Entertainment From Divorce
Chapter 51 Expanding Publicity
On Monday, in the conference room on the third floor of the Hedong TV station building.
The leaders of each program of the Children's Channel were present, and the director Sun Xin presided over the meeting.
Let me talk about a few problems that occurred on the TV station last week. The programs that have problems should pay attention. The ratings of "Lively Paradise" have dropped, and the sponsors are not satisfied with this. If the ratings continue to drop, their advertising fees will be reduced may be reduced.
This kind of thing is very common. There is no program whose ratings will continue to rise. As long as the ratings do not drop off a cliff, the sponsors are just talking about it, and generally they will not really reduce the advertising fee.
However, it is related to the advertising fee, so it cannot be taken lightly, so Sun Xin specifically said it.
The director and chief planner of "Lively Paradise" just nodded routinely, without taking it too seriously.
Next, Sun Xin picked up a summary table of the audience ratings of all the children's channels on the table, looked at the crowd, and said, "Let me read the ratings of last week."
"The ratings of some programs have dropped a lot, but the ratings of some programs have doubled."
The leaders of each program group all turned their eyes to Sun Xin. The program groups that are relatively close to the work area of the "Wisdom Tree" program group already knew that the ratings of "Wisdom Tree" had increased significantly, but there were more Many program groups don't even know which program the ratings doubled.
The ratings have doubled, doubled, isn't that too drastic? !
It should not be a program like "Dabao Erbao Going Forward", which had a relatively high ratings in the past. If it is a program with a rating of 10, if it doubles, it will break 20. This is definitely a big event that caused a sensation on the entire TV station. , even if the entertainment channel that has been coaxing all the time can't compare, it has already been spread all over the place.
That is the program that originally had low ratings, which program will it be?
Tan Yue and Zheng Guang looked at each other and smiled at the same time.
At this time last week, their "Tree of Wisdom" was still ranked at the bottom of the ratings, and the director called him to the office and was laughed at.
this week.
Director Sun Xin coughed lightly, picked up the ratings list of all programs of the children's channel on the table, and read it.
"First place, "The Happiness of a Family"."
"Second place, "Baby Weekend at 7:30"."
"The third place, "The Great Treasure and the Two Treasures Go Forward."
"."
"Seventh place, "Tree of Wisdom"."
"Eighth place, "Puzzle Boy"."
"Ninth place, "Big Orchard"."
"Tenth place, "Lively Paradise"."
"."
"Eighteenth place, "Let Go of My Kite"."
The top five ratings are still those programs. The first one is "Family Happiness", and the second one is "Baby Weekend at 7:30".
It's just that when the seventh place "Tree of Wisdom" was read, many people were taken aback.
Which program is this?
Why did you suddenly run to seventh place?
Seems like last week was last, right?
When everyone was puzzled, Director Sun Xin said, "This time, I want to focus on "Tree of Wisdom"."
"The initial environment of this new program was not good, even bad. The ratings of the first episode were only 3.3, ranking last on our channel."
"However, through the efforts of the entire program group, the audience rating of the second episode is 6.3, and the ranking has improved from the bottom one to the current seventh place."
After Sun Xin finished speaking, she took the lead in applauding.
Others had different expressions. The top three program groups didn't care much, but the other dozen or so program groups all looked at Tan Yue and Zheng Guang with surprise and astonishment, and applauded along with Sun Xin.
Tan Yue clasped his hands together and expressed his thanks.
Zheng Guang only cared about the foolishness, watching Tan Yue's actions, he followed suit politely, but although what he wanted to express was humility, his mouth was twisted with joy, and he didn't see any modesty.
Sun Xin said: "The director also noticed "Tree of Wisdom", Tan Yue, Zheng Guang, you must continue to work hard."
Tan Yue and Zheng Guang nodded together.
Now other people are even more envious. "Tree of Wisdom" has entered the director's sight. In the past, this was the treatment that only the top three or top five in the channel's ratings could have.
After the meeting, Tan Yue and Zheng Guang returned to the program team and brought the leaders' praise together, which made the staff of the program team more motivated.
On Monday and Tuesday, Zheng Guang was not idle at all, and went everywhere to find channels for "Wisdom Tree" to promote.
Now that there is a lot more funding, the publicity can be expanded a lot.
The shadow of "Tree of Wisdom" began to appear in local newspapers in Jishui.
In the news channel's daytime program, there are also some promotions for "Tree of Wisdom".
There are also some large self-media in Jishui, which have also sent out manuscripts promoting "Wisdom Tree".
On several local forums, many people from Jishui are talking about it, and they often see posts about "Wisdom Tree".
"Have you watched "Tree of Wisdom"? I have seen this show several times recently."
"I also saw it in the newspaper subscribed by my unit. It seems to be a new program of Jishui TV station. I haven't seen it."
"There is a push on the official account I follow. It seems to be pretty good. You can go and have a look."
"."
On Wednesday, at nine o'clock in the evening, the third episode of "Tree of Wisdom" will be broadcast as scheduled.
On Thursday, the ratings of "Tree of Wisdom" came out!
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