Entertainment From Divorce

Chapter 992 Overseas promotion, annual leave

January 1st.

The International Cultural Center was officially established, with 131 countries joining the first batch.

This kind of thing has both advantages and disadvantages. For some countries with relatively well-developed entertainment industries, the advantages naturally outweigh the disadvantages, and it can better promote the country's culture.

In countries with underdeveloped entertainment industries, in this environment, the domestic market will inevitably be affected.

However, this has become a trend. Even if you don't join now, you will join it later due to the development of the situation.

Generally speaking, the benefits of joining the International Cultural Center will be more.

After all, this organization is open to the whole world. Whether it is TV series, movies, or other things, you can check it on the website.

If you can check it, more people can see it.

After the establishment of the International Cultural Center, the General Administration of Culture also issued an announcement immediately:

In order to promote further cultural exchanges among countries around the world, the International Cultural Center was organized and established after research and decision by countries around the world. The organization mainly promotes cultures from all over the world. At the same time, various cultural and entertainment products will also be displayed on the 'International Cultural Center Official Website', including: domestic box office results of movies, global box office results, ratings of TV series, and sales of song albums.

A 2,000-word announcement mainly introduced the purpose, functions, and participating countries of the International Cultural Center. When setting up such an organization, it is natural to explain its function, otherwise even those who see it will be confused.

At the end of the announcement, the website address of the International Cultural Center was given to facilitate those who saw it to learn more.

This website is very rich in content, and you can find all the movies that have been released on it.

Such an important matter has been reported by various domestic media one after another.

"Hong Kong Daily": According to the news announced on the official website of the General Administration of Culture, the International Cultural Center was established. This international organization is simply an upgraded version of the General Administration of Culture. On it, you can see the current status of cultural and entertainment development in 131 countries, and more It is conducive to the development of related industries.”

"Morning News from Shanghai: The establishment of the International Cultural Center is conducive to cultural exchanges between countries. In the next period of time, it is likely to enter a period of great collision and integration of cultures from all over the world."

"Jinghua Daily: The establishment of the International Cultural Center is an opportunity for us, which is conducive to the promotion of domestic entertainment works. However, it will also face great pressure. Excellent works from all over the world will pour into the country. Forging iron still needs We are hard-working, which requires us to improve the quality of our works.”

""Beijing Entertainment": The International Cultural Center was officially announced on January 1st. The first batch of 131 countries has joined, and the five permanent countries have sent people to serve as the director and deputy director respectively."

As soon as the news was released, it immediately attracted the attention of countless netizens.

"It's strange. It's obviously Chinese characters, so why can't I understand it? Is there any knowledgeable brother who can help me translate the announcement issued by the official website of the General Administration of Culture?"

"You don't need to know too much. As long as you know, it will be easier for you to find movies in the future. You can also see the box office of the movie."

"Isn't it too sudden? There is no news about such a big event before."

"Will it affect my delivery of food?"

"I feel that with this international cultural center, I can clearly see what movies are being released, whether domestic or foreign."

"I'm really worried about domestic movies. If the quality remains the same as now, the future development environment will be too difficult."

"Didn't I tell you that you need to be strong to make iron? Look at Teacher Tan Yue. He will be very happy to know the news. Good works will have better publicity effects."

"Having said that, I am really looking forward to Tan Yue's "The Godfather". I hope that it can continue this trend and dominate the global film market."

Soon, the entry "International Cultural Center Established" ranked first on Weibo's hot searches, and the number of clicks continued to rise. In just one hour, it exceeded 100 million.

In fact, there are relevant hot spots not only on Weibo but also on Douyin’s major social media.

Instead of watching TV series, you have to watch movies, songs, and books. There is always something that touches the individual, and naturally more people will pay attention to it.

As someone who has prepared for the public examination many times, Gou Sang also noticed this big news. He was shocked after reading the announcement of the General Administration of Culture word for word. He did not expect that the domestic cultural industry had begun to integrate with the international market. Although he didn't know much about entertainment, he only paid attention to some of the content he knew because of Tan Yue.

