Entertainment: I really want to make progress

"Armani Brand Tianchao District Spokesperson?"

When Zhou Yutang heard the news from Li Shuang, he was a little surprised and a little surprised.

In the circle, he has also photographed interior pages for several fashion magazines. He still knows about top fashion resources such as the Six Blue Bloods and the Eight Red Bloods.

Armani is an international red-blooded luxury brand with high style and high reputation. There is a popular saying in Hollywood,

"When you don't know what to wear, Armani is the right choice."

Endorsing Armani also proves Zhou Yutang’s status to a certain extent.

No wonder Su Mang, the riddler, took the initiative to say congratulations to him. This woman had deep connections in the fashion industry and might have learned some news in advance.

"Yes, airborne Armani spokesperson!"

She was as calm as Sister Shuang, with a hint of pride and excitement in her tone: "Yu Tang, do you know? When I first heard the news, I thought the process there was wrong."

Listening to Sister Shuang's explanation, Zhou Yutang gradually understood the process of luxury endorsement.

The Chinese entertainment industry has developed rapidly in recent years, and several top international luxury brands have set their sights on this huge market.

If you want to enter this market, the best way is to ask popular celebrities to endorse you, thereby forming a communication bridge with consumers.

Celebrities with high national popularity can build momentum for the promotion of top brands, and these celebrities have so many fans. Although most of them are ordinary people, there is always a small number of people who are very rich.

This group of fans with spending power are the potential customers of top luxury brands.

Armani probably had several considerations in signing Zhou Yutang this time. On the one hand, it was naturally because of Zhou Yutang's traffic.

Zhou Yutang is not only a top figure in domestic entertainment. "Those Years" has become popular on both sides of the Taiwan Strait and three places. Recently, the film adaptation in South Korea has also begun to promote and build momentum. Even Neon has people coming to contact the copyright. He is quite famous throughout Asia.

Moreover, Zhou Yutang was about to sing at the Olympics. The abilities and amazing potential he had shown in all aspects made Armani, who wanted to make a difference in the Chinese market, directly provide him with a high-end title.

After reaching the cooperation, Armani will provide Zhou Yutang with various high-end clothing when he attends various formal events.

………………………

A few days later.

Several pieces of news quietly made headlines on major entertainment portals.

[Armani officially announced Zhou Yutang as the image spokesperson for the Tianchao region! Temperament and character are all online!]

[Mr. Giorgio Armani said: Zhou Yutang wearing Armani is perfect. I can feel the elegance of modern oriental urban men in him. I am very happy to cooperate with him. 】

[Armani's most "perfect spokesperson", the handsome male god Zhou Yutang, is simply a walking clothes hanger! 】

[Zhou Yutang in suits and ties, low-key luxury, the dream of hundreds of millions of girls! 】

Armani officially announced its partnership with Zhou Yutang. Jiangdong Studio immediately cooperated in issuing a joint statement and arranged a wave of drafts.

Major online forums were instantly abuzz.

Especially Zhou Yutang's fans, knowing that Zhou Yutang rarely accepts endorsements, are particularly excited to receive a big one this time.

"With tears in my eyes, the governor finally accepted the endorsement."

"Armani is a good brand. It's low-key, luxurious and has connotation, but it's too expensive. It's too fun to look at. I'd better go to his mom's online store to buy clothes. They're cheap and good-looking."

"Zhou Yutang is really handsome in a suit. He has the damn charm of a mature man."

"The first best friend of the Armani brand in the country, you have a great reputation, Governor Zhou!"

"The person above is wrong. The Governor is directly parachuted in as the spokesperson of the brand Tianchao District to find out more about him. He is not a close friend of the brand."

Generally speaking.

Endorsements for these top luxury brands are not that easy to get.

Top luxury brands have set up several processes for selecting spokespersons.

The lowest level is brand friends. In fact, brand friends are not considered endorsements, but can only be considered a cooperative relationship between the brand and the artist. However, being able to get the top luxury brand friends is enough to make domestic entertainment stars ecstatic.

After a period of investigation, if the celebrity's popularity and status are stable, he will be upgraded to a brand ambassador.

If the artist's development does not go well and the contract expires, then the cooperation will end there.

Very true.

In the entertainment industry, not being popular is the original sin. Even dogs will ignore you, let alone those top luxury brands.

The brand ambassador goes one step further to become the brand spokesperson.

Brand spokesperson can be said to be the most familiar term between a brand and a celebrity. It originally refers to a special person who provides information dissemination services for the profit or public welfare goals of a company or organization.

There is such a hierarchical chain.

Brand spokesperson, brand ambassador, brand series ambassador, brand friend.

This time Zhou Yutang was like airborne directly to the top of the pyramid.

But you thought this was the end?

Big mistake!

