Entertainment, I just like making movies

Magic City, Changning District.

In a luxurious suite on the top floor of the hotel, Fang Ziheng stood in front of the floor-to-ceiling window with a calm expression, silently looking at the towering building across the street.

Magic City Broadcasting Building!

Tomorrow, China Media Group will hold a public discussion at the hotel under his feet to promote the agenda of reorganizing Bestcom and Oriental Pearl Media and building the Oriental Pearl New Media Group.

During the introduction, in addition to senior executives from China Media Group, Beston Technology Company, and Oriental Pearl Tower participating in the meeting, there were also leaders from the city government and Magic City Radio Station to provide guidance.

Some people say that China cannot produce real media giants!

How do you think this will score?

Private enterprises, of course, don’t even think about it.

Whether it is film and television companies such as Hengyu, Huayi, Guangxian, Bona, and Wanda, or integrated media companies such as Southern Media and Focus Media, they are indeed far from being "media giants."

But China Media Group is different!

Its scale is far beyond that of any film and television company or media company in the mainland.

Even if China Film and Television competes with SMG, if we put aside the film and television aspects, they are far behind.

the reason is simple.

Li Ruigang, the chairman of China Media Group, is also the director of the Magic City Radio and Television Station and is in charge of the entire media industry of the Magic City Group.

Even the chairman of the Demon Shadow Group has a heavy responsibility and is a subordinate of this boss.

The total market value of Bestcom and Oriental Pearl, which were reorganized by China Media Group at this time, is more than 60 billion.

I remember that after being reorganized into Oriental New Media Group in the previous life, the total market value rose to more than 170 billion in one month.

In two years, the market value easily reached 200 billion!

Coupled with the other businesses of China Media Group and the Magic City Radio Station, the three to four hundred billion yuan is not enough.

TV stations, radios, newspapers, magazine publishing and other print media, movies, TV, variety shows, theaters, Internet new media, online TV, etc.

China Media has opened up all channels in the media field, and its tentacles have penetrated into all walks of life in the media field.

perhaps

Globally, SMG cannot compare with global conglomerates such as News Corporation, Disney, Time Warner, Viacom, and Bertelsmann.

But in China, China Media has almost no rivals. It is the real ‘media giant’.

In comparison, Hengyu is just a little brother!

"What are you thinking about?"

A soft voice sounded from behind.

Fang Ziheng turned around slightly and saw Concubine Lin walking in like a hibiscus emerging from the water.

Sister Lin had just finished taking a bath, with a trace of blush on her face. She wrapped a towel around her waist and stepped on the carpet with her bare feet, revealing her beautiful white legs and shoulders.

As you take steps, droplets of water fall down your hair, making you look lazy and charming.

"Thinking about tomorrow's meeting."

Fang Ziheng chuckled, picked up the white towel on the bed, and pointed to the dressing table next to the bed.

"Don't think so much. It's good if it works, but it doesn't matter if it doesn't work. The higher-ups will definitely issue a TV license."

Lin Feifei sat in front of the dressing table, raised her neck slightly to let her hair hang in the air, and blinked twice at the little man in the mirror in front of her, showing only the posture of a little girl.

Fang Ziheng moved forward, holding the towel in his hands and holding his hair, wiping it and smiling: "That's right, no one knows everything, and there are still masters of all things."

If nothing else happens, the second batch of TV licenses will be issued in 2015.

The eighth license was obtained by Liao Provincial Radio Station, and the PITV business was officially accepted by the General Administration of Press and Publication.

The ninth TV license was seized by Guangdong Provincial Television, and an IPTV integrated broadcast and sub-control platform was established at the end of 2015.

Subsequently, the tenth, eleventh, and twelfth TV licenses were acquired by Xiangnan TV Station, China Telecom, and China Unicom respectively.

In addition to the above twelve TV licenses, the General Administration of Information also released a unique opening to allow Huaguo Security Technology to use TV on TV terminals to run educational industry content.

The three video websites, Youku, iQiyi, and Tengxun, all cooperated with one of the twelve above to obtain TV usage rights, which finally formed the three-carriage pattern.

As of 2021, there are four major TV manufacturers on the market.

The first one: Future TV.

It monopolizes all film and television copyrights of Yangma, and has exclusive rights to broadcast major international exciting events, including the Olympic Games, World Cup, European Cup and other sports events.

The reason why Tencent Video can broadcast the 2022 World Cup live is because it recognized Future TV as its big brother and joined it.

The second model: Galaxy TV.

This manufacturer brings together two major TV stations, CCTV and Sujiang, and has two TV licenses. It can operate two major time period licenses at the same time, providing users with 24-hour selected content.

iQiyi joins Galaxy TV and shares all copyrighted resources of iQiyi.

The third paragraph: Domestic Oriental.