He knows that it is too difficult for domestic films to achieve good results in the international film market. It is extremely difficult for an ordinary film to obtain a relatively high ranking. Even if there is such a great integration of cultures from all over the world, It is also difficult to get better in the case of a collision.

Gou Sang suddenly remembered "The Godfather" and he was looking forward to what kind of performance this movie would have.

Among all the films directed by Hua Guo, he believes that Tan Yue is the only one who will achieve good results.

Three days later.

The public relations department of Bright Entertainment Company continued its efforts and began the second wave of overwhelming promotion of "The Godfather" in China. This time not only the second trailer was released, but also some promotional posters.

Since the promotion of "The Godfather" began, the popularity has basically not dropped and has continued to rise, becoming the subject of discussion among many netizens.

Bright Entertainment Company worked very hard on this promotion.

No matter which round of promotion it is, major media and bloggers will be asked to help promote it together.

In fact, with Tan Yue's traffic, even if he doesn't look for them, they will promote it as soon as possible in order to gain popularity.

But in order to have better publicity effect, Tan Yue asked Wu Gong to negotiate with them so that the things they released would at least have quality assurance.

The popularity of "The Godfather" is so high, how can it be less lively in the movie forum? As the second wave of publicity begins, there are many posts discussing the movie on the forum.

"Just wait a minute, there will probably be news about the scheduled date soon."

"Yay! Finally got to see the second trailer."

"Come on, come on, come on, I'm already horny and thirsty."

"This promotional poster of Fan Shan and Ma Guoliang is so handsome. I'm very happy to see him teaming up with Mr. Fan Shan. I really like the wonderful performances of the two of them in "The Long Season". I don't know what will happen this time." Sample?"

"This is the first time I have seen Teacher Fan wearing a suit. He is very elegant. Ma Guoliang is also very handsome. Looking at the poster, I feel that his character is very mysterious."

"It's been a long time since I've watched a gangster movie. I hope it can make me feel like I've returned to youth."

"The Godfather" will be released simultaneously around the world, and foreign publicity has also begun.

With the accumulation of the first two times, Tan Yue is already somewhat famous abroad.

According to normal publicity, this time it will be relatively easy. However, in order to make the film's final box office exceed that of "Black Fire", this time we still chose to promote it vigorously.

Everything that can be solved with money is trivial, and the current Bright Entertainment Company is not short of money.

Based on the experience summarized in the previous two times, compared to other methods, Wu Gong still mainly used mainstream media reports for publicity in the United States this time, which is more efficient.

"Chinese director Tan Yue has released another new film, The Godfather. This is a gangster film with an original flavor. It is a film worth looking forward to. It will be released in major theaters soon, so stay tuned!"

"The two Chinese films, "The Truman Show" and "Forrest Gump," left a deep impression on many people during their release. Their director Tan Yue is back again with the new film "The Godfather."

The promotion of "The Godfather" is also in full swing in European countries.

A promotional video for "The Godfather" was played on a loop in a British subway station, attracting the attention of many people.

If it were just a Chinese movie, it might not be able to attract their attention, but when they saw that the director was Tan Yue, many people couldn't help but take a second look.

This Chinese director left a deep impression on them.

There were even people discussing it quietly in the subway.

"I know this director. You can watch his movie when the time comes. It should be pretty good."

"This protagonist looks so familiar. Isn't this the male protagonist in "Forrest Gump"?"

"If you don't tell me, I really haven't noticed it. Then I must watch this movie. I just don't know when it will be released."

"Let's take a look. It shouldn't be too long. The trailer has already been released."

The same thing is happening in Japan.

There are promotional posters for "The Godfather" at the entrances of various large supermarkets and shopping malls.

Facts have proved that Tan Yue's idea is correct. As long as he accumulates enough fame in the past, the subsequent publicity will be much easier. Many people have begun to look forward to this movie when they see that the director is Tan Yue.

