Entertainment: I really want to make progress

The popularity of "Legend of Sword and Fairy 3" is still fermenting.

This blockbuster fairy tale drama has a bit of the atmosphere when "Sword and Sword 1" was a hit, and it had a strong impact on the Chinese film and television industry.

The undisputed king of the small screen.

The popularity of Zhou Yutang and Liu Shishi also continues to soar, which has also laid a good foundation for the release of the movie "Those Years".

This year’s Lunar New Year stalls are very popular.

A lot of money was spent on the early stage promotions of Kung Fu Emperor's "Report" and Xiaogangpao's "Assembly", and the media and industry insiders unanimously praised them.

Finally, it was chosen to be released at the same time in December.

The investment in "The Letter of Investment" is about 200 million, of which the Kung Fu Emperor's salary alone is 100 million, which is still a friendly price.

Li Lianjie is very well-known in Hollywood, with a salary of 15 million U.S. dollars. When he accepted the role of "The Proposal", he generously paid tens of millions of dollars.

In the first week of its release, the movie "The Legend" grossed 98 million yuan at the mainland box office and 9 million Hong Kong dollars at the Hong Kong box office. The national box office in the first weekend exceeded 100 million yuan, surpassing the 96 million first-week box office of the previous "City of Gold", setting a record The best performance for a Chinese-language film in its first week. Director Chen and the creative team opened the champagne.

However, in the second week, they encountered a strong sniper attack from the small steel cannon "Assembly".

"Assembly" took in 70 million yuan at the box office in its first weekend, which is slightly lower than "The Call to Action", but it is very resilient. Xiaogangpao led the starring team to non-stop on a nationwide promotional tour, and the interviews during the period were frequently explosive. Make shocking remarks and shock the public's attention.

This is Director Feng's usual method. Every time his movie is released, he will blast it, and the effect has always been very good. Enough audiences were attracted to the cinema to watch "Assembly".

The battle between the kings at the peak of the Lunar New Year was very fierce.

After all, the box office potential of "Assembly Number" is stronger than that of "Reporter".

In the end, it ended up with the failure of "Certificate of Investment". This large-scale production with a total investment of more than 200 million, the final box office in the mainland was less than 200 million, and the box office in Hong Kong was only over 20 million. I originally expected to rely on the Kung Fu Emperor's signature It dominated the North American box office, but its performance was far below expectations.

The total investment of "Assembly" was 80 million, the actors were basically Huayi's own family, and the total salary was only over 1 million. In the end, it earned 230 million in box office, setting a new box office record for domestic war blockbusters.

At this time, Feng Xiaogang was at the peak of his life and career. Taking advantage of his victory in "The Proposal", he said in an interview with the media: "I, Feng, set the rules for domestic New Year films!"

Some media asked him in an interview whether Director Feng was under any pressure because Jay Chou's "Slam Dunk" is scheduled to be released in February.

Director Feng was very rude and opened his mouth to quarrel: "Jay Chou can sing. Is it very popular at the box office? I remember he just made a movie, but I can't remember it. The box office was only 30 million. I really have no impression."

Suddenly, in the domestic film industry, there was no one left, and almost no one could compete with him.

Zhou Yutang took the time to watch these two movies in the cinema.

Personally speaking, he still prefers "Tou Ming Zhuan".

The plot of this movie is adapted from the Zhang Wenxiang Horse Stabbing Case, one of the Four Mysterious Cases of the Manchu Qing Dynasty. The story takes place in that dark and hopeless era, and the overall atmosphere of the film is inevitably a bit dark and heavy.

But the whole film still gave Zhou Yutang a big surprise, and a few lines were shocking:

"Today, Pang Qingyun, Zhao Erhu, and Jiang Wuyang have accepted the title of pledge, forming a brotherhood, supporting each other in life and death, helping each other in good and bad times, relying on each other in misfortunes and blessings, and supporting each other in times of adversity!

Anyone who messes with my brothers will be killed as a matter of fact!

If any brother messes with my brother, he will be killed as a matter of fact! Heaven and earth bear witness, and mountains and rivers are allies. If you violate this oath, heaven and earth will punish you! "

"My whole life, I've been walking on thin ice. Do you think I can make it to the other side?"

