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Two-year advertising endorsement contract, designated special kitchen utensils in the live broadcast room, and more than 50 videos of cooking with Corning non-stick pans released every year.

With this simple request, 2 million endorsement fees, is there any better money in the world than this?

At least at this moment, Xia Xingzhu felt that there could be no easier job than this.

Hangzhou, Corning Building, Marketing Department.

Xia Xingzhu arrived here early in the morning, feeling very nervous. It was her first time signing an advertisement with a brand, and it was such a big brand.

"Ms. Xia, I'm sorry to keep you waiting. This is our marketing director, Mr. Zhang Yanan." The young lady at the reception desk just introduced Xia Xingzhu.

Xia Xingzhu hurriedly stood up and said hello: "Mr. Zhang, hello!"

"Sit down, don't be so polite, just call me Sister Yanan. This is the company's advertising endorsement contract. You can take a look at it first, Xingzhu." Zhang Yanan was enthusiastic and generous.

Xia Xingzhu nodded and asked timidly: "Sister Yanan, I'm just a small anchor, why did you think of asking me to endorse you?"

"Because you have great potential, and I am optimistic about you." Zhang Yanan replied politely with a friendly smile.

Looking for Xia Xingzhu to be the spokesperson was exactly her plan.

In addition to being the marketing director of Corning Kitchenware Company, Zhang Yanan also has another special identity, that is, she is the only daughter of Corning Company boss Zhang Jianye.

His father was getting old and was about to retire, so Zhang Yanan had to give up his position as the vice president of 4a advertising company and come back to take over.

Originally, she was successful in the advertising industry and didn't want to get involved in her own company's affairs.

Finally, one time, my father was hospitalized due to exhaustion. Under my mother's pleading, Zhang Yanan had no choice but to agree.

After joining Corning, she realized how much pressure her father faced on a daily basis.

A group of veterans internally take credit and are proud of themselves, while externally there are big investors eyeing it.

In particular, Corning's second largest shareholder, Xi Guangyi, has been jumping up and down recently, trying to replace his father and take over the company.

The silly business jokes that usually appear in TV dramas are actually happening around me.

Zhang Yanan was appointed at a critical moment and made great efforts to adjust the entire marketing department as soon as he joined the company.

Those who could work were left behind, and those who were disobedient were all kicked out, sweeping away the smoky atmosphere before.

I chose the marketing department because it can produce results quickly. Buddha's stick of incense, human breath, and prestige are all gained through actual combat, not just conferred by the status of the chairman's only daughter.

Live streaming is becoming more and more popular, and online marketing is also full of tricks.

If Corning continues to play the same old style nowadays, Corning will be destined to be eliminated by the tide of the times.

As a big shot in the advertising industry, how could Zhang Yanan not understand this truth and not see that Corning's sales in the first and second quarters were getting worse and worse?

Originally, she was very optimistic about Jiang Ye's endorsement, and she could take advantage of the "Three Non-stick" incident to create another wave of popularity.

So many netizens who tried [Three Non-stick] and got stuck in the pot are all potential customers of Corning non-stick pot in the future.

The result was good, she even raised the endorsement fee to 5 million, but Tianyou Entertainment still refused, saying that it was inconsistent with the artist's image and positioning, which made Zhang Yanan very angry.

She could only settle for the next best thing and choose the second instigator of the "Three Non-sticks" incident - Xia Xingzhu.

If she just found an anchor to endorse her, she wouldn't go to such trouble.

Zhang Yanan's real plan is to make Xia Xingzhu famous and make her the No. 1 food anchor on the Internet, which would be a living billboard for Corning.

For large companies, it is much easier to praise an anchor than to praise a star.

The most important thing is that the marketing cost is cheaper than hiring celebrity endorsements, and it can often link up with anchors for event marketing to continuously attract traffic.

It's not like looking for a celebrity, where your right to portrait or reputation may be infringed upon by accident.

Looking for Xia Xingzhu is different. The fee of two million is just two words, which is cheap.

The more Zhang Yanan thought about this hugely profitable thing, the more he thought it was feasible.

This is her first tough battle when she comes back to take over, and she must win in order to subdue those hard-to-control guys.

Looking at the silly and adorable Xia Xingzhu in front of him, Zhang Yanan felt that the future was promising.

After signing the agreement, agreeing on the advertising shooting time, and the subsequent video and live broadcast coordination process, Xia Xingzhu felt as if he was in a dream.

Things went so smoothly, especially Sister Yanan, who was very happy to have the first installment of the payment transferred to her card.

A total of 500,000 yuan, she had never seen so much money in her life.

On the way home, Xia Xingzhu thought of his idol Jiang Ye again, who brought him good luck.

Taking out her mobile phone, she logged into Weibo and sent a private message to Jiang Ye.

[Brother Jiang Ye, because of [Three Non-stick], I received an endorsement deal! The brand paid me a full 500,000 yuan first. I couldn’t believe it.

Otherwise, I'll give you half of it. If it weren't for the [Three Non-sticks] made by my brother, I wouldn't have developed like this at all...]

The money was hot and she felt guilty. After sending the private message, Xia Xingzhu felt much better.

…

At night, when Jiang Ye noticed the private message, he was stunned.

Is this okay? Corning is determined to use [Three Non-stick] to make a fuss.

Of course he would not accept Xia Xingzhu's proposal. Sharing money with a little girl was something Jiang Ye couldn't do.

Besides, he is not bad at this. The share of sales of singles and albums last month has already been received, and now he has much more money.

Jiang Ye replied to a private message.

[Thank you, Xingxing. Regarding [三不stick], I should be thanking you for helping me gain another wave of popularity.

How can anyone share money with others like this? Are you stupid? Keep it for yourself.]

