Entertainment: Top Agents

With the arrival of June, after the second episode of"Where Are We Going, Dad" was broadcast, it once again became popular all over the Internet.

Originally, the ratings of the first episode of the program directly exceeded 2%.

By the second episode of the program, the ratings directly exceeded 3%.

This crazy ratings puts all programs to shame.

The people on Jingdong's side clapped their hands and applauded because they lost the gambling agreement with Liang Lin.

Now the ratings of the second episode have directly exceeded 3, which means that the exclusive naming fee for this program will rise to 200 million.

Although he has to pay a naming fee of 200 million, Jingdong is happy to pay it.

Just kidding, this is a show with a ratings of over 3.

As the title sponsor of this show, do you know how many people will see it?

This is simply a great benefit for Jingdong.

First of all, Liang Lin received 200 million from the exclusive naming fee.

Let’s talk about how much advertising fees were charged for one episode of the program after it was broadcast on Mango Channel?

The total advertising time in one program is 180 seconds.

As a program with a ratings of over 3, the cost of advertising space for"Where Are We Going, Dad" is already the highest on Mango Channel, even higher than"Quick Book".

In Kuaiben, the cost of advertising space for a 15-second ad is 200,000.

However, the ratings of"Where Are We Going, Dad" broke 2 for the first episode and 3 for the second episode.

Therefore, the cost of a 15-second advertisement for this program was raised to 350,000 in the bidding.

350,000 15-second ads, can you imagine? It's almost twice as high as Kuaiben.

Moreover, this episode of Program 05 has 180 seconds of advertising time, divided into 15 seconds of advertising, that is, 12.

12 15-second advertisements, each worth 350,000 yuan, then the advertising fee for one episode of the program is 4.2 million yuan.

If calculated on an average basis, the advertising fee for one program is 4.2 million, so the total advertising fee for 12 programs in a season is 50.4 million.

This is only the advertising fee for the first broadcast of each episode of"Where Are We Going, Dad", not counting reruns.

After airing on Friday night, it will be replayed on Saturday afternoon.

However, the price of advertising space for program reruns will not be as high as that for the first broadcast of the program.

But even so, the price of advertising space during the reruns of"Where Are We Going, Dad" is still tens of thousands per second.

In other words, the price of advertising space for the rerun of"Where Are We Going, Dad" is the same as the price of advertising space for the premiere of"Kuaiben". You should understand this, right?

According to the 12 episodes of a season, one rebroadcast is The advertising fee is 2.4 million, which is 28.8 million for one season.

《The program"Where Are We Going, Dad" is broadcast on Mango Channel. The total advertising fee for the first broadcast and reruns is 79.2 million.

Of the 79.2 million, Mango Taiwan takes 30%, which is 23.76 million.

As the investor and producer of this program, Liang Lin will receive 55.44 million.

If Mango Channel was willing to spend 1 million per issue to buy this program.

Mango Channel only needs to spend 12 million to earn 79.2 million in advertising fees. After deducting the cost of purchasing this program, Mango Channel can earn 67.2 million instead of the current 23.76 million.

If it had directly purchased the rights to broadcast this program from the TV station, Mango Channel would have earned more than 40 million yuan.

What now? They can only earn more than 23 million yuan through sharing. Do you think their hearts are bleeding?

"Confused!!!"The director of Mango Channel became even more furious when he found out about this!

"Mr. Liang of Rebirth Entertainment has clearly given us a chance. Why have we missed it several times?"

"The purchase cost of 12 million yuan was exchanged for 79 million yuan in advertising revenue, and the net profit was more than 67 million yuan. Why not make a profit? Why do you have to earn more than 20 million?"

"Are you pig-headed? Are you blind and have not seen the development trend of Rebirth Entertainment this year?"

"For a person who can turn a newly established company into a market capitalization of over 2 billion in just one year, can any of his current projects earn no dividends?"

The director's rage made the director of the variety show very helpless.

No one can be blamed for this, let alone Liang Lin.

When Liang Lin came to talk, he was really sincere.

It's just that they were short-sighted and didn't He didn't believe in the commercial value of Liang Lin's program.

But what about Liang Lin? He didn't know that the director of Mango Channel was holding a meeting to reprimand people from the variety show department.

……

In fact, after the first episode of"Where Are We Going, Dad" was broadcast, people from Penguin Video immediately arranged for people to come to him to discuss the Internet copyright of this program.

Sun Zhong had heard Liang Lin talk about it before, so he was the first to contact him.

In the end, the Internet copyright of"Where Are We Going, Dad Season 1" was obtained for 200 million yuan, and the copyright for the program was still required for 10 years.

Of course, if the Internet copyright fee is only for one year, it will definitely be much lower.

But Penguin Video directly signed a 10-year copyright resource, so the price is definitely high.