However, since its release, many viewers have expressed disappointment because they went to the cinema for the gimmick of Jet Li's action scenes. In fact, this is not a qualified action movie, but an excellent drama.

Zhou Yutang and Zeng Li came out of the cinema and breathed a sigh of relief: "Li Lianjie is going to win the Best Actor Award."

Kung Fu Emperor Jet Li's literary performance in this film can be said to have reached the pinnacle of his acting career.

It's really a perfect interpretation of Pang Qingyun, a tycoon in troubled times who will do whatever it takes to achieve his goals.

"Yu Tang, you really like this movie."

The beauty in Tsing Yi, who had just returned to the capital after the announcement in Hangzhou, looked at Zhou Yutang with affection in her eyes.

Zhou Yutang carefully analyzed: "I like it very much, but the overall atmosphere is a bit heavy. For ordinary viewers, the viewing experience may not be enjoyable enough. It is the kind of film that needs to be savored. After a few years, this will definitely be a classic. .”

"what's for dinner?"

"I will cook the food myself to help Sister Li take care of you."

The two of them had not seen each other for a month. It was rare that the beauty in green returned to Beijing, so Zhou Yutang started cooking by himself.

The candles were left over from the convenience store in Zeng Li's community last time, so they came in handy.

A simple steak with pasta, plus a bouquet of flowers prepared in advance by Zhou Yutang.

The beauty in Tsing Yi has endless surprises.

The two happily enjoyed a romantic candlelight dinner.

After the meal, we put away the dishes and cuddled on the sofa, watching TV and chatting.

Watching "Legend of Sword and Fairy 3" playing on the TV, Zeng Li looked up at Zhou Yutang's face.

The lower jaw is clear and superior and the nasal bones are high.

The Four Beauties of the End of the World are indeed well-deserved.

"Is there something on my face?"

Zhou Yutang touched his cheek inexplicably, and Zeng Li's eyes flickered, and he took the initiative to lean in and give her a sweet kiss.

A breakup was better than a wedding, and the beauty in green was extremely proactive, so Zhou Yutang had no choice but to comfort Sister Li.

After bathing.

Enter the time of the wise.

Zhou Yutang hugged the beauty in green and suddenly said: "By the way, Sister Li, have you read the book I posted a few days ago?"

"You mean "Insidious"?"

Zeng Li drew circles on Zhou Yutang's chest with her fingers, her beautiful and gentle face tilted up slightly, and her beautiful eyes stared at Zhou Yutang without blinking.

"Sister Li, I am very optimistic about this script. It took me several months to write it. The project is expected to start next year. Currently, Teacher Zhang Songwen is tentatively scheduled to play the male lead Yu Zecheng, and you will play the female lead Wang Cuiping."

"During this period, there are no announcements for you. You must fully understand the role of Cuiping."

Zhou Yutang gently rubbed his palms on Zeng Li's slender waist, and the gentle smile in his eyes became stronger: "Have you read the script I gave you, what do you think of this character?"

When talking about work, Zeng Li became visibly serious. After thinking about it, she said: "Cuiping is a village girl who has lived in the countryside all her life. She is uneducated. She doesn't understand any big principles, but she is very kind-hearted. But he always has his own persistence and belief.”

After all, she was born in the Nine-Six Immortal Class of Chinese Opera, and the beauty in Tsing Yi's professional abilities are still online.

Zhou Yutang nodded slightly and said calmly: "Sister Li, your understanding is very good."

"Cuiping is just a village girl. She has never been out of the Loess Plateau in her life, has never seen the world, is chatty, uneducated, uneducated, and filthy. But when she has unwavering faith, , she has a shining point that can impress people, and she is a very cute village girl."

"I know how to turn people on, could you please take your hands off my ass?"

Zeng Li glanced at Zhou Yutang angrily.

Zhou Yutang stopped her hand and said calmly: "Sister Li, there is a problem that needs to be solved. You are so beautiful."

"Whether it's looks or temperament, they don't match up with a rustic village girl. The appearance can be solved with makeup. There's no problem. It's just the way you express yourself that I'm still a little worried about."

Having outstanding looks can attract the public's attention, which is undoubtedly a huge advantage for celebrities.