Compared with the two big guys above, China-based Oriental only has two video companies, Youku and Tudou.

The fourth one: Mango TV.

Although Mango TV is single, it is the only video website with dual licenses for IPTV and OTT. Even Aiyouteng does not have one.

With dual licenses, Mango TV has developed rapidly. Other video websites calculate their performance by how much they lose each year, but Mango TV makes a lot of money every year.

In the last life, we could always hear the people in charge of the three Aiyouteng video websites complaining that the video websites were not easy to build and that they were losing money again this year.

The reason is that it lacks an OTT license!

Generally speaking, IPTV (Interactive Internet Television) is a video service carried out by telecom operators through IP private networks and dedicated IPTV set-top boxes, and its display terminal is usually a television.

OTT (Internet TV) is a video service carried out through the public Internet. The display terminal can be a personal computer or other display terminals such as a television or a tablet computer.

IPTV signals are transmitted through a private network and require the purchase of an operator box or broadband.

OTT is on the public network, just connect to your home WiFi.

Both have many participants. IPTV is mainly oriented to user value-added services and user memberships, while OTT is mainly oriented to the advertising market, membership market and hardware market.

Mango Taiwan is rich, not without reason!

With two licenses, the market has nearly doubled, and the annual revenue far exceeds that of the three Aiyouteng platforms.

According to Fang Ziheng’s plan, it is best for Tudou Video to obtain two licenses like Mango TV.

Tomorrow's Knowhow is one company, and East Zhejiang TV Station is another company.

BesTV will have preliminary results tomorrow, but East Zhejiang TV Station cannot be anxious. The other party is currently learning from Mango and trying to vigorously develop Blueberry TV.

The best time will be when Blueberry TV has been developing for a few years and there is no improvement.

Of course!

The matter is very difficult to handle. It seems that the superiors do not allow private video websites to have greater operating rights.

In the last life, Aiyouteng's three companies failed to obtain an OTT license, so they could only watch Mango TV with their mouths full of oil.

While his thoughts were wandering, Fang Ziheng was working on the sheep grinder, and it took a while before he helped Sister Lin dry her hair with her white eyes.

The two hugged each other and came to the bed, hugging each other and talking softly.

"Sister, is there good news from the investment department?"

"Well, Wu Minghui led the team to win the Series B financing from Zhihu Forum and a third-party payment license."

Concubine Lin lay in his arms, drawing circles with her fingers and replied softly.

Just three days ago, Zhihu launched its Series B financing, and many investment banks such as Baidu, Tengxun, 360, Sohu, Alibaba, SoftBank Wealth Capital, and Sequoia Capital are eyeing it.

After detailed evaluation, many capitals believe that the total valuation of Zhihu’s Series B round is US$220 million.

In the end, Sohu won the lead investment, followed by Hengyu Media. At a premium of US$2 million, it acquired 10% of Zhihu’s shares for US$24 million.

This deal can only be described as average. If Fang Ziheng hadn't known that Zhihu would take the road of dual listing in the future, he would never have spent money on it.

In the future, Zhihu’s US stock market value will be only over 600 million US dollars, and Hong Kong stocks will be over 5 billion US dollars.

If Hengyu maintains the subsequent shares, it can only be said that it is a small profit, but not a lot of money.

However, Zhou Yuan, the founder of Zhihu, was very forward-thinking. As soon as Hengyu injected capital, he sent a cooperation application to Sohu and Hengyu Media.

We hope to inform the three channels of Huhu, Sogou Browser, and Hengyu Reading to integrate content sharing.

This proposal was rejected by Andy before it reached Fang Ziheng.

The reason is simple. Hengyu must obtain at least 30% of Zhihu’s shares before sharing the content of Hengyu Reading’s novels.

Just kidding, the integration now not only delivers traffic, but also supplements content, which is equivalent to adding value to Zhihu.

What to do with Series C and Series D investments at that time!

Fang Ziheng fully supports Bing Meiren's approach, take your time and don't rush.

It was Hengyu's newly obtained third-party payment license that made him feel excited and had the urge to return to the imperial capital.

Pay for the license!

It is a payment business license, a certificate used for non-financial institutions. It is one of the management models for strengthening non-financial institutions.

It includes bank card payment, online payment, landline payment, Internet payment, mobile payment, digital TV payment and other uses.

The famous Alipay only obtained the first domestic payment license in 2011.

Before, I knew everything!

WeChat also obtained a payment license in 2011, but it was not until October last year that Tenpay and WeChat were connected.

As of the first month of this year, there are more than 200 third-party payment companies nationwide, most of which are regional, and only about 10 can operate nationwide.

What Hengyu acquired this time was a third-party payment company in the central region, spending a total of 300 million soft sister coins.

Is 300 million expensive? In fact, it’s not expensive at all!

The last payment license transaction in the previous life was more than 3 billion.

