Entertainment: Little ancestor, you really killed my sister

Chapter 180

“The first step is to develop a short video app”

“The second step is to sign artists, including actors and singers.”

“The third step is that I have a lot of scripts and songs written. I want to produce film and television projects and release songs for myself and my singers.”

“These three steps can actually be carried out simultaneously”

“Among them, developing a short video app is the top priority.

Fang Yuan has a clear idea and a clear direction.

“Oh? Developing short videos?”

Yang Tianzhen was stunned when he passed by the conference room.

“Let’s go to the conference room and talk. Signing artists, producing film and television projects, and releasing songs are routine operations. I can understand this.”

“You can write scripts and songs, this is feasible”

“Developing short videos is a new thing in our entertainment industry.

Yang Tianzhen brought Fang Yuan, Fan Bingbing, and management into the meeting room.

The secretary poured tea and coffee for everyone and served fruit plates.

“My dear son, I haven’t asked you in detail before. Are the short videos you mentioned similar to Kuaishou?”

Fan Ye saw Fang Yuan was serious and earnest.

So she stopped laughing at him and tried to follow his thoughts.

“Yes, Kuaishou was founded in 2011. It was originally a software for making GIF images. In 2013, it transformed into a short video social platform. In the past two years, smartphones have gradually become popular. Last year, the mobile Internet traffic era came. Kuaishou has exploded this year, and the number of registered users has quickly exceeded 100 million.”

Fang Yuan has done his homework a long time ago:”There is still huge room for development in the short video market”

“I have a question, why do you want to make short videos? Shouldn’t you make a long video platform similar to iQiyi, Youku and Tencent Video?”

Yang Tianzhen asked

“We should also make long videos, but not now. iQiyi, Youku and Tencent Video have firmly dominated the long video market.

Fang Yuan continued to analyze:”Mango Group is so powerful, but the Mango Video it launched has not developed. There are also old competitors such as Sohu Video and Leshi Video. The long video market is a red ocean. If we enter now, we will be drowned without others destroying us.”

Everyone nodded.

He thought it made sense.

“But short videos are different. The short video market is a blue ocean, and the only competitor is Kuaishou”

“Kuaishou is not perfect yet, and iQiyi, Youku and Tencent Video have not reacted yet, or they have reacted but want to wait and see.”

“It is the best time for us to enter the short video track”

“If we wait until next year, some Internet giants will make a move.

Fang Yuan remembered that Douyin in his previous life was launched in 2016.

Once it was launched, it quickly became popular.

“What you said makes sense, so what are the advantages of short videos? How to make a profit?”

Yang Tianzhen is becoming more and more interested in Fang Yuan’s plan.

“The advantages of short videos can be summarized in three words: short, flat, and fast.

Fang Yuan drank a sip of red tea:”The pace of modern society is getting faster and faster, and many people don’t have time to watch TV series or movies.”

“Short videos can meet users’ fragmented entertainment needs”

“You can watch short videos when you go to the toilet in the morning, take the subway to work, take a lunch break, wait for clients, or squeeze into the bus after get off work.”

“The profit model is mainly divided into four parts: advertising, streaming, live streaming, and e-commerce”

“In detail, brands from all walks of life can place advertisements on short video platforms.”

“Secondly, if users want to get high exposure, they can pay to purchase traffic delivery.”

“Users can not only make videos, but also broadcast live, including entertainment live, talent live, game live, knowledge live, etc. The platform and the anchor share the rewards”

“Finally, let’s talk about e-commerce. Short video platforms can set up their own e-commerce malls, like Ali, or they can rely on online celebrities to sell goods through live broadcasts, and the platform will take a commission.”

“In short, as long as the traffic scale is large enough, there is no shortage of monetization channels.”

After hearing this, everyone looked at each other in bewilderment.

“Oh my god, Fang Yuan, did you graduate from Beijing Film Academy? Did you study for an MBA?”

Yang Tianzhen was stunned:”What you said makes a lot of sense. Nowadays, many people really don’t have time to watch TV series and movies, including those of us in the entertainment industry. In fact, we don’t have time to watch them. And you have thought of the profit model, which is very feasible.”

“Son, where did you learn all this?……”

Fan Ye suddenly felt that she didn’t care enough about Fang Yuan.

