Entertainment life from early spring

"...The above is a summary of last year's publicity report." The head of the publicity department sat at the head of the long table in the office. On both sides were Sung Do-yeon, the head of the department, and the team leaders of various departments related to Girls' Generation's publicity and distribution.

The indoor windows are completely blocked with airtight curtains to avoid affecting the projection effect, so that the projector can completely project the picture onto the curtain in the office. Because of this, even though it is only mid-March, the indoor air is still

As hot and sticky as summer, we can only hope that the air conditioner, which is buzzing due to overload operation, can bring some coolness to the room.

"Next is about the upcoming publicity and distribution plan for the second half of the year." The propaganda director turned over the report on the computer: "Their overall style will not change too much in the second half of the year, and the selection of songs and producers for the mini-album will not change too much."

It has been put on the agenda. The specific process information and progress can be read in detail in the meeting document attachment. Next week’s meeting will be explained and discussed in detail, so I won’t go into details here.”

Suddenly remembering something, the propaganda director looked at Cheng Doyan on his left: "One more thing, after the song selection is finalized, each of them needs to submit a quotation of the intro and interlude. The lyrics will be brought with them at that time.

Their names were used as promotional material for the song."

"These can be postponed for later, let's talk about the topic now." Cheng Doyan typed the last line of the memo on her laptop: "The issues that are coming soon are the most important."

The Propaganda Director gently pulled the tie a few times with his hand to ease the tight feeling around his neck. The Propaganda Director took a deep breath: "Okay, let's discuss the upcoming SAMSUNG commercial shot by Girls' Generation and TVXQ.

Question. The version we decided to actually play after making some modifications based on our suggestions was sent to our publicity department last week. SAMSUNG requested cooperation in publicity."

He took off his glasses, took out the glasses cloth from his coat pocket, wiped it a few times, and then put it back on: "There are colleagues who haven't seen the officially broadcast version. Let's watch it together first."

...

The picture on the projection finally stopped at the shot of Lin Yoon-ah and Kwon Yu-ri performing all their functions on the escalator. Five sets of shots were played in just 10 minutes.

"Have you confirmed with the other party's announcement which version will have the largest amount of distribution?" Cheng Doyeon clenched her hands on both sides of the laptop: "In my opinion, the previous versions cannot be edited into TV station insert versions that express the complete product functions.

of."

He looked at the Propaganda Minister sitting at the head of the desk: "Have you communicated with us about the delivery ratio and channels?"

"The last 10 seconds of the broadcast are broadcast as a plug-in version of the TV station, and the escalator game is also a plug-in version. The most important ones are the amusement park and elevator scenes." The propaganda director pushed his glasses with his fingertips: "All versions will be played through the Internet.

Synchronous publicity will also be pushed on the search engine homepage.”

A team leader sitting in the back raised his hand: "What do you mean by Director Li? Director Li must have seen these samples."

"What the director means is that this is a good opportunity to expand one's influence. The Internet allows entertainment activities to no longer be limited by time and geography, and the accelerated speed of publicity and information transmission can bring new traffic and influence."

The Propaganda Minister sat up straight and placed his fists on the table: "However, the chat I overheard between the agents in the corridor gave me new ideas. Black and red are also red, right?"

"What about the comments from passers-by? Are there psychological counseling issues for artists? How to reverse the subsequent criticism?" Cheng Do-yeon's deeply furrowed eyebrows and the face that was struck by the sharp cold wind after seeing the video showed no expression at all: "

Isn’t it too hasty to decide directly?”

"As long as there is a good work, it can completely change the direction of evaluation and completely digest these passers-by who follow the trend." The Propaganda Minister raised the corners of his mouth confidently. This ugly expression made Cheng Doyan more and more bored. If it is

If she meets such a person on the street and smiles like this at her, Cheng Do-yeon will definitely kick him in the face without mercy.

"Now is the time for this information to board the big ship announced by SAMSUNG and become a talking point for everyone in the country. A big ship that does not require our investment to build and clears channels for all parties and is extremely strong is really suitable."

