Entertainment Empire

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Three days later.

Kong Shuang informed Luo Xun that Zhu Yilong had been signed as the company's third artist in accordance with the process. However, because the other party was filming, there was no need to arrange any work for the time being. On Luo Xun's side, Kong Shuang helped him take over. Double Eleven activities——

Double Eleven?

When Luo Xun first heard this thing, he was stunned for a moment. After Kong Shuang explained it, he roughly understood the situation. It turned out that due to the approaching Double Eleven, major domestic merchants were gearing up and wanted to expand their business. If you want to do something and promote it, the support of celebrities is essential. For this reason, many business platforms are looking for celebrities in the entertainment industry to promote their products, so as to win the prize in this annual promotion. Take the lead.

This surprised Luo Xun.

Of course he knows what the so-called "Double Eleven" is. Isn't it just a large-scale shopping promotion carnival day represented by e-commerce in the past life across the country? However, in this life, the concept appeared a little earlier, and it seems that it is again It’s a deviation from the parallel world——

And in the selection of merchants.

Luo Xun, a major viewer in the TV industry, caught the attention of one of the platforms, the famous Tmall.com, so he received an invitation to this Double Eleven event.

"It's simple."

Kong Shuang said with a smile: "If you have nothing to do, just forward Tmall's product advertisements. Now there is a new term called the ability to carry goods. It is said that it depends on the appeal of a star. You only need to see whether the same style of his is selling well. I know, newbies who are popular in the entertainment industry seem to be very popular, so I took over this activity for you, and I also wanted to see if you have any potential in this area. "

Luo Xun: "..."

My ability to bring goods has come out. It seems that as the years go by, the entertainment industry I am in is becoming more and more like the circle I was in in my previous life. With the rapid development of the Internet and the continuous emergence of new ideas among people, The emergence of the entertainment industry has allowed capital to pour into the entertainment industry on a large scale, but this cannot be said to be a bad thing at all. The influx of capital has given stars slightly more resources to fight for every year, unlike before where there were just a few movies a year. For a big drama, there are only a few endorsements in the national resource circle. How many people are fighting for it to the death?

so……

Get paid to work.

Luo Xun began to forward some product promotions on Weibo. However, Luo Xun has always cherished feathers, so he would confirm the reputation and quality of the product before forwarding an advertisement. He did not know how good his ability was in carrying goods, but he knew that there were A fan will choose the brand's products because of his promotion, so this sense of responsibility still needs to be there.

also.

The linkage of brands endorsed by Luo Xun also followed closely. Its Chinese product brand Kongling launched the latest version of the ring directly before Double Eleven, and directly gave one to Luo Xun and Zhang Suining as gifts. The requirement was Luo Xun. Try to wear this ring with you on all occasions.

Old friend.

Having been the spokesperson for Kong Ling for several years, the two parties have never considered terminating the contract. Luo Xun was naturally willing to support the brand endorsement, so he wore the latest ring in accordance with Kong Ling's request.

Immediately afterwards.

Other endorsement brands have also contacted Luo Xun for business linkage. Among them, Armani asked Luo Xun to play several brand advertisements for Double Eleven. Speaking of the Armani brand, at the end of last year, in the latest endorsement contract renewal between the two parties, Luo Xun Xun’s Armani endorsement level has been officially upgraded to Armani’s top ga series.

This is Armani’s main line product!

Armani's series is spread all over the world, and Luo Xun's photos are hung high in stores in Europe and the United States. However, considering that the two parties have been cooperating for many years, the audience may be tired of it, and Luo Xun doesn't know what else he can do. How long will he continue to cooperate with Armani? But during the cooperation, he was still satisfied with Armani's business requirements...

that's all.

After starting work for a few days, Kong Shuang suddenly found Luo Xun with a face full of joy and brought him good news: "Your Weibo product promotion effect seems to be pretty good. I haven't got the specific data yet. Mao has decided to increase the money and ask you to help promote more brands. "

"You've pushed a lot, haven't you?"

"Not many, only six at the moment, three of which are brands endorsed by yourself. If you look at the other artists Tmall cooperates with, they have already promoted seven or eight brands. There is still some time before Double Eleven. During this period, most people’s indicators are based on twenty brands.”

"Twenty is too many."

Luo Xun directly refused: "In addition to my own endorsement, I will only promote ten brands, and the studio must investigate the reputation and quality. It will be useless to add more money. Although this kind of promotion is not an endorsement, it is similar in nature. of."

"All right."

Kong Shuang said helplessly: "Others can't wait to do promotions all day long. After all, the money is free. As long as you click on Weibo and repost ads, you will receive commissions. You are better off, you will definitely die."

"Things are rare and valuable."

Luo Xun said with a smile that he chose ten because the studio had limited energy and could only investigate the pros and cons of a few brands. If there were more brands, the studio would not be able to investigate at all. So who would accidentally recommend inferior products? Responsible.

"It makes sense!"

Kong Shuang's eyes suddenly lit up: "Your idea can be expanded to personal endorsements. I will make it known that you can only keep ten endorsements at the same time in the future, and you don't accept more. I believe that many brands will compete for these ten places. After all, you are still very popular in the endorsement market, and the number of endorsements has always been small. You are determined to take the route of scarcity."

"I only have a few now..."

"Don't worry about it. After the New Year, I will ensure that you have ten endorsements. There will be no fewer, but no more. You have to slowly change your mind. After all, it is different now. More and more top brands have settled in our China. Everyone has enough room for choice in endorsements. Besides, we are no longer in Huanyue. In the future, you should not only consider your own development, but also think about the studio behind you waiting for you to feed it."

Luo Xun shrugged.

The situation is indeed different, so he did not reject Kong Shuang's proposal this time, but he also has his own ideas: "If possible, we can also accept domestic brands like Kong Ling, even if they are a little less famous, as long as they are sincere."

"Support domestic products?"

Kong Shuang looked at Luo Xun teasingly.

Luo Xun confessed: "I have this idea, mainly because the Blue Tea brand inspired me to think in this regard. I think now I don't need to use top brands to show my worth and status."