Entertainment Empire

Chapter 721 Film Workers

You are my dream.

This damn sweetness is really addictive. Luo Xun was speechless by Sui Sui's words. He only felt mixed emotions in his heart. You must know that this kind of planning for a rainy day that needs to be considered in advance is actually extremely complicated. Although Luo Xun has some The plans may not be more far-reaching than those Zhang Suining had in mind...

That night, Luo Xun went to Zhang Suining's residence.

The two co-existed for several days before Luo Xun finally cheered up and started working on the post-production of "Wolf Warrior". The final investment cost of this film was controlled at 1.5 billion. Logically speaking, the box office must reach 4. It would take 100 million to get back the capital, so Luo Xun was still under a lot of pressure.

Making movies is stressful.

Because in China, if we look at the box office alone, more than 80% of domestic films lose money. At this time, some people may wonder why the capital side still makes a film at a loss. This is because the profit of a film is not only It’s the box office, but there are many other sources, such as peripheral products, government subsidies, and winning film awards.

To use an analogy.

For example, if the investment cost is 100 million, then the box office must be more than 280 million to recover the cost. However, if the advertising sponsorship in the film is negotiated for 80 million before filming starts, then the actual investment will be much smaller——

This model is prevalent.

This was the case with "Wolf Warrior 3", which was rumored in various circles in the previous life. Before the filming of the movie started, major brands waved their checks and asked for advertising placement. Wu Jing was even able to recover the cost in advance when the movie was approved. This is a movie One of the places that attracts countless capitals!

It's not just "Wolf Warrior 3".

The earlier popularity of advertising placement can be traced back to when Xiaogangpao was filming "If You Are the One". Various dazzling hard placements made the movie a box office hit and also triggered widespread complaints.

But the little steel cannon didn't care.

In the second part of his "If You Are the One", the advertising placement was even more intense, but this time the criticism was much smaller, because he changed from the hard placement in the first part to the soft placement in the second part, and also carefully He has established cooperation with local places. For example, he set the main scenes of the movie in Hainan. The entire film spends a large part of the film showing the beautiful scenery of Hainan. The capes and sea-view rooms have become an important part of the film. The different scenery also makes the film look very special. It is eye-catching and is closely related to the plot of the entire film. After the film was released, many fans went around to inquire about the specific location of the resort in the film and discussed plans to go there for vacation. The local tourism business even opened a so-called "If You Are the One 2" 》Tour group, the effect is very good.

Someone else may say...

This is what you like to do in your country.

But in fact, advertising placement has become a trend no matter where it is. Everyone should know that the 007 series of movies is also full of various types of product placement. Through the 007 series of movies, it is not difficult for the audience to discover Different new models, concept mobile phones, new watches, drinks and other products that constantly appear in the film are unknowingly appearing in front of the public.

Aston Martin.

Lotus esprit series.

There are also familiar BMW series, watches and mobile phones. These products often appear in close-up shots. As movie props, the audience can clearly see the image, logo and even features of the product!

These are all implants.

You may be able to see the identity, status, career or life attitude of the protagonist from these products. They and the protagonist seem to exist as a community. As an ordinary audience, such advertising placement is completely acceptable, and because of the advertising It has become a part of the film in a very subtle way, the communication effect is greatly enhanced, and it has become a tradition that can be continued in the cultural system of the film itself. From this aspect, the 007 series of movies is undoubtedly the most successful classic example of product placement in history - —

Clever placement is important.

It's a pity that Luo Xun doesn't have this kind of treatment. He is not a famous director. There are many people who are not optimistic about the filming of "Wolf Warrior", so let alone implantation, even if Luo Xun takes the initiative to find some brands, the price he can get is estimated. It was better than nothing, so Luo Xun didn't even bother to say it.

In Luo Xun's opinion...

He can wait for the first movie to become a hit and then consider advertising placement, such as Maotai liquor, which will definitely appear in the second movie, and domestic cars, etc. How can it be done without charging money? The director of the movie doesn't want to count the money in advance before his movie starts to be released?

Just like the 007 example.

Luo Xun is not opposed to implantation, but he is opposed to hard implantation. It must be implanted quietly, so that the advertising implantation not only does not arouse the audience's disgust, but also becomes an extra point for the movie——

This requires skill!

Since you can't get the money back, you can only rely on the movie to take off. After the completion of the post-production, you have to use the finished product to negotiate cooperation with the distributor. This is also a very important part. Although the movies invested by Luo Xun previously approached the distributor, they all They are some small publishers. This time he wants to find a big one. Can't he try to get better treatment? Reputation is important, but occasionally, the wine is not as good as the alley.

So the issuer is still very important.

Luo Xun himself is his own investor, and if an investor is someone who invests money in a movie, then after a movie is made, the copyright, corresponding income, peripheral rights, etc. of the movie all belong to the investor. The most important thing is that he gets the money back from the box office; then the distributor is the one who promotes the movie...

Want to schedule a showing?

The distributor has to make copies, apply for keys, schedule, send copies to theaters, do publicity, buy advertisements, negotiate the revenue sharing ratio, sign contracts with theaters, etc. The process is very complicated. Without the distributor, it is impossible to play.

There is also the physical work part.

Many people are sent to theaters across the country to do activities, publicity, determine the advertising space of the theaters, monitor the scene, monitor the votes, etc. These jobs are certain professional jobs that general production companies do not do--

Except for production companies with distribution business.

Of course, large production companies now have distribution business, but Luo Xun's company's business has not yet involved distribution. In the future, he may be able to be as self-sufficient as possible, but not now.

"Let's finish the post-production first."

Holding the filmed materials, Luo Xun came to a very authoritative domestic post-production company that Zhang Suining helped him contact. This company has been prepared according to Luo Xun's requirements and can start work at any time--

It's not all for Zhang Suining's face.

Luo Xun himself is also a well-known figure in the circle. After all, he has his own company and is one of those people with a promising future. Therefore, this company attaches great importance to the cooperation with Luo Xun, and everyone from top to bottom is very cooperative.

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