Entertainment From Divorce

USA.

The subway was crowded with people during the rush hour of commuting to work.

Many people were looking down at their mobile phones, some were communicating with each other, and most of the people sitting were closing their eyes and concentrating.

One of the sleepy young men was holding a backpack, yawning constantly and with heavy dark circles under his eyes.

His name is O'Neil Allen.

After returning home from get off work yesterday, he played the long-awaited new game. He didn't even eat dinner until about three o'clock in the morning before he reluctantly lay down in bed and fell asleep. If he didn't have to go to work early in the morning, he would play all night long.

Avoiding sitting or standing, he held on to the last bit of consciousness and looked around, preventing himself from falling asleep.

But he had been riding the subway for nearly a year, and he was very familiar with everything around him. There was really nothing that could cheer him up.

Then the small TV on the subway caught his attention, and it was the first time he saw the advertisement on it.

A short film full of science fiction elements began to play.

The short film uses a ray of starlight as a guide to open up a space similar to the metaverse, combined with the elements of live broadcast.

The virtual character introduced:

"If you could completely live in a world where live broadcasts were being broadcast all the time, whether you were eating, sleeping, or whatever you were doing would be broadcast live, would you be willing?"

O'Neill Allen shook his head subconsciously and muttered in his heart: "Of course not."

Thinking that everything about you will be exposed in front of the camera, there will be no privacy in this life.

But the next sentence on the TV suddenly made O'Neill Allen change his mind.

"If everything, including life, work, love and even your wife, were arranged for you, would you want to live in such an arranged world?"

"Even if there is no privacy, I am willing." Anyway, it has been arranged, and O'Neill Allen thought that he would not have to go to work and play games at home every day.

In the short film, a group of virtual characters sit in front of the TV and watch the live broadcast.

At this time, a virtual character said: "If you could only live in such a small place and were not allowed to leave, would you still be willing?"

The trailer attracted a lot of attention, and everyone had a different idea.

A white-collar worker standing next to O'Neill Allen lamented to his companion: "Aren't we living in a pre-arranged world now? Apart from work every day, there is no other time to see the outside world."

He has always thought about waiting for him to earn enough money to travel around the world, but it is just an idea.

At the end of the short film, it is introduced: "On May 1st, the movie "The Truman Show" will take you to understand such a different world."

Only then did everyone realize that this short film was a soft advertisement for a movie.

But O'Neill Allen is much better. He wants to go to the cinema to see what kind of world this person will live in? More importantly, he wanted to know how the movie would end?

The white-collar workers standing next to O'Neill Allen also had the urge to watch this movie.

She thought that if she lived in such a world, she would definitely try her best to escape and live freely in the outside world.

This kind of propaganda was played repeatedly in subway stations in major cities in the United States, attracting the attention of many people.

Unconsciously, "The Truman Show" has left an impression on their minds.

London.

As one of the famous tourist attractions in the UK, Buckingham Palace is visited by a large number of tourists every day. The handover ceremony of the Guards is also a major spectacle of royal culture.

The square in front of Buckingham Palace is crowded with people traveling from all over the world, and many British people also choose to spend leisurely weekends here.

Suddenly a group of people dressed in a particular style attracted the crowd's attention.

"What do they do?"

"It should be someone doing promotional activities, or maybe a show performer."

The crowd was talking quietly, wondering what the group of people in front of them were going to do?

People who like to hang out here can often see this kind of performance at this place.

One of them put aside a vertical poster with "The Truman Show" written on it and started their performance.

There were already many people around with their mobile phones taking videos.

Drama is a performance method that the British prefer.

Therefore, the promotion method of "The Truman Show" in the UK is drama performance.

A few people performed a small part of the plot in the movie. On the one hand, they let the audience know the story the movie was going to tell. On the other hand, they wanted to arouse the expectations of the onlookers so that they could finally enter the cinema.

When performing a drama in an open-air environment, the actors can only express what they want to say through body movements as much as possible.

Therefore, some of the actions looked extremely exaggerated and funny, causing everyone to burst into laughter.

"This guy is so interesting."

“It’s my first time coming to this place and I can see such a performance. It’s very interesting!”

Amid the surrounding discussions, a group of actors took off their hats and took a final bow.

One person put the "The Truman Show" poster at the front and said loudly: "What we performed is part of this movie called "The Truman Show". If you like it, please give it to me on May 1st Go to the cinema and watch it. The movie is more interesting than our performance, thank you for watching."

"It turns out it's really for publicity. The play is quite interesting. I don't know what will happen to this movie called "The Truman Show"?"

"I'm not sure. The poster says it's a Chinese movie. I heard that the quality of movies in this country is not very high."

"Watching the drama is quite interesting. I think I can wait until May 1st to go to the cinema to watch it."

"It's really good just to watch the drama. Let's check the time then."

As the drama performers left, everyone started wandering around again.

People who like to share their lives on social software have already posted the scene in front of them online.

And such a scene is happening in many places in the UK.

As more and more people shared the video, the incident became a hot news in the UK, triggering many British media reports.

This also served as a disguised promotion for "The Truman Show" and made the British pay attention to this Chinese film.

In fact, most of them subconsciously felt that Chinese movies were not very good to watch, but the content of the drama aroused their curiosity and wanted to go to the cinema to find out.

The promotion of "The Truman Show" in the UK has achieved good results.

With the arrival of Wu Gong, similar publicity methods were launched in various countries around the world, and more and more foreign audiences noticed this Chinese film.

Beijing.

Bright Entertainment Company, President's Office.

When Tan Yue was processing the documents, he received an email message reminder. When he saw that the email was from Wu Gong, he temporarily put down his work.

Whenever Wu Gong completes the promotion of a country, he will make a summary and send it via email.

