Entertainment: God-level director
Chapter 437
After the meeting, it was already 5:40 and it was almost time to get off work.
Lin Ran and Wang Ziwen came to the Burning Dream Video project team and asked:”How many downloads are there now?”
“Mr. Lin, the number of downloads now reaches 1.57 million.”The person in charge quickly replied
“Sure enough, the speed has slowed down. In just 20 minutes, the number of downloads exceeded one million. Now, more than an hour later, the number of downloads has exceeded 500,000. Lin
Ran sighed with emotion.
“This data is already pretty good.”
Wang Ziwen was satisfied and asked again:”There should be many people who have watched the first two free episodes now. What is the proportion of members who have recharged VIP?”
“72.44%”The person in charge immediately replied
“VIP retention rate exceeds 70%?”
Lin Ran and Wang Ziwen looked at each other with surprise in their eyes.
You know, the proportion of VIP users of other video websites is only about 20%. iQiyi currently has 624 million monthly active users and only 119 million VIP members, accounting for 19% of the total.
Penguin Video currently has 530 million monthly active users and 112 million VIP members, accounting for 21% of the total.
The VIP retention rate of Ranmeng Video now exceeds 70%. Even as the number of users increases, the proportion of VIPs will definitely gradually decrease.
But it is possible that the final share will reach 50%.
Even if it is reduced by another 10%, the VIP proportion is only 40%, which is still twice the VIP proportion of other video websites!
“Among these VIP members who choose to recharge, what proportion of each package accounts for them? Lin
Ran then asked again
“Among the recharge users, 56% chose to recharge for only one month, 23% chose to recharge directly for a year; 18% of the users chose to recharge for three months, and 2% chose the continuous annual subscription. 1% of users chose continuous monthly subscription.”
The person in charge looked at the background statistics and reported the report
“A little better than I expected.”
Lin Ran nodded with satisfaction.
He thought it would be great if 15% of the recharge users directly chose to purchase one-year membership, but he didn’t expect it to reach 23%. You know, Lin Ran clearly said at the press conference Yes, Ranmeng Video adopts a small but sophisticated D+ model.
Compared with Youaiteng Mango TV, the number of online exclusive resources will be much less, and there may only be a few solo dramas a year.
In this case , recharging annual membership will waste a lot of time.
There are still 23% of users who choose to recharge for one year, most likely to support idols.
Of course, in order to give VIP users a better experience, I feel that this membership The money is well spent, and the VIP can be recharged continuously. In the future, Ranmeng Video will strive to pick up a new drama soon after the end of one drama.
In order to meet this condition, although Ranmeng Video has learned the D+ mode, The broadcast of a drama after it goes online is still the same as other domestic videos.
Five or six episodes are released directly on the first day. The first two episodes are free, the following episodes are VIP, and then one or two episodes are released every day.
It depends on the situation. It depends. For example,”The Hidden Corner” has only 12 episodes in total. 4 episodes have just been released today, and starting from tomorrow, there will be one episode every day.
“Under the Clothes” has a total of 55 episodes, and 5 episodes were released directly today. Starting from tomorrow, 2 episodes will be released every day, which can be played continuously for 26 days.
Through this broadcast model, as long as Ranmeng Video has six or seven exclusive resources within a year, and an average of one new drama every two months, VIP users will not You will feel that it is too wasteful to spend money on VIP.
Of course, the premise is that the quality of these dramas must be above the standard so that most users can watch it, otherwise it will be completely counterproductive.
It’s not too early Well, Lin Ran said something to Wang Ziwen, and then ran away with Cheng Xiao.
“What is Xiao Xiao looking at, smiling so happily?”
Seeing the smile that couldn’t be concealed on Cheng Xiao’s lips, Lin Ran asked curiously
“Brother Ran, I am also watching”Under the Brocade”.”
Cheng Xiao raised his phone and said,”This show is really good, and the comments are all full of praise.”
“Are you bragging? Lin Ran joked
“No, I’m telling the truth.”Cheng Xiao said with a smile.
“Through this drama, your popularity should be greatly improved. When the time comes, don’t be too restless and continue to work hard.”
Lin Ran warned.
“Ok, I know.”Cheng Xiao nodded seriously.
Speaking of which, Cheng Xiao has experienced ups and downs of mentality.
When she was in South Korea, she was the most popular in the group Cosmic Girls. She appeared on many popular variety shows in South Korea. She was very popular. Those who are outside the circle are nicknamed by fans as one person dragging an aircraft carrier.
After the three returned to China to develop, Cheng Xiao directly became the mentor of”Idol Producer”, while Wu Xuanyi and Meng Meiqi were contestants of”Produce 101″.
Unexpectedly, Wu Xuanyi and Meng Meiqi and Meng Meiqi became popular on the show, and their popularity suddenly surpassed that of Cheng Xiao.
To be honest, this was quite shocking. Cheng Xiao often looked very serious in photos taken by fans during that period.
On the other hand, Wu Xuanyi and Meng Meiqi, however, became more and more aura, and being popular can nourish people.
Until she was spotted by Lin Ran, Cheng Xiao transformed from an idol to an actor, from Tata in”Flash Girl” to Fang Duoduo in”Little Farewell” , and now Yuan Jinxia in”Under the Brocade” has stepped from a supporting role to a leading role, making her glow again.
Chatting all the way, she arrived at No. 1 Courtyard without knowing it
……
Three o’clock in the afternoon the next day.
The data of 24 hours after Ranmeng Video was launched is released.
Total users: 4.76 million!
VIP users: 3.18 million!
The proportion of VIP users is still as high as 67%.
Lin Ran was very satisfied with this and immediately posted on Weibo:”Thanks to fans and friends for their support, Ranmeng Video has exceeded 5 million users in 24 hours and 3.5 million VIP users.
This data far exceeds my imagination. Ranmeng Pictures In the future, we will make more and better movies and TV dramas to repay everyone.”
Promotion means deliberately exaggerating, so Lin Ran increased the data a bit
“Support Brother Ran”
“If you have downloaded the Burning Dream video, please give it a thumbs up and let me see how many there are.”
“Haha, I am included in this data,”Under the Brocade” is really good to watch”
“Brother Ran, please release all of”The Hidden Corner” quickly. I always feel uncomfortable if I don’t finish watching the suspense drama in one sitting.”
“+1. Strongly agree to release”The Hidden Corner” all at once”
“+10086.”
The number of comments on Lin Ran’s Weibo soon exceeded 10,000, attracting the attention of many media and marketing accounts, who retweeted and reported it. It didn’t take long before the topic
#热梦视频视频users exceeded 5 million# became a hot search topic.
PS: Several chapters have been written about the plot of the streaming platform. I will not write it in such detail in the future. I will only occasionally mention various data and the like in the article. I will start writing”Exploding Drummer” in the next chapter. After finishing writing the awards, it’s time for the protagonist to continue making movies.
PS2: Thank you for the monthly ticket support of [One Leaf to Know Autumn].
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