the end. There will be in the middle If someone is eliminated, new guests will join, and there will be a kick-off. If the kick-off is successful, the guest will stay. According to the original provisions of the contract, it should be the right of the program team to choose the replacement singer. Luo Xun only has the right to choose the singer. When there is a group of singers, you can put three or two people in, but you will not have this right later.

What does this mean?

This shows that Luo Xun has prepared well for the show. Even singers such as Huang Qishan and Dimash, who are not famous but have extraordinary abilities, have been recruited to participate in the show. Before this, Hong Tao had no idea that these two people existed in the music industry. A fierce man, although he himself is a music enthusiast.

The next few days.

The program continues to make preliminary preparations, and the singers are also rehearsing on time. The program team has also arranged some group activities so that the singers can become familiar with each other. Luo Xun and the program both thought that this smoothness would continue until the official recording. At that time, suddenly a piece of bad news came

The show's broadcast time has been changed!

After learning the news, Luo Xun was reading the script in the hotel. After receiving the information, he had to come to Hunan Satellite TV to meet with Ronan: "Why did the broadcast time suddenly change?"

"I don't think so."

Ronan smiled bitterly: "The external evaluation and the audience's expectations did not meet expectations, so the station held a meeting this morning and said that the broadcast time of the program would be moved back and changed to 11:50. "

"Is this becoming a late-night show?"

Luo Xun had a headache. He underestimated the consequences of not meeting expectations. He didn't expect Hunan TV to adjust the broadcast time. Originally, according to the plan, this program should be broadcast at ten o'clock on Friday night. That time period was not bad. Now that the delay is nearly two hours, many viewers who need to go to work during the day have gone to bed, right?

We didn’t have these situations in our previous lives, right?

No, in the previous life in 2008, the Korean version of "Singer" was not released. Maybe I made the show appear too early, which led to some acclimatization situations.

"There's still a chance."

Luo Xun thought for a while and said: "Our program is a network broadcast, which means that after the TV station broadcasts it, Qiku.com will also broadcast it. If the reputation of the program is good, it can be fed back to the TV station... "

"That's all."

Ronan sighed: "Actually, there is another reason for this, that is, a sponsorship that had been negotiated before suddenly became unavailable. I originally paid the deposit, but after thinking about it, I felt that our program was not reliable, so The cancellation of the sponsorship was the last straw that broke the camel's back. Originally, the station was not optimistic about our "Singer" column, but now this situation has happened, so the broadcast time has been adjusted directly. "

Luo Xun: "..."

He didn't expect that the first variety show he cooperated with a TV station in the name of Yinbai Studio would turn out like this. He couldn't help but feel a little helpless. If this show failed, I'm afraid no TV station would cooperate with his studio in a short time. Bar?

He can't let this happen!

Thinking of this, Luo Xun said to Ronan: "If the sponsorship is cancelled, will it have an impact on our program preparations? If so, I can make additional investment in the name of Yinbai Studio. Of course, the amount will not be too big, because I It’s just a personal studio, not as rich as those with big capital.”

"But now the gap is quite big."

Ronan said: "I'll fight for funding."

Luo Xun shook his head: "It's difficult. Didn't you say that the station doesn't like it? Why don't you try the popular promotion method? We also have Li Zhenru from Qiku.com on the list of creators of our program. Let Li Zhenru authorize it and directly promote us. The "Singer" column is a product of the cooperation between the Hunan TV team and Qiku.com. It is the first cross-border cooperation between Taiwan and the network. Isn't this a good gimmick? "

"It seems good?"

Ronan looked very interested.

Luo Xun smiled: "Then I added in the promotion that "Singer" is a joint project between the producer of "Happy Camp" and the producer of the Internet's number one variety show "Training Camp". Kuaiben and Training Camp are both With the top variety show and this gimmick, I can’t say there will be a surge of investment, but at least some brands will be interested, which may also resolve our current brokerage crisis.”

"That's it!"

Ronan nodded in agreement.

There is absolutely nothing wrong with this kind of publicity, and it is not even suspected of false publicity, because he is indeed the producer of "Happy Camp", and Li Zhenru also created "Training Camp" single-handedly!

Nothing wrong!

The great thing about Luo Xun is that he puts the aura of success of a top variety show on the producer, and then uses the producer's name as a business card to sell it, so that the producer can also enjoy treatment similar to that of a film and television director!

In fact, Luo Xun is also a producer.

But Luo Xun is an actor and singer, and this is his first time producing a variety show, so Luo Xun's name cannot be mentioned during promotions, lest others think Luo Xun's presence is annoying and unprofessional.

that's all.

Ronan followed Luo Xun's method and carried out publicity, and the results were really effective. Soon a few brands came to inquire, and some brands even directly offered real money for sponsorship.

They are all small brands.

Big brands have wide news channels and are more likely to know the industry and professional data on the ratings of "Singer", so this promotion method did not fool big brands with enough influence. Small brands do not have such wide news channels and are easily attracted by Hunan TV's conditions.

Although the situation is still not optimistic.

But at least the program preparation can continue, but the time slot issue has not been resolved. No matter how hard they try, "Singer" will be broadcast at 11:50, which is an indisputable fact. When this news reached the industry, more people gave clear comments:

"Hunan TV is scared."

"Yes, market expectations are still very useful. So far, not many viewers have expressed their expectations for "Singer". Unlike those popular variety shows, they are popular before they are broadcast and attract a lot of attention during the promotion period."

"It is broadcasted close to 12 o'clock."

"It's a waste of time, which is equivalent to being abandoned."

"It's just a pity for the cost investment. It is said that Hunan TV bought a lot of top-level audio equipment for this program in the early stage. Now it can only make a variety show that may be good, but it is destined to be unpopular."

"Luo Xun also invested a lot of money."

"Maybe the investment in film and television dramas made him earn some money. He actually rashly did variety shows. Reality will teach him a lesson. In the future, he should honestly invest in film and television dramas. Variety shows are not so delicious."

"..."

The pessimists are even more pessimistic.

But at this time, Luo Xun had retreated back to the hotel to read the script. His energy was limited, and he was mainly preparing for the filming of "Journey to the West: Conquering the Demons". The variety show was just his advance layout for the future of the studio.

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