Because there are many countries to travel to in Northern Europe, the publicity effects have not been sent out during this period.

"good."

Tan Yue looked at the publicity effect with a satisfied smile on his face.

The email contains not only the reactions of netizens from various countries, but also some news reports, from which we can see the thought Wu Gong put into the publicity strategy.

For a Chinese film to attract such great attention locally, it is impossible to achieve such a reaction just by relying on ordinary publicity.

Tan Yue picked up the cup at hand, took a sip, and continued to browse emails.

Half an hour later, Tan Yue read the content of the email and then replied to the email to Gong Wu.

"Director Wu, this overseas promotion plan has been done very well. Thank you for your hard work. When you come back, I will take care of you.

I have seen the effect of the publicity you sent me and I am very satisfied.

Continue to promote according to the plan we agreed on before, don't care about funds, as long as we can achieve results, it will be worth spending any amount of money. "

In order to better promote it in every country and let more people know about the existence of "The Truman Show", so far, the funds spent on publicity have reached a very terrifying figure.

But for Tan Yue, it was all worth it.

He wants "The Truman Show" to become a world-class classic like it was on Earth.

Skyview Entertainment Company.

Zhang Pakhao sipped tea and water, looking out the window slightly lost in thought, his mind was obviously somewhere else.

The foreign box office of "Around the World" was a big blow to him. He was originally a movie that he was full of confidence in, but he never expected that the box office would be so dismal.

Recently, Pakho Chang has also been paying attention to the latest developments in "The Truman Show".

After all, this is China's second movie to be released simultaneously around the world, and it will inevitably be compared with "Global Travel" by netizens.

The box office performance of "Around the World" in the global film market was not ideal. He wanted to see what kind of results "The Truman Show" would eventually achieve?

As one of the top directors in China, Tan Yue's first film to be released simultaneously around the world has naturally received widespread attention in China.

‘Ding dong’.

Zhang Bahao's thoughts were interrupted by a message reminder on his mobile phone. It was sent by a friend abroad.

"Is it such a big deal?"

The video is a promotional video for "The Truman Show" abroad.

In the past few days, he had received a lot of foreign promotions for "The Truman Show" one after another, and the promotion methods in each country were different. He felt very emotional for a moment, it had to be from Bright Entertainment Company!

After making movies for so many years, Zhang Pakho can certainly imagine how much money it costs.

At the same time, his heart was full of envy.

At the beginning, "Global Travel" had received the company's highest standard of publicity expenses, but it was very difficult to promote it all over the world.

Now compared with "The Truman Show", I feel that the promotional expenses of "Global Travel" are too little.

Beijing, General Administration of Culture Building.

On the top floor, in the director's office.

Today, Bright Entertainment released another trailer for "The Truman Show". After Ye Wen learned about it, she started browsing the Internet.

She has great hopes for Tan Yue's film.

Among the first batch of directors, the one whom Ye Wen valued most was Tan Yue. His movies always seem to capture the hearts of the audience, triggering a movie-watching craze and creating miracles in film history.

"I hope this time the movie released simultaneously around the world can have such an effect."

After watching the latest trailer, Ye Wen felt that it was a very good movie.

The failure of "Around the World" made her see clearly the audience situation of Chinese movies abroad. It is not easy to get a good box office.

Seeing "The Truman Show" getting closer and closer to its simultaneous global release, Ye Wen became increasingly nervous.

She was worried that the movie would be like "Around the World."

In a blink of an eye, it’s the end of April.

The Internet immediately became lively, and the topic of "The Truman Show" was once again the top trending topic on Weibo.

"I'm so excited. I've been waiting for this movie for so long and I can finally watch it tomorrow."

"Brothers, the movie tickets are ready. The first show is tomorrow. Is there anyone who hasn't bought a ticket?"

"Brother upstairs, you should be lucky that there is no way to find you along the network cable, otherwise you would have become a piece of cake now!"

"I have been in front of my phone to buy this movie ticket. Fortunately, I can go to the cinema to watch it tomorrow."

"Have you ever teamed up to watch it together? Watching a movie alone is too boring. It's best to be with a girl."

"I didn't expect that I have been following "The Truman Show" for a year. I have been following it since the opening ceremony. I must support Mr. Tan Yue's film."

The next day.

May 1st.

Wang Letian climbed out of bed early in the morning, his face full of excitement. He would go to the cinema to watch "The Truman Show" soon.

As a professional film critic, he has been waiting for the ticket sales of "The Truman Show" to appear on the ticketing software since the past two days, and then grab tickets.

After a brief wash, I put on clean clothes and went straight to the breakfast shop downstairs.

If you get a gastrointestinal attack while watching a movie, things will be delayed.

I bought a few meat buns and a cup of soy milk, and hurried to the underground parking lot.

Today is the first day of May, and it is also a holiday. There will be a lot of people in the cinema, and you will have to queue up to get tickets.

To avoid missing the wonderful scenes, Wang Letian had to leave for the cinema an hour in advance.

He left home relatively early and there were still very few vehicles on the road, so he drove while eating steamed buns.

More than twenty minutes later, Wang Letian arrived at the cinema.

Sure enough, as he expected, there were already long queues in front of the four automatic ticket machines.

Wang Letian found a relatively short queue and lined up.

Many people around are discussing "The Truman Show."

"You can see it soon, it's great."

"There are too many people in the cinema. I wonder how many of them came to watch Mr. Tan Yue's new movie?"

"I don't know. Anyway, I came to watch "The Truman Show."

"Uh, I guess they are all, right?"

Wang Letian listened to the discussions around him and realized that almost everyone came to watch "The Truman Show". He shook his head and sighed in his heart, feeling very sympathetic to the other movies released at the same time. The comparison was so miserable!