When Xia Xingzhu saw Jiang Ye's reply, she had just finished a day of live broadcasting, and she had a vague decision in her heart.

The next day, a photo of a donation receipt went viral on Weibo.

[Jiang Ye donated 250,000 yuan to Xingmeng Welfare Home, thanking Mr. Jiang Ye for his charity to orphans and disabled children!]

Netizens reposted it one after another and praised Jiang Ye’s kindness.

"This person is capable. Stars like Jiang Ye are the ones that everyone should support."

"There's nothing wrong with it, the entertainment industry needs such role models as artists."

"Donating money is good, but it would be better if it could be more low-key."

"Why shouldn't publicity be allowed for good deeds? Who made the rule? If it can help more people, I will be happy to watch it every day, so what?"

Netizens voiced their support, but Jiang Ye was confused. He didn't do this!

Is it run by the company?

After confirming with Lin Sen on the phone, it turned out not to be the case.

Seeing the donation amount of 250,000, Jiang Ye had some suspicions.

No way, is that little girl so stupid? But besides her, Jiang Ye couldn't think of anyone else who would do this.

At ten o'clock in the evening, Moyin Short Video and Xia Xingzhu's live broadcast room started on time.

"I won't sleep unless the moon sleeps. I am the little star baby~ Welcome everyone to my live broadcast room!

Look what I have on my hands.

This is today’s new kitchen artifact, a new generation of non-stick pans created by Corning’s new high-tech..."

"I've withdrawn, but I didn't expect Xingxing to start bringing goods. It's boring."

"We are here after all. The end of the live broadcast is to bring the goods!"

…

There was a cacophony of discordant voices on the barrage, and there were always those who didn't want to see others' good deeds.

Xia Xingzhu's loyal fans immediately stood up and fought back.

"What's wrong with carrying the goods? Otherwise, it's the northwest wind?"

"Ignore those arrogant people who don't work hard to live their lives and are envious of others all day long."

"What's wrong? You don't want anyone to tell you when you bring the goods?"

"If I don't like to watch Get Out, I just like to watch the stars bring goods. I don't accept it."

"There are not many simple anchors like Xingxing, so just watch and cherish them."

Xia Xingzhu didn't expect that there would be such a big fuss as soon as the broadcast started, and he panicked instantly: "Everyone, please stop making noise, it's all my fault.

I do not deny the matter of carrying goods, and I would also like to thank Corning for asking me to be its spokesperson.

Because with this money, I did something very meaningful today.

Live broadcasting has always been my job, and I take it very seriously. I don’t accept all advertisements, but I recommend it to everyone after I have actually used it and found it good.

A long road will tell you a horse's power, and time will tell you a person's heart. Just watch my performance from now on, and there is no need for everyone to argue about this matter.

In this way, let me sing a song for everyone!"

Upon hearing this, the water friends were excited.

"If you want to sing, I'll get excited."

"Yes, actually the stars sing quite nicely."

"Yes, yes, as long as you don't sing high notes or break your voice, we will still be good friends."

Xia Xingzhu ignored the ridicule of the water friends, played the accompaniment on his mobile phone, and hummed softly.

"The black sky hangs low

Bright stars follow

Insects fly Insects fly

who are you missing

…”

"It sounds good, it sounds good!"

"Xingxing's voice is really sweet."

"Love it, love it, I will become a fan."

The live broadcast room was immediately filled with joy, and no one was chattering anymore.

At this moment, a series of gifts suddenly flooded the screen.

[Jiang Xiaobei: Send a super red arrow. 】

[Jiang Xiaobei: Send a dream castle.]

[Jiang Xiaobei: Send a romantic carriage. 】

【Jiang Xiaobei: Send a carnival.】

The audience in the live broadcast room were stunned. It was not because they had never seen such props and gifts before, but because they had never appeared in Xingxing's live broadcast room.

Xingxing is different from those coquettish anchors. She never connects to PK, and she never takes the initiative to ask for gifts.

Every day I cook seriously while chatting and sharing with everyone.

Even if [三不stick] became popular, the fans who stayed in the live broadcast room were mostly because they liked her simplicity. I have never seen anyone reward her with so much money.

Just when everyone was dumbfounded, a line of words floated out of the barrage.

[Jiang Xiaobei: Singing is good! 】

The person who came was none other than Jiang Ye. After hearing what Xia Xingzhu said before, he confirmed that this girl must have done the donation.

So without saying a word, he just sent a few gifts to express his support.

Xia Xingzhu was so excited that she burst into tears because her brother Jiang Ye actually came to watch her live broadcast!

"Thank you Brother Jiangye..." She was already crying.

Only then did the water friends react, and the barrage flooded the screen like crazy.

"Eno? Which Eno?"

"The one who sings, haven't you heard of "Stubborn"?"

"Let me go, is the Xingxing live broadcast room so famous? Even celebrities are here."

"What, is it really Jiang Ye?"

"What's the point? Xingxing has already said it. She is a big fan. She has been supporting Jiang Ye since he even debuted."

A water friend who started watching Xia Xingzhu’s live broadcast very early told the whole story.

"It's over. When Jiang Ye comes, all the stars' souls are taken away."

"Strongly condemn Jiang Ye's bad behavior, which prevents us from watching the live broadcast."

"When Jiang Ye came, Xingxing felt that I was no longer the most handsome one. You are not welcome in this live broadcast room."

For a time, Jiang Ye seemed to become a public enemy in the live broadcast room.

[Jiang Xiaobei: Shall I go? 】

"Hurry up, hurry up."

"Don't come here again, thank you!"

Xia Xingzhu was even amused: "Don't do this, everyone."

[Jiang Xiaobei: Send a carnival]

【Jiang Xiaobei: Come on!】

Public enemy Jiang Ye silently exited the live broadcast room.