Entertainment, I just like making movies

Early September.

The summer season has finally come to an end.

"The Four Famous Catchers" and "Tangshan Earthquake" were the biggest hit in the summer season. Except for "Painted Skin 2", which made some noise, other movies didn't even make a splash.

Hengyu Media and Huayi Brothers became the two biggest winners in the summer season.

Compared with Fang Ziheng who keeps his head down and makes movies, the Hua Yi brothers have become the target of public criticism.

As "The Great Earthquake" comes to an end, Huayi's stock continues to rise, and there are more and more doubts and abuses on the Internet.

The high-profile Feng Tongzi was backstabbed by the media for posting photos of his "smug smile" during interviews.

When the people of Tangshan are still sad, you, the director, behave like this.

Netizens dug out Feng Pants’ previous interviews and scolded him for using movies to consume the public’s misery!

So shameless!

You Feng Pants can even pretend to be in front of the public!

Amidst the hustle and bustle, the time has arrived in September, which is a bit dull.

The domestic film market seems to have entered the off-season, and it lives up to the hot scene.

Throughout early September, there was only one science fiction movie, "Inception," which grossed 13 million at the box office on its first day.

13 million!

Can't say how weak it is.

But compared with the first-day box office of 30 million in the summer season, it does seem weak and exhausts the market's dividends.

In the five days of its first weekend, it grossed 93 million at the box office.

As early as the end of August, the total global box office of "Inception" had reached 800 million US dollars!

Thanks to the Domestic Film Protection Month, this film was the latest to be released in the mainland.

If it were put on the summer schedule, it would probably be a huge hit!

The entire film industry is still extremely busy. Major companies are secretly surging and gearing up. They are all focusing on the National Day schedule at the end of September and the fiercely competitive Lunar New Year schedule at the end of the year.

September 9th!

Fang Ziheng came out of Tiangong Yicai and took a bus to China Film Group.

As early as the filming of "Edge of Tomorrow" started, he quickly sent the films he shot every day in an encrypted method to three special effects companies: Tiangong Yicai, China Film Digital Film and Television, and Beishi Technology, in order to save time in post-production.

There is a battle scene model built in advance. As long as the shot is copied onto the modeled scene, the 3D conversion can be completed through screen rendering.

Three special effects companies worked together and worked overtime every day to keep up with the filming progress.

Xiao Yang, the CEO and technical director of Tiangong Yicai, predicts that after the filming of the film is completed, it will take another two months to do post-production.

This also means that "Edge of Tomorrow" can barely catch up with the Lunar New Year schedule!

Fang Ziheng did not impose any schedule requirements and asked the three special effects companies to maintain good quality and at least achieve 75% of the effect of real-life 3D.

This is a necessary standard!

Only by achieving 75% of the effect of real-life 3D can it surpass the domestic 3D blockbusters released at the same time and compete with Hollywood's special effects blockbuster following "Avatar".

Otherwise, the so-called global release of "Edge of Tomorrow" is a joke and will make people laugh out loud.

The fame and audience popularity that Fang Ziheng finally accumulated will be lost in one move.

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Ten o'clock in the morning!

Fang Ziheng's Audi A6 arrived under the China Film and Television Building. In the parking lot, a row of luxury cars were neatly arranged.

They are all cars owned by the bosses of major movie giants, and Fang Ziheng’s Audi A6 is inconspicuous among them.

Speaking of which, he is now considered to be worth a lot of money. Andy suggested that he change to a better car so that he would be more dignified when attending events.

He was too lazy to bother and said we would talk about it later.

The car is just a means of transportation, and he is not the boss of a large group. He is young and really does not need a car to show off his status or show off his status.

When Hengyu continues to grow in size and can compete with the three gangsters in the entertainment industry, and when Fang Ziheng can step out of the circle and participate in conferences and activities in other fields, it will not be too late to engage in these formalisms.

Now, it's better to be low-key, and there's nothing wrong with being low-key!