Take Armani, which is endorsed by Zhou Yutang, as an example. On top of the brand spokesperson for the Tianchao area, there is also the spokesperson for the Asia-Pacific region, followed by the global brand image spokesperson.

In short, there are deep tricks here.

Zhou Yutang was not dazzled by the surprise.

Top luxury endorsement.

It was just a step on his way to the top of the mountain.

……………………

Zhou Yutang's extravagant endorsement caused a stir.

Only then did people in the industry realize that Zhou Yutang's popularity had reached such a high level.

The first new-generation youngster in domestic entertainment to get Armani Blue Blood's top luxury endorsement. This title alone is enough to increase Zhou Yutang's endorsement fee to the same level as Liu Yifei's top domestic entertainment.

Within two years, he reached the sky in one step.

This is simply a miracle in the entertainment industry.

Zhou Yutang was not lost in the rainbow farts of Huang Xiaoming, Fan Xiaopang, Cai Yinong, Hu Ge, Damimi and others.

He is still the young man who wanted to make progress, and his original intention has not changed at all.

During this period, the script was improved again and the name of the script was changed to "The Lone Agent" following Mr. Han's advice.

Through connections, I found the old swordsman Yu Chenghui as a teacher and prepared a special training program for this movie.

this day.

Zhou Yutang had just finished an exclusive interview with Beijing Youth Daily about singing at the Olympics when he received a call from his driver Wang Qiang.

"Boss, I've received the favor."

"Well, let's drive directly to the restaurant. Brother Chao will treat you to dinner."

Shortly after.

In a private room of a high-end hotel in Beijing, Zhou Yutang saw Liu Shishi, who was fully armed with sunglasses and a mask.

Taozi saw her Shi Shi hugging Zhou Yutang as soon as they met. She lowered her head and pretended not to notice, and quietly retreated to the door, trying to close the door gently.

"Taozi, this restaurant tastes good. You and Sister Shuang go to the box next door. The dishes are all ordered there."

"Thank you, Mr. Zhou."

Taozi thanked her with joy.

Following Liu Shishi, she was also a foodie and immediately slipped into the box next door.

Liu Shishi held Zhou Yutang's arm and asked curiously: "You arrived early. Did you order the food in advance?"

"I just arrived. Brother Chao ordered it and he paid for it."

"Haha, then you just asked Taozi and Sister Shuang to sit next to each other. Are you the king of free food?"

The two entered the box talking and laughing.

Then he saw Deng Chao and Sun Li standing up together.

"Yu Tang and Shi Shi are here, sit down quickly."

"Brother Chao, Sister Li, I'm a little late for the reception."

Zhou Yutang shook hands with Deng Chao with a smile, and patted each other's shoulders familiarly.

At this dinner tonight, Deng Chao specially invited Liu Shishi to dinner because he heard that Liu Shishi was going back to Beijing to catch up with the announcement.

It was hard to reject the warm hospitality, so Zhou Yutang accompanied Shi Shi to the appointment.

This was actually not his first meeting with Deng Chao.

As early as last year at the grand ceremony when Huang Xiaoming signed with Huayi, Zhou Yutang had seen Deng Chao from a distance, and later at the celebration dinners in those years.

It's just that the two were not familiar with each other at the time, and Zhou Yutang was not as popular as he is now, so the two had little interaction.

Zhou Yutang took the initiative to toast Deng Chao with a glass of wine: "Brother Chao, I heard that you took good care of Shi Shi on the Yitian crew. Thank you."

"Yes, it's all small things."

Deng Chao hurriedly raised his glass and touched it with Zhou Yutang, understanding in his heart.

He had heard the scandal between Liu Shishi and Zhou Yutang before, and he had some speculations. It was only now that he saw it that he realized that the relationship between the two people was really what the scandal said.

No wonder.

Zhou Yutang was famous in the circle for not participating in dinner parties, but Liu Shishi was able to call him out.

Drinking and drinking each other.

Liu Shishi and Sun Li were chatting about women's makeup and skin care, while Zhou Yutang was also chatting with Deng Chao about things in the circle.

"Yu Tang, I heard that you have a movie project coming soon?"

"Brother Chao is really well-informed. I will play the male lead in this drama and it will be co-produced with Xiangjiang."

"I really envy you, you have the ability to organize your own game."

Deng Chao smiled bitterly and shook his head.

In the past two years, there was a saying that mainland students were in the first echelon.

Refers to Huang Xiaoming, Deng Chao, and Chen Kun, three people of the same age group, whose popularity is basically equal.

However, in recent years, Huang Xiaoming's development momentum has been extremely strong, and Chen Kun has starred in the big production "Painted Skin". On the contrary, Deng Chao was slightly behind, and even offended Xiaogang Pao.

"Brother Chao, your acting skills are so good, sooner or later you will have a chance to stand out."

Zhou Yutang raised his glass and asked with a smile: "Is "Li Mi's Conjecture" going to be released soon?"

