Entertainment, I just like making movies

Strictly speaking, starting from the beginning of June, the domestic film market began to enter the summer film war.

Over the years, imported films have been the first to take the stage.

This year the situation is different. Starting from April, Hollywood blockbusters have taken turns to bombard the film market.

From late May to mid-June alone, three Hollywood movies were released in just 20 days.

"Men in Black 3"

"Madagascar 3"

"Hungry Games"

Among the three movies, "Men in Black" was released for 24 days, with a weekly box office of 49.05 million and a total box office of 475 million.

Judging from the movie's box office trend, "Men in Black" can easily exceed 500 million, becoming the first movie this summer to have a box office of more than 500 million.

The second Hollywood movie, "Madagascar 3", was released for 10 days, with a weekly box office of 55.9 million and a total box office of 112 million.

It exceeded 100 million in 10 days, which is another movie with a box office of 200 million.

"The Hunger Games" released on June 14, with 65.95 million in its first weekend, taking the top spot at the box office in its first week.

Throughout mid-to-early June, no domestic film could compete with the above three films.

Although there were many domestic movies released in June, none had a single-day box office of over 10 million.

"The basic competition for the 2012 summer film market, the base is a bit high! 》

Didu Entertainment used this sentence as its title, @and asked the four major companies, Hengyu Media, Huayi, Guangxian, and Bona, what they would do to defend their summer schedule this year.

After Fang Ziheng learned the news, he asked the company to directly forward this inquiry. At the same time, @Xu Zheng and "The Master of Hypnosis" spread the word "It's up to you" on the film's Weibo account!

This flipping operation undoubtedly added a bit of excitement to the summer movie. Countless movie fans screamed with excitement, looking forward to "The Hypnotist" teaching Hollywood blockbusters how to be a good person!

June 28th!

Domestic films finally have hope.

"The Hypnotist" was released and topped the box office on the 28th with a first-day box office of 35 million.

In the next three days, "The Hypnotist" continued to rise, with single-day box office hits of 38.6 million, 39.8 million, and 37.2 million on the 29th, 30th, and July 1st respectively.

150 million in four days!

"The Hypnotist" won the new week's championship with its undisputed first-week box office success.

The movie not only withstood the impact of Hollywood blockbusters, but also won a high reputation.

According to feedback from the publicity department of Hengyu Media, the box office trend is quite stable, and the seven-day weekly box office in the second week is likely to break the first week's data.

The audience's impression of Xu Zheng gradually changed from a comedian, and they discovered more shining points in this guy.

July 8th.

"The Master of Hypnotism" lived up to expectations, with a box office of 160 million in seven days, and topped the box office in the second week.

Also starting from this day, the movie suddenly received a large number of negative reviews.

There seems to be a lot of confusion on the Internet. There was a lot of praise for "The Master of Hypnotism" last night, but today it has suddenly gone downhill.

First, the entertainment media criticized "The Hypnotist" head-on, saying it was a suspense film that lowers the mind.

Immediately afterwards, countless trolls appeared, wandering around major film forums, and launched systematic and targeted negative comments on the film.

"Xu Zheng is okay in comedy films and makes people laugh, but suspense films are too entertaining!"

"I really don't know where the good reputation of the movie came from before. Hengyu Media has no shame and spends money to buy reviews. Could it be that Xu Zheng is Fang Ziheng's brother?"

"What the heck is the production of "The Master of Hypnotism"? This movie has been able to top the weekly box office for two consecutive weeks. Are there no domestic movies left?

"Bald Xu has fallen. If we don't make a good "囧 series", we have to imitate Fang Ziheng in making suspense!"

"That's it! The style of the movie is pretentious, the plot is thin, the hypnosis techniques are monotonous, and the movie tickets are too expensive!"

"Refund, refund, the movie actually supports drunk driving, it's so disgusting!"

"I watched the first ten minutes and fell asleep in the cinema!"

Groups of trolls frantically attacked "The Master of Hypnotism" as if they had a sworn hatred for the movie, and they sprayed the movie to pieces from beginning to end.

Anyone with a discerning eye knows that "The Master of Hypnosis" has encountered a black hand.

The Propaganda Department of Hengyu Media immediately discovered that something was wrong. Director Ning You hurried to the company and commanded his navy troops to mobilize urgently.

While making accusations, we are also investigating the source of the attack.

"I fucked his uncle. What bastard will do something bad again and deliberately make things difficult for me!"

Xu Zheng was furious and scolded all the eighteen generations of the mastermind behind the scenes.

He got up early this morning, happily thinking about whether the total box office of "The Master of Hypnosis" could exceed 600 million. If so, he would be the first Chinese director to beat a Hollywood movie head-on this year.

Overjoyed, he opened the rooms of the film's creators one by one, preparing to take everyone on a new day's promotional tour.