The previous two promotions in Japan were almost all co-promotions with popular two-dimensional characters. Of course, this time there is no exception. Trailers are also playing on the large screens in some large markets.

Because the publicity this time is relatively strong, "The Godfather" can be seen in any place with a large number of people in various countries.

With so much publicity, the film quickly became the subject of discussion on Twitter.

"I know this Tan Yue. "The Truman Show" and "Forrest Gump" are all his works. I didn't expect that there will be a new movie. Speaking of which, I am quite looking forward to it."

"This Chinese director's movie is quite good. I recommend you to watch it. I didn't expect that he would make a gangster movie this time. I don't know if it suits my taste."

“I don’t know what the effect of this gangster film directed by Hua Guo will be. I’ll comment on it after it’s released.”

"There is only one Chinese director whose name I know now. I wonder how the work he brought this time is like?"

"I'm really looking forward to this Chinese director's movie. I liked his previous two movies very much. I will definitely go to the cinema to support this time."

"Hopefully this 'The Godfather' will be as exciting as the first two movies."

Half a month passed in the blink of an eye, and it was mid-January.

Bright Entertainment Company, President's Office.

Tan Yue sat in front of the computer and looked at the files in the mailbox intently.

At the beginning of the new year in the Gregorian calendar, various departments showed a relatively busy state.

Perhaps due to the influence of the establishment of the International Cultural Center, or perhaps due to the promotion of "The Godfather", we have received many cooperation projects from abroad.

The world is prosperous, and everyone is here for profit.

No matter where you go, as long as you see benefits, no matter how far away, there will be people looking for cooperation.

And more importantly, Cuican Entertainment is the only Chinese entertainment company that is relatively well-known in the international entertainment circle. This is a key to attracting cooperation from foreign companies.

Tan Yue screened companies one by one that he could cooperate with.

Suddenly there was a knock on the door.

"Come in."

"Mr. Tan." The person who opened the door was Wu Gong. He came to the opposite side of Tan Yue with a folder in his hand: "Mr. Tan, this is the statistical feedback on the promotion of "The Godfather" in various countries around the world."

This time for overseas propaganda, Wu Gong was not sent.

The first two times were about exploring and summarizing experience. Now that we have experience, we can leave it to others.

As the director of the public relations department, Mr. Wu still has many things in the department that he needs to handle.

"Have you encountered any difficulties?" Tan Yue looked at the documents.

"Generally speaking, the publicity effect this time is quite good. Many of the experiences summarized in the previous two times have come in handy this time."

Wu Gong continued: "Judging from the discussions on Twitter, many people have become very interested in this movie after watching the first two movies, which has played a great role in our publicity work. impetus.”

"On Twitter or some forums in various countries, after they know that you made this movie, they all want to see it as soon as possible."

Tan Yue smiled and nodded. "The Godfather" still has one last wave of publicity before its release. Judging from the current situation, it has accumulated enough popularity, and many people are looking forward to it, both at home and abroad. After doing publicity for so long, it is worth it.

Tan Yue is quite confident about this movie. His previous worries about no one knowing or being impressed have been resolved and he is now waiting for the release on February 19th.

"well done."

Listening to Tan Yue's praise, Wu Gong responded happily: "This is what our department should do. I believe that "The Godfather" will definitely achieve outstanding results in the global film market."

"It's almost the end of the year, so we should give more bonuses to our colleagues who are out doing publicity."

"Understood." Of course Wu Gong knew the hard work involved. He still remembered the first time he went abroad for promotion and lost more than ten kilograms. Moreover, they would not be able to come back for the Spring Festival this time.

The time has come to February 15th, and the annual vacation is about to begin.

Cuican Entertainment has always been very good in terms of employee benefits. Many employees came out of the company carrying large and small bags, all of which were paid with benefits.

Although it doesn't last long, it can be regarded as a rare long vacation. Many people only have this chance to go home throughout the year, so they are inevitably a little excited and anxious to go home.

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