Entertainment: I Never Tell Lies

"Ad placement."

Ji Ping still didn't understand.

Ye Xiao knew that he definitely didn't understand.

So I started to pick up pen and paper to write and draw.

Ten minutes passed.

When Ye Xiao finished writing.

The head of the Ministry of Commerce, and Bai Lan.

They were all called in by Ji Ping.

Ye Xiao didn't give a shit and handed over the finished plan.

The person in charge of the Ministry of Commerce took it directly and looked down.

throughout the room.

Only the sound of paper flipping came.

Ten minutes passed like this.

The person in charge of the Ministry of Commerce then closed the plan.

Serious look.

Ji Ping asked impatiently.

"Old He, what do you mean?"

Lao He handed the plan to Ji Ping.

shook his head.

"Mr. Ji, take a look yourself."

Ji Ping was stunned for a moment.

Hand over the plan.

"Is it okay? You say it directly, I don't understand this thing."

Old He heard the words.

So he looked at Ye 043 Xiao solemnly.

"Mr. Ye, it's fortunate that you are a star and at the same time of our company.

Ji Ping on the side was a little stunned.

What is this all about?

At this time, Lao He suddenly said with emotion.

"If Mr. Ye went to another company to plan, we would have no way to survive.

After a few days, I finally understood.

His eyes lit up.

Start flipping through.

After a moment.

He slapped the table suddenly.

"Lao Ye, you are so awesome, how did you come up with this idea?

Bai Lan on the side took over Ji Ping's plan.

After reading it, Bai Lan cast Ye Xiao's eyes.

With a bit of shock.

Directly insert advertisements in film and television dramas?

There are only a few brief introductions in the plan.

Lao He couldn't wait to ask at this moment.

"Mr. Ye, can you elaborate on this placement advertisement? 35

Ye Xiao nodded.

Lao He is an old man brought out by Ji Ping's father, so naturally there will be no problem.

So he didn't hide it either.

said directly.

“Most of today’s film and television dramas rely on advertising to make money.55

"But the commercials on major TV stations are stinky and long, and many viewers have gradually lost patience with this commercial."

"The rise of Internet platforms."

"A lot of people will choose to buy membership to advertise.

"As a result, the TV ratings have been unable to increase. 35

"Then we might as well just remove the advertisements, and then use the actors in the series to shoot, a small theater of tens of seconds to one minute, this way, it can greatly reduce the audience's resentment, and at the same time, if you use well-known actors to play, it will also Can play a better role in advertising.

"We can consider adding two or three small theaters to one episode of the series."

"In this way, we can avoid the embarrassing situation that advertisers cannot sell their advertisements after collecting members for those video platforms.""

"At the same time, we can also insert some advertisements in the play. Although we are ancient, people in ancient times liked to drink. We can make a fuss about the wine and find out if there are liquor products that we want to advertise. 99

"This kind of soft ad doesn't really affect the viewer's viewing experience."

"Mainly because it is a historical drama, there are not many places where (cgbg) can be implanted. If it is replaced with an urban modern drama, such as drinks, snacks, and even various big-name clothes, these are all places that can be implanted, and Does not affect the viewing experience.

“Of course, because these things are going to be done during filming, we can give advertisers advance notice.99

"In this way, we can recover part of the investment in the early stage.

Saying Ye Xiao, his eyes turned to Ji Ping.

"In this way, the pressure on the shareholders' side will be much less.""

In fact.

This kind of operation has been commonplace in previous lives.

Even Ye Xiao had heard of it.

The investment cost has already been spent before the filming of a certain movie.

All the money earned from advertising.

Of course, the premise of doing so is to sign a collegiate agreement.

That is, the film must be made and successfully released.

Otherwise, the production company will have to compensate the advertiser with sky-high liquidated damages.

If not, what advertiser would take such a big risk to cast a movie.

Ji Ping blinked.

"Damn it! I am amazed at your planning ideas, but I didn't expect to receive money in advance.

This is the general white wolf said.

"However, would advertisers be willing to let advertisers invest before the show was filmed? 35

"And even if you want to, the price won't be very high, right? Isn't it worth the loss?"

Ye Xiao smiled lightly.

"Intercept, you are wrong."

"You have to think about it, just those two or three advertising spots, running through the whole drama, the audience can't skip it at all, and the effect is much better than the previous advertisements.

"And our Romance of the Three Kingdoms will probably have 80 to 100 episodes.

"The price must be quite high.

"Don't say 10 times a hundred times, at least two or three times, it's not a problem."

Paused.

Ye Xiao continued.

"As for your worries that advertisers will not invest, other dramas may be worried, but what are we doing?"

Ji Ping's eyes lit up.

"That's right, we filmed Romance of the Three Kingdoms, which is a bestseller with a similar reputation as Journey to the West. 99

"Some of the lessons from Journey to the West, plus the golden signboard of Ye Xiao.

"If I were an advertiser, I would definitely have the confidence to vote.