"Hua Chenxue, it's embarrassing." Wang Chao sighed.

"Didn't you already know who it was?" Yang Xiaomi asked with a smile.

"Brother Chao, gossip." Reba's eyes are starry.

"Have you forgotten that in that show, Hua Chenxue gave me a red light when she came up..."Wang Chao looked at Yang Xiaomi and smiled.

"I wondered where you provoked him."

Yang Xiaomi said and laughed, as if she had fallen into a good memory for a while.

"You mean, Dusty Snow? Oh my God..."Reba's mouth opened into an O-shape, and then suddenly said

, "It turned out to be him, no wonder netizens..."

Wang Chao suddenly looked at her with a serious face and said

, "If you are looking for a husband in the future, you must find a scholar."

"Why? I don't like nerds. Reba was both puzzled and unconvinced.

"For the sake of future generations, this is not a small matter."

Reba blinked, suddenly turned red, punched him

, and shouted, "Bastard, you call me stupid?"

Yang Xiaomi laughed and almost couldn't straighten her waist, and said while laughing:

"Brother Chao, this is for your good."

"You two, a raccoon dog! Ignore you! Reba pursed her lips and folded her arms, sulking alone.

"Okay, Brother Chao is joking with you." Yang Xiaomi smiled, then glanced at Wang Chao and said,

"You too, you almost put a grass-colored hat on someone." No wonder, Huachen Xue has been biting you tightly.

"I've learned a lesson, too." Wang Chao sighed.

"If you do this, Hua Chenxue won't dare to admit it."

"Paper can't hold fire."

The three of them were laughing when

suddenly, a short-haired girl rushed in.

It is Yang Xiaomi's new assistant Lola.

The expression was grim, and the voice was even more urgent:

"Sister Mi, it's not good, something is wrong!"

"What's wrong?" Yang Xiaomi put away her smile and said calmly,

"Don't worry, sit down and talk slowly."

"It was revealed on the Internet that many foreign fashion brands have unclear national labels in some areas on the brand book. Six or seven brands such as Eddie and Vansco, which you and Reba endorse, are also involved.

"How so!" Yang Xiaomi frowned, stood up suddenly, and then asked,

"Have you communicated by phone?"

"The attitude of the brand side is ambiguous and a bit prevaricating." Lola worried.

"It's useless, as they always do." Wang Chao said disdainfully.

"What are we going to do?" Laura asked.

"Recommend termination." Wang Chao said.

Yang Xiaomi exhaled, and then his eyes flashed firmly.

"Go and make a statement as soon as possible." She immediately clapped her head, and at the same time turned her head to ask Reba, "What about you?"

"Of course I'm with you." Reba didn't hesitate.

"The endorsement fees of these companies add up to hundreds of millions of dollars per year, and the direct loss is more than 500 million." Lola hesitated, then said,

"Do you want to negotiate with the brand again?" Directly terminating the contract, loss is one thing. It is very likely that it will affect the endorsement cooperation with other merchants.

"It's useless, sooner rather than later, do it as soon as possible." Yang Xiaomi said in a deep voice.

Reba didn't speak, she listened to Yang Xiaomi.

"Understood!" Lola nodded and walked away quickly.

Watching Laura's back disappear at the door, Wang Chao sighed with emotion:

"This time, you two must be mentally prepared for heavy losses."

"Don't rub salt on your wounds." Yang Xiaomi said.

"Sister Mi is so obsessed with money, I don't want to give up, of course I'm fine." Reba laughed.

"Dare to say that I am a money fan, it seems that your share ratio has to be adjusted." Yang Xiaomi's airway.

Reba choked on the spot.

"Plastic-like girlfriends!" Wang Chao praised.

-----------------

this matter, it has developed very rapidly.

Soon it was on the hot search.

Within a few days, everyone on the Internet knew about it.

After careful scrutiny by netizens, many brands are involved.

Not only the common Eddie, Ake, HIM and other popular brands, but also

many high-end luxury brands such as Baolig, LU, Kuqi and so on.

The online response was strong, and the attitudes of various brands were different.

Some choices are painlessly explained.

If it is said that it is a mistake by the staff, it will be strictly taken seriously.

What to pay attention to, whether to change it, and when to change it are not detailed.

Some simply pretend to be deaf and dumb and choose cold treatment.

The different attitudes and practices of the endorsers of related brands are also intriguing.