After walking into China Film Group Corporation, Fang Ziheng took the elevator straight to the 10th floor and came to the office of Chen Yu, director of the distribution department.

dong dong

"Please come in!"

Chen Yu looked up and saw the visitor's face lit up with joy. He stood up with a smile and said, "Director Fang is here. Please take a seat!"

"Director Chen, you're busy, I'll come over and say hello."

Fang Ziheng cupped his hands, sat down on the sofa, picked up a cup of movie magazines and flipped through them.

He and Chen Yu have been talking to each other for a long time. The relationship between the two is very good and they can be called good friends.

I don’t know if there are any other tricks for today’s coordination meeting, so it’s better to ask for directions first.

Chen Yu made a cup of tea and came over, and said with a leisurely smile: "Several other bosses have already arrived, chatting in Director Han's office, why did you come to my place?"

"Brother Yu, didn't I come here to learn from you? What kind of wind did today's coordination meeting bring?" Fang Ziheng tapped the two coffee tables, took the tea and asked in a low voice.

"It's okay. The movie market has become more and more prosperous since last year, and many movies are released together during popular schedules.

Director Han was worried about the internal friction between the first films, so he specially discussed with the leaders of the film bureau a few days ago to hold a coordination meeting for the schedule of the first films. "

First movie schedule coordination meeting!

This is an internal coordination body with no legal effect. It is led by China Film and Television Bureau and its members include major domestic film and television companies.

A few years ago, whenever a movie by a major director was released, other companies would shun it.

It’s different now!

The popular schedules throughout the year are limited, and major companies have no choice but to face them head-on.

As a result, you can often see a good schedule, with many movies fighting each other and fighting each other.

Especially Ning Hao's "Crazy Racing" in last year's Lunar New Year release, and "Painted Skin 2" controlled by Bona in this summer's release.

The two movies could obviously be better, but just because the schedule was not chosen well, they became a stepping stone for others.

Fang Ziheng suddenly realized.

The major film companies are about to start turning inward!

Delineate the hills, close the door and let the dogs out, and use negotiation to reduce competition and friction.

The method is good, but it is of no use.

In just the past two years, major companies can barely support the offensive and defensive alliance.

Once all the major giants are listed on the market, war will start in minutes, and their opponents will be beaten to death.

After thinking about this, Fang Ziheng had a rough plan in mind!

If you have a good schedule, you must not give it up!

No matter who the opponent is, just do it.

The atmosphere of Hello, My Big Guy simply won’t work in the movie market.

After chatting for a while, Fang Ziheng thanked Chen Yu and came to a luxuriously decorated small conference room on the tenth floor.

The conference room was filled with smoke, and a group of film and television executives were chatting and laughing.

Wang Zhongjun, Yu Dong, Wang Changtian, Li Ming, Zhang Weiping, Wu Kebo, Yang Cheng, Zhuang Cheng.

Almost all major companies from the Mainland and Hong Kong Island are present, and each major company includes the producers and distributors of more than 70% of the movies since mid-September.

Fang Ziheng opened the door and everyone looked over.

Wang Changtian and Yu Dong's eyes lit up, and they quickly stretched out their hands to say hello.

"Haha, Director Fang is finally here!"

"Come on, come on, sit here!"

Fang Ziheng smiled and waved to the two of them. Everyone nodded in greeting and came to sit next to Wang Changtian.

On his left are Wang Changtian and Yu Dong, and on his right are Yang Cheng and Wang Zhongjun.

Everyone's seats seem to have been deliberately arranged. Each seat is 50 centimeters apart, neither far nor close, making it easy for people to get distracted.

Directly opposite him sat Zhang Weiping in the new picture.

This guy looked cheerful and had a wretched look on his face. He was chatting about girls with Zhuang Cheng from Huanya.

In the past week, Zhang Weiping has frequently appeared in public, and he has begun to act like the boss and the second child again.

"Hawthorn Tree Love" has finished filming, but the schedule has not yet been determined!

