Entertainment: Top Agents

"The more film and television drama resources the platform has, the higher the fees you will get when cooperating with TV brands."

"In particular, the more resources there are for good dramas and movies, the more shares the platform will get from TV brands. This is why today’s Internet platforms are willing to fight for the online copyright of these resources."

"From the perspective of ordinary people, if you spend hundreds of millions to buy a TV series, most of them will not be able to make back even the membership fees and advertising fees. But why do you still want to buy it like this?"

"Not only did this acquisition happen, but the platform did not close down, and it also increased the purchase of movies and TV series every year."

"The purchase price is also getting higher year by year, but I just don’t like it."

"Every platform says it is losing money, but is this really the case? Of course not"

"We can't just look at the surface, we have to look at the entire industry chain, so that you can understand"

"As for why he told others that he was losing money? Because human nature is like this, no one will ever like to see you living a good life; even if you are rich, you still have to say that you have no money and are not living well, so that your relatives and friends will feel comfortable."

"But if you are rich yourself and say that you are rich in front of your relatives and friends, what will they think?"

"Your relatives and friends will feel uncomfortable knowing that you have made money, not to mention your opponents.-"

"So this is why major platforms always say they are losing money."

After hearing this, Yang Mi swallowed her saliva.

Helpless, she said feebly:"Really, your business war intrigues are really tiring."

Just after saying this, the waiter served the dishes.

After the dishes were served, they started to eat.

Yang Mi really couldn't hold it anymore and was already very hungry.

From yesterday to now, she has eaten , she consumed it three times in a row.

Yesterday, she consumed it once with Liu Yifei.

Today she woke up at noon and consumed it again. As a result, when they were discussing what to eat, the discussion went back and forth, and she consumed it again. If Liang Lin hadn't been around, she would have consumed it again.

She was really about to faint from hunger.

After the dishes she ordered were served, Yang Mi started eating and drinking without caring about her image.

No need to brag, she now felt like she could eat a pound of rice and two or three pounds of meat. She was originally in a meeting It consumes a lot of energy, not to mention she has three meetings.

Now she is so hungry that she is about to faint. Can she not eat more?

"By the way, how many endorsements have you negotiated for Feifei this year?"

"Why do I feel that Feifei’s endorsements are much better now?"To be honest, Yang Mi is really curious.

"36."Liang Lin's answer made Yang Mi stop eating.

"How many? 36 endorsements?"

"Well, with 36 endorsements, the endorsement fee alone is as high as 400 million."Liang Lin is very satisfied with this masterpiece.

"No, why? Concubine’s 36 endorsements? Yang Mi was very excited and said resentfully:"You only negotiated six endorsements for me, but you negotiated 36 endorsements for Concubine?" I'm out of balance."

Liang Lin knew that she cared about this, and deliberately told Yang Mi:"Among the 36 endorsements, there are also five high-end luxury brands."

"……"Suddenly, Yang Mi felt that these dishes no longer tasted good.

"Five luxury items? You actually have the nerve to tell me now that the concubine holds five luxury goods? Yang

Mi pinched Liang Lin's waist and asked her through gritted teeth:"What about me?""

"Which five luxury items are they?"Yang Mi wants to know

"luxury jewelry bvlgari"

"Six blue blood Louis Vuitton"

"luxury watch cartier"

"perfume luxury chanel"

"Lipstick luxury Yves Saint Laurent."

When Liang Lin named these five high-end luxury brands, Yang Mi was so envious that her eyes were filled with tears.

Just kidding, do you know how crazy this is?

So far, there is no female star in the Zhongguo entertainment circle.

No, Not a female star.

Looking at the Zhongguo entertainment industry, before Liu Yifei, no star could hold five luxury goods at the same time.

But now?

Liu Yifei has done it. She actually holds five luxury goods. Do you know what this concept is?

This A high-end luxury brand. Generally, a brand has several products.

If a brand has several products, then one product or series can be signed as a spokesperson or image ambassador.

For example, Bulgari’s products include: jewelry , watches, perfumes, etc.

Then Bulgari can find spokespersons for jewelry or watches.

Just like Liu Yifei, she is Bulgari’s global spokesperson for jewelry.

It’s right that Liu Yifei is Bulgari’s global spokesperson , but it’s only a one-line product.

Because she only endorses Bulgari’s jewelry, a single-line product. She doesn’t have watches or perfumes.

Although Bulgari also has watch products, Liu Yifei has not signed a contract with Bulgari to endorse watches. , of course she can also endorse Cartier watches.

If Bulgari signs Liu Yifei as the spokesperson for jewelry and watches at the same time, then Liu Yifei will be Bulgari’s double global spokesperson.