Many celebrities represented by Yang Xiaomi, Reba, Chen Yixun, Yi Yang, Nini, etc., have chosen to terminate their contracts directly with the brand.

Especially Chen Yixun, a new generation of singers on Hong Kong Island, just Eddie's termination, not to mention the loss, will require 60 million in compensation alone, which has also touched countless netizens.

But at the same time, there are also many celebrities who choose to avoid talking about it.

For example, the fairy sister Lu Shiying, Wanwan Tianhou Cai Yilin, and Li Yuchun, who had dealings with Wang Chao, etc.

There are some things that can be fooled, and some things that can't.

Then, the matter became more and more intense.

The Internet is full of discussions.

Countless netizens joined the protests.

As a direct result, the

brand and image of the brands involved have been affected, and the stock price has declined one after another.

In just a few days, the total market value has evaporated by hundreds of billions.

At this time, the relevant brands noticed the seriousness of the situation.

Letters of apology were issued one after another, and relevant emergency measures were quickly activated.

There is one measure in it, which is very interesting.

It is to re-sign the spokesperson and work with the new "successor" to apologize and public relations.

These practices did make a difference.

Finally, the deterioration of the situation was curbed and the loss of market value was stabilized.

-----------------

netizens expressed their incomprehension.

Why, the memory of the Internet, will be so short.

At the same time, I feel very disgusted by the practices of some celebrities.

For example, Li Yuchun, Chai Yukun, Wu Xuan and others, when others have terminated their contracts.

Choose to "pick up the leaks" and quickly sign up with certain brands to become a new generation of spokespersons.

This time, it was a bit of a big fuss.

Although it ended hastily, the

attitude of not being able to unite the front still caused dissatisfaction among many Chinese netizens.

On the one hand, he praised Yang Xiaomi and others

, and on the other hand, he scolded the stars who were coldly treated and picked up leaks on the hot search.

Faced with this matter, the scolded star artists avoided talking about it one after another.

At the same time, a large number of naval forces were dispatched, and they soon showed super combat effectiveness.

The discussion on the Internet is also slowly changing:

"Make a big fuss, it's just full of food!" It's just a clerical error, and I've already apologized, what else do you want? You're too sensitive, aren't you?

"If you have that time, let's move a few more bricks, jumping up and down all day long, can you earn a few mouthfuls to eat, or what?"

"I don't care if I have money to buy it, why don't I have money to buy it, what's the use of a fart?"

"Some

celebrities are also dead, the brand spends tens of millions of dollars a year to hire you, you don't want to worry about explaining for others, and you will terminate the contract as soon as something happens, how can you have a little responsibility?" Who will dare to use you in the future? No work ethic!

"Look at Lu Shiying, how sensible, now that her worth has skyrocketed, she has been approached to go to Hollywood for development, and she will soon become an international superstar."

"If you want me to say, it's stupid. The gun shot the first bird, and the hard air was tough, how much money did you lose? Why can't you get along with yourself and money? Can anyone send you a medal or what?

Fans

and netizens were dissatisfied, and scolded below:

"People are losing money, it's better than you losing your ancestors, right?"

"Lu Shiying is a good person, go and see the nationality. It's really enough, a group of foreigners, pretending to be Chinese, making money in China, and fans are still licking desperately, it's really shameless to the extreme.

"In this world, honest people will always suffer big losses. No way! No

matter how fierce the scolding on the Internet is, it should be over.

After the uproar, the incident slowly faded into oblivion.

For brands, the impact is not small, but it is not too big.

After changing the spokesperson, should you sell or continue to sell.

What's even more interesting is that because many people did not shop during the protests, as soon as the incident passed, there were many outbreaks of revenge spending.

It's really amazing.

After this incident, the brand side also understands a truth:

the iron battalion, the flowing soldiers.

One walked, and there was another.

Celebrities who rush to be endorsements are everywhere.

In this case, the celebrities who have terminated the contract, sorry, are included in the blacklist, and don't want to cooperate with us in the future.

Black fans speak arrogantly, but some things are true.

In the next time, the endorsements of Yang Xiaomi and others decreased significantly.

In particular, other foreign luxury fashion brands that have been actively contacting and wanting to invite her to endorse have died down and are no longer docking.

For a while, compared with the merchants who are still proud,

and those stars who are "blessed by misfortune".

Those stars who have made a difference.

has become a real "fool" in the hearts of countless people.

Especially Yang Xiaomi, Reba and others

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like