It is estimated that Zhang Weiping wants to get a high-end slot and wipe out the bad luck brought by "Three Guns".

Fang Ziheng glanced at it without paying much attention, and turned to chat with Wang Changtian about the announcement of "囧囧".

"囧" has completed final editing, and the final film effect is very good, completely comparable to the previous film.

However, Wang Changtian, Yu Dong, and Xu Zheng had different opinions on the release time, and the specific release time has not been determined.

According to Wang Changtian and Yu Dong's ideas, they plan to put "囧囧" in the Lunar New Year period and strive to make it a hit product to help Guangxian and Bona go public.

Xu Zheng wants to release the movie in the National Day schedule. There are a lot of blockbusters in the Lunar New Year schedule. He is worried that he will be killed by the blockbusters as cannon fodder.

Fang Ziheng thought about it and supported Xu Zheng's idea!

"囧" is an excellent comedy. There is no need to compete with others during the Lunar New Year movie. It can completely rely on word-of-mouth to create a movie-watching craze.

Went to the Lunar New Year period, and with so many movies released at the same time, just the amount of movies scheduled in theaters was a big problem.

Even if the reputation is overwhelming, it is difficult to obtain equal film schedule.

On the one hand, publicity is also a problem.

Every major company has movies released, and the entertainment media are all very greedy for money. If you can give money, others can give it too.

If everyone gives it, a vicious cycle will form, and "囧" will easily be robbed of its original publicity space and popularity.

In addition, this year’s Lunar New Year stalls are a little different from the past.

"If You Are the One 2" by Feng Trousers, "Let the Bullets Fly" by Jiang Wen, and "New Shaolin Temple" by Chen Musheng.

None of the three movies are easy to mess with.

Coupled with Fang Ziheng's own "Edge of Tomorrow", it can definitely be called a fight between gods.

Wang Changtian and Yu Dong thought the same thing and agreed to release "囧 in Thailand" on the National Day schedule.

As for the specific date, it depends on today’s coordination meeting.

Half past ten.

Director Han and Chen Yu arrived and the meeting officially began.

After the two of them took their seats, Director Han glanced around with a smile, knocked on the table and said: "Everyone, I invite you to come here today. I won't elaborate more. The leaders of the Film Bureau and I have the same principle!"

"Try to stagger the first movie to avoid unnecessary internal conflicts."

After finishing speaking, Director Han picked up the tea cup, blew on it and took a sip.

The old god is here, with the attitude of you starting to perform and he is watching the show.

Everyone was stunned.

Is this the end?

Didn't we agree that China Film and Film Bureau would take the lead, and you, Han, would coordinate?

He dismissed everyone with the words "Don't cause unwarranted internal friction!"

The conference room was silent for a few seconds.

Everyone gradually came to their senses and understood the key points.

It is true that China Film and Television Bureau are taking the lead, but the two official agencies, China Film and Television and Film Bureau, will not directly determine the schedule of many movies.

It can only guide, persuade, and discuss, and act as a lubricant for negotiation.

Try not to have the internal friction of the first movie.

As much as possible, not necessary!

The principle is that if it is not necessary, the two first movies should not fight each other. Hello, I am a big guy.

Of course, if both parties really refuse to give in and both have their eyes on a good time slot, then just do whatever you want.

Everyone looked at each other, and King Hua Yi was the first to speak.

Good guy, if you open your mouth, you will go to the best time.

"Everyone, the competition for the Lunar New Year slots is fierce. Hua Yi will not compete with everyone for the twelfth and first month slots. We are planning to release Xiaogang's "If You Are the One 2" on December 24. Please give Hua Yi some face."

With a smile on his face, Wang Zhongjun handed over to everyone and used the most humble words to grab the most important time slot.

Friday, December 24th!

The 25th and 26th are weekends, followed by the New Year's Day holiday. The movie will be released for 40 days, and after completing it, you can enjoy the benefits of students' winter vacation.

