Entertainment: God-level director

The single-day box office record in film history is"Fast 7" released last year, with a single-day box office of 346 million.

However, the first-day screening of"Fast 7" was as high as 62.5%, far exceeding the 43% of"The Wandering Earth".

The second ranked one is of course"Tomb Raiders", with 151 million!

It doesn't seem to work, but its film ranking is also 38%.

It only has 5% less film schedule than"The Wandering Earth", but its box office is almost half less. This gap in attendance is a bit big.

So, the next day’s film schedule,"The Wandering Earth" rose to 48%，《"Tomb Robbery Notes" dropped to 35%.

As for Mr. Ren's plan to use rebates to ensure film schedules, it naturally failed.

There is no way, the attendance rate of"The Wandering Earth" is lower than that of"Tomb Raiders". Even if a 3% rebate is given, the theater will make far less money than"The Wandering Earth", so naturally it will not agree to use the rebate to keep the film scheduled.

Only when the same period is not particularly popular and everyone is tepid, rebates can only work.

In fact, even though the current domestic movie market is particularly hot, the vast majority of movie theaters cannot make much money, or even lose money.

In some small and medium-sized cities, movie theaters rely entirely on a few popular blockbusters a year.

This is also the reason why after the release of"Avengers 4", the ticket price increased to hundreds.

The movie theater relies on this blockbuster to make more money to make up for the losses in the off-season.

Therefore, when it comes to a popular movie like"The Wandering Earth", how can the cinema guarantee the arrangement of"Tomb Raiders" for a mere 3% rebate.

Not only will they not do it, they will also immediately assign the best venues and best time slots to"The Wandering Earth".

Therefore, on the second day of release,"Tomb Raiders" seemed to still have 35% of scheduled films, but in fact many of them were morning and afternoon scenes.

The prime time in the evening, as well as large theaters such as IMAX, Giant Screen, and Dolby, are almost all arranged for"The Wandering Earth".

The effect is very good.

With the spread of word-of-mouth, the increase in film schedule, and Saturday being a rest day, the box office of"The Wandering Earth" exceeded 300 million on the second day of its release, reaching 308 million.

As for"Tomb Raiders", the box office did not increase but decreased, with only 124 million. The gap with"The Wandering Earth" is getting wider and wider.

But the investors did not give up and found a bunch of directors, such as Lu Chuan, Zhang Yibai, Feng Dapao and others to come out and say good things.

It's just that it's of no use.

On the third day of release, the box office of"The Wandering Earth" dropped somewhat, but it still had 260 million

"Lin Ran's new film"The Wandering Earth" had a box office of 850 million in its first week, setting a new first-week box office record for domestic films!"

"《"The Wandering Earth" is a huge hit, with a box office of 850 million in the first three days!"

"Lin Ran once again set a box office record, and"The Wandering Earth" is aiming for the box office championship!"

The media carried out numerous reports on"The Wandering Earth" and even praised Lin Ran, who was about to become the number one director in the country.

When"The Wandering Earth" was a hit at the box office, the peripheral products that had been prepared for it were also the first. Bring to market at once

"《The peripheral products of"The Wandering Earth" include exoskeleton mechas, flints, carrier vehicles, identity tags, and my creative manual have been launched. Friends who like them can go to the Tmall flagship store to purchase them."

Lin Ran personally posted a recommendation on Weibo and also gave a special link.

"Wow, you launched peripheral products so quickly?"

"Buy buy buy!"

"Place an order now"

"Damn, they are too expensive. I originally wanted to buy them all, but now I can only buy one or two."

After seeing Lin Ran's Weibo, those fans who particularly liked"The Wandering Earth" were very excited and immediately went to the Tmall flagship store to buy it.

Today's young people are actually not stingy about the products they like.

Just like the co-branded models of various big IPs, they can easily sell for hundreds, but they often have to be snatched up to buy. Some people who can't buy them will even go to Xianyu to buy second-hand ones at several times the price.

In just one day," The total sales of all peripheral products of"The Wandering Earth" exceeded 20 million.

"The audience today is too rich!"

Wang Ziwen was shocked when she saw this sales volume.

"Ziwen, now you know how correct I was in asking you to prepare peripheral products in advance.

Lin Ran said with a smile.

"Well, you have the foresight!"

Wang Ziwen also had to be convinced.

……

Next,"The Wandering Earth" became more and more popular.

Major media outlets touted it wildly, and even the official People's Daily reported on it.

Various behind-the-scenes details of this movie have gradually come to light, which always attracts great attention from netizens.

For example, in an interview, a reporter asked why"The Wandering Earth" didn't cast a big-name star because of its high cost.

Lin Ran revealed that he had searched around, but no big-name stars were willing to star.

After this interview was posted online, it immediately aroused the interest of netizens, who speculated who rejected Lin Ran's invitation.

There is no doubt that"The Wandering Earth" has become the hottest topic recently, and it can easily be searched.

At Station B, those movie reviewers who have high ratings can easily get more than 100,000 views by relying on the popularity of"The Wandering Earth".

In Bihu, there are thousands of answers to the questions of"The Wandering Earth", and relevant questions will appear after refreshing a few times.

However, even with such popularity, Lin Ran still led the leading actors to work hard on the road show.

After finishing the road show in the capital, they flew to the second largest ticket warehouse in Shanghai.

"Boss,"Tomb Robbers Notes" has done something wrong again!"

As soon as Lin Ran finished a road show and left the cinema, his assistant immediately reported

"What's wrong? Lin

Ran asked curiously

"It just broke out on the Internet that Lu Han's fans carried out a large-scale lock-in to ensure that the film will not be cut."

Locked?

Lin Ran was stunned for a moment. The first locked place in the previous life was"Three Lives Three Worlds", and it happened during the release of"Wolf Warrior 2".

In this life, it was earlier?

"Lock up? What's the meaning?"

Tong Liya didn't understand and asked doubtfully.

"Sister Yaya, the so-called"locking" refers to"Tomb Raiders" that has already been scheduled. Fans of Lu Han were afraid that the movie would be canceled because no one would go to see it, so they went to book one or two tickets.

With these tickets, the cinema cannot cut off this show. Even if it only has these two tickets in the end, it can only show"Tomb Raiders" and not our movie. This ensures the film schedule."

"This is too shameless"

"Can you still do this?"

Wu Jing, Tong Liya, Zhao Jinma and others were stunned when they heard this. There is such an operation?