Entertainment: God-level director

After watching the test screening, Wang Ziwen also agreed that"The Genius" will be released during the Spring Festival.

After the schedule is determined, it is time to start thinking about large-scale and step-by-step publicity.

The current Ranmeng Pictures does not have the distribution capabilities, so it must find a distributor.

Domestic film companies that currently have distribution capabilities include China Film, China Film, Bona, Enlight, Huayi and other established film companies.

As well as the newly emerging ticketing website giants Maoyan and Taopiaopiao.

After comparing the strength of each company and the conditions offered, it was finally determined that Bona would be the main issuer and Taopiaopiao would be the joint issuer.

They will advance 30 million as publicity expenses.

Yes, the production cost of"The Genius" was only 20 million, but the publicity costs were as high as 30 million, which has exceeded the production cost.

It has become increasingly common in the industry that publicity and distribution expenses exceed production expenses.

Even though Lin Ran was very confident about"Genius Gunslinger", he didn't dare to skimp on the promotion.

Again, this is an era where people are afraid of deep alleys despite the smell of wine.

If a movie doesn’t put much effort into its promotion, doesn’t have a national-level director or actor joining in, and it’s not a big IP, then the movie will definitely not be high on the first day of release.

《"The Genius" is released during the Spring Festival, and the schedule is already tight. Lin Ran doesn't want to slowly counterattack by relying on a few percent of the film schedule on the first day.

This is not a counterattack, but a courtship of death.

Because, not every good-quality film can counterattack!

In the previous life,"Flash Girl" and"White Snake: Origin" were all examples of miserably being deceived by Xuanfa.

With the quality of the film"Flash Girl", it was no problem to win a box office of 300-400 million, but in the end it only received 65 million.

Not only did he not make any money, he actually lost money!

And"White Snake: Origin" is also a high-quality Chinese comic. It can get 700-800 million at the box office, but in the end it only got 445 million at the box office, barely making a small profit.

The next day, Lin Ran cut out a one-and-a-half-minute trailer and posted it on Weibo as a promotion

"Looks very good"

"It’s released on New Year’s Day, I can’t wait to watch it"

"It seems that Brother Ran is very confident in the quality of the movie, otherwise he would not dare to release it during the Spring Festival"

"I support Brother Ran’s first movie and will book tickets as soon as pre-sales start."

"……"

After watching the first trailer, fans commented.

As the release date approaches, the promotion of"The Genius" gradually intensifies.

First of all, when the audience watches the movie in the cinema, they will see the pre-roll advertisement of"The Genius".

Secondly, Lin Ran, Gu Linaza, and Ju Jingyi, the three main creators who are relatively well-known, also accept interviews from reporters from time to time and participate in some programs to promote.

After the screening, many big Vs praised"The Genius" on Weibo and recommended fans to watch it.

In addition, many entertainment media have also published press releases, boasting that the new film"The Genius" by Lin Ran, the director of"The Tuner" which won the best short film at the 67th Cannes Film Festival, is as good as ever.

There is no doubt that these are the results of spending money on public relations.

Now Lin Ran is far from famous enough for Weibo celebrities and the media to spontaneously help promote it.

Under such vigorous publicity,"Genius Gunslinger" has gained some popularity.

However, compared to the huge publicity of Jackie Chan's"The Lion" and the big-name"Macau 2", it is still far behind.

In response, Lin Ran could only smile bitterly.

There is no way around it. There are so many big names gathered here, and the publicity cost is far more than 30 million. The publicity effect is naturally better than that of"Genius Gunslinger".

In terms of pre-sales,"Genius Gunslinger" only ranked fifth, with less than 5 million.

February 19th arrived in the blink of an eye.

The new Spring Festival film will be officially released at midnight tonight.

This year's Spring Festival is very crowded, with a total of 8 new films released, taking a total of 99% of the scheduled films, and the old films combined only have 1% left.

Jackie Chan's"The Lion" won the most films scheduled, reaching 23%

《"Macau Storm 2" and"Zhong Kui Conquers the Demon" are similar, both at around 15%

《The big movie"Where Are We Going, Dad" took 12% of the film schedule.

For a variety show to make a big movie to make money, and to get such a high film schedule, I have to say that this is an insult to filmmakers who are serious about making movies.

But no matter what, the movie theater just thinks this movie can make money and is willing to schedule a large number of movies.

Lin Ran's"Genius" and"Wolf Totem" have similar film schedules, both at around 10%, with a difference of only a few tenths of a percentage point.

《"Dad's Day Off" and"Up to the Sky" share the remaining 14% of the film schedule

"We have too few films scheduled."

At 11 o'clock in the evening, Gulinazha opened the Taopiao ticket and saw that only 10.6% of the films were scheduled, and she expressed dissatisfaction.

Recently, she has participated in a lot of promotions, just to increase the number of films scheduled on the first day.

"It's a bit less, but as long as the reputation is good and the attendance rate is high, the film schedule will increase. Lin

Ran said with a smile.

"Hope so."

Gulinaza nodded, and then she booked two tickets for the last row.

After booking the tickets, she disguised herself and took Lin Ran out to watch a movie.

At this time, people all over the country , many young people walked out of their homes after the New Year's Eve dinner and went to the cinema to watch movies.