Entertainment: Liu Tianxian stole the house at the beginning

The main purpose of the other party should be to improve the brand status of their brand in China through Su Chen’s endorsement.

Zeng Jia saw Su Chen’s expression and knew that Su Chen understood the reason.

“So what do you think?”

Su Chen thought for a moment.

In fact, in addition to bringing huge economic income to stars, endorsements will also bring certain status effects to stars.

For example, international first-line big brands like Armani will only find first-line big stars and even super first-line cooperation.

And Su Chen can receive the invitation of the other party, if he can really reach cooperation, it will undoubtedly improve Su Chen’s popularity and status in the circle in an all-round way.

Similarly, the other party will also obtain corresponding benefits through Su Chen’s popularity increase.

“What is the signing level given by the other party?” Su Chen asked.

In the eyes of laymen, when it comes to the cooperation between some international brands and celebrities, the only way that comes to mind may be endorsement, but in fact, the larger the brand and the more complicated the cooperation between celebrities!

There are many sayings in 850.

The title alone has a variety of different titles, such as brand spokesperson, brand ambassador, or brand series ambassador or even brand best friend, etc., according to the size formula should be summarized as: brand spokesperson, brand ambassador, brand series ambassador, brand best friend.

Thereinto.

Brand spokesperson is arguably the most familiar term between brands and celebrities, meaning special people who provide information dissemination services for the profit or public welfare goals of the business or organization.

For the most part.

The image of the brand ambassador will appear in the brand advertisement and identify him as the brand ambassador, but do you think the brand ambassador is the brand’s biggest partner?

Not really.

The hierarchy inside is very strict.

The brand spokespersons of big brands will be distinguished again by large and small regional labels, resulting in the so-called global spokesperson, Asia-Pacific spokesperson, China spokesperson and other titles, among which the size is clear at a glance.

Take Chanel, for example.

The spokesperson pyramid is divided into brand image spokespersons, product spokespersons, brand ambassadors, regional series ambassadors, etc. from top to bottom, not to mention the variation cooperation of brand best friends, brand muses and other endorsements.

Therefore, Su Chen asked what level of contract the other party used to cooperate with Su Chen.

If it’s just the lowest level contract like a brand best friend, he doesn’t care very much.

Although if this level of contract is released, it will also make many second-tier and even first-tier artists in China compete for it.

Zeng Jia naturally understood the level of this, and she also had some understanding of Su Chen.

It seems to have a gentle personality, but in fact, the arrogance is in the bones.

If it was only the lowest contract, she would simply refuse.

Because she knew that Su Chen couldn’t look at it.

And if she could put this matter in front of Su Chen at this time, it would naturally not be the lowest contract.

“Spokesperson of Huaxia District!”

“Oh?!” This really surprised Su Chen. (Read violent novels, just go to Feilu Fiction Network!) ）

He thought that the other party would give an endorsement contract for a series brand.

Unexpectedly, I directly gave the endorsement contract of the summer district of Bjeh.

This proves that the other party is not only optimistic about Su Chen, but also wants to cooperate with him for a long time.

Because of the brand Armani, in order to prevent public aesthetic fatigue, it usually gives star series contracts to various countries.

That is, short-term contracts, where you endorse a certain series of branded clothing.

Usually a year, about two years will consider substitution.

“What about the specifics?” Su Chen admitted that he was moved.

“If you sign a partnership with Armani, when you attend various events in the future, Armani will provide you with various products for free, and it is guaranteed to be the only style designed individually. Also, every year your wardrobe will have them fill you up. Other than that, there are basically no other conditions. It’s a win-win, the brand needs to use your fame to increase its fame, and you can also use Armani’s brand aura to enhance its status. ”

Su Chen nodded, this condition can be said to be very relaxed.

Of course, there will be some penalties.

For example, Su Chen can’t wear clothes from other international first-line brands in public.

These don’t need to be said by Zeng Jia, after all, it is a matter of common sense.

He never took the endorsement.

Previously, he did not position himself as a pure entertainer.

Walking from behind the scenes to the foreground, partly because of interest, and partly because the front of the stage is better rewarded with the system’s prestige.

But today is different.

Although he doesn’t care if he’s a star or not, his fans, and viewers who like his work, don’t think so.

And with high-quality resources like Armani, he doesn’t object.

“This way.”

Su Chen thought for a while: “I can receive one endorsement within the year, if there is a suitable situation, two can also be, does Armani have a request not to let me accept endorsements from other brands?” ”

“Not really.”

Zeng Jia said with a smile: “As long as you don’t accept clothing endorsements from other international brands, it won’t have much impact on them, and even if you accept some domestic clothing endorsements, they won’t care.” ”

“No rush.”