Deng Chao nodded: "Zhou Xun's leading female role, I only have a supporting role, and I don't have much role."

"I think you have a good chance of winning an award for this drama, Brother Chao."

"Haha, let me lend you some good words."

"I guess I'll have to watch Zhou Xun in September this year. "Li Mi's Conjecture" will be released together with "Painted Skin". It's very cool."

"Yu Tang, you are also awesome. You just won the endorsement of Armani Tianchao District, and the studio has collaborated with China Film Group on a big production."

Deng Chao was truly envious.

Even though he is a high-ranking star in Huayi Company, in the final analysis he is just a chess piece.

Zhou Yutang has completed the transformation of his identity and is now a chess player.

This change of identity is even more meaningful than the promotion of coffee status.

"No, Brother Chao, you still have a strong background. This year's "The Difficult Love of Diamonds" received very good ratings."

The people carrying the sedan chair were carrying people, and Zhou Yutang also flattered them.

"The Difficult Love of Diamond King" is a TV series released in April and May this year.

Although the name is very shocking, the show became the ratings champion of dozens of TV stations across the country after it was aired.

An hour and a half later, the meal ended.

It was the first time we met, and it was nothing more than exchanging business information and enhancing emotional ties.

Deng Chao and Sun Li sent Zhou Yutang and Liu Shishi out, waving and watching Zhou Yutang's big G disappear into the vast night.

Liu Shishi held Zhou Yutang's hand and breathed a sigh of relief: "Yu Tang, I was worried that Brother Chao would ask you to give him a role in a new movie."

"Deng Chao is much smarter than you think."

"Are you calling me stupid?" Liu Shishi immediately became alert.

"How is it possible? Liu Shishi is so smart. Sister Cai calls me every day, crying bitterly that I kidnapped the most beautiful woman in the Tang Dynasty."

"Haha, what are you talking about again?"

After receiving a weak punch, Zhou Yutang put his arms around Liu Shi's waist and said, "I see you and Sun Li were having a very happy chat."

"Yeah, Sister Li is very nice, and she even praised you."

"Yeah?"

"You said you were very talented, and you praised me for my good taste. I said I would definitely cooperate with you if I had the opportunity."

Liu Shishi rested his head on Zhou Yutang's shoulder, and said with some curiosity in his tone: "By the way, you and Brother Chao are not familiar with each other, how come you can talk so well the first time we meet."

"I used to try my best to suit everyone I met, but now it's different. I can chat with everyone I meet."

Zhou Yutang smiled.

The laws of social interaction are so cruel.

Your relationship with anyone does not depend on how well you know them.

Ultimately it depends on how strong you are.

And how many chips you have in hand.

……………………

"It turns out that he and Liu Shishi are a couple."

At the end of the dinner, Zhou Yutang and Liu Shishi were sent away.

Sun Li got into Deng Chao's car and couldn't help but ask: "By the way, why didn't you mention it just now? I think you guys had a good chat about the movie he made with China Film Group. What a great opportunity."

Deng Chao is from Huayi, but Huayi's top resources are limited. If he can ride on the train of Zhou Yutang and China Film Group, it will be an opportunity for Deng Chao.

Deng Chao shook his head, "Our friendship hasn't reached that level yet, so it's not easy to say this."

Sun Li opened her mouth and nodded, "That's true, but I originally thought that Zhou Yutang was quite arrogant. After getting in touch with him, I felt that it was really not easy to treat others."

"How can it be simple?"

Deng Chao shook his head and laughed: "Mr. Wang didn't get the 60 million yuan."

"Really spending 60 million?"

Sun Li clicked her tongue and sighed: "How many movies do we have to take to earn so much money...Hey, how much do you think he is worth?"

"How do I know? I guess it will definitely not be lower than the amount given by Mr. Wang. You also saw the charity banquet that day, and millions of people didn't even blink."

At the traffic light, the assistant stopped the car.

Deng Chao and Sun Li were calculating Zhou Yutang's net worth.

At this time, the salaries of stars were far from as exaggerated as a one-day hit. Last year, the top stars on the Forbes Celebrity List only had annual incomes of around 20 million.

"You will interact with Shi Shi more in the future. I think he is very serious about Liu Shishi. Many friends lead to many paths."

"Well, Shi Shi has a good personality, and I can chat with her... But don't people in the circle say that Zhou Yutang and Liu Tianxian are a couple? Fan Binbin also spread rumors of an affair with him two days ago, and they were really having fun..."

"Ladies, why are there so many gossips? Yu Tang is a very nice person..."

Brother Chao glared and tried to cheer him up, but Sun Li immediately grabbed the soft flesh under his ribs and spun him 180 degrees counterclockwise, glaring and saying:

"Who are you talking about, old lady?"

"Oh, I said, wife, you are right..."