After this program is sold to Goose Factory, the advertising revenue from the Internet broadcast of this program will belong to Goose Factory, and Liang Lin's Rebirth Entertainment will not participate in the share.

But the income from advertising embedded in the program belongs to Rebirth Entertainment.

《The exclusive naming fee for"Where Are We Going, Dad" is 200 million, the TV station's broadcast advertising revenue is divided into 55.44 million, the Internet copyright fee is 200 million, and the advertising placement in this program totals more than 200 million.

Also, the advertising fees for Internet broadcasts are not calculated.

But because Liang Lin had no possibility of profit sharing, he didn't care. In other words, the revenue created by the program"Where Are We Going, Dad" was at least 1 billion.

At present, Liang Lin has received a total of 200 million from this program in naming fees, 200 million in advertising placements, 55.45 million in advertising revenue from TV stations, and 200 million from online broadcast copyrights, which is exactly 655 million.

For this show, the guest salary is 12 million, plus the expenses incurred during the filming of the entire season.

The total does not exceed 30 million.

In other words, this program allowed Liang Lin to earn a net income of about 620 million.

If income tax is deducted, Liang Lin's net income from this show will exceed 500 million. (To read cool novels, go to Feilu Novel Network!)

Invest 30 million and make a net profit of 500 million

……

"You really know how to make money. How can this bastard make hundreds of millions by putting on a show?"

"This program’s ability to attract money is more profitable than investing in movies."

"Look at this bastard, Thai囧 has a box office of 1.7 billion, and the dividend is 680 million; The Youth has a box office of 1 billion, and the dividend is 4; Where Are We Going, Dad? The profit is 500 million; from these three projects alone, this bastard earned 1.5 billion (before tax)."

In the office of Huayi Company, Wang Zhonglei complained angrily to Liang Lin.

After Wang Zhongjun heard this, he became even more upset.

Judging from the current situation, Liang Lin has created a good profitable IP.

In fact, he also thought about it , do you want to plagiarize and create a similar program?

But the program"Where Are We Going, Dad" has been registered for patent.

In other words, if something similar appears, it will be plagiarism and infringement.

The most important thing is that Liang Lin now has He is also investing in several projects.

He doesn’t know how these projects are, but he at least knows that they will definitely not be too bad.

Just because the projects that Liang Lin has invested in have not failed yet, they can still make a lot of money..

Now, a little more than a year after its establishment, the market value of Rebirth Entertainment has exceeded 3 billion, heading straight towards the 5 billion mark.

As long as this company is listed on the market, it will definitely exceed 10 billion.

But Liang Lin is not in a hurry to go public, because he will not consider going public for at least ten years.

Because during these ten years, his projects can make money, so there is no need to go public.

Once listed, the equity of this program will be dispersed , his dividends will also be divided up.

Generally speaking, a company goes public just to make the company's market value higher.

But Liang Lin doesn't want to go public so soon, so he should continue his personal business first.

……

A week has passed in June, because the second episode of"Where Are We Going, Dad" has been aired.

Now that the second episode of the show has aired, a week in June has definitely passed. 753

Reba's 21st birthday has also passed, but Liang Lin could not spend it with him. , mainly during Reba’s birthday, when she was going to record"Where Are We Going, Dad?"》

"Hum~" After Yang Mi woke up, she groaned lazily.

She felt the arms on her lower abdomen and the big hands covering her waist.

This made Yang Mi lazily exude sweetness.

Yang Mi after the film was completed , ushering in a short break.

Throughout June, she can have a good rest and has no filming appointments.

She will definitely have some other announcements and activities.

But she doesn’t have to film this month, she will only next month Start"Gu Jian Qi Tan".

In this month, she can at least have a good rest.

Isn't that right? When she leaned against Liang Lin's chest, she was ready to feel the rolling sensation on his chest.

But this hot feeling The temperature made her feel more and more secure.

Especially her bust, which made her feel so happy.

Yang Mi turned around and pressed her face against Liang Lin's chest.

Even if she was squeezed and deformed, Yang Mi was completely He didn't care, he just hugged his man tightly.

Liang Lin, who was still sleeping, woke up when he felt the beauty in his arms moving.

Mainly because he had just finished the program"Where Are We Going, Dad?" Back from recording for the third time.

Of course Liang Lin wanted to have a good sleep when he returned home.

Especially last night he was able to release himself. The release last night made his laziness come out today. His arms seemed to be soft and boneless. The beauty made Liang Lin lose his pajamas in an instant.

The playthings in his big hands also disappeared in an instant, which made Liang Lin move his hands down reluctantly. If one is gone, there is another one. In short, there is no shortage. plaything

"So hungry, are you up?"Yang Mi whispered in Liang Lin's ear, her voice was particularly seductive.

Hearing this ecstatic sound of bleeding, Liang Lin's lower abdomen boiled.

And Yang Mi, who was close to his arms, smiled seductively after feeling it. :"Pfft~"