Just after breakfast, he received a call from the studio manager. "Hypnosis Master" was hacked, and Xiang was hacked!

In the hotel room.

After Xu Zheng got angry, he sat in front of the computer with a face as deep as water, staring blankly at the overwhelming negative reviews of the movie on the Internet.

Who is doing this?

This is not the most intense period of the summer season, and there are no popular domestic movies during the same period.

"The Hypnotist" has just defeated "The Hunger Games" and won a breath for domestic movies. It is a time when the rising tide lifts all boats. It stands to reason that everyone should be happy.

How could it cause 'public outrage'?

Xu Zheng didn't understand, very much.

Could it be the producers of "The Hunger Games"?

But unlike it, "The Hunger Games" is a Hollywood movie, and China Film is generally responsible for its domestic release. China Film will never spend a lot of money and publicity resources to do negative marketing for "The Hypnotist".

After thinking about it for a long time, Xu Zheng didn't get any clues from the Internet, and he knew nothing about the man behind it.

He scratched his scalp and turned to look at Song Yi, Lu Zhong, Yu Hewei behind him.

"What do you think?"

The three of them were the leading actors in the movie, and they looked confused at this time.

In the end, Song Yi spoke up and said that he would definitely find a way to find director Fang Ziheng.

Xu Zheng was silent.

He took out his cell phone and called Ning You of Hengyu Media to ask about the situation of the mastermind behind the scenes.

He didn't ask what to do, nor did he call Fang Ziheng.

"The Hypnotist" is a movie controlled by Heng Yu this year, so everyone must know this by now.

Rather than looking for solutions, it is better to look for the shady culprits who created the conflict.

Xu Zheng believes that Fang Ziheng and Hengyu will not let it go just based on the potential shown by "The Master of Hypnosis".

really.

As soon as the call was connected, Ning You's comforting words came out through the mobile speaker.

"Director Xu, Tiezi, please be patient. The propaganda department has already taken action to control the review. They are searching for clues on the Internet. The results will be available soon."

Song Yi came over and asked: "Director Ning, does the director know?"

"The chairman has been notified."

Ning You replied, and then said: "In my opinion, today we are promoting as normal, and when reporters interviewed us, we also answered directly. Let the box office data speak for itself."

"I understand, thank you Director Ning!"

Xu Zheng breathed a sigh of relief, and Hengyu took action, indicating that the matter was still under control.

Although Ning You didn't say there was any real progress, it is still easy for a giant company to take action to protect a movie.

Another thing, just because Xu Zheng couldn't find his enemies, it didn't mean that Hengyu Media couldn't find them either.

Looking around the entire entertainment industry, there are only a few companies that have the ability to launch large-scale smear campaigns.

If you put some effort into it, you can definitely find it.

By noon, almost everyone in the entertainment industry knew about the hack of "Hypnosis Master".

Many people in the industry were also extremely confused. Looking at a number of movies released at the same time, they could not find any suspects.

But everyone knows that there must be something famous here.

A sudden attack, deliberately messing with someone else's movie!

Either the two sides have already become enemies, or there is competition of interests. To put it bluntly, it is competition for schedules.

Competition for schedules seems impossible at the moment.

Domestic films have long been beaten by Hollywood blockbusters, and "The Hypnotist" is unique among film masters.

It can't be a case of jealousy. "The Hypnotist" is only a medium-sized production with an investment of 40 million. Even if it is popular, it only has a box office of 500 to 600 million.

A movie with a box office of RMB 5.6 billion will never arouse the jealousy of peers.

After all the calculations, the enemy is the only suspect!

Whose enemy is it?

Xu Zheng!

Hengyu Media Group!

Or maybe it’s Fang Ziheng!

At 6 p.m., the movie received relatively good reviews.

After the smear campaign retreated, good reputation regained the upper hand.

at the same time.

Hengyu Media, which has been following this matter, and major film and television companies also discovered something unusual.

The origin of the trolls belongs to every print media and new media studio.

The bosses behind these studios all point to one company.

Alibaba!

More than 80% of the disseminators of negative news about movies are media controlled and invested by Alibaba.

Especially those new media studios. After everyone investigated, they found that their public media accounts have frequently published news related to Alibaba in the past few months.

Among them, June 11th was the most popular date among these new media.

That day happened to be the establishment of Alibaba Pictures Group.

In Tianque City.

When Fang Ziheng received the call, his face was strange: "What, it's Ali!"

"Yes, the publicity department found out after many demonstrations that Ali was targeting "The Master of Hypnosis"!"

"Has the specific reason been found out?"

"Not yet, just two speculations."

"Speculation, please tell me."

five minutes later.

Fang Ziheng hung up the phone and showed a dumbfounded smile.