This time last year happened to be the day when "October Siege" was released.

At that time, the media and many filmmakers were optimistic about the movie, saying that Peter Chan and Huang Xinjian had chosen a good schedule.

The schedule was very good for the first ten days, but then it suffered a disaster. When I encountered "Avatar", it was a terrible death!

This year is different, there is no "Avatar", December 24th is definitely one of the top Lunar New Year dates.

Wang Zhongjun clearly told everyone present that Huayi will be available this time, if you have the talent, come and give it a try!

Oh shit!

This pussy was tricked by him!

The others were speechless and turned their attention to ignore Wang Zhongjun.

Fang Ziheng also rolled his eyes and laughed secretly that this guy was really bad at playing.

Whether it is Hua Yi or Feng Pants, they are currently one of the pronouns of high-quality movies in the eyes of the public.

In the current movie market, on a small scale, apart from Fang Ziheng and Lao Mouzi, Feng Pants is the most trusted by the audience.

The audience scolded him, but it didn't stop them from paying for tickets and going into the cinema to watch "If You Are the One 2".

Use movies to overwhelm people!

Fang Ziheng said he learned.

While everyone was still angry with Wang Zhongjun, he seized the opportunity and quickly announced the schedule of "Edge of Tomorrow"!

"Dear bosses, "Edge of Tomorrow", controlled by Hengyu, with participation from China Film, Bona, and Wanda, and directed by me, will be released on January 2. I would like to ask all bosses to show your support!"

As soon as these words came out, the group of bosses came to their senses instantly.

Everyone looked at Fang Ziheng blankly, a little surprised, even Wang Zhongjun who just spoke.

January 2nd.

It was released on New Year's Day, followed by the winter holiday and the Spring Festival holiday, including the seven days of the first month!

If the movie's release time is extended to fifty days, it can even cover the 2011 Lantern Festival.

So cruel, so cruel!

This release date is better and more important than December 24th.

Except for Han Dong, Chen Yu, and Yu Dong, everyone else had a bad look on their face, their eyes were focused, and they wanted to fight for it.

The first person fighting for it was none other than Zhang Weiping.

This guy didn't know which one was wrong. He slammed the table and stood up suddenly. He glared at Fang Ziheng and shouted: "Director Fang, are you too arrogant?"

"'Edge of Tomorrow' will be released on January 2nd. You eat meat and we all drink soup. You must have made a good calculation!"

"Yes, Director Fang, you are too domineering!"

"Why should "Edge of Tomorrow" be given the best slot during the Lunar New Year?"

Zhang Weiping took the lead, and the others immediately followed suit, all criticizing Fang Ziheng.

At this moment, no one cares about big commercial directors, China Film, Bona, or Wanda.

In the battle of interests, the bayonet is red!

Just any other date, it will be released on January 2nd, and the movie’s release date almost spans to February 20th, 2011.

With Fang Ziheng's writing skills and directing ability, once "Edge of Tomorrow" is released, it will definitely not leave any room for other movies to survive.

With a production budget of 250 million yuan, whoever touches the cliff in a domestic movie will die!

No, absolutely not!

This time slot cannot be given to "Edge of Tomorrow"!

Several film and television bosses jumped anxiously and spoke forcefully to stop him.

Fang Ziheng smiled, but he didn't expect that one schedule would cause public outrage.

This group of goubas have learned how to attack in groups!

He slowly looked around at everyone, and finally his eyes fell on the angry Zhang Weiping, and smiled contemptuously: "Mr. Zhang, don't put on such a face, I, Fang Ziheng, don't owe you any money.

If you are not convinced, then "Hawthorn Love" will be scheduled for January 2nd. The two movies can just collide and fulfill the appointment at the film work meeting at the beginning of the year! "

"If you don't dare to fight, just watch the show from the side and just hold it in for me!"

"Haha, I heard someone said that Mr. Zhang pocketed director Zhang Yimou's 20 million bonus. I wonder if this is true?"