But for an actor, this is not the case.

Good-looking people will always be discriminated against.

The audience will pay more attention to your appearance rather than your acting skills. You often have to put in more effort, even at the risk of destroying your image and making a fool of yourself, in order to gain the audience's approval.

Hollywood’s Leonardo DiCaprio and Charlize Theron are the best examples.

Leonardo DiCaprio stunned the world in Titanic, and he has had many outstanding works since then, but he accompanied him all the way. It was not until he let himself go and destroyed his image that he won the best actor crown.

Charlize Theron is also breathtakingly beautiful. She acted ugly in "The Devil Wears Prada" and gained 30 pounds, becoming the queen of the show in one fell swoop.

"I got you."

Zeng Li suddenly nodded: "Well, during this period, I will go to the countryside to live a kind of life, observe Cuiping's living conditions up close, and then think about this character."

"As expected of my sister Li, she is so professional."

Zhou Yutang praised: "I have arranged the location. You can go directly there when the time comes."

etc.

A hint of surprise appeared in Zeng Li's beautiful eyes, and she immediately glared at Zhou Yutang.

Brother Yu Tang is afraid that he has already made arrangements.

I just analyzed the script and explained the drama to myself, but I'm just waiting here.

Zhou Yutang read a lot of information from the Tsing Yi beauty's eyes, and smiled: "Sister Li, you know, it's just to experience life, there is no other meaning."

After Zeng Li became famous in "Want to See You", she was considered a second-tier female star in the industry, and she was also the first sister of Jiangdong Film and Television Culture Studio.

Through his planning and planning, he sent people to the countryside. The euphemistic name was to experience life, but in fact, he was just a village girl, which was more or less unjustifiable.

"I follow your arrangements."

Zeng Li lay on his side and leaned on Zhou Yutang's chest, looked at his side face, and smiled: "When are you going, let me clean up first."

"The day after tomorrow, I'll ask Sister Shuang to book the flight tickets, and then I'll ask the bob-haired assistant to accompany you there."

"Pfft! Don't keep calling her "bob hair" or something like that. It's so ugly. If she has a name, her name is Li Wenwen. Wenwen is a nice person, and she's still your fan."

"Yeah?"

Zhou Yutang sweated.

He really didn't remember it, mainly because this little assistant with bob-haired hair was now working as an assistant for Zeng Li, making announcements everywhere. He rarely met him in the studio, so he didn't have much impression.

"Don't torment this little girl."

Zeng Li smiled brightly and stretched out her hand to Zhou Yutang coquettishly: "I'm not that coquettish. I'll be there alone. There are a lot of things going on in the studio now. Wenwen can still help. The post-production of the film is ready. Bar?"

"The finished film has been sent for review."

Zhou Yutang gently hugged the beauty in Tsing Yi.

Zeng Lixiu's cheeks turned red, she bit her lip and said, "I may not be able to come back to watch the premiere by then, so I'll give you a New Year's surprise in advance."

"Is there any surprise?"

Zhou Yutang was suddenly moved.

"That's why you had bad thoughts when you looked at Golden Armor."

The blush on Zeng Li's smooth and white skin became thicker and thicker.

Rustling.

There was a soft sound of clothes rubbing against each other in the bedroom bathroom.

Very touching.

The door opened with a creak.

"hiss!"

Zhou Yutang sat up straight and took a breath of cold air.

He saw a beauty in green clothes wearing a gorgeous queen's palace dress.

The lotus steps move lightly, the waist is slender and the high beam is bent, and everyone bows down:

"Concubine, please pay homage to your Majesty."

After a night of being addicted to the emperor, Zhou Yutang finally understood.

Why were there so many foolish kings in ancient times?

After a brief moment of tenderness, Zhou Yutang sent Zeng Li off to the plane the next day.

The movie "Those Years" has already won the award, and Zhou Yutang is mainly busy with one thing these days.

Have a meeting.

Had a meeting with Guangguang's Li Xiaoping to discuss the schedule and promotion plan for "Those Years".

It is finally scheduled to be released on February 10th, and there will be a very strong rival "Slam Dunk" at the same time.

Zhou Yutang found that he and Jay Chou were really destined.

