Entertainment Empire

Changing place!

Luo Xun can completely understand the hesitation of major sponsors. With hundreds of millions of sponsorship fees, there is nothing wrong with being conservative. After all, others are not like Luo Xun who can see through the future!

But I didn't expect it

Blue Tea, which was still relatively small back then, dared to make a desperate investment in a singer. Now it is taking the risk of hundreds of millions in naming rights and wants to get the biggest advertisement on Luo Xun's new show!

Not only Luo Xun didn't expect it.

The representatives or bosses of the major brands around him didn't expect it, so everyone looked at this man with astonishment in their eyes. This should be considered a big gamble, right?

Luo Xun knew.

His asking price for the naming fee of King of Masked Singer is not high, and it can even be said to be very conscientious. After all, this is the second time he has engaged in such investment activities with great fanfare, so whoever gets the naming rights is destined to take advantage. !

Smile.

Luo Xun didn't care about other sponsorship ideas around him, and directly invited the original Blue Tea, now the person in charge of Blue Drink, to the independent office to discuss sponsorship. Luo Xun's public asking price was 99.99 million.

Have a good fortune.

In fact, it’s only 100 million.

After entering the door, the person in charge of Blue Drink introduced himself: "I am Zhou Wenda, the founder of Blue Tea. After the successful naming of the singer made our market bigger, we are no longer limited to tea drinks and developed the Blue Drink series. We are trying to make various types of drinks from soda to cola. I don’t know if Mr. Luo knows that we have called your agent before and wanted to invite you to be our spokesperson.”

This man is also a bit literate.

Luo Xun smiled and nodded: "I know about the endorsement, but my endorsement with Coca-Cola has not expired yet, so I didn't agree. During the same period, I only accepted one beverage endorsement."

"That's it"

Zhou Wenda smiled and said: "Then my sincerity remains unchanged. If Teacher Luo Xun's Coca-Cola endorsement expires, be sure to ask Teacher Luo Xun to accept our Blue Drink endorsement invitation. We are willing to pay more than the market price."

Luo Xun’s endorsements are all at a premium!

Because Luo Xun has too few endorsements.

With Luo Xun's worth, someone else would have at least dozens of endorsements, but Luo Xun was very good at it. It was only this year that Kong Shuang issued an ultimatum, and he relented and expressed his willingness to accept no more than ten endorsements.

"Let's not talk about this for now."

Luo Xundao: "I need to investigate your brand's reputation, sales, etc. to decide whether to accept your endorsement. I will quickly instruct the people in the studio to do this, and then I will reply when the Coca-Cola endorsement expires. , Let’s talk about the naming first. I don’t plan to give a discount on the price, so I still have to inform you in advance.”

"no problem."

Zhou Wenda smiled and said: "We still have to thank the original singer for making our initial brand blue tea series sell very well, which led to the birth of the current blue drink series brand. I am willing to accept this sponsorship according to the price. I will chat with you recently, In fact, I was selfishly thinking about talking about the endorsement in person."

Luo Xun nodded.

He was calm on the surface, but he was still quite satisfied in his heart. He knew that after the singer became popular, the blue tea series sold well. If the reputation was not good, it probably would not sell so well. But at that time, the size of the other party was too small. Looking at the current situation The rhythm seems to be going well, so Luo Xun can really consider accepting Lan Yin's endorsement.

Advertising is great.

Many national brands in previous lives relied on advertising to really rise, such as a certain mobile phone, a certain yogurt, etc. In this life, the brand named after the singer of Hunan TV variety show is Blue Tea. In a sense, It can be said that it has changed the historical trajectory of the blue tea drink. At least there was no such drink that became popular in the previous life. If the matter had only progressed to that point, Luo Xun might not have cared about it, but he never expected it.

I came to Jiangsu Province Satellite TV.

When he was the King of Masked Singer, he was attracted by Blue Tea, which is now called Blue Drink. Will this be another opportunity for the growth of the Blue Drink brand?

Two opportunities.

Luo Xun has played an important role. Under such circumstances, even Luo Xun feels that he really should accept the endorsement of Lanyin to see what this domestic brand can achieve!

No broken promises.

After Luo Xun had related thoughts, as soon as he finished the naming negotiation, he turned around and asked the people below to do a brand survey of Lanyin. He had certain standards for accepting endorsements. If Lanyin met this standard, then wait When the Coca-Cola endorsement expires, he will immediately switch to Blue Tea to help this domestic brand. Not only does he have the intention to support domestic products, but of course he also has some selfish motives.

What if this brand becomes big!

Then Luo Xun will be the star with the highest endorsement value in China, because so far I have not heard of any star who can single-handedly make a brand rise into the backbone of a domestic brand, and Luo Xun wants to try this in his heart. If he does If he succeeds, he will be a superstar with terrifying influence. There is no so-called ability to carry goods, nothing is stronger than this!

Having said that.

An important reason why Lanyin insists on looking for Luo Xun to endorse is also related to Luo Xun's endorsement of Coca-Cola. A person who just endorsed Coca-Cola turned around and endorsed Blue Tea. Does this mean that Blue Tea and Coca-Cola are also comparable beverage brands? ?

This kind of thinking association.

In fact, it is very normal.

But such small thoughts are not a big deal, so Luo Xun just doesn't care. After the initial preparations for The Masked Singer were almost done, he directly became the shopkeeper, leaving the rest to the employees of Silver and the work of Suzhou Satellite TV. The personnel should be able to do a good job. After all, Luo Xun has clearly planned what to do. Others only need to follow his established framework.

Just at this time.

Jay Chou contacted Luo Xun and told him that he had chosen a song suitable for the two of them to sing on the Spring Festival Gala stage. Luo Xun asked curiously which song it was, and Jay Chou burst into laughter: "Thousands of miles away!"

"This one?"

Luo Xun said: "Okay."

Jay Chou said: "This song is a song I sang with Fei Yuqing before. It is one of the few songs I can sing that is suitable for singing on stage. If you were asked to choose, which song do you think is suitable?"

"snails."

"Then let's do this one."

Luo Xun was stunned: "What?"

Jay Chou smiled and said: "I said let's go with Snail. There is no sense of surprise when you are thousands of miles away. The song Snail is different and has a special meaning to me. I just didn't expect you to like it too."

Luo Xun: ""

This song called Snail was written by Jay Chou when his career was at a low point. At that time, Jay Chou had not officially debuted yet. He was helping other people write songs all day long. He was in a very bad mood, so he decided to write a song to encourage himself. At the same time, It also aims to encourage young people to crawl forward step by step towards their goals like a snail.

after.

Xu Ruyun listened to Jay Chou's work for others and felt it was very special, so he contacted the company to invite Jay Chou to sing. So Jay Chou finally gave Xu Ruyun the song "Snail" to sing. However, in his previous life, Luo Xun still liked Jay Chou's version. I can feel an encouraging force from this song. What I want to say here is that Luo Xun was not successful in his previous life, so Luo Xun deeply remembers that sleepless night when he listened to this song repeatedly. When he fell asleep, at that time, he never thought that one day he would sing on the Spring Festival Gala stage with the original author of this song:

I want to climb up step by step

Waiting for the sun to look at its face quietly

A small sky with big dreams

Wrapped in heavy shells, looking up gently