Of course, if Bulgari signs Liu Yifei as the spokesperson If she is the brand's full-line spokesperson, then Liu Yifei can wear all Bulgari products, and Bulgari will send them to her for free.

However, becoming a full-line spokesperson is not that easy, and it takes time to become one. Come. (To read Baoshuang novels, go to Feilu Novel Network!)

Generally, they start with single-line product endorsements, so that the brand can see the purchasing power of the endorser’s fans, and then they will consider increasing cooperation when the contract is renewed later. , developed from a single-line spokesperson to a dual-line spokesperson.

Just like LV, which Liu Yifei endorses, its products include: handbags, ready-to-wear, watches and high-end jewelry and many other products.

Liu Yifei is the single-line spokesperson for LV handbags, ready-made clothing, watches Branch brands such as Chanel have no endorsements.

Chanel is a high-end luxury brand, and its products include jewelry, watches, perfumes, makeup, lipsticks, handbags, etc.

Liu Yifei endorses Chanel's single-line product perfume.

As for lipstick, Yves Saint Laurent is the spokesperson.These high-end luxury spokespersons are actually divided into levels.

For example, regional divisions: Global spokespersons, Asia-Pacific spokespersons, Zhongguo spokespersons.

At the same time, there are also spokesperson levels: brand spokespersons, brand ambassadors, brand friends, brand friends.

In addition to these two, There are also product line levels: full-line endorsements, multi-line endorsements, single-line endorsements, series endorsements, single-product endorsements. Similar to the endorsement of high-end luxury brands, there are many ways to do it. And there is not only one so-called spokesperson like this.

It mainly depends on the brand's ideas.

If the brand takes a fancy to the purchasing power of your fans, even if you become a spokesperson, you can sign another brand spokesperson. As long as you are popular and well-known, and your fans' purchasing power is sufficient, Then there will be high-end luxury brands looking for you to endorse them.

"How much is Feifei’s current endorsement fee?"Yang Mi is almost jealous to death.

"For now, let’s talk about the fees for signing these luxury endorsements."

"The contract signed by Bulgari last year was 7.5 million for one year and 15 million for two years."

"Chanel signed the contract in December last year for 10 million for one year and 20 million for two years."

"Saint Laurent signed a contract in January this year for 9 million for one year and 18 million for two years."

"Cartier signed a contract in February this year, 10 million for one year and 20 million for two years."

"LV signed a contract last year with 7 million for one year and 14 million for two years."

"Just these five luxurious onesThe speaking fee is nearly 100 million?"Yang Mi couldn't help but shake her head.

36 endorsements, endorsement fee of 400 million? It's really not an exaggeration.

This 400 million endorsement fee is not for one year, but for two years.

But even so, on average Calculated, the endorsement fee alone is 200 million per year.

This is just the endorsement fee, not counting other income.

"I am just a high-end luxury spokesperson for Chanel."When Yang Mi thought of this, she felt there was a big difference.

Liang Lin helped her get this Chanel endorsement, and she only signed the contract in March this year.

"Sure enough, the main palace has good welfare."Yang Mi muttered to herself resentfully and said,"I am a side chamber, and I have had three meetings today, but I still can't get as many resources as the main palace."

Listening to his girlfriend's weird words, Liang Lin remained silent and just smiled.

He knew that Yang Mi did it on purpose, so he didn't answer

"Speak, don't pretend to be a corpse."Yang Mi angrily asked him to speak.

"Oh, you, don’t even think about having five luxury goods this year."

"Although your box office accumulation this year is very good, you only benefited from your guest appearance in"囧囧", so it is not included in the box office. The box office of"Youth" is your real box office appeal."

"But even so, next month, after"Tiny Times" is released,"

"Although this movie should do very well at the box office, I can also make money"

"But the reputation of this movie will not be very good. It depends on your performance in this movie."

"If your acting skills in this movie are very good and you receive praise and recognition, then your reputation will improve; but if your acting skills in this movie are criticized, your reputation will drop again."

"《"To Youth" has accumulated a reputation for you, and the album has restored the reputation for you."

"This time in"Tiny Times", if you don't perform well, you will definitely fail."

"Once your reputation drops, your image will definitely be damaged. At that time, high-end luxury brands may not agree to sign you, even though your ability to sell goods is very good and your fans have great purchasing power."

"But high-end luxury brands still look at the image and reputation of celebrities."

Liang Lin reminded Yang Mi very confidently:"I decided that my performance in"Little Times" should not be bad, but I don't know what the audience thinks of my performance."

"Well, let’s see next month! If your"Tiny Times" next month gets a good reputation"

"Then I can at least help you tear off two luxury one-line endorsements."Liang Lin's promise made Yang Mi's eyes light up. If this is the case, it would be great...