In the second half of the year, the media was hyping up the biweekly battle in the music industry, and this time the battleground spread to movies.

Jay Chou is also very energetic. The movie "The Untold Secret" was only released this year. In between, he also released an album and went on a world tour, followed by "Slam Dunk".

The enemy is the king of the Chinese music scene, which is really powerful.

Anyway, the results of the internal meeting at the Rays were not optimistic.

Zhou Yutang personally doesn't care.

Mainly, he was very confident in the quality of "Those Years" and focused his energy on publicity and marketing.

Variety show promotion, online marketing promotion, offline advertising, theater billboards, trailer placement, and the publication of the physical book of "Those Years".

Arrange everything that can be arranged.

Zhou Yutang took the lead in starting the group.

He posted a short essay on his Sina blog.

Tell us this beautiful story about youth.

At present, Zhou Yutang's blog has more than 50 million clicks. This is a very real number. Today's blog clicks are real and there is no water. Except for Xu Jinglei, Han Han and others who have clicked over 100 million, A big blogger, Zhou Yutang can also be considered a top blogger at this time.

The response to his short essay was quite enthusiastic.

Huang Xiaoming and Gao Yuanyuan also helped Zhou Yutang publicize during media interviews.

In addition, Xu Cainv knew that a movie written, directed, and starred by a junior from the film school whom she admired was about to be released, so she took the initiative to help publish a blog, a rainbow fart.

Zhou Yutang called to express his thanks, which was an unexpected surprise.

This sister is also one of the four great actresses, a veteran in marketing and marketing, and her number of fans in the domestic entertainment industry is huge.

Especially this year, she also participated in the big project "The Proposal", starring with Li Lianjie, Liu Tianwang, and Jingcheng Wu. She has a good reputation. Xu Cainv's career has also reached a higher level, and she was directly praised by her fans as the only goddess among the four major Huadans. .

Moreover, Xu Cainv's fans are somewhat literary and artistic, and they are very fond of sentimentality. "Those Years" will probably attract many of her fans to the cinema.

In late January, the one-minute-and-thirty-second trailer for "Those Years" began to be released.

It begins with a clean white shirt hanging on a clothesline, fluttering gently in the breeze, with faint ballpoint pen marks on the vest.

And Zhou Yutang, wearing a white shirt, turned his head and raised his eyebrows, showing a heart-stopping smile.

In the middle of the clip, which is quickly edited, Liu Shishi smiles brightly outside the classroom and various details of campus life are interspersed, focusing on highlighting the atmosphere close to reality.

The last thirty seconds are the most classic part of "Heavy Rain" between Zhou Yutang and Liu Shishi.

"childish!"

"Yeah, I'm just naive, that's why I chase a girl like you who studies hard and studies hard. I'm just naive, that's why I persist in chasing you for so long!"

"Then stop chasing me! You idiot!"

"Yes, I am an idiot!"

"idiot!"

The camera panned over Zhou Yutang's back figure walking away alone in the rain, and finally settled on Liu Shishi. She covered her mouth tightly in the rain, tears streaming down her face.

The sincere emotions don’t look staged at all.

This scene is heartbreaking to watch.

It is a campus youth story with a clear and simple context, but it makes people want to know what exactly happened.

Finally, the screen faded to black, and a line of artistic subtitles floated over.

February 10th, "The Girl We Chased Together in Those Years", those youthful years were as beautiful as a poem.

Zhou Yutang was personally very satisfied with this version of the trailer and asked Sister Shuang to do the research.

1,000 target movie-watching groups aged between 18-35 were randomly selected. More than 800 of them expressed interest in this trailer after watching it. Some people felt that several details revealed in the trailer attracted them. I find it very friendly, and quite a few people are attracted by Zhou Yutang and Liu Shishi, and will go to the cinema to watch it.

The preliminary publicity went very smoothly.

Zhou Yutang was full of confidence in "Those Years" and held several meetings with Li Xiaoping to propose a screening plan. Li Xiaoping also respected Zhou Yutang's opinion and said straightforwardly:

"I'll make arrangements."

Li Xiaoping did not trust Zhou Yutang blindly.