Generally speaking, companies with payment licenses have backgrounds. If it weren't for good luck, Hengyu wouldn't have been able to get it.

With this thing, Hengyu Media has become stronger and no longer needs to pay attention to the three major gangsters on the Internet.

However, this thing cannot be used immediately after buying it. It needs to be re-approved by the above, and the approval certificate and operating years will be issued.

Fang Ziheng didn't have the courage of Hangzhou Ma, who dared to get on the bus first and pay for the ticket later.

After five years of review, the certificate can be used for five years.

"Ziheng, third-party payment, which businesses are you planning to open up with?"

"Get through them all!"

Fang Ziheng smiled slightly, pinched a grape and spoke confidently.

"Everyone, are you in a hurry?" Sister Lin was shocked and sat up in a cross-legged position.

Wow

White cotton falls.

"Yes, that's all."

Fang Ziheng nodded heavily, admiring the beautiful scenery, and said in a deep voice: "In three steps, we will first open up Hengyu Maoyan APP, Hengyu Games, Hengyu Reading, Tudou Video, and Tiantian Dongting, and then lay out theater lines across the country. Use movie price reductions and discounts to get viewers to download and pay for it.”

"After Hengyu's business improves one-touch payment, we will report to the superiors and upgrade the regional to national."

"Then what?"

Sister Lin gave him a charming look, hugged Xizi with one hand, and grabbed the bath towel with the other.

"Then!"

"Using theaters across the country as the basis, we will promote Hengpay both online and offline."

Fang Ziheng's mouth was neither hasty nor slow, but his hands moved quickly, throwing the towel onto the carpet.

He winked at the beauty and waved over.

Sister Lin: "."

You big bad guy!

The two of them pulled the silk quilt and leaned against the bed again.

Fang Ziheng hugged the beauty and explained in detail the method of third-party payment.

There are two most difficult areas to crack in third-party payment.

One is the user and the other is the merchant.

Needless to say, users can only rely on the Internet for rigid needs. Hengyu currently does not have every rigid demand business.

Well, it will be difficult to do so in the future!

Whether it is Tudou Video or Hengyu Games, they are far behind WeChat and Alipay.

When it comes to merchants, all stores across the country and from all walks of life count.

This involves the issue of landing promotion, which is also the second most difficult position to break.

Not only is it time-consuming and labor-intensive, but it also costs money!

That's not ordinary money. If you put tens of billions of cash in, you'll only get a few splashes.

In the last life, WeChat and Alipay started a war. In order to finalize merchants and stores across the country, they spent tens of billions to promote their products.

It was not until early 2018 that the money-burning war ended after both parties each obtained 40 to 50 million stores to implement QR codes.

After chatting for a while, Fang Ziheng closed the floor-to-ceiling curtains and said to Concubine Lin: "Sister, let's stop talking and let's have a baby."

"Um"

The next day.

Fang Ziheng and Lin Feifei finished breakfast and went downstairs to the 16th floor of the hotel ten minutes early.

Conference Hall 1.

Hundreds of business executives in suits and professional skirts were sitting in twos and threes at the conference table.

The group of people in front of me are all elites in the city's publicity and media system, and they can more or less interact with today's meeting.

At this time, the leader has not yet come, and everyone is chatting in low voices, talking and laughing, some discussing business, and some talking briefly about other things.

Fang Ziheng glanced around and saw a few familiar people.

Seven guys: Wang Changtian of Guangxian, Jia Yueting of LeTV, Sun Zhong of Tengxun Video, Gong Yu of iQiyi Video, Yang Weidong of Youku Video, and Fan Luyuan of Alibaba Pictures Group.

Ren Xingyu, president of Tengxun Interactive Business Group, Liu Wei, CEO of Baidu Fengyun Investment, and Chen Jun, president of Alibaba Group Investment Strategy Department, also arrived.

On the other side, Xiangnan Satellite TV and Sujiang Satellite TV each came with a deputy director, and a man and a woman stood beside them.

The man Fang Ziheng knows Wang Han, one of the pillars of Xiangnan Satellite TV and a well-known host.

The woman looked very unfamiliar, I had never seen her before.

Lin Feifei followed his gaze, turned her head and whispered: "Her name is Nie Mei, the chairman of Mango TV."

Fang Ziheng understood this and said that Xiangnan TV had come to join in the fun. They were all owners without a license, so he was naturally interested in Beston's TV license.

Over there, Wang Changtian and others also saw the two handsome men and beauties of Hengyu and waved to say hello.

Fang Ziheng nodded in greeting and was about to go over to have a chat. As soon as he took a step forward, Lin Feifei grabbed him.

"Go this way!"

Sister Lin took his arm and whispered to the door on the left side of the conference hall: "President Wang Jianjun and Director Li are in the lounge inside, let's go over and meet them first.