Entertainment Empire

The next day, Kong Shuang appeared in Luo Xun's office again, but his face was a little more serious than yesterday: "It's a little trickier than I thought. There are actually several explosion-proof parties targeting us, although they are not big companies but... Mainly medium-sized entertainment companies, but we have to be wary of the signal behind this incident. We seem to have really touched the hearts of many of our peers..."

"nature."

Luo Xun's face seemed calm, but he could not help but feel pressure in his heart. He knew clearly that a new company would face many challenges. These were the hurdles he had to pass, but it was not because Luo Xun could do it just because he had a variety show in hand. The entertainment industry is going sideways, and there is still a long way to go to master this part of the resources.

There are many more advanced resources than this.

Kong Shuang continued: "The real reason why these companies are targeting us Yinbai is that they have also been promoting newcomers recently. If our "Meteor Shower" makes the company's two newcomers popular, it will easily affect their plans to promote newcomers. After all, They invest a lot in newcomers. For example, there is a company called Hungry Wolf Entertainment. They arrange for the newcomers they recommend to undergo plastic surgery three times in South Korea. Both are the most expensive surgeries. They also have a long training career. Both their personal abilities and overall performance are excellent. The best choice, so they will target newcomers who debut at the same time and have good backgrounds..."

Luo Xun nodded.

Yu Xiang and Zhu Yilong have really good resources. They have works such as "Meteor Shower" broadcast on the first-line satellite TV Mango Channel, and they also took on another big project in the TV industry "New Journey to the West" Tang Seng and Sun Wukong. They are completely Yinbai's vigorous attitude was very threatening to other newcomers at the same time, and even forced several of them to join forces to target them.

"That reminds me."

Luo Xun smiled and said: "Our company can't rely solely on talent scouts to recruit people. Your artist department can establish a trainee system. Don't forget that I was also a trainee back then."

"I'll do it."

Kong Shuang nodded, and then said to Luo Xun: "Actually, I'm a little curious, what is your future plan for the company? Is it to focus on TV variety show production, supplemented by investment in film and television dramas, and slowly develop artist management? Isn’t it too complicated?”

In the entertainment industry.

Entertainment companies can be roughly divided into several types, namely capital-based entertainment companies, content-based entertainment companies, channel-based entertainment companies, entertainment companies with artist managers as the mainstay, and so on.

in.

Luo Xun's old employer Huanyue is a capital-based entertainment company. Huanyue Real Estate Headquarters used capital to pave the way and successively acquired talents from film and television entertainment companies to join its own camp. However, in Luo Xun's view, although capital-based entertainment companies rely on capital The power can build a complete industry asset in a short period of time and recruit outstanding talents in the industry, but the transformation between different industries, the replacement of different corporate cultures, and the integration of M\u0026A assets are natural barriers that stand in front of all enterprises in transition. , not to mention the inherent closed nature of the film and television industry, which will undoubtedly make it more difficult for capital-based companies to transform. However, there have been many such capital-based entertainment companies in recent years. At the same time, a lot of hot money has poured into the entertainment industry, resulting in remuneration and endorsements. One of the important reasons for the rising costs.

Then there is the content type.

The field of content production is the most dynamic and creative, and is also the most likely to produce hit movies, such as Cai Yinong's Tang Dynasty. However, such companies are often small in size and have limited production capacity. They can only develop a small number of film and television projects in a certain period of time, and can only Most resources are invested in a single project, resulting in high operating risks. For example, Wu Jing's company in the previous life is also a typical content-based company. If such companies want to grow bigger, they must develop more businesses and channels.

Then there are the brokerage companies.

The most valuable asset of a celebrity agency is the contract with the celebrity. This type of company is considered the ideal light-capital company. Their main business is to maximize the value of the celebrity, and to take advantage of the celebrity to gather high-quality resources to join leading projects. However, despite the many advantages of brokerage companies, they still have unspeakable hidden pains. Star departures are always an unpredictable black swan event for them, and sometimes even nightmares. Therefore, there is always huge uncertainty about the business prospects of celebrity brokerage companies. Certainty, just like when Tianguang attached great importance to the celebrity agency business, Wang Jinghua led everyone to leave, and various front-line employees left. The direct consequence was the collapse of Tianguang, and Zhang Suining had to be allowed to ascend to the high-level stage.

So which one is really powerful?

That is, there are very few independent issuance companies in the domestic industry structure. In most cases, issuance is actually a business of a certain comprehensive company. In addition, each company also has its own focus on the issuance business. Maybe One of them is well-known for distributing thriller and suspense films, while the other is a leader in the industry for distributing Hong Kong films...

What does a publishing company do?

For a distribution company, the most important task is to obtain film schedules from theaters. Why was Wanda Pictures so good in the previous life? Because the theaters arranged films by themselves. It is normal for them to be good. It means they have mastered both distribution and film schedules at the same time. magic weapon!

What I want to say here is...

Although companies have different focuses, any company will always take care of both. For example, China Xingyi not only produces content, but also controls distribution channels, and also takes care of artist management.

"It's not too complicated."

Thinking of this, Luo Xun smiled and replied to Kong Shuang: "My positioning for Yinbai is that it will eventually develop into a large entertainment company, a large entertainment company that integrates content production, artist brokerage, and even channel distribution. The so-called main variety show is just a temporary strategy, or a disguise. Let the circle think that our core is variety shows, but in fact, we are also very fast in developing other businesses, such as artist brokerage, and Douyin, which I am accelerating the development of. These are models that other domestic entertainment companies have never tried..."

After all, they are entertainment companies.

And what I want to do is an entertainment empire.

The reason why Luo Xun invests everywhere in his personal name is because it will take countless money to ensure the establishment of this empire. If it depends only on the production capacity of entertainment itself, it is a foolish dream to just want to get involved in theaters in the future. If you want to make the company bigger and stronger, investment, distribution, and theaters are all indispensable. These are Luo Xun's plans.

Yinbai is unique.

Kong Shuang was slightly stunned, shocked at Luo Xun's ambition, but at the same time her blood couldn't help but boil. If anyone else said these words, she might not believe them, but when Luo Xun said these words, she would not doubt them.