At the beginning, she only had expectations for this small-cost investment project that were similar to scratching lottery tickets.

A newcomer who just debuted, he wrote, directed and starred in a movie to test the waters.

If you can win the lottery, that's a good thing.

If I thank you for your patronage, you will at least get in touch with a potential newcomer like Zhou Yutang.

With the talent of this young man, even if he fails once, he may not have the opportunity to rise in the future.

But after participating in the entire filming process as a producer, and later watching the finished film, Li Xiaoping was already aware of the quality of the film.

Click.

This is an indispensable step in the film promotion strategy.

The concept of spot screenings originated from Hollywood, where the entire system is quite mature. It refers to the fact that before a film is officially released in the public, the producer designates it to be released in some theaters in advance, and usually invites some well-known film critics, media and small media in the industry. Some spectators came to watch.

The main purpose of screening is to gain word-of-mouth in advance after the movie is released. At this stage, the Internet is not that developed, and it takes a certain amount of time for word-of-mouth to have its influence.

Word of mouth will, to some extent, be involved in the scheduling of movies.

Very simple reason.

Theaters will value movies with good reputations, because this means that the quality of the movie passes the standard and is favored by professional film critics. It may be recognized by more audiences after it is released.

After all, it's all about making money.

Zhang Yimou had played this trick a few years ago.

Lao Mouzi's "Hero" pioneered domestic screenings. The producers held a seven-day screening in Shenzhen in advance. The response was quite good, and it also created favorable conditions for attracting more audiences to the cinema.

Zhang Yimou took the lead in updating the film industry's version of the game, and everyone followed suit.

Generally speaking, the better the reputation of a movie, the more suitable it is for screening.

Only films that have enough confidence in their quality will choose to screen them in advance on a large scale. In this way, the film can get a good reputation in the early stages and then be promoted in conjunction with the release from the distributor.

In this way, more viewers can be attracted to the cinema after the movie is released.

As long as the movie's reputation is stable, it will have a positive impact on the subsequent box office of the entire movie.

……………………

Beijing.

UME International Cinema.

Fang Ping walked into the cinema and greeted several colleagues.

The accompanying assistant carried the bag and followed him until he finished greeting a few old friends and found a seat to sit down.

As the editor-in-chief of China's top film magazine "Times Movie", she has good connections in the industry.

The "Assembly" and "The Name" released in December have already given her a lot of surprises, and then Zhou Xingchi's "Yangtze River No. 7" is also considered to be of excellent quality.

In February, there will also be Zhou Yutang's "The Girl We Chased Together in Those Years" and Jay Chou's "Slam Dunk".

She had watched the finished film of "Slam Dunk" and originally had certain expectations for the Chinese music king who had made "The Untold Secret". However, after watching the movie, she rudely wrote about it in her column. Bad review:

"A movie should at least have a complete and full storyline, that is, a plot. If it can't do this, it should at least set up a decent framework and then fill it with content. The framework of "Slam Dunk" is loose , the plot is fragmented, and the content is probably those vulgar jokes. Unfortunately, these baggage are not funny at all, and even make people feel embarrassed. Fortunately, Jay Chou can also sing. If the drama is not enough, he can use songs to make up for it."

Fang Ping has always been so strict when it comes to movies.

Today I came to the screening of "Those Years" to see the quality of Zhou Yutang's films, which have been in the limelight recently.

Before the movie started, Fang Ping crossed her legs, looked at the starry eyes of the assistant next to her, and smiled: "Are you a fan of Zhou Yutang?"

"Yeah, boss."

"He seems to be very popular in Tianya recently?"

"Yes, she is recognized as one of the Four Beauties from the End of the World, an ancient style male god, and very talented."

"Haha, he is indeed very talented. The TV script he wrote at the beginning of the year was very exciting."

"Boss, "Legend of Sword and Fairy 3" was also written by Zhou Yutang."

"Oh? It seems that he also wrote the script for "Let's Get Married" a few months ago."

Fang Ping dusted her trouser legs, a little surprised.

Zhou Yutang.

It's this young man again.

He has produced several hit scripts in a row, is he going to go to heaven?

In my heart, I have some expectations for this movie written, directed and starred by Zhou Yutang.

soon.

The show begins.