“Don’t be nervous, continue to do your own thing, I just stopped by after a meeting next door to see everyone.”
With a gentle smile on his face, the director of the Mango stage said to the staff in the editing room.
“Director, why did you come over in person?”
Wang Zhengyu, the chief director who was communicating with the chief editor inside, quickly got up and looked after hearing the movement, and found that the director of the mango station had personally come to the editing room, and quickly ran up to say hello.
“I heard that the later stage of the show is about to be done, so I came over to take a look, how about Lao Wang, do you have confidence in this show?”
The director of the mango stage looked in a good mood and said to the chief director with a smile.
“The director rest assured that all colleagues in our program group are extremely optimistic about this show, and I am confident that the premiere rating of this program will break 1, and the highest rating will exceed 1.5.”
The chief director said with confidence.
The program “Longing for Life” is the highlight of Mango TV this year, and the resources of the TV station are tilted towards this show, plus they met Yang Fan, a genius in Heling Village, and the ratings can’t explode.
“Hahaha, it’s good to have confidence, there are not many variety shows in our station this year, so we rely on your show to support the scene!”
After hearing the general director’s assurance, the director of Mango nodded with satisfaction, patted the chief director on the shoulder, and said to him: “Lao Wang, you will edit a few propaganda films later and send them to the publicity release, so that the columns under our TV station can publicize more.” “373
“Okay director, I’ll make a promotional video and send it over immediately, you can rest assured, the ratings of our program this time will definitely not be worse than the variety shows of other TV stations.”
After hearing the words of the director of the mango stage, the chief director immediately said excitedly.
Mango TV is the TV station with the highest average rating and the greatest influence besides CCTV.
With the support of Mango TV, after the wave of advertising videos was released, the ratings of this show were no worse.
What’s more, the quality of the episode of “Longing for Life” is ridiculously high, and the chief director is fully confident that he can refresh the records of variety shows, and he is not afraid that the ratings will hit the street.
If such an excellent program hits the street, then there is no need for all TV stations’ variety shows to continue to do.
As a variety show promoted by Mango TV this year, the station’s expectation for this show is that the average rating breaks 1 and sprints 1.5.
Don’t watch those popular TV series with ratings breaking 1.5 and breaking 2 at every turn, but the ratings of variety shows are far less high.
There are only four variety shows with a rating of more than 1 in Huaxia this year, and the highest rating is only 1.45.
If the average rating of “Longing for Life” can break 1, then the show is qualified, and if the rating breaks 1.5, it is a big win.
As for the ratings breaking 2 and breaking 3, the top management of the TV station did not dare to think in that aspect, and even the chief director who was full of confidence in this program did not dare to say that the ratings would definitely break 2.
But thinking of the wonderful picture taken by the program team in Heling Village this time, a wave of hope rose in the heart of the chief director.
Maybe “Longing for Life” really creates history and creates miracles?
Since the director of Mango took the initiative to promise to advertise the variety show “The Life the TV Station Yearns For”, the chief director naturally will not be stupid enough to refuse.
He quickly edited the film with the chief editor, and then took it to the person in charge of publicity and release, and asked him to look at the arrangement.
With the life of Shang Fangxiang, the director of the mango stage, advertised.
At eight o’clock in the evening, before a very popular TV series started, Mango Wei played the first promotional video of “Longing for Life”, which immediately caught the eyes of many viewers.
At the beginning of the promotional video, He Jiong, Huang Lei and Liu Xianhua followed the program team to the picturesque Heling Village.
Then, there was the scene where He Jiong, Liu Xianhua, Huang Lei and the staff of the program team were trapped in a stone formation.
After those pictures were edited and edited by the editor, they seemed to have a strong sense of rhythm, coupled with the exaggerated expressions of the guests and the classic sentences, making the whole scene extremely humorous and interesting, making people happy.
Magical stone formation, this is the first promotional film of “Longing for Life”.
The promo immediately caused an uproar among the audience, and various chat groups were discussing the mysterious stone formation.
Of course, there are also fans of some guest stars who are frantically touting the outstanding performance of their own stars.
In short, within a day, the promotional video went viral.
Seeing this, the Propaganda Department (Bibe) immediately struck while the iron was hot, and released a second wave of propaganda films at noon the next day.
As soon as this promotional video was released, it immediately caused a sensation in the audience circle, making many people remember the upcoming variety show “Longing for Life”.
This second promotional film was edited by the chief director himself, and the protagonists in it are neither He Jionghuanglei and Liu Xianhua, the three permanent guests of the mushroom house, nor the two special guests of Zhao Xiaogu and Reba, but a big yellow dog and a giant panda.
The two pets of Yang Fan’s family appeared in the camera and immediately attracted a large number of fans.
Especially the giant panda, it has been sought after and loved by countless middle-aged and elderly people.
There is nothing else in this promotional video, only the process of live PK of Big Yellow Dog and Giant Panda.
Big yellow dog and giant panda compete to do up and down squats, and the movements are fast, the expression is cute, and the posture is extremely funny.
Once this promotional film was broadcast, the impact was greater than that of the previous Stonehenge promotional film.
In fact, the video of the big yellow dog and giant panda squatting in the competition now has become very popular on the two short video platforms of Douyin and Kuaishou.
But most of the people who go on Kuaishou and Douyin short videos are young people.
Those elderly middle-aged and elderly people don’t play Douyin and Kuaishou much, so they don’t know much about how the two pets of Yang Fan’s family are against the sky.
So when they saw the giant panda and the big yellow dog squatting up and down with stupid cute standard movements and expressions, all the middle-aged and elderly spectators were fascinated.
This promotional film attracted a large audience for “Longing for Life”.
When the chief director received the publicity video from the publicity office, the audience’s response was extremely enthusiastic, and he finally breathed a sigh of relief in his heart, and then submitted the last promotional video.
This third and final promo is a real killer.
Because the theme of this promotional video is the live performance of the Chinese style song “Blue and White Porcelain”, which has been popular throughout China in recent days.
At the beginning of the promotional video, Zhao Xiaobone and Reba arrived in Heling Village with the program group’s car, but were taken into Yang Fan’s yard by big yellow dogs and giant pandas.
Immediately afterwards, an incomparably familiar melody came out of the TV, which was the prelude to the Chinese style song “Blue and White Porcelain”.
Suddenly, the picture turned, and a handsome young man with a detached temperament in Yushu Linfeng appeared in the camera, and then his hands simultaneously fiddled with this guqin guzheng, playing a shocking divine comedy on the spot.
This video is a pieced together of two clips, but this does not affect the audience’s love for this divine comedy.
The song “Blue and White Porcelain” has long been popular all over the country, whether it is the streets or shopping malls, supermarkets, cafes and bars, all of them are the melody of this song.
Especially when seeing the classic original appear on TV, the enthusiasm of the audience is even higher.
According to statistics, just this promotional film with the theme of “Blue and White Porcelain” doubled the ratings of Mango Satellite TV.
Many viewers who heard the news have been staring at Mango Satellite TV in front of the TV, waiting to see the third promotional film of “Longing for Life”, the promotional film of Yang Fan playing the Chinese style song “Blue and White Porcelain” live. _
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