Entertainment: Little ancestor, you really killed my sister

At the same time, at the Huayi Brothers headquarters,

Wang Zhongjun and Wang Zhonglei could no longer laugh.

Their faces were solemn.

“Douyin short video? Huamei is also engaged in this business? I didn’t expect it.……”

“A small entertainment company actually developed a short video software. It’s really like a knife stabbing the butt. I’m really enlightened.”

“Brother, from the comments in the live broadcast room, we can see that netizens like this app very much”

“Huamei won’t rely on Douyin to become bigger and stronger, right?”

Wang Zhonglei looked worried.

Wang Zhongjun lit a cigar, took a puff, and exhaled thick smoke rings.

“I can’t tell for sure now. Short videos have only become popular in the past two years.”

“I know of more than a dozen.”

“Kuaishou, Miaopai, Bilibili, DouVideo, Xiaokaxiu, Meipai, 56 Video, Xiaohongshu, etc.”

“Our shareholder Penguin has already started its short video business two years ago, called Penguin Micro Video.”

“Among all short video apps, Kuaishou is the strongest and has the most users.”

“Kuaishou used to be a photo software, but it transformed into a short video software two years ago. It has developed very quickly and is said to have more than 100 million registered users.”

“However, it lacks monetization channels and has been burning money, and has not yet made a profit.”

“Other short video platforms are even more useless.”

After hearing what Wang Zhongjun said,

Wang Zhonglei laughed out loud:”It turns out to be a money-burning project. I was shocked. If that’s the case, then there’s nothing to worry about. Only a fool would do such a business that loses money but makes a lot of noise.” In

2015, Kuaishou was burning money.

It has not yet opened the live broadcast function.

It cannot rely on live broadcast rewards to share.

Not to mention the live broadcast e-commerce business.

It only relies on promoting the brand and earning some advertising fees.

…………

Haidian District.

Kuaishou Headquarters.

Founder and Chairman Cheng Yixiao.

Originally did not pay attention to Huamei’s opening ceremony and short video conference.

However, after receiving the hot search push.

At this time, I was watching Huamei’s live broadcast in the office

“Mr. Cheng! Did you watch the gorgeous Douyin product launch?”

The co-founder and general manager of Kuaishou knocked on the door and said,”It seems that Mr. Cheng has paid attention to it. I didn’t expect that an entertainment company would also play short videos.”

“I just downloaded Douyin, which is similar to our Kuaishou, but also different.”

“Douyin won’t pose a threat to us, right?”

Cheng Yixiao frowned and said,”It’s hard to say. There are more than 20 short video apps, each with its own characteristics.”

“At present, the biggest threats to us are Miaopai and Bilibili. The gap between us and others is huge.”

“But everyone is burning money, and no one is profitable”

“Regardless of whether it is a short video platform or a long video platform, any Internet platform will burn money to attract users at the beginning.”

“After the number of users increases, you can monetize it.”

“Huamei is just an entertainment company with insufficient capital reserves. If it does not receive capital transfusion, it is likely to fail.”

“Let’s keep our focus on Huamei first.”

“If Douyin develops, we will find a way to deal with it.

Cheng Yixiao believes that Douyin’s video content and experience are better than Kuaishou.

So he dare not underestimate it.

However, he thinks that Douyin is unlikely to succeed.

………………

Pengcheng in the south.

Penguin Group headquarters.

Xiao Ma Ge didn’t pay attention to the live broadcast of Huamei’s opening ceremony.

Penguin’s market value is as high as 1.5 trillion.

It is a Dragon Internet unicorn.

How could the boss of the Unicorn Group pay attention to the live broadcast of the opening of an ordinary entertainment company?

A phone rang.——

“Hello, Mr. Ma, have you seen the hot searches? Did you know that Huamei Entertainment has launched a short video app?”(To read the exciting novels, go to Faloo Novel Network!)

Penguin Video CEO Sun Zhonghuai called.

He did not pay attention to the opening ceremony of Huamei.

He only found out after listening to the report of his subordinates.

“Huamei Entertainment? Which Huamei Entertainment? What short video?”

Xiao Ma Ge didn’t even know Huamei Entertainment.[]

“It was Huamei Entertainment founded by Fang Yuan and Fan Bingbing from the entertainment industry. When the company was officially announced a month ago, it caused a big sensation.”

Sun Zhonghuai reminded him.

Xiao Ma Ge then remembered:”Oh, I have some impression. Fan Bingbing won two Best Actress awards last night, and Fang Yuan won five awards in a row. I saw the hot search about them last night.”

“Mr. Ma, the short video software developed by Huamei has received great response from netizens. Do you want to check out the hot searches? It’s best to download Douyin and try it out.”

Sun Zhonghuai suggested

“OK, I’ll check the hot searches.”

Xiao Ma Ge hung up the phone, opened the QQ browser, and browsed the news about Huamei’s opening ceremony and Douyin’s press conference.

When Xiao Ma Ge saw Fang Yuan’s claim that Huamei would become a world’s top 500 company with a market value of one trillion within three years, he couldn’t help laughing. At this time, the press conference live broadcast had ended.

Netizens in the comment area were crazy about recommending it.

So he downloaded Douyin and simply browsed it.

As Wang Zhongjun said.

Penguin started making short videos as early as 2013.

Even earlier than Kuaishou.

Kuaishou transformed into the short video field in October 2013.

Penguin Weishi was launched in September.

It mainly features 8-second short videos.

2013 to 2014 was the exploration period.

It supports sharing to QQ, WeChat, Moments, and Penguin Weibo.

In 2015, it entered the adjustment period.

As market competition intensifies, Weishi faces the impact of similar competitors such as Meipai and Miaopai.

In March of this year, the Weishi product was downgraded and merged into Penguin Video, which was managed by Sun Zhonghuai.

It can be said that it is equivalent to giving up the project.

Getting up early and catching up late, this is what Penguin Weishi said.

In the previous life, Penguin Group summarized the reasons for the failure of short videos a few years later.

Penguin believes that Weishi failed to understand the real needs of users before the trend was formed, and lacked innovation in product form, resulting in the inability to achieve a breakthrough in user scale.

Until 2024, Penguin still failed to develop short videos, and the old Internet unicorns were pressed to the ground by Douyin.

In a parallel world, Pony Ma at this time is different from the previous life.���He didn’t realize how much room short videos would have in the next five years.

He watched Douyin for two minutes.

Except that the content and experience were slightly better than Weishi, he didn’t think it was anything special.

He called Sun Zhonghuai back:”I just saw the hot search and watched (Qian Zhaozhao) Douyin. The experience is indeed better than Weishi. We should be good at learning from our competitors and copying the good parts directly.”

“There are too many competitors in the short video field. Huamei may think that short videos are a blue ocean, but in fact, they are already what we have left.”

“Don’t worry about them. Our big Internet companies haven’t made it, so how can a small entertainment company like them succeed?”

“Even if they really reach a certain scale, we will directly acquire Douyin.”

Pony Ma’s development strategy has always been to copy, copy, copy, copy, buy, buy, buy, destroy, destroy, destroy.

If you can copy, copy. If you can’t copy, buy.

If you can’t buy, destroy.

“Okay, Mr. Ma, I’m just reporting to you. I’ll keep an eye on the development of Douyin.”

Sun Zhonghuai didn’t take the newly born Douyin seriously.

Whether it was the big and small kings of Huayi, the chairman of Kuaishou, or the boss of the Internet unicorn, no one was optimistic about Douyin.

……………………

PS: I beg for flowers, evaluation votes, and monthly votes!.