The smile on the Propaganda Minister's face became brighter and brighter, while Cheng Do-yeon's face hidden behind the computer screen became darker and darker.

Jin Minhao, who was sitting at the end of the long case as a lower-level agent, suddenly looked up when he heard the first half of the familiar words. He suddenly remembered that he had mentioned the relationship between Lin Yuliang and him when chatting with Gu Xishan and Cui Zhuying a few days ago.

conversation. When the one-day coffee V.O.S incident was brought up, the propaganda minister happened to pass by, and when he bowed to him, he smiled kindly at me.

When Jin Minhao heard a series of follow-up plans and communication methods on the stage, he closed his eyes helplessly and covered half of his face with his hands, feeling unspeakably tired: 'If Yuliang knew about it... he would probably fight with me.'

...

"Yoonah, can you feel the beating of my heart?" Park Yoochun held Yoona's hand tightly and pulled it towards his chest, with a satisfied expression and his eyes staring intoxicated at Lin Yoona's beautiful face.

"Well, what should I do, Haptic." Lin Yoon-ah obediently put her hand on Park Yoochun's chest, and their faces gradually got closer. It was the moment of tenderness and affection, and the vibrating sound of Park Yoochun's cell phone sounded on his chest.

"The shock is coming, the shock is coming." Like a girlfriend who was dissatisfied with being disturbed, Lin Yoon-ah hit Park Yoochun's chest twice with the held hand.

The camera switched to Yoona's perspective. Park Yoochun looked at the camera affectionately and said slightly greasyly: "It doesn't matter, I'm also shaking because of Yoona."

Lin Yuliang, who routinely went to the studio to check the construction progress and material reporting status, returned home in the middle of the night. He quietly returned to the bedroom, turned on the computer and browsed the homepage to see this very suggestive and shocking scene. Zhou Guangzhu Advertising

I also appeared here for a short period of time, and I really made my presence felt in front of the public.

I browsed several other videos released in the same batch. From the perspective of a media staff, even if the lines and development are too greasy, the absurd and dramatic ending is enough to make the audience remember this advertisement and become interested.

The multiple function repetitions in the escalator part and the clear functional description of the 10-second version are both essential elements of the advertisement. Needless to say, the selection of personnel must maintain mass recognition and multi-angle operability. From the perspective of a practitioner, this is a first-time

Very successful advertising plan.

Turning the chair sideways, the side of the chair back and the edge of the table kept rubbing, one arm was completely placed on the table, the mouse was pulled close to the body and then lifted, moved to the farthest point and dragged in front of the body again, and so on. The dim indoor screen was illuminated.

He looked at Lin Yuliang's turned face, and his eyes reflected the information that kept flashing across the screen.

"Sure enough, the fans are absolutely blown away. There are countless fans flooding into the comment area. The administrator has completely given up..." He continued to slide the mouse in his hand but could not find a good comment. He pushed the mouse away and threw it aside.

, put your hands behind your head, shift your center of gravity backwards, and tilt the legs of the stool.

'It seems that Minhao and the others still don't pay attention to it, but there are more smart people in big companies than me, so maybe they have other ideas. How about we see how we can earn reviews this time?'

Maintaining a delicate balance of center of gravity, Lin Yuliang clicked into the main forum of girls. The first unpinned but extremely popular post attracted Lin Yuliang's attention. After entering, the photos inside made Lin Yuliang lose his center of gravity and fell to the ground.

There was a loud noise.

On the computer screen, many photos from the day of the KTV party were posted. In the photos of people making V-sign gestures with each other's faces, hugging shoulders, singing, and whispering in private, everyone in the team was present, including Lin Yuliang.

Several frontal faces while talking to girls appear in the background of the photo.

He took out his mobile phone and quickly found a number and dialed it. After the call was connected, Lin Yuliang roared: "Jin Minhao, what the hell are you doing? You are exposing your own information?!"

…

"So what I told you is used to do this instead? Haha, there are so many smart people in big companies..."