She had never discussed these things with Fang Yuan in depth.

After hearing this today, she refreshed her understanding of Fang Yuan.

“Do you have some confidence in me?”

Fang Yuan raised his eyebrows.

“Fang Yuan, let me ask another question. What is the difference between the short video app you want to make and Kuaishou? Kuaishou is developing very fast. If the product you make is similar to Kuaishou, why would users choose you?”

Yang Tianzhen raised another substantive question.

“This is a good question. If you just imitate, you will definitely fail.

Fang Yuan opened the Kuaishou app on his phone.”Look, Kuaishou’s interface has nine videos in total, divided into nine squares. If you want to watch a video, you have to click it, then exit and watch the next one. The experience is not good.”

“The short video I developed has only one video on one interface. If you don’t like it, you can watch the next one with a swipe of your finger. It’s convenient and saves trouble”

“Secondly, the videos on Kuaishou are not short, flat, or fast enough. Most of them are 1, 3, or 5 minutes long, which are considered medium videos.”

“The short videos I want to make will be within 15 seconds. When the user traffic is large, I will adjust it according to the market.”

“Furthermore, the content of the videos on Kuaishou is very mixed and low quality. Many of the young men and women are like psychopaths, some shouting, some pretending to be ugly, and many of them are borderline pornographic.”

“The short videos I want to make will focus on music, dance, comedy, food, travel, life records and other light and interesting content. The content quality must be high and the user experience must be good.” (To read the exciting novels, go to Feilu Novel Network!)

“After the APP is successfully developed, I will first invite celebrities to open accounts and post some of their daily lives. I believe users will like it.”

“Why is V so popular? It’s because many celebrities often post their daily life. However, V is a picture and text platform, and video is an audio-visual art, which provides a better experience than pictures and texts.”

“Sister Tianzhen, do you have anything else to ask?”

Fang Yuan looked around at everyone.[]

Fan Bingbing, Yang Tianzhen, and Yixin management were dumbfounded again

“I admire you…I admire you……”

Yang Tianzhen shook her head in astonishment:”He can write scripts, act, write songs and sing… and he is also proficient in business… He is more than just an all-round genius artist.……”

“So, Sister Tianzhen, are you willing to join our team? Are you willing to work with us to create great achievements?

Fang Yuan invited again.

“You guys?”

Yang Tianzhen’s eyes turned to Fan Ye:”Sister Bingbing…you……”

“I promised to invest 500 million in him… He also raised a lot of investment… This guy now has more than 1.1 billion in start-up funds.……”

“It’s not 1.1 billion, it’s more than 1.2 billion. Reba invested 50 million last night, and Naga invested 20 million this morning.”

Fang Yuan corrected

“I go……”

Yang Tianzhen was confused:”Fang Yuan… you have funds… and a detailed and mature development plan… you can do it completely… why are you asking me for advice… we are not on the same level.……”

“Because I am short of talent, although I have opened a company, I will continue to act and sing in the future. I need a trustworthy and capable behind-the-scenes operator to guard the back. Sister Tianzhen is recognized by the industry as the first agent of the new generation in Longguo. I need your help.”

Fang Yuan said sincerely:”Why don’t you give it a try? If you feel it is not suitable, you can quit at any time. I will never force you.”

“Let me think about it……”

Yang Tianzhen was stunned by the sudden opportunity in life

“This is a big deal, and it requires some consideration. How about this, I’ll give you three days, and reply to me when you’ve considered it. The condition I’ll give you is the position of general manager + things. Apart from me and Fan Bingbing, you have the most power.”

Fang Yuan looked around at the management of Yi Xin Entertainment:”A strong general has no weak soldiers. I can see that everyone here is a senior industry insider who can get things done.

I hope Sister Tianzhen can lead the entire management, artists and employees of Yi Xin Entertainment to join our team, and we’ll create brilliance together!”

Wow!————

The management immediately started talking among themselves.

Fan Ye was at a loss, but she almost laughed out loud.

I have never seen someone as shameless as you…

I brought you here to ask for advice from industry leaders…

You didn’t ask for any advice…

Instead, you taught them a lesson…

The funniest thing is…

You actually want to poach them…

The funniest thing is…

You actually want to poach their entire company…

You want to swallow them up…