Entertainment Empire

It is a big deal for Yinbai to release a new variety show. Even if there is only a hint of it, many brands are like sharks that smell blood and rush in, even though these guys know that Yunhai TV is just a local station.

Title.

Sponsorship.

Special.

These businessmen are proactive. Of course, the price is definitely not as high as that of satellite TV. After all, the coverage of Yunhai TV is limited, but the basic base is there, and it is impossible to lower it, not to mention that the program will be broadcast simultaneously on the Internet, and will be broadcast on satellite TV in the future.

The contract will state that they are not allowed to delete advertisements without authorization.

If someone gives money, Yinbai is naturally willing to open the door to receive customers, but the necessary moral standards must still be established. It is absolutely impossible to cooperate with brands with too bad reputations. This is a dead rule set by Luo Xun. For example, if someone dares to accept medicinal wine, he will be fired, no matter how high the brand offers!

Yinbai remembers Luo Xun's teachings.

No one dared to challenge the boss's authority. Before, there was a guy who thought that the boss was just being arrogant and no one would really go against money, so he was smart enough to act first and report later. As a result, the guy was kicked out of Yinbai and couldn't find a job in the variety show circle. Luo Xun negotiated with the brand in a strong way and paid a penalty to get rid of the other party.

It looked stupid on paper.

But in fact, it was killing the chicken to scare the monkey.

Luo Xun felt that it was not a loss. He still valued his reputation, especially as a star idol in the minds of many people. Even if he was not so perfect and excellent, he didn't want to set a bad example in front of everyone.

Later, this matter spread.

Not only did no one say anything bad about Luo Xun, but they all praised him for his good work, especially the brands who trusted him: "Getting sponsorship from Luo Xun means that our brand reputation is still very good. If you don't believe me, go and ask around. Luo Xun doesn't accept sponsorship from anyone. Just like the brands endorsed by Luo Xun, all of them are top companies that have survived for many years. If there is a bit of a black history, they are basically isolated from Luo Xun, his company, and even the program."

That's it.

The number of brands sponsoring Luo Xun has increased instead of decreased, which is a magical effect, and even Luo Xun did not expect this.

After pulling a lot of sponsorship.

The program officially began recording.

In order to maintain timeliness and get feedback from the audience as soon as possible, so as to make timely adjustments to the format of the program and ensure that the audience can see the content they want to see most, "Where Are We Going, Dad?" boldly adopted the method of recording and broadcasting at the same time to carry out its work

No, it's not bold.

These days, more and more variety shows like to play the recording and broadcasting method. As long as there is enough time, the method of adjusting while broadcasting can definitely ensure that the program is in the form that the audience likes. Some programs can even become popular because they are constantly adjusted in the feedback of the audience in each episode to make the best program.

Adapt to circumstances.

It’s just that this thing requires high schedules of stars. If the program group is not restrained enough, it is easy to get out of control. Fortunately, Yinbai does not have this problem. No artist wants to be on Yinbai’s blacklist.

…

When the news that Luo Xun is producing a new variety show spread to several major TV stations, many people hold their foreheads, including Ronan, the former number one in variety shows, who can’t help but feel a little desperate.

Is this person a monster!

How can he be as prolific as a sow!

In this variety show circle, whoever makes a variety show doesn’t first do market research and then write a plan, and then various departments review it, and finally find a budget and sponsorship, etc. There is always a risk of being cut off in the major processes. Why is it that when it comes to Luo Xun, it seems that he just pats his head, an idea comes out, and Yinbai can start!

What's even more terrifying is...

It seems that Luo Xun's creativity is inexhaustible. He has already produced a lot of programs, and the quality of these programs is obvious to all, but he can still continue to come up with creativity to shock the circle, until everyone is shocked to numbness.

"If I can do it again, I definitely don't want to go against you."

Ronan sighed and said to himself. Recently, because the production cost of "Everyone Accelerates" was too high and the ratings were suppressed by Luo Xun's program, Mango TV was furious and planned to cancel this program.

There was an argument at the meeting.

In order to protect his hard work, Ronan insisted on recording another season and finally got the consent of the station...

Things are different now.

In the past, who would dare to cancel Ronan's program? Even if the ratings were not good, what would happen? As the number one in variety shows, Ronan can't guarantee that he will never fail. He must have confidence in Luo's production.

The world has changed now.

Ronan's experience in the station made him feel tired, and he had other thoughts: Tencent was going to launch a new video website, which was going to kill Qiku.com. The person in charge of preparing the website quietly invited Ronan, hoping that Ronan could go to Tencent's video website to be responsible for the website's self-made variety shows, and he could give him the greatest power in the variety show department.

Ronan was a little tempted.

But there were two reasons why he was still hesitant. One was that he had been in Mango TV for a long time and had feelings for it, and he was reluctant to leave just like that; second, Ronan was not sure whether Tencent's new website could succeed. Don't look at Tencent's wealth. Some things can't be achieved just because of wealth. Otherwise, after so much capital invaded the entertainment industry, it would not be only a limited number of companies such as Star that survived and did better.

"Let's wait and see."

To be honest, Ronan is still very interested in the online variety shows that have become popular in recent years. In fact, online variety shows and TV variety shows have a lot in common, but there are also certain differences. He has been quite successful in the field of TV variety shows, and it is really difficult to go further. Maybe jumping into the pit of online variety shows can see a whole new world.

More importantly.

In the TV circle, Luo Xun is unavoidable in doing variety shows. He lost once, and he didn't want to lose all the time. The scene was really ugly, so it's better to stay away from Luo Xun in the future. Let him do TV variety shows, and I will do online variety shows...

Ronan thought so.

What Ronan didn't know was that after Luo Xun gave Yunhai TV a "Where Are We Going, Dad", he was also thinking about one thing:

Is it time to launch online variety shows?

The variety show market on the TV side is already dominated by Yinbai, while online variety shows are a basin to be developed. The young audience here probably also craves for some new things to stimulate them, right?

For example, street dance...

For example, rap...

The elements that TV stations cannot pass the review, but the Internet can. The scale is always the biggest difference between the Internet and satellite TV stations.