Across the world, film roadshow promotions are much the same.

After the audience finished watching the movie, the main creative staff entered the theater. After introducing themselves, the main creative staff shared interesting things about the movie both on and off the stage.

Then select a few viewers to ask questions and have a small interaction.

After communicating with the audience, the cinema staff presented plastic barley fireworks to the film’s creators.

Barley is selling well, which is a wonderful blessing.

Finally, the main creative staff took a group photo with the audience holding barley fireworks.

At this point, the single road show promotion ended, which lasted about fifteen minutes.

Generally speaking, the purpose of road shows is to attract box office, so it is impossible to only hold one show in each cinema. There are often three to four shows arranged seamlessly, with a total duration of almost an hour.

Generally, the theaters where road shows are arranged will be large theaters such as giant screen or IMAX, with at least 400 seats. Cinemas will also publicize in advance that the main creative staff of a certain hall will come to the road show, so the attendance rate of these shows is often very high. high.

When encountering a blockbuster film crew like”Inception” with an extremely luxurious creative lineup, the attendance rate will be 100%.

In this way, a road show to promote a movie theater can directly drive thousands of movie tickets.

The higher the celebrity’s popularity, the more fans there are. In order to see their idols, even if they cannot get tickets for road shows, fans will buy other shows on the day so that they can come to the cinema to watch their idols.

In this way, there is no problem in promoting the road show of a leading theater with an annual box office of more than 30 million and attracting tens of thousands of movie tickets.

This is still a movie theater. Usually when it comes to a city for roadshow promotion, it will choose to visit all the local leading movie theaters with large shares. You can’t be partial to one.

In this way, if you come to Chengdu, a city with heavy box office promotion, there is no problem in directly raising 100,000 tickets after a road show.

If the main creator is diligent and does a lot of road shows, it will have a great effect on boosting the movie’s box office.

In the previous life, Happy Twist, who had just transitioned into the film industry, did not have much appeal, but Shen Yuan and Mary took”Charlotte Trouble” very diligently on road shows across the country, traveling to dozens of cities, plus The film itself was of good quality and became the biggest dark horse of the year, shocking the film industry.

Since then, the industry has paid more attention to film road shows.

Of course, for a major production like”Inception” with an investment of nearly US$200 million and an unparalleled luxury lineup, the box office boost generated by the road show itself is far from enough.

Under such circumstances, road shows are held all over the country. The most important function is to allow the main creators to accept interviews with local media, and rely on extensive publicity by local media to attract more ordinary audiences into the cinema.

Therefore, almost every time we go to a movie theater for roadshow promotion, a group of local media will be arranged to interview the main creative staff.

After a round of road shows, it can almost catch all the local influential traditional newspapers, TV stations, radio stations, Internet companies, and even influential self-media, forming a powerful all-round propaganda position on land, sea and air.

At 9:40 p.m., the last cinema roadshow promotion ends

“Phew, I’m starving. I heard that the hot pot in Chengdu is delicious. Let’s go eat hot pot tonight.”

Deng Chao took a deep breath and suggested.

Zhang Hanyu also nodded in agreement.

Many celebrities especially like to go to the night market to eat local specialties after promoting their road shows. Hot pot is naturally indispensable when you come to Chengdu.

Lin Ran has no objection. As a landlord, he took several people to a local hot pot restaurant with a good reputation.

It was during the movie promotion period, so they went directly to the store without any disguise. The customers of the store instantly recognized them. Come on, everyone is so excited

“Damn it, it’s Lin Ran and the others here!”

“Wow, Reba is so beautiful!”

“Brother Chao, Weah is tired of logging!”

The customers were very excited and shouted one by one. Many people even took out their mobile phones and took pictures of them, preparing to post them on Weibo, Moments, or Douyin.

“Don’t get excited, everyone. This is a hot pot restaurant. If you get burned accidentally, I won’t be responsible. Lin

Ran pressed his hands and joked

“Brother Ran, are you here for the Chengdu roadshow to promote?”A female fan asked loudly

“Yes, I just finished the road show promotion, and I heard that this hot pot restaurant tastes good, so I came over for a late-night snack.

Lin Ran smiled and asked:”Have you watched”Inception”?””

“Look!”

“I watched it on the first day it was released”

“I’ve already done it three times!”

Many customers responded. Most of the customers in this hot pot restaurant are young people and have the habit of watching movies. They are not lying.

“Thank you all for your support, and please help us spread the word in our circle of friends. Lin

Ran smiled with satisfaction, and finally clasped his fists

“Brother Ran, I am your die-hard fan. After reading this, I recommended it to my circle of friends.”

“I also posted on Weibo to promote it”

“Hahaha, I am a grandma on a small website. I made a video after the first day of release. Brother Ran, thank you so much. I used to have more than 5,000 fans, but now I rely on the support of”Inception” Popularity, the number of fans finally exceeded 10,000″

“Yes, when you have 200,000 fans in the future, I will invite you to the premiere when I promote my new movie. Lin

Ran said with a smile.

“Okay, Brother Ran, I will definitely work hard.”

Lin Ran said it casually, but he didn’t expect that the grandma nodded very seriously, and his heart was full of fighting spirit. Unexpectedly

, he actually became a grandma with more than 200,000 fans in a few months. host

“Okay, that’s all for today, let’s all disperse. We are starving and are going to eat hot pot. Lin

Ran then waved his hand.

Under the maintenance of order by the boss and store staff, other customers returned to their seats one after another, and there was no crowding or commotion.

Then they sent the video and photos they had just taken to Show it off in Moments, Weibo, and Douyin.

Not long after, the news that Lin Ran, Deng Chao, Dilraba, and Zhang Hanyu visited a hotpot restaurant spread like it had wings, and was even posted on Weibo and Douyin. The hot search for music has also promoted the currently being screened”Inception”.


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