After much trouble, the reason turned out to be him.

Because he repeatedly refused to invest, Alibaba deliberately caused trouble and blocked the movie that Hengyu is controlling this year.

Fang Ziheng was quite speechless.

This is all bullshit, and Alibaba has no movie to release, so he blocked "The Master of Hypnotism" out of anger.

Zhang Qiang, Gu Yong, Zhang Wei, they are too profitable!

No no no!

impossible!

With Ali's consistent style, it will definitely not be simple.

Fang Ziheng thought for a while and called Andy.

"Andy, go check and see what other projects Alibaba Pictures has won this year in addition to Lu Chuan's movies."

"Yes, a movie released this year!"

Ali's urinary nature is unlikely to only do things that harm others and not benefit himself. There should be other reasons for blocking Hengyu's movie.

Fang Ziheng's suspicion was correct.

Soon, Andy's call came back.

"I just received news that Alibaba won the guaranteed release of "1942" with a box office of 800 million!

In addition, Alibaba also acquired a 20% investment share in "Chill" from Anle Film and Television at a premium! "

"According to the news from China Film, the filming of "Chilling" has almost been completed and will be initially scheduled to be released on November 8, which is only seven days apart from "The Left Ear" which will be released on November 15."

Andy spoke very fast, with a mixture of worry and surprise.

"1942"!

"Chill"!

Fang Ziheng suddenly understood, and finally understood the reason why Ali blocked "The Master of Hypnosis" regardless of the cost.

Blocking "The Master of Hypnosis" is just a pretense, their real goal is "Four Famous Catchers 2"!

Guaranteed release of "1942", front-facing hard steel "Famous Four 2"!

Invest in "Chill" and compete with "The Left Ear" which was released at the same time!

This is the goal of Alibaba Pictures Group!

Fang Ziheng just didn't expect that Wang Zhongjun and Jiang Zhiqiang would be defeated in front of Ali so quickly.

Especially Wang Zhongjun, a bitch, he was one of the toughest and loudest people when drinking tea.

Saying that Huayi is a leading company will definitely not bring bad industry trends and will not give Alibaba an opportunity to take advantage of it.

It had only been a few days, but this guy turned back and jumped into the sky-high price guarantee woven by Ali.

800 million guaranteed for "1942", Hua Yi made a lot of money!

Wang Zhongjun is a villain!

Fang Ziheng made a final conclusion about Wang Zhongjun in his heart.

Hua Yi doesn’t have to think about Hengyu’s project next year. Even if he falls out with Wang Zhongjun, he will not give Hua Yi any more cake!

"Andy, please ask the publicity department to prepare two detailed publicity plans. Yes, all possible situations that may be encountered during the release period of "Famous Four" and "Left Ear" must be taken into account!"

"After the publicity plan is made, I want to review it!"

"Also, you will issue an internal notice tomorrow. From tomorrow on, whenever a movie controlled by the company is released, the publicity department and film creators must maintain absolute vigilance!"

"I know, I'll make an announcement now!"

On the other end of the phone, Andy looked solemn and instantly understood the meaning of Fang Ziheng's words.

After she finished speaking, she changed the topic and said coldly: "Zi Heng, it's rude to come and go without reciprocating. Ali attacks us without any end. We can't just watch like this, right?"

"you mean?"

Fang Ziheng's eyes focused and he asked softly.

"It's very simple. He is in the first grade of junior high school and we are in the fifteenth grade. Youku Video bought a batch of movie rights from Tudou Video before, and there is still a balance that has not been paid off!"

“According to the contract, Youku will pay the balance on June 6!”

Andy finished the latest information he got from the finance department in one breath and said with a sneer: "Tudou Video contacted Youku once on June 6th. Youku's reply was that the financial report for the second quarter of this year has not been released yet, so Tudou Video should wait. Half a month!"

"I remember that on June 11, Alibaba Pictures was upgraded. Alibaba headquarters discussed the merger of Youku into Alibaba Pictures Group. There was a brief fluctuation in Youku's stock price, and the final payment was delayed again and again!"

I see!

A hint of understanding flashed in Fang Ziheng's eyes.

Youku owes Tudou Video a sum of money, what kind of article can you write?

Unpaid debts!

There is a problem with Youku’s capital chain!

Regardless of the article, as long as this kind of thing is widely reported, Youku's stock price will fall sharply.

After thinking about it, Fang Ziheng decided to play it safe first and said to Andy: "We will not take action in this matter and will reveal the news to Teng Xun and Baidu!"

hiss..

Andy took a breath and smiled immediately.

"I understand, please wait for my good news."

"Tsk, tsk, you are so bad."

"Nonsense, I obviously didn't do anything well."

"By the way, Andy, it's your birthday in a few days. What gift do you want?"

"It